---
title: "matilda costume — Niche Verdict: Skip it (32/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/matilda-costume"
last_updated: "2026-07-14T02:03:51.811Z"
locale: en
meta:
  description: "a small market ($9K/yr) — matilda costume doesn't clear our bar today."
  "og:description": "a small market ($9K/yr) — matilda costume doesn't clear our bar today."
  "og:title": "matilda costume — Niche Verdict: Skip it (32/100) | Amazon United States - Flapen"
---

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# **matilda costume**

**Skip it**

A small market ($9K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 5Conversion 8Competition 50Returns 7Price range 77Avg price 95Brand share 49Review moat 43Quality gap 68

**Avg price**

**Incredible****$24.37**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.22–$48.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,234.42**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****10.3%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-40.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$9K**

$9K/yr · 58K searches

## **Competition**

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**16 **▲rising

**Sellers**

**28**

**Top-5 brand share**

**76%**

**Open market**

**21%**

- French Toast37% - AwwwCos17% - GORLYA9% - MISS FANTASY9% - HJZHII4% - Vioyrie4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$92620%$2K30%$3K40%$4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![French Toast Girls Short Sleeve 2-Fer Pleated Dress Navy 6](https://m.media-amazon.com/images/I/31v-jhfFbQL.jpg)**French Toast Girls Short Sleeve 2-Fer Pleated Dress Navy 6**French Toast**$13.94**4.5★2,763 rev](https://www.amazon.com/dp/B00XXRDFZ4) [2![GORLYA Girls Short Sleeve Casual Vintage Peter Pan Collar Fit and Flare Skater Party Dress with Pockets (GOR1006 9-10Y Navy)](https://m.media-amazon.com/images/I/31zGuaHFREL.jpg)**GORLYA Girls Short Sleeve Casual Vintage Peter Pan Collar Fit and Flare Skater Party Dress with Pockets (GOR1006 9-10Y Navy)**GORLYA**$22.44**4.6★3,389 rev](https://www.amazon.com/dp/B07NQ5D54G) [3![MISS FANTASY Cosplay Tie for Halloween Party Unisex Adult & Kids Necktie Costume Accessory (Red and Gold)](https://m.media-amazon.com/images/I/51XQ6TXPENL.jpg)**MISS FANTASY Cosplay Tie for Halloween Party Unisex Adult & Kids Necktie Costume Accessory (Red and Gold)**MISS FANTASY**$5.22**4.7★6,969 rev](https://www.amazon.com/dp/B07YK9RT37) [4![AwwwCos Top Tie Only the Musical Cosplay Gray Costume Woolen School Jacket JK Uniform Party Outfit Women](https://m.media-amazon.com/images/I/41I47liBn0L.jpg)**AwwwCos Top Tie Only the Musical Cosplay Gray Costume Woolen School Jacket JK Uniform Party Outfit Women**AwwwCos**$30.37**5.0★3 rev](https://www.amazon.com/dp/B0C2YP6W7B) [5![AwwwCos The Musical Cosplay Gray Costume School Uniform Dress Uniform Suit Skirt Tie Halloween Party Outfit 110](https://m.media-amazon.com/images/I/31LTxaT9wvL.jpg)**AwwwCos The Musical Cosplay Gray Costume School Uniform Dress Uniform Suit Skirt Tie Halloween Party Outfit 110**AwwwCos**$46.74**4.4★44 rev](https://www.amazon.com/dp/B0B8NZVRWL)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![LessonZoo Summer Dress for Girls Doll Collar A Line Swing Party Dresses with Pocket for Kids Back to School Aged 5-14 Years(Navy Blue 11-12 Years)](https://m.media-amazon.com/images/I/41xz1U6ZwoL.jpg)**LessonZoo Summer Dress for Girls Doll Collar A Line Swing Party Dresses with Pocket for Kids Back to School Aged 5-14 Years(Navy Blue 11-12 Years)**LessonZoo**$22.36**28 rev6mo ago](https://www.amazon.com/dp/B0GC566MMN) [![RESA Womens Matilda Dress Polo XL](https://m.media-amazon.com/images/I/31WzK5SSEYL.jpg)**RESA Womens Matilda Dress Polo XL**RESA**$46.72**4 rev7mo ago](https://www.amazon.com/dp/B0FZF7TVBL) [![HJZHII 2PCS Red Bow Headbands Red Hairs Bow Headband Thin Hair Headband Christmas Costume for Women Girls Birthday Christmas Costume Party Daily Decor Cosplay Hair Accessories Gift](https://m.media-amazon.com/images/I/41FAgrgTY4L.jpg)**HJZHII 2PCS Red Bow Headbands Red Hairs Bow Headband Thin Hair Headband Christmas Costume for Women Girls Birthday Christmas Costume Party Daily Decor Cosplay Hair Accessories Gift**HJZHII**$5.77**22 rev1y ago](https://www.amazon.com/dp/B0F3WS1KVP) [![Pink Peter Pan Collar Dresses Girls Vintage Dress Midi Church Dress 11-12 Years](https://m.media-amazon.com/images/I/31ARwXFkBlL.jpg)**Pink Peter Pan Collar Dresses Girls Vintage Dress Midi Church Dress 11-12 Years**Remimi**$17.08**120 rev1y ago](https://www.amazon.com/dp/B0DSYXDK5L) [![Dressy Daisy Nun Dress Halloween Costume Outfit Black Robe with White Collar and Headpiece for Little Kids Girls Size 6-8 M](https://m.media-amazon.com/images/I/31wHfI5pElL.jpg)**Dressy Daisy Nun Dress Halloween Costume Outfit Black Robe with White Collar and Headpiece for Little Kids Girls Size 6-8 M**Dressy Daisy**$25.86**10 rev1y ago](https://www.amazon.com/dp/B0DQBTHMGT)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![LessonZoo Summer Dress for Girls Doll Collar A Line Swing Party Dresses with Pocket for Kids Back to School Aged 5-14 Years(Navy Blue 11-12 Years)](https://m.media-amazon.com/images/I/41xz1U6ZwoL.jpg)**LessonZoo Summer Dress for Girls Doll Collar A Line Swing Party Dresses with Pocket for Kids Back to School Aged 5-14 Years(Navy Blue 11-12 Years)**LessonZoo**$22.36**4.1★**▲ 214%**](https://www.amazon.com/dp/B0GC566MMN) [![RESA Womens Matilda Dress Polo XL](https://m.media-amazon.com/images/I/31WzK5SSEYL.jpg)**RESA Womens Matilda Dress Polo XL**RESA**$46.72**3.8★**▲ 214%**](https://www.amazon.com/dp/B0FZF7TVBL) [![Dressy Daisy Nun Dress Halloween Costume Outfit Black Robe with White Collar and Headpiece for Little Kids Girls Size 6-8 M](https://m.media-amazon.com/images/I/31wHfI5pElL.jpg)**Dressy Daisy Nun Dress Halloween Costume Outfit Black Robe with White Collar and Headpiece for Little Kids Girls Size 6-8 M**Dressy Daisy**$25.86**4.0★**▲ 205%**](https://www.amazon.com/dp/B0DQBTHMGT) [![Kids Musical Cosplay Costume Outfit Girls School Uniform Suit Jacket Shirt Skirt Tie Halloween Party Stage Full Set (Small)](https://m.media-amazon.com/images/I/41csIHm0kML.jpg)**Kids Musical Cosplay Costume Outfit Girls School Uniform Suit Jacket Shirt Skirt Tie Halloween Party Stage Full Set (Small)**Todollcos**$48.47**4.2★**▲ 188%**](https://www.amazon.com/dp/B0BVVVMWY4) [![Vioyrie Matilda Costume Gray School Uniform Matilda the Musical Cosplay Suit Halloween Outfit Coat Shirt Skirt Set (Gray Suit Small)](https://m.media-amazon.com/images/I/41FfJmkyOjL.jpg)**Vioyrie Matilda Costume Gray School Uniform Matilda the Musical Cosplay Suit Halloween Outfit Coat Shirt Skirt Set (Gray Suit Small)**Vioyrie**$41.83**0.0★**▲ 182%**](https://www.amazon.com/dp/B0DDK7JFCB)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -40.7% search growth over the last 90 days.

