---
title: "mens adidas shoes size 12 — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/mens-adidas-shoes-size-12"
last_updated: "2026-07-14T04:38:41.120Z"
locale: en
meta:
  description: "a small market ($18K/yr) — mens adidas shoes size 12 doesn't clear our bar today."
  "og:description": "a small market ($18K/yr) — mens adidas shoes size 12 doesn't clear our bar today."
  "og:title": "mens adidas shoes size 12 — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **mens adidas shoes size 12**

**Skip it**

A small market ($18K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 54Conversion 6Competition 97Returns 20Price range 66Avg price 95Brand share 77Review moat 22Quality gap 62

**Competition**

**Incredible****12%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$43.38**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****$6.12–$135.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+26.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****9,773.08**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Bad****7.2%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****0.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$18K**

$18K/yr · 95K searches

## **Competition**

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

**Brands**

**67 **▲rising

**Sellers**

**240**

**Top-5 brand share**

**58%**

**Open market**

**39%**

- adidas25% - Under Armour16% - New Balance8% - Amazon Essentials5% - Skechers4% - Feethit3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$1812%$3623%$5424%$723101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 216 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Under Armour Mens Charged Surge 4 (002) Black/Black/Black 12 US](https://m.media-amazon.com/images/I/31o2X+9qyRL.jpg)**Under Armour Mens Charged Surge 4 (002) Black/Black/Black 12 US**Under Armour**$43.37**4.6★14,502 rev](https://www.amazon.com/dp/B0BZXLMM3H) [2![Under Armour Mens Charged Assert 10 Shoes (001) Black/Black/White 12](https://m.media-amazon.com/images/I/31+RSafvaDL.jpg)**Under Armour Mens Charged Assert 10 Shoes (001) Black/Black/White 12**Under Armour**$47.57**4.6★24,057 rev](https://www.amazon.com/dp/B09XBVM335) [3![Adidas Mens Lite Racer Adapt 7.0 White/Black/White 12](https://m.media-amazon.com/images/I/31VehEriRLL.jpg)**Adidas Mens Lite Racer Adapt 7.0 White/Black/White 12**adidas**$43.94**4.5★7,664 rev](https://www.amazon.com/dp/B0CKM9C5YL) [4![Adidas Mens Lite Racer Adapt 7.0 Black/Grey/Grey 12](https://m.media-amazon.com/images/I/3199KLnJzDL.jpg)**Adidas Mens Lite Racer Adapt 7.0 Black/Grey/Grey 12**adidas**$41.51**4.5★7,664 rev](https://www.amazon.com/dp/B0CKMC3J81) [5![Under Armour Mens Charged Assert 10 Shoes (002) Black/Black/Black 12](https://m.media-amazon.com/images/I/210Bw9pQHsL.jpg)**Under Armour Mens Charged Assert 10 Shoes (002) Black/Black/Black 12**Under Armour**$51.20**4.6★24,057 rev](https://www.amazon.com/dp/B09XBW3RFT)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Adidas Mens Lite Racer Adapt 7.0 White/Black/White 12](https://m.media-amazon.com/images/I/31VehEriRLL.jpg)**Adidas Mens Lite Racer Adapt 7.0 White/Black/White 12**adidas**$43.94**7,664 rev1mo ago](https://www.amazon.com/dp/B0CKM9C5YL) [![Adidas Mens Lite Racer Adapt 7.0 Black/Grey/Grey 12](https://m.media-amazon.com/images/I/3199KLnJzDL.jpg)**Adidas Mens Lite Racer Adapt 7.0 Black/Grey/Grey 12**adidas**$41.51**7,664 rev1mo ago](https://www.amazon.com/dp/B0CKMC3J81) [![adidas Mens Daily 4.0 Black/White/Gum 12](https://m.media-amazon.com/images/I/31UYsIba2AL.jpg)**adidas Mens Daily 4.0 Black/White/Gum 12**adidas**$42.15**7,015 rev1mo ago](https://www.amazon.com/dp/B0CKMDL9T3) [![adidas Mens Swift Run Core Black/Core Black/Core Black 12](https://m.media-amazon.com/images/I/41lDOMLs-SL.jpg)**adidas Mens Swift Run Core Black/Core Black/Core Black 12**adidas**$60.14**3,458 rev1mo ago](https://www.amazon.com/dp/B0BHQ1XXFF) [![adidas Mens Daily 4.0 Grey/Black/White 12](https://m.media-amazon.com/images/I/31HN5uhRr-L.jpg)**adidas Mens Daily 4.0 Grey/Black/White 12**adidas**$41.03**7,015 rev1mo ago](https://www.amazon.com/dp/B0CKMC6JGP)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![VRCLUB Mens Wide Sneakers Walking Shoes - Slip on Tennis Shoes Lightweight Breathable Comfortable Running Shoes for Athletic Workout Gym Jogging and Casual Wear Wide Width Beige Size 12](https://m.media-amazon.com/images/I/41N0MoNZ6EL.jpg)**VRCLUB Mens Wide Sneakers Walking Shoes - Slip on Tennis Shoes Lightweight Breathable Comfortable Running Shoes for Athletic Workout Gym Jogging and Casual Wear Wide Width Beige Size 12**VRCLUB**$42.76**3.8★**▲ 55%**](https://www.amazon.com/dp/B0GMPKZC3P) [![Project Cloud Sneakers for Men - 100% Genuine Leather Mens Casual Shoes Memory Foam Insole Mens Sneakers - Non Slip Outsole Dress Sneakers Men (HISVERDY White 12)](https://m.media-amazon.com/images/I/41oSriQb77L.jpg)**Project Cloud Sneakers for Men - 100% Genuine Leather Mens Casual Shoes Memory Foam Insole Mens Sneakers - Non Slip Outsole Dress Sneakers Men (HISVERDY White 12)**Project Cloud**$44.95**4.3★**▲ 55%**](https://www.amazon.com/dp/B0FFWCCGSZ) [![Racqua Water Shoes Quick Dry Barefoot Beach Aqua Sport Swim Surf Pool Hiking Diving Walking for Men Women Black 12 W/11 M](https://m.media-amazon.com/images/I/51YNlLkjZFL.jpg)**Racqua Water Shoes Quick Dry Barefoot Beach Aqua Sport Swim Surf Pool Hiking Diving Walking for Men Women Black 12 W/11 M**Racqua**$23.16**4.5★**▲ 55%**](https://www.amazon.com/dp/B08PNVQ9H6) [![RGTYEK Mens Running Shoes Tennis Sneakers Slip on Walking Gym Non Slip Work Shoe Black Size 12 Lightweight Breathable Causal Athletic Workout Shoes](https://m.media-amazon.com/images/I/41gMI3KR9DL.jpg)**RGTYEK Mens Running Shoes Tennis Sneakers Slip on Walking Gym Non Slip Work Shoe Black Size 12 Lightweight Breathable Causal Athletic Workout Shoes**RGTYEK**$17.94**4.3★**▲ 54%**](https://www.amazon.com/dp/B0G4TC3VMP) [![Brooks Mens Anthem 8 Neutral Running Shoe - White/Black/Tan - 12 Wide](https://m.media-amazon.com/images/I/319MMaTYeHL.jpg)**Brooks Mens Anthem 8 Neutral Running Shoe - White/Black/Tan - 12 Wide**Brooks**$89.83**4.6★**▲ 54%**](https://www.amazon.com/dp/B0F4JFF2SG)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 97 weeks — +26.6% search growth over the last 90 days.

