---
title: "melanie martinez costume — Niche Verdict: Skip it (24/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/melanie-martinez-costume"
last_updated: "2026-07-14T05:37:14.750Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — melanie martinez costume doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — melanie martinez costume doesn't clear our bar today."
  "og:title": "melanie martinez costume — Niche Verdict: Skip it (24/100) | Amazon United States - Flapen"
---

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# **melanie martinez costume**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 1Growth 13Conversion 9Competition 9Returns 42Price range 89Avg price 95Brand share 0Review moat 39Quality gap 45

**Avg price**

**Incredible****$31.40**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.25–$72.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****4.0%**

return rate — above 6% kills the launch gate

**Review moat**

**Okay****2,570.78**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-23.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****89%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$2K**

$2K/yr · 10K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**5 **—flat

**Sellers**

**30**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Generic80% - Melanie Martinez11% - Todollcos4% - Miuphro3% - RIP-IT2%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$22420%$44930%$67340%$898101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Printed Mask Costume for Adults Nymph Portals Face Mask- mask or Anime costume Mask & Ears (PINK)](https://m.media-amazon.com/images/I/31aym3j07iL.jpg)**Printed Mask Costume for Adults Nymph Portals Face Mask- mask or Anime costume Mask & Ears (PINK)**Generic**$23.11**4.4★162 rev](https://www.amazon.com/dp/B0CXNDPQR8) [2![Melanie Mask with Strap Costume for Adults - Nymph Portals Face Mask - mask or Anime costume - Mask & Ears & Strap- (New Model)](https://m.media-amazon.com/images/I/31DSpTpy97L.jpg)**Melanie Mask with Strap Costume for Adults - Nymph Portals Face Mask - mask or Anime costume - Mask & Ears & Strap- (New Model)**Generic**$25.05**4.6★15 rev](https://www.amazon.com/dp/B0DMD5T8GG) [3![Printed Mask Costume for Adults Nymph Portals Face Mask- mask or Anime costume Mask & Ears (WHITE)](https://m.media-amazon.com/images/I/21RCeuZVK2L.jpg)**Printed Mask Costume for Adults Nymph Portals Face Mask- mask or Anime costume Mask & Ears (WHITE)**Generic**$23.16**4.4★162 rev](https://www.amazon.com/dp/B0CXNGF44B) [4![Melanie Martinez Unisex Adult Portals Album T-Shirt Black Medium US](https://m.media-amazon.com/images/I/41wxbMY24zL.jpg)**Melanie Martinez Unisex Adult Portals Album T-Shirt Black Medium US**Melanie Martinez**$19.65**4.6★395 rev](https://www.amazon.com/dp/B0C4G4RB84) [5![Todollcos Party Mask with Four Eyes Two Ears 3D Baby Face Model Adult Women PVC Headgear For Fan Gift Halloween Masquerade Props](https://m.media-amazon.com/images/I/31hMHT58W-L.jpg)**Todollcos Party Mask with Four Eyes Two Ears 3D Baby Face Model Adult Women PVC Headgear For Fan Gift Halloween Masquerade Props**Todollcos**$10.25**3.9★21 rev](https://www.amazon.com/dp/B0DF55TLHF)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Melanie Mask with Strap Costume for Adults - Nymph Portals Face Mask - mask or Anime costume - Mask & Ears & Strap- (New Model)](https://m.media-amazon.com/images/I/31DSpTpy97L.jpg)**Melanie Mask with Strap Costume for Adults - Nymph Portals Face Mask - mask or Anime costume - Mask & Ears & Strap- (New Model)**Generic**$25.05**15 rev1y ago](https://www.amazon.com/dp/B0DMD5T8GG) [![Melanie Martinez Evil Bunny Crop Hoodie Charcoal Grey Medium](https://m.media-amazon.com/images/I/31qyFdtQqsL.jpg)**Melanie Martinez Evil Bunny Crop Hoodie Charcoal Grey Medium**Melanie Martinez**$50.18**25 rev1y ago](https://www.amazon.com/dp/B0DBM9D2WX) [![Todollcos Party Mask with Four Eyes Two Ears 3D Baby Face Model Adult Women PVC Headgear For Fan Gift Halloween Masquerade Props](https://m.media-amazon.com/images/I/31hMHT58W-L.jpg)**Todollcos Party Mask with Four Eyes Two Ears 3D Baby Face Model Adult Women PVC Headgear For Fan Gift Halloween Masquerade Props**Todollcos**$10.25**21 rev1y ago](https://www.amazon.com/dp/B0DF55TLHF) [![Printed Mask Costume for Adults Nymph Portals Face Mask- mask or Anime costume Mask & Ears (PINK)](https://m.media-amazon.com/images/I/31aym3j07iL.jpg)**Printed Mask Costume for Adults Nymph Portals Face Mask- mask or Anime costume Mask & Ears (PINK)**Generic**$23.11**162 rev2y ago](https://www.amazon.com/dp/B0CXNDPQR8) [![Printed Mask Costume for Adults Nymph Portals Face Mask- mask or Anime costume Mask & Ears (WHITE)](https://m.media-amazon.com/images/I/21RCeuZVK2L.jpg)**Printed Mask Costume for Adults Nymph Portals Face Mask- mask or Anime costume Mask & Ears (WHITE)**Generic**$23.16**162 rev2y ago](https://www.amazon.com/dp/B0CXNGF44B)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Womens/Girls Defense Softball Fielders Face Mask | Youth | Black](https://m.media-amazon.com/images/I/41QSL11IqUL.jpg)**Womens/Girls Defense Softball Fielders Face Mask | Youth | Black**RIP-IT**$38.02**4.7★**▲ 189%**](https://www.amazon.com/dp/B0036NOCKC) [![ASAki CE350N Hema Fencing Mask with Removable Liner&350N Stab-Proof Fabric.Impact Resistance Breathable & Adjustable for Hema Gear (M)](https://m.media-amazon.com/images/I/41dapEd2F1L.jpg)**ASAki CE350N Hema Fencing Mask with Removable Liner&350N Stab-Proof Fabric.Impact Resistance Breathable & Adjustable for Hema Gear (M)**Generic**$72.81**4.6★**▲ 187%**](https://www.amazon.com/dp/B0BLLXR799) [![Miuphro Multiple Colour KN95 Face Mask 50 Pcs 5 Layers Safety KN95 Masks Disposable Masks Respirator for Outdoor(Pink Blue Red Purlpe Grey)](https://m.media-amazon.com/images/I/516WPHANPDL.jpg)**Miuphro Multiple Colour KN95 Face Mask 50 Pcs 5 Layers Safety KN95 Masks Disposable Masks Respirator for Outdoor(Pink Blue Red Purlpe Grey)**Miuphro**$20.42**4.6★**▲ 187%**](https://www.amazon.com/dp/B08NPXHRL2) [![Melanie Martinez Evil Bunny Crop Hoodie Charcoal Grey Medium](https://m.media-amazon.com/images/I/31qyFdtQqsL.jpg)**Melanie Martinez Evil Bunny Crop Hoodie Charcoal Grey Medium**Melanie Martinez**$50.18**4.5★**▲ 186%**](https://www.amazon.com/dp/B0DBM9D2WX) [![Printed Mask Costume for Adults Nymph Portals Face Mask- mask or Anime costume Mask & Ears (WHITE)](https://m.media-amazon.com/images/I/21RCeuZVK2L.jpg)**Printed Mask Costume for Adults Nymph Portals Face Mask- mask or Anime costume Mask & Ears (WHITE)**Generic**$23.16**4.4★**▲ 118%**](https://www.amazon.com/dp/B0CXNGF44B)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -23.4% search growth over the last 90 days.

