---
title: "marshall paw patrol costume — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/marshall-paw-patrol-costume"
last_updated: "2026-07-13T23:29:39.908Z"
locale: en
meta:
  description: "soft demand (-25.1% this quarter) — marshall paw patrol costume doesn't clear our bar today."
  "og:description": "soft demand (-25.1% this quarter) — marshall paw patrol costume doesn't clear our bar today."
  "og:title": "marshall paw patrol costume — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **marshall paw patrol costume**

**Skip it**

Soft demand (-25.1% this quarter) — this niche doesn't clear our bar today.

Market size 14Growth 12Conversion 19Competition 77Returns 47Price range 95Avg price 95Brand share 20Review moat 54Quality gap 25

**Avg price**

**Incredible****$26.46**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$19.46–$48.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Review moat**

**Good****1,323.93**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****3.3%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$56K**

$56K/yr · 138K searches

**Growth**

**Bad****-25.1%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

**Brands**

**9 **▲rising

**Sellers**

**45**

**Top-5 brand share**

**92%**

**Open market**

**4%**

- Tstars29% - Paw Patrol27% - Disguise16% - Nickelodeon15% - Rubies4% - Rubie's4% - Open — no brand owns it (3 brands, 4%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$5K12%$7K16%$9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 42 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Tstars Paw Patrol Marshall Little Brother Newborn Outfit Baby Boy Infant Bodysuit 6M (3-6M) Navy](https://m.media-amazon.com/images/I/41mv-ARktzL.jpg)**Tstars Paw Patrol Marshall Little Brother Newborn Outfit Baby Boy Infant Bodysuit 6M (3-6M) Navy**Tstars**$19.59**4.5★55 rev](https://www.amazon.com/dp/B0C1VQ5GN7) [2![Disguise Paw Patrol Marshall Toddler Costume Deluxe Official Paw Patrol Marshall Outfit with Headpiece and Pack Child Size (4-6)](https://m.media-amazon.com/images/I/41ts2iNQC1L.jpg)**Disguise Paw Patrol Marshall Toddler Costume Deluxe Official Paw Patrol Marshall Outfit with Headpiece and Pack Child Size (4-6)**Disguise**$40.46**3.9★10 rev](https://www.amazon.com/dp/B0D686BBW9) [3![Nickelodeon Paw Patrol Marshall Toddler Boy Girl Zip Up Cosplay Coverall 3T](https://m.media-amazon.com/images/I/41TsrcThniL.jpg)**Nickelodeon Paw Patrol Marshall Toddler Boy Girl Zip Up Cosplay Coverall 3T**Nickelodeon**$30.77**4.6★2,386 rev](https://www.amazon.com/dp/B07FW17ZZ8) [4![Paw Patrol Nickelodeon Chase Marshall Rubble Boys UPF 50+ Rash Guard and Swim Trunks Swimsuit Set for Toddler and Big Kids Black/Grey](https://m.media-amazon.com/images/I/51MgB0mFzOL.jpg)**Paw Patrol Nickelodeon Chase Marshall Rubble Boys UPF 50+ Rash Guard and Swim Trunks Swimsuit Set for Toddler and Big Kids Black/Grey**Paw Patrol**$24.71**4.8★48 rev](https://www.amazon.com/dp/B0DQQCXGXN) [5![Paw Patrol Marshall Toddler Girls Cosplay Graphic T-Shirt Dress Legging Red/White 4T](https://m.media-amazon.com/images/I/41mV3Nyp3DL.jpg)**Paw Patrol Marshall Toddler Girls Cosplay Graphic T-Shirt Dress Legging Red/White 4T**Paw Patrol**$33.35**4.8★250 rev](https://www.amazon.com/dp/B0B3KJ3L1W)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Paw Patrol Chase Marshall Boys Short Sleeve T-Shirt and Mesh Short Set for Toddler and Big Kids](https://m.media-amazon.com/images/I/41tyWVnf2OL.jpg)**Paw Patrol Chase Marshall Boys Short Sleeve T-Shirt and Mesh Short Set for Toddler and Big Kids**Paw Patrol**$19.46**25 rev5mo ago](https://www.amazon.com/dp/B0GKPPW51W) [![Nickelodeon Paw Patrol TMNT Boys Rash Guard Set UPF 50 Swim Shirts & Trunks Size 5-6 Black/Green Teenage Mutant Ninja Turtles](https://m.media-amazon.com/images/I/51yf0GqFUHL.jpg)**Nickelodeon Paw Patrol TMNT Boys Rash Guard Set UPF 50 Swim Shirts & Trunks Size 5-6 Black/Green Teenage Mutant Ninja Turtles**Nickelodeon**$27.46**612 rev9mo ago](https://www.amazon.com/dp/B0FT3RQKB6) [![Nickelodeon Paw Patrol TMNT Boys Rash Guard Set UPF 50 Swim Shirts & Trunks Size 4 Black/Green Teenage Mutant Ninja Turtles](https://m.media-amazon.com/images/I/51yf0GqFUHL.jpg)**Nickelodeon Paw Patrol TMNT Boys Rash Guard Set UPF 50 Swim Shirts & Trunks Size 4 Black/Green Teenage Mutant Ninja Turtles**Nickelodeon**$27.61**612 rev9mo ago](https://www.amazon.com/dp/B0FT3TS9ST) [![Paw Patrol Marshall Toddler Boys Hooded Matching Family Cosplay T-Shirt Red 4T](https://m.media-amazon.com/images/I/31V7nG0VpkL.jpg)**Paw Patrol Marshall Toddler Boys Hooded Matching Family Cosplay T-Shirt Red 4T**Paw Patrol**$24.58**83 rev1y ago](https://www.amazon.com/dp/B0F1X4XBQ2) [![Paw Patrol Nickelodeon Chase Marshall Rubble Boys UPF 50+ Rash Guard and Swim Trunks Swimsuit Set for Toddler and Big Kids Black/Grey](https://m.media-amazon.com/images/I/51MgB0mFzOL.jpg)**Paw Patrol Nickelodeon Chase Marshall Rubble Boys UPF 50+ Rash Guard and Swim Trunks Swimsuit Set for Toddler and Big Kids Black/Grey**Paw Patrol**$24.71**48 rev1y ago](https://www.amazon.com/dp/B0DQQCXGXN)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Nickelodeon Paw Patrol TMNT Boys Rash Guard Set UPF 50 Swim Shirts & Trunks Size 3T White/Yellow/Navy](https://m.media-amazon.com/images/I/41BNcTCeDnL.jpg)**Nickelodeon Paw Patrol TMNT Boys Rash Guard Set UPF 50 Swim Shirts & Trunks Size 3T White/Yellow/Navy**Nickelodeon**$25.02**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0BSG1RFSC) [![Nickelodeon Paw Patrol TMNT Boys Rash Guard Set UPF 50 Swim Shirts & Trunks Size 2T Red White and Blue Stripes](https://m.media-amazon.com/images/I/41p1z-IMxPL.jpg)**Nickelodeon Paw Patrol TMNT Boys Rash Guard Set UPF 50 Swim Shirts & Trunks Size 2T Red White and Blue Stripes**Nickelodeon**$21.62**4.6★**▲ 1000%**](https://www.amazon.com/dp/B098BJ3HNN) [![Nickelodeon Paw Patrol TMNT Boys Rash Guard Set UPF 50 Swim Shirts & Trunks Size 5-6 Black/Green Teenage Mutant Ninja Turtles](https://m.media-amazon.com/images/I/51yf0GqFUHL.jpg)**Nickelodeon Paw Patrol TMNT Boys Rash Guard Set UPF 50 Swim Shirts & Trunks Size 5-6 Black/Green Teenage Mutant Ninja Turtles**Nickelodeon**$27.46**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0FT3RQKB6) [![Nickelodeon Paw Patrol TMNT Boys Rash Guard Set UPF 50 Swim Shirts & Trunks Size 4 Black/Green Teenage Mutant Ninja Turtles](https://m.media-amazon.com/images/I/51yf0GqFUHL.jpg)**Nickelodeon Paw Patrol TMNT Boys Rash Guard Set UPF 50 Swim Shirts & Trunks Size 4 Black/Green Teenage Mutant Ninja Turtles**Nickelodeon**$27.61**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0FT3TS9ST) [![Nickelodeon Paw Patrol TMNT Boys Rash Guard Set UPF 50 Swim Shirts & Trunks Size 7 White/Yellow/Navy](https://m.media-amazon.com/images/I/41BNcTCeDnL.jpg)**Nickelodeon Paw Patrol TMNT Boys Rash Guard Set UPF 50 Swim Shirts & Trunks Size 7 White/Yellow/Navy**Nickelodeon**$22.45**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0BSG257TY)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 94 weeks — -25.1% search growth over the last 90 days.