3K2KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Comfort-Overall**32%

*“Comfortable work shoes”*

**Size-Overall**16%

*“Fit is accurate”*

**Value For Money**9%

*“Good value for money”*

**Quality-Overall**7%

*“the build quality is great”*

**Durability**3%

*“have held up well to regular wear”*

**Weight Light**3%

*“light Great price”*

**Exercise/Sports Suitability**3%

*“Great for walking”*

**Advertised Vs Actual Product**2%

*“Better than expected”*

**Shape/Style**2%

*“They are stylish”*

**Ease Of Use**1%

*“very convenient”*

### **What buyers complain about **

**Size-Overall**20%

*“Fit smaller”*

**Durability**9%

*“Fell apart within two months”*

**Quality-Overall**8%

*“Poor quality”*

**Comfort-Overall**8%

*“Extremely uncomfortable”*

**Feet Fit**3%

*“feel tight at toe”*

**Product Condition**3%

*“Used item”*

**Value For Money**2%

*“Waste of money”*

**Pain Relief-Overall**2%

*“leg pain has left me”*

**Width**2%

*“Not wide enough”*

**Water Resistance**2%

*“Not Waterproof”*

### **Top return reasons **

**Size-Overall**27%

**Feet Fit**25%

**Width**15%

**Length**12%

**Comfort-Overall**4%

**Advertised Vs Actual Product**3%

**Color**2%

**Material Quality**2%

**Shape/Style**1%

**Quality-Overall**1%