20K15KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 36.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**20%

*“The quality of the mask is really good”*

**Size-Overall**15%

*“Fits my 9 year old great”*

**Exercise/Sports Suitability**11%

*“very great for softball”*

**Value For Money**9%

*“Good deal”*

**Thickness**6%

*“They are thick; Ive tried them out and theyre fine”*

**Ease Of Use**6%

*“it was easier to get them in”*

**Weather Proof**6%

*“I think they work well for use in a cool environment”*

**Color**6%

*“They are sturdy and wrapped by color so you can give a color to each family member, five different colors 10 a piece, great job”*

**Adhesion/Stickiness**4%

*“so I used h0t glue perfect”*

**Strength**4%

*“they feel very sturdy”*

### **What buyers complain about **

**Color**25%

*“I will say the color is lighter than the image so I had to paint it”*

**Moist/Dry**8%

*“it takes forever to dry”*

**Size-Overall**8%

*“hard to adjust when you have a big nose”*

**Comfort-Overall**8%

*“they are very uncomfortable”*

**Adhesion/Stickiness**8%

*“Glue sucks”*

**Weight Light**8%

*“mask is lighter than advertised”*

**Functionality-Overall**8%

*“Glue doesnt work”*

### **Top return reasons **

**Size-Overall**80%

**Value For Money**3%

**Color**3%

**Product Condition**2%

**Strap/String Quality**2%

**Cushion**2%

**Material Quality**1%

**Advertised Vs Actual Product**1%

**Functionality-Overall**1%

**Comfort-Overall**1%