---
title: "memorial necklace — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/memorial-necklace"
last_updated: "2026-07-14T00:38:34.587Z"
locale: en
meta:
  description: "a small market ($42K/yr) — memorial necklace doesn't clear our bar today."
  "og:description": "a small market ($42K/yr) — memorial necklace doesn't clear our bar today."
  "og:title": "memorial necklace — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **memorial necklace**

**Skip it**

A small market ($42K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 25Conversion 10Competition 49Returns 77Price range 83Avg price 91Brand share 19Review moat 49Quality gap 52

**Avg price**

**Great****$21.52**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.69–$50.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.9%**

return rate — above 6% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,612.88**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+0.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$42K**

$42K/yr · 240K searches

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▼falling

**Sellers**

**13**

**Top-5 brand share**

**93%**

**Open market**

**5%**

- YIMERAIRE67% - Dletay9% - Fumete7% - U77% - Jumaple3% - Yinplsmemory3% - Open — no brand owns it (4 brands, 5%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$3K12%$5K16%$7K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![YIMERAIRE Black Picture Necklace Personalized Photo CZ Zicronia Customized Photo Circle Chain Custom Memorial Picture Pendant Necklace for Men Hip Hop Jewelry](https://m.media-amazon.com/images/I/51sBzOue+XL.jpg)**YIMERAIRE Black Picture Necklace Personalized Photo CZ Zicronia Customized Photo Circle Chain Custom Memorial Picture Pendant Necklace for Men Hip Hop Jewelry**YIMERAIRE**$17.64**4.6★4,265 rev](https://www.amazon.com/dp/B0FX9VJ67B) [2![YIMERAIRE Picture Necklace Personalized Photo 18K Gold Plated AAAAA CZ Picture Medallion Customized Photo Memory Iced Out Pendant 24 Inch Chain](https://m.media-amazon.com/images/I/41qqW7we6hL.jpg)**YIMERAIRE Picture Necklace Personalized Photo 18K Gold Plated AAAAA CZ Picture Medallion Customized Photo Memory Iced Out Pendant 24 Inch Chain**YIMERAIRE**$17.58**4.6★4,265 rev](https://www.amazon.com/dp/B0D1X869RD) [3![YIMERAIRE 18K Gold Plated Personalized Photo Necklace Custom Picture Memory Pendant with Picture Angel Wings Round Medallion Customized Necklace with Photo Hip Hop Jewelry 20in Gold Rope Chain](https://m.media-amazon.com/images/I/41t7BPiLHTL.jpg)**YIMERAIRE 18K Gold Plated Personalized Photo Necklace Custom Picture Memory Pendant with Picture Angel Wings Round Medallion Customized Necklace with Photo Hip Hop Jewelry 20in Gold Rope Chain**YIMERAIRE**$17.63**4.6★4,265 rev](https://www.amazon.com/dp/B0B6VS9F3W) [4![Dletay Heart Urn Necklace for Ashes with 12 Birthstones Cremation Jewelry for Ashes -Your Wings Were Ready My Heart Was Not](https://m.media-amazon.com/images/I/41Tc8QpCYwL.jpg)**Dletay Heart Urn Necklace for Ashes with 12 Birthstones Cremation Jewelry for Ashes -Your Wings Were Ready My Heart Was Not**Dletay**$9.99**4.8★5,480 rev](https://www.amazon.com/dp/B07YBTXPS7) [5![Fumete 5 Pcs Urn Necklace for Ashes Cremation Jewelry Necklace Set for Ashes Memorial Keepsake Heart Cross Cubic Stainless Steel Urn Jewelry for Loved One or Pet Women Men 5 Styles(Dark Blue)](https://m.media-amazon.com/images/I/41Z55spOfDL.jpg)**Fumete 5 Pcs Urn Necklace for Ashes Cremation Jewelry Necklace Set for Ashes Memorial Keepsake Heart Cross Cubic Stainless Steel Urn Jewelry for Loved One or Pet Women Men 5 Styles(Dark Blue)**Fumete**$24.78**4.8★2,501 rev](https://www.amazon.com/dp/B09VXQYW61)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![YIMERAIRE Black Angel Wing Picture Necklace Personalized Photo Necklace Memorial Custom Photo Chain Pendant For Men Women Hip Hop Jewelry](https://m.media-amazon.com/images/I/41zy8-aOw5L.jpg)**YIMERAIRE Black Angel Wing Picture Necklace Personalized Photo Necklace Memorial Custom Photo Chain Pendant For Men Women Hip Hop Jewelry**YIMERAIRE**$17.35**4,265 rev8mo ago](https://www.amazon.com/dp/B0FZH1HQYG) [![YIMERAIRE Black Picture Necklace Personalized Photo CZ Zicronia