---
title: "mario keychain — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/mario-keychain"
last_updated: "2026-07-14T09:11:58.295Z"
locale: en
meta:
  description: "a small market ($21K/yr) — mario keychain doesn't clear our bar today."
  "og:description": "a small market ($21K/yr) — mario keychain doesn't clear our bar today."
  "og:title": "mario keychain — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **mario keychain**

**Skip it**

A small market ($21K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 33Conversion 21Competition 60Returns 98Price range 63Avg price 58Brand share 81Review moat 80Quality gap 27

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****401.71**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$2.85–$36.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$12.92**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+6.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$21K**

$21K/yr · 98K searches

## **Competition**

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**26 **▲rising

**Sellers**

**89**

**Top-5 brand share**

**54%**

**Open market**

**41%**

- ACZHHZC15% - Paladone12% - BONICI10% - DreamWater9% - Club Mocchi Mocchi8% - Bioworld5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$8338%$2K12%$2K16%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 34 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Paladone - Super Mario Dolls (PP3136NN) Assorted Models](https://m.media-amazon.com/images/I/51Vi0D9FfrL.jpg)**Paladone - Super Mario Dolls (PP3136NN) Assorted Models**Paladone**$9.91**3.3★33 rev](https://www.amazon.com/dp/B01L7ITHKM) [2![ACZHHZC Mario Keychains Cute Backpack Key Chain Accessories Fun Keyring Jewelry Gift for Men and Women (Ma 1)](https://m.media-amazon.com/images/I/412JWRfHn9L.jpg)**ACZHHZC Mario Keychains Cute Backpack Key Chain Accessories Fun Keyring Jewelry Gift for Men and Women (Ma 1)**ACZHHZC**$10.14**4.9★10 rev](https://www.amazon.com/dp/B0GSYFMCN8) [3![BONICI Creative Cute Lovely Penguin Pendant Keychain Gift - For Handbag Purse Backpack Car Keys](https://m.media-amazon.com/images/I/317KvTe63GL.jpg)**BONICI Creative Cute Lovely Penguin Pendant Keychain Gift - For Handbag Purse Backpack Car Keys**BONICI**$10.98**4.8★639 rev](https://www.amazon.com/dp/B09Y5CFVGC) [4![Club Mocchi- Mocchi- Super Mario Clip-On Plush Toys - Bullet Bill Green Shell Mushroom & Bob-omb - Officially Licensed Soft Keychain Plushie - Kids Video Game Collectibles - Ages 3 Years and Up](https://m.media-amazon.com/images/I/31-zzlViDJL.jpg)**Club Mocchi- Mocchi- Super Mario Clip-On Plush Toys - Bullet Bill Green Shell Mushroom & Bob-omb - Officially Licensed Soft Keychain Plushie - Kids Video Game Collectibles - Ages 3 Years and Up**Club Mocchi Mocchi**$24.35**5.0★8 rev](https://www.amazon.com/dp/B0FVHZCF6S) [5![DreamWater Keychain Anime Cosplay Metal Keychain Gifts for Men Woman (3)](https://m.media-amazon.com/images/I/41l9pYc7LPL.jpg)**DreamWater Keychain Anime Cosplay Metal Keychain Gifts for Men Woman (3)**DreamWater**$13.88**5.0★23 rev](https://www.amazon.com/dp/B0C9M4CS2J)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![LYYCLFQ 8Pcs Mario Keychain Cartoon Backpack Pendant Lovely Bag Charm Ornament for Fans](https://m.media-amazon.com/images/I/519jbKPAaEL.jpg)**LYYCLFQ 8Pcs Mario Keychain Cartoon Backpack Pendant Lovely Bag Charm Ornament for Fans**LYYCLFQ**$22.87**6 rev2mo ago](https://www.amazon.com/dp/B0GYP3HVNB) [![ACZHHZC Mario Keychains Cute Backpack Key Chain Accessories Fun Keyring Jewelry Gift for Men and Women (Ma 1)](https://m.media-amazon.com/images/I/412JWRfHn9L.jpg)**ACZHHZC Mario Keychains Cute Backpack Key Chain Accessories Fun Keyring Jewelry Gift for Men and Women (Ma 1)**ACZHHZC**$10.14**10 rev3mo ago](https://www.amazon.com/dp/B0GSYFMCN8) [![ACZHHZC Mario Keychains Cute Backpack Key Chain Accessories Fun Keyring Jewelry Gift for Men and Women (Ma 2)](https://m.media-amazon.com/images/I/41SN2IHcM6L.jpg)**ACZHHZC Mario Keychains Cute Backpack Key Chain Accessories Fun Keyring Jewelry Gift for Men and Women (Ma 2)**ACZHHZC**$10.29**10 rev3mo ago](https://www.amazon.com/dp/B0GSYPSX6P) [![Super Mario Keychain Set - 4 Pc Keychain Bundle Featuring Princess Peach Bowser Yoshi for Kids Men Women Plus Stickers More | Super Mario Bros Party Favors Pack](https://m.media-amazon.com/images/I/51tttr1V9+L.jpg)**Super Mario Keychain Set - 4 Pc Keychain Bundle Featuring Princess Peach Bowser Yoshi for Kids Men Women Plus Stickers More | Super Mario Bros Party Favors Pack**Super Mario**$16.08**2 rev4mo ago](https://www.amazon.com/dp/B0GPGRDDM4) [![Club Mocchi- Mocchi- Super Mario Clip-On Plush Toys - Bullet Bill Green Shell Mushroom & Bob-omb - Officially Licensed Soft Keychain Plushie - Kids Video Game Collectibles - Ages 3 Years and Up](https://m.media-amazon.com/images/I/31-zzlViDJL.jpg)**Club Mocchi- Mocchi- Super Mario Clip-On Plush Toys - Bullet Bill Green Shell Mushroom & Bob-omb - Officially Licensed Soft Keychain Plushie - Kids Video Game Collectibles - Ages 3 Years and Up**Club Mocchi Mocchi**$24.35**8 rev9mo ago](https://www.amazon.com/dp/B0FVHZCF6S)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ACZHHZC Mario Keychains Cute Backpack Key Chain Accessories Fun Keyring Jewelry Gift for Men and Women (Ma 1)](https://m.media-amazon.com/images/I/412JWRfHn9L.jpg)**ACZHHZC Mario Keychains Cute Backpack Key Chain Accessories Fun Keyring Jewelry Gift for Men and Women (Ma 1)**ACZHHZC**$10.14**4.9★**▲ 205%**](https://www.amazon.com/dp/B0GSYFMCN8) [![ACZHHZC Mario Keychains Cute Backpack Key Chain Accessories Fun Keyring Jewelry Gift for Men and Women (Ma 2)](https://m.media-amazon.com/images/I/41SN2IHcM6L.jpg)**ACZHHZC Mario Keychains Cute Backpack Key Chain Accessories Fun Keyring Jewelry Gift for Men and Women (Ma 2)**ACZHHZC**$10.29**4.9★**▲ 203%**](https://www.amazon.com/dp/B0GSYPSX6P) [![LYYCLFQ 8Pcs Mario Keychain Cartoon Backpack Pendant Lovely Bag Charm Ornament for Fans](https://m.media-amazon.com/images/I/519jbKPAaEL.jpg)**LYYCLFQ 8Pcs Mario Keychain Cartoon Backpack Pendant Lovely Bag Charm Ornament for Fans**LYYCLFQ**$22.87**4.6★**▲ 203%**](https://www.amazon.com/dp/B0GYP3HVNB) [![Marvel Iron Man Classic Face Color Pewter Keyring Red Yellow](https://m.media-amazon.com/images/I/31PppxgwucL.jpg)**Marvel Iron Man Classic Face Color Pewter Keyring Red Yellow**Marvel**$10.22**4.4★**▲ 199%**](https://www.amazon.com/dp/B00BQTD84O) [![50pcs Mario Stickers for Kids Cute Cartoon Waterproof Vinyl Decal for Teen Adult Girl Laptop Travel Case Phone Bike Water Bottle Guitar Computer Skateboard](https://m.media-amazon.com/images/I/61qBm2QjaDL.jpg)**50pcs Mario Stickers for Kids Cute Cartoon Waterproof Vinyl Decal for Teen Adult Girl Laptop Travel Case Phone Bike Water Bottle Guitar Computer Skateboard**XXMML**$5.94**4.8★**▲ 184%**](https://www.amazon.com/dp/B0FLXMYMVY)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +6.7% search growth over the last 90 days.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr, Aug, Dec · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**16%

