---
title: "mario beanie — Niche Verdict: Skip it (28/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/mario-beanie"
last_updated: "2026-07-14T02:21:37.613Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 100% of clicks) — mario beanie doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 100% of clicks) — mario beanie doesn't clear our bar today."
  "og:title": "mario beanie — Niche Verdict: Skip it (28/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **mario beanie**

**Skip it**

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 1Growth 11Conversion 74Competition 0Returns 36Price range 95Avg price 82Brand share 0Review moat 89Quality gap 15

**Price range**

**Incredible****$15.33–$22.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****227.2**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$17.79**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****6.9%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****4.6%**

return rate — above 6% kills the launch gate

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-28.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$5K**

$5K/yr · 4K searches

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **—flat

**Sellers**

**9**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Bioworld38% - e4Hats.com27% - ABG Accessories19% - Armycrew17%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$49720%$99330%$1K40%$2K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![e4Hats.com Mario Luigi Wario Waluigi Embroidered Long Beanie - Dk Green OSFM](https://m.media-amazon.com/images/I/51MaGfnsD6L.jpg)**e4Hats.com Mario Luigi Wario Waluigi Embroidered Long Beanie - Dk Green OSFM**e4Hats.com**$22.87**4.8★539 rev](https://www.amazon.com/dp/B074NCSHZS) [2![Bioworld Super Mario Luigi Logo Embroidery Standard Cuff Acrylic Knit Beanie Cuff Beanie](https://m.media-amazon.com/images/I/51Qqg7z5vOL.jpg)**Bioworld Super Mario Luigi Logo Embroidery Standard Cuff Acrylic Knit Beanie Cuff Beanie**Bioworld**$15.33**4.9★13 rev](https://www.amazon.com/dp/B0FQPKM4JR) [3![Luigi Girls and Boys Winter Hat and Gloves Set Ages 4-14 Years Kids winter Hat and Gloves Set for Boys and Girls](https://m.media-amazon.com/images/I/41R0WWFgTlL.jpg)**Luigi Girls and Boys Winter Hat and Gloves Set Ages 4-14 Years Kids winter Hat and Gloves Set for Boys and Girls**ABG Accessories**$16.79**4.7★503 rev](https://www.amazon.com/dp/B0G4SMV66K) [4![Armycrew Mario Luigi Waluigi Cosplay Costume Soft Beanie Hat - Luigi Green](https://m.media-amazon.com/images/I/510xQpnPETL.jpg)**Armycrew Mario Luigi Waluigi Cosplay Costume Soft Beanie Hat - Luigi Green**Armycrew**$16.62**4.5★38 rev](https://www.amazon.com/dp/B0CQ3VXJ1Q) [5![Nintendo Beanie | Super Mario Bros. Mario and Luigi Embroidered Patch 2-Pack Knit Cuffed Cold Weather Beanie Set for Men and Women Multicolored](https://m.media-amazon.com/images/I/41VH7W26JTL.jpg)**Nintendo Beanie | Super Mario Bros. Mario and Luigi Embroidered Patch 2-Pack Knit Cuffed Cold Weather Beanie Set for Men and Women Multicolored**Bioworld**$17.37**4.9★43 rev](https://www.amazon.com/dp/B0DWZBPH5R)

