---
title: "mary costume for girls — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/mary-costume-for-girls"
last_updated: "2026-07-13T23:32:31.052Z"
locale: en
meta:
  description: "soft demand (-74.7% this quarter) — mary costume for girls doesn't clear our bar today."
  "og:description": "soft demand (-74.7% this quarter) — mary costume for girls doesn't clear our bar today."
  "og:title": "mary costume for girls — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
---

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# **mary costume for girls**

**Skip it**

Soft demand (-74.7% this quarter) — this niche doesn't clear our bar today.

Market size 5Growth 0Conversion 15Competition 46Returns 0Price range 95Avg price 95Brand share 67Review moat 78Quality gap 32

**Avg price**

**Incredible****$23.95**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$17.03–$39.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****448.8**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$22K**

$22K/yr · 74K searches

**Growth**

**Bad****-74.7%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****13.5%**

return rate — above 6% kills the launch gate

## **Competition**

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▼falling

**Sellers**

**27**

**Top-5 brand share**

**65%**

**Open market**

**27%**

- HOMELEX19% - VZQI14% - BluNight Collection11% - Morph11% - California Costumes10% - Fun Costumes8%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$1K10%$2K15%$3K20%$4K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![HOMELEX Mary Costume Dress Girls Halloween Cosplay Outfit](https://m.media-amazon.com/images/I/3198d0ZDJBL.jpg)**HOMELEX Mary Costume Dress Girls Halloween Cosplay Outfit**HOMELEX**$18.55**4.5★107 rev](https://www.amazon.com/dp/B0D46GNJYW) [2![BluNight Collection Little Girls Virgin Mary Embroidered Communion Flower Girls Tiara Veil (11TR3K)](https://m.media-amazon.com/images/I/31MJ8rOBW9L.jpg)**BluNight Collection Little Girls Virgin Mary Embroidered Communion Flower Girls Tiara Veil (11TR3K)**BluNight Collection**$37.11**4.6★30 rev](https://www.amazon.com/dp/B01MPVVXDJ) [3![California Costumes Girls Virgin Mary Costume - S](https://m.media-amazon.com/images/I/41j25y1m47L.jpg)**California Costumes Girls Virgin Mary Costume - S**California Costumes**$28.55**4.6★998 rev](https://www.amazon.com/dp/B00IPKVVBO) [4![VZQI Virgin Mary Costume for Girls Biblical Robe for Kids Halloween Bible Set Blue](https://m.media-amazon.com/images/I/31yUK6+hhJL.jpg)**VZQI Virgin Mary Costume for Girls Biblical Robe for Kids Halloween Bible Set Blue**VZQI**$18.90**4.6★78 rev](https://www.amazon.com/dp/B0D6FSM9NP) [5![Girls Premium Nativity Mary Costume | Classic Biblical Dress-Outfit Medium](https://m.media-amazon.com/images/I/31Jp+Urq9OL.jpg)**Girls Premium Nativity Mary Costume | Classic Biblical Dress-Outfit Medium**Fun Costumes**$39.56**4.7★63 rev](https://www.amazon.com/dp/B081ZBWZJY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![JPXH Virgin Mary Childrens Halloween Bible Costume Set for Girls Bible Costumes - L](https://m.media-amazon.com/images/I/31rMCjQxOdL.jpg)**JPXH Virgin Mary Childrens Halloween Bible Costume Set for Girls Bible Costumes - L**JPXH**$17.03**89 rev2y ago](https://www.amazon.com/dp/B0D78VPZ5K) [![VZQI Virgin Mary Costume for Girls Biblical Robe for Kids Halloween Bible Set Blue](https://m.media-amazon.com/images/I/31yUK6+hhJL.jpg)**VZQI