6K4KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Mar, Sep, Oct · busiest ÷ quietest = 19.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**43%

*“Good quality”*

**Size-Overall**19%

*“Fits great, perfect for the school uniform my kids have to wear”*

**Design-Overall**11%

*“the designs are fabulous”*

**Color**10%

*“It's fabulous the colors are lovely”*

**Comfort-Overall**6%

*“The upside is that its super comfortable, lightweight, and easy for kids to move around in”*

**Soft Feel**2%

*“its actually very soft”*

**Advertised Vs Actual Product**2%

*“looks just like the photos style-wise”*

**Shape/Style**2%

*“looks just like the photos style-wise”*

**Material Quality**2%

*“Made of soft durable fabric that is sure to last all season”*

**Warmth**2%

*“Super soft And great for warm weather”*

### **What buyers complain about **

**Size-Overall**73%

*“Sizing unclear”*

**Advertised Vs Actual Product**14%

*“Misleading Description”*

**Thickness**2%

*“thicker material. almost like a canvas or stiffer cotton.”*

### **Top return reasons **

**Size-Overall**54%

**Waist Fit**12%

**Length**11%

**Shoulder Fit**4%

**Chest Fit**3%

**Advertised Vs Actual Product**3%

**Quality-Overall**2%

**Material Quality**2%

**Color**2%

**Value For Money**2%