*“The build quality is phenomenal”*

**Value For Money**13%

*“worth the money”*

**Color**9%

*“colors are vibrant”*

**Durability**9%

*“Its adorable and not going to break easily”*

**Size-Overall**8%

*“Perfect Size”*

**Taste-Overall**6%

*“A fun little treat with all the hype over the new movie”*

**Gifting Purpose**6%

*“This was the best gift I could have gotten my husband for Christmas”*

**Soft Feel**6%

*“Its very soft”*

**Strength**4%

*“It feels sturdy, well-made, and like it was crafted by people who genuinely care about what theyre selling instead of just pushing another generic product”*

**Design-Overall**3%

*“The designs are cute”*

### **What buyers complain about **

**Quality-Overall**13%

*“Trash”*

**Advertised Vs Actual Product**11%

*“doesn't match the photos”*

**Size-Overall**9%

*“it was bigger than I thought it would be”*

**Artificial Colors**8%

*“we were very upset that the ones we received in a purple box contain dyes”*

**Touch/Button Controls**8%

*“Buttons dont work”*

**Functionality-Overall**6%

*“Doesn't work”*

**Instructions/User Manual/Troubleshooting**6%

*“NO INSTRUCTIONS”*

**Value For Money**6%

*“Waste of money”*

**Durability**6%

*“Only thing I will say is the bottoms kinda fell out pretty easy”*

**Taste-Overall**5%

*“now they're just another nasty fruit snack”*

### **Top return reasons **

**Size-Overall**33%

**Advertised Vs Actual Product**15%

**Quality-Overall**7%

**Value For Money**7%

**Functionality-Overall**6%

**Defective Material/Parts**5%

**Touch/Button Controls**3%

**Wrist Fit**3%

**Display-Overall**2%

**Shape/Style**2%