Virgin Mary Costume for Girls Biblical Robe for Kids Halloween Bible Set Blue**VZQI**$18.90**78 rev2y ago](https://www.amazon.com/dp/B0D6FSM9NP) [![Virgin Mary Biblical Robe for Girls - Kids Halloween Bible Costume Set](https://m.media-amazon.com/images/I/31yUK6+hhJL.jpg)**Virgin Mary Biblical Robe for Girls - Kids Halloween Bible Costume Set**VZQI**$18.44**78 rev2y ago](https://www.amazon.com/dp/B0D6G3GVVY) [![HOMELEX Mary Costume Dress Girls Halloween Cosplay Outfit](https://m.media-amazon.com/images/I/3198d0ZDJBL.jpg)**HOMELEX Mary Costume Dress Girls Halloween Cosplay Outfit**HOMELEX**$18.55**107 rev2y ago](https://www.amazon.com/dp/B0D46GNJYW) [![Irtysh Classic Girl Biblical Religious Virgin Mary Costume Fancy Dress Costume Headwrap Hat Waist Rope Set(120)](https://m.media-amazon.com/images/I/41PwLM5kJ4L.jpg)**Irtysh Classic Girl Biblical Religious Virgin Mary Costume Fancy Dress Costume Headwrap Hat Waist Rope Set(120)**Irtysh**$26.66**125 rev2y ago](https://www.amazon.com/dp/B0CT2LR5WS)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![BluNight Collection Little Girls Virgin Mary Embroidered Communion Flower Girls Tiara Veil (11TR3K)](https://m.media-amazon.com/images/I/31MJ8rOBW9L.jpg)**BluNight Collection Little Girls Virgin Mary Embroidered Communion Flower Girls Tiara Veil (11TR3K)**BluNight Collection**$37.11**4.6★**▲ 1000%**](https://www.amazon.com/dp/B01MPVVXDJ) [![Girls Premium Nativity Mary Costume | Classic Biblical Dress-Outfit Medium](https://m.media-amazon.com/images/I/31Jp+Urq9OL.jpg)**Girls Premium Nativity Mary Costume | Classic Biblical Dress-Outfit Medium**Fun Costumes**$39.56**4.7★**▲ 210%**](https://www.amazon.com/dp/B081ZBWZJY) [![VZQI Virgin Mary Costume for Girls Biblical Robe for Kids Halloween Bible Set Blue](https://m.media-amazon.com/images/I/31yUK6+hhJL.jpg)**VZQI Virgin Mary Costume for Girls Biblical Robe for Kids Halloween Bible Set Blue**VZQI**$18.90**4.6★**▲ 155%**](https://www.amazon.com/dp/B0D6FSM9NP) [![fun shack Virgin Mary Costume for Girls Mary Costume for Kids Christmas Costumes Kids Nativity Costumes Girls Small](https://m.media-amazon.com/images/I/41qKltFRdcL.jpg)**fun shack Virgin Mary Costume for Girls Mary Costume for Kids Christmas Costumes Kids Nativity Costumes Girls Small**fun shack**$23.82**4.2★**▲ 135%**](https://www.amazon.com/dp/B00GP0CYJY) [![Arshiner Girls Maxi Dress Long Sleeves with Pockets Long Casual Soft Dress for Holiday (10-11 Years/White)](https://m.media-amazon.com/images/I/31HkPDdd-5L.jpg)**Arshiner Girls Maxi Dress Long Sleeves with Pockets Long Casual Soft Dress for Holiday (10-11 Years/White)**Arshiner**$20.09**4.6★**▲ 95%**](https://www.amazon.com/dp/B0BJVRWPRW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 103 weeks — -74.7% search growth over the last 90 days.

5K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 48.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**50%

*“Nicely made costume”*

**Size-Overall**27%

*“It fit well”*

**Advertised Vs Actual Product**10%

*“As advertised”*

**Transparency**7%

*“just thick enough that it's not see through”*

**Thickness**7%

*“just thick enough that it's not see through”*

### **Top return reasons **

**Size-Overall**71%

**Length**11%

**Material Quality**4%

**Color**3%

**Product Condition**3%

**Advertised Vs Actual Product**2%

**Chest Fit**2%

**Quality-Overall**1%

**Shape/Style**1%

**Functionality-Overall**1%