Customized Photo Circle Chain Custom Memorial Picture Pendant Necklace for Men Hip Hop Jewelry](https://m.media-amazon.com/images/I/51sBzOue+XL.jpg)**YIMERAIRE Black Picture Necklace Personalized Photo CZ Zicronia Customized Photo Circle Chain Custom Memorial Picture Pendant Necklace for Men Hip Hop Jewelry**YIMERAIRE**$17.64**4,265 rev8mo ago](https://www.amazon.com/dp/B0FX9VJ67B) [![Jumaple Custom Circle Chain with Wings Photo Pendant for Men Women Picture Necklace Personalized Photo Customized Memorial Gifts for Christmas Birthday Valentines Day (E-Angel Wing-Silver)](https://m.media-amazon.com/images/I/51ExQ-np2pL.jpg)**Jumaple Custom Circle Chain with Wings Photo Pendant for Men Women Picture Necklace Personalized Photo Customized Memorial Gifts for Christmas Birthday Valentines Day (E-Angel Wing-Silver)**Jumaple**$11.08**295 rev1y ago](https://www.amazon.com/dp/B0FCYJTF9F) [![3UMeter Personalized Large Photo Necklace Custom Chain with Picture Pendant Necklace for Men Women Oversize Pendant Memorial Necklace with Picture Hip Hop Jewelry Personalized Gift](https://m.media-amazon.com/images/I/41bBuOmn5uL.jpg)**3UMeter Personalized Large Photo Necklace Custom Chain with Picture Pendant Necklace for Men Women Oversize Pendant Memorial Necklace with Picture Hip Hop Jewelry Personalized Gift**3UMeter**$45.05**122 rev1y ago](https://www.amazon.com/dp/B0DCFGNS3V) [![YIMERAIRE Picture Necklace Personalized Photo 18K Gold Plated AAAAA CZ Picture Medallion Customized Photo Memory Iced Out Pendant 24 Inch Chain](https://m.media-amazon.com/images/I/41qqW7we6hL.jpg)**YIMERAIRE Picture Necklace Personalized Photo 18K Gold Plated AAAAA CZ Picture Medallion Customized Photo Memory Iced Out Pendant 24 Inch Chain**YIMERAIRE**$17.58**4,265 rev2y ago](https://www.amazon.com/dp/B0D1X869RD)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![YIMERAIRE Black Angel Wing Picture Necklace Personalized Photo Necklace Memorial Custom Photo Chain Pendant For Men Women Hip Hop Jewelry](https://m.media-amazon.com/images/I/41zy8-aOw5L.jpg)**YIMERAIRE Black Angel Wing Picture Necklace Personalized Photo Necklace Memorial Custom Photo Chain Pendant For Men Women Hip Hop Jewelry**YIMERAIRE**$17.35**4.6★**▲ 81%**](https://www.amazon.com/dp/B0FZH1HQYG) [![YIMERAIRE Picture Necklace Personalized Photo 18K Gold Plated AAAAA CZ Picture Medallion Customized Photo Memory Iced Out Pendant 24 Inch Chain](https://m.media-amazon.com/images/I/41qqW7we6hL.jpg)**YIMERAIRE Picture Necklace Personalized Photo 18K Gold Plated AAAAA CZ Picture Medallion Customized Photo Memory Iced Out Pendant 24 Inch Chain**YIMERAIRE**$17.58**4.6★**▲ 80%**](https://www.amazon.com/dp/B0D1X869RD) [![YIMERAIRE 18K Gold Plated Personalized Photo Necklace Custom Picture Memory Pendant with Picture Angel Wings Round Medallion Customized Necklace with Photo Hip Hop Jewelry 20in Gold Rope Chain](https://m.media-amazon.com/images/I/41t7BPiLHTL.jpg)**YIMERAIRE 18K Gold Plated Personalized Photo Necklace Custom Picture Memory Pendant with Picture Angel Wings Round Medallion Customized Necklace with Photo Hip Hop Jewelry 20in Gold Rope Chain**YIMERAIRE**$17.63**4.6★**▲ 80%**](https://www.amazon.com/dp/B0B6VS9F3W) [![YIMERAIRE Personalized Hip Hop Memory Pendant Necklace Custom Picture Necklace Customized Photo Necklace Round Blank Pendant with 18 Rope Chain Jewelry Souvenir Gift](https://m.media-amazon.com/images/I/41GozNjLmJL.jpg)**YIMERAIRE Personalized Hip Hop Memory Pendant Necklace Custom Picture Necklace Customized Photo Necklace Round Blank Pendant with 18 Rope Chain Jewelry Souvenir Gift**YIMERAIRE**$25.51**4.2★**▲ 79%**](https://www.amazon.com/dp/B09NKP4PKG) [![YIMERAIRE Photo Necklace for Men Custom Picture Around Pendant Necklace Rope Chain Personalized AAA Cubic Zirconia Hamsa Hand Necklace Bling Hip Hop Jewelry for Men 24IN Rope Chain](https://m.media-amazon.com/images/I/51oqnCo3F9L.jpg)**YIMERAIRE Photo Necklace for Men Custom Picture Around Pendant Necklace Rope Chain Personalized AAA Cubic Zirconia Hamsa Hand Necklace Bling Hip Hop Jewelry for Men 24IN Rope Chain**YIMERAIRE**$24.70**4.2★**▲ 75%**](https://www.amazon.com/dp/B09B2CQFN7)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.