18K13KSpike '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 68.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**17%

*“It is well made”*

**Gifting Purpose**15%

*“Gift”*

**Fun/Entertainment Experience**13%

*“Fun for kids great quality”*

**Size-Overall**12%

*“Fits just right”*

**Color**7%

*“The colors are accurate and look great”*

**Creativity**5%

*“Very fun, and creative”*

**Value For Money**5%

*“Great value”*

**Durability**4%

*“Durability: Washes well and doesnt shrink”*

**Developmental Needs**4%

*“Great for young kids”*

**Material Quality**3%

*“has quality materials”*

### **What buyers complain about **

**Value For Money**18%

*“Super cheap and nothing is actually functional super disappointing my daughter loves paw patrol anything and she doesnt even look at this”*

**Safety Standards**13%

*“NOT SAFE FOR LITTLES”*

**Functionality-Overall**13%

*“The compass and whistle dont actually work”*

**Size-Overall**7%

*“The backpack is a little big”*

**Strength**6%

*“some parts feel a little flimsy for rough play”*

**Quality-Overall**6%

*“overpriced, cheap quality, useless contents”*

**Machine Wash Suitability**4%

*“it's really cute however the first wash the red bled all over the white parts of the hoodie”*

**Durability**4%

*“I do not recommend buying this hoodie if you want it to last”*

**Color**4%

*“Color bleeds”*

**Strap/String Quality**3%

*“Bought two and by the end of the first day the yellow strap that would be used to hang the bag on a hook was broken on both bags”*

### **Top return reasons **

**Size-Overall**55%

**Quality-Overall**6%

**Value For Money**5%

**Advertised Vs Actual Product**5%

**Gifting Purpose**4%

**Length**4%

**Product Condition**3%

**Material Quality**3%

**Strap/String Quality**1%

**Chest Fit**1%