### **Newest**

by launch date

[![Luigi Girls and Boys Winter Hat and Gloves Set Ages 4-14 Years Kids winter Hat and Gloves Set for Boys and Girls](https://m.media-amazon.com/images/I/41R0WWFgTlL.jpg)**Luigi Girls and Boys Winter Hat and Gloves Set Ages 4-14 Years Kids winter Hat and Gloves Set for Boys and Girls**ABG Accessories**$16.79**503 rev7mo ago](https://www.amazon.com/dp/B0G4SMV66K) [![Bioworld Super Mario Luigi Logo Embroidery Standard Cuff Acrylic Knit Beanie Cuff Beanie](https://m.media-amazon.com/images/I/51Qqg7z5vOL.jpg)**Bioworld Super Mario Luigi Logo Embroidery Standard Cuff Acrylic Knit Beanie Cuff Beanie**Bioworld**$15.33**13 rev10mo ago](https://www.amazon.com/dp/B0FQPKM4JR) [![Nintendo Beanie | Super Mario Bros. Mario and Luigi Embroidered Patch 2-Pack Knit Cuffed Cold Weather Beanie Set for Men and Women Multicolored](https://m.media-amazon.com/images/I/41VH7W26JTL.jpg)**Nintendo Beanie | Super Mario Bros. Mario and Luigi Embroidered Patch 2-Pack Knit Cuffed Cold Weather Beanie Set for Men and Women Multicolored**Bioworld**$17.37**43 rev1y ago](https://www.amazon.com/dp/B0DWZBPH5R) [![Armycrew Mario Luigi Waluigi Cosplay Costume Soft Beanie Hat - Luigi Green](https://m.media-amazon.com/images/I/510xQpnPETL.jpg)**Armycrew Mario Luigi Waluigi Cosplay Costume Soft Beanie Hat - Luigi Green**Armycrew**$16.62**38 rev2y ago](https://www.amazon.com/dp/B0CQ3VXJ1Q) [![e4Hats.com Mario Luigi Wario Waluigi Embroidered Long Beanie - Dk Green OSFM](https://m.media-amazon.com/images/I/51MaGfnsD6L.jpg)**e4Hats.com Mario Luigi Wario Waluigi Embroidered Long Beanie - Dk Green OSFM**e4Hats.com**$22.87**539 rev8y ago](https://www.amazon.com/dp/B074NCSHZS)

### **Trending**

90-day click momentum

[![Luigi Girls and Boys Winter Hat and Gloves Set Ages 4-14 Years Kids winter Hat and Gloves Set for Boys and Girls](https://m.media-amazon.com/images/I/41R0WWFgTlL.jpg)**Luigi Girls and Boys Winter Hat and Gloves Set Ages 4-14 Years Kids winter Hat and Gloves Set for Boys and Girls**ABG Accessories**$16.79**4.7★**▲ 166%**](https://www.amazon.com/dp/B0G4SMV66K) [![e4Hats.com Mario Luigi Wario Waluigi Embroidered Long Beanie - Dk Green OSFM](https://m.media-amazon.com/images/I/51MaGfnsD6L.jpg)**e4Hats.com Mario Luigi Wario Waluigi Embroidered Long Beanie - Dk Green OSFM**e4Hats.com**$22.87**4.8★**▲ 26%**](https://www.amazon.com/dp/B074NCSHZS) [![Armycrew Mario Luigi Waluigi Cosplay Costume Soft Beanie Hat - Luigi Green](https://m.media-amazon.com/images/I/510xQpnPETL.jpg)**Armycrew Mario Luigi Waluigi Cosplay Costume Soft Beanie Hat - Luigi Green**Armycrew**$16.62**4.5★**▲ 18%**](https://www.amazon.com/dp/B0CQ3VXJ1Q) [![Bioworld Super Mario Luigi Logo Embroidery Standard Cuff Acrylic Knit Beanie Cuff Beanie](https://m.media-amazon.com/images/I/51Qqg7z5vOL.jpg)**Bioworld Super Mario Luigi Logo Embroidery Standard Cuff Acrylic Knit Beanie Cuff Beanie**Bioworld**$15.33**4.9★**▼ 27%**](https://www.amazon.com/dp/B0FQPKM4JR) [![Nintendo Beanie | Super Mario Bros. Mario and Luigi Embroidered Patch 2-Pack Knit Cuffed Cold Weather Beanie Set for Men and Women Multicolored](https://m.media-amazon.com/images/I/41VH7W26JTL.jpg)**Nintendo Beanie | Super Mario Bros. Mario and Luigi Embroidered Patch 2-Pack Knit Cuffed Cold Weather Beanie Set for Men and Women Multicolored**Bioworld**$17.37**4.9★**▼ 43%**](https://www.amazon.com/dp/B0DWZBPH5R)

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -28.5% search growth over the last 90 days.

45K35KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 200.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Suitability Hot Weather**33%

*“kept my head warm”*

**Gifting Purpose**33%

*“Was a gift and loved it”*

**Warmth**17%

*“great for keeping the young ones warm”*

**Material Quality**17%

*“They are well made with thick materials”*

### **Top return reasons **

**Size-Overall**61%

**Advertised Vs Actual Product**22%

**Color**11%

**Neck Fit**6%