10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**27%

*“Good quality, beautiful product and fast delivery”*

**Advertised Vs Actual Product**12%

*“Exactly what I needed”*

**Gifting Purpose**12%

*“Gift”*

**Chain/Key Quality**10%

*“the chain is made of quality”*

**Value For Money**9%

*“Definitely worth the money”*

**Size-Overall**4%

*“It fits a child perfectly”*

**Weight Light**3%

*“It's not heavy at all”*

**Shape/Style**3%

*“very nice makes look like yn”*

**Color**3%

*“The color is perfect”*

**Print Quality**1%

*“Great quality tiny writing a lil hard to see”*

### **What buyers complain about **

**Chain/Key Quality**22%

*“Chain looks a bit tarnished”*

**Size-Overall**16%

*“big for a locket”*

**Quality-Overall**10%

*“Can tell its not well made”*

**Metal Authenticity**7%

*“the gold makes it look super cheap like gum ball machine cheap”*

**Defective Material/Parts**5%

*“The piece is broken”*

**Ease Of Use**5%

*“so its a struggle to close”*

**Advertised Vs Actual Product**3%

*“picture wasnt inside like its suppose to why buy something then have to rig it back up”*

**Scratch Resistance**3%

*“Some of the glass on the necklace was already scratched up or not clear”*

**Material Quality**3%

*“Very cheap material”*

**Fastener Quality**3%

*“I tried it on i wouldnt stay closed because the clasp that keeps it shut isn't keeping it shut”*

### **Top return reasons **

**Size-Overall**47%

**Quality-Overall**10%

**Advertised Vs Actual Product**9%

**Chain/Key Quality**7%

**Locking Mechanism**4%

**Defective Material/Parts**3%

**Functionality-Overall**3%

**Metal Authenticity**2%

**Ease Of Use**2%

**Weight Heavy**2%