---
title: "maleficent — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/maleficent"
last_updated: "2026-07-14T05:10:20.698Z"
locale: en
meta:
  description: "weak search conversion (0.6%) — maleficent doesn't clear our bar today."
  "og:description": "weak search conversion (0.6%) — maleficent doesn't clear our bar today."
  "og:title": "maleficent — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

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# **maleficent**

**Skip it**

Weak search conversion (0.6%) — this niche doesn't clear our bar today.

Market size 30Growth 23Conversion 8Competition 67Returns 60Price range 82Avg price 95Brand share 30Review moat 86Quality gap 19

**Avg price**

**Incredible****$46.36**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****284.24**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$8.73–$110.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Good****2.6%**

return rate — above 6% kills the launch gate

**Market size**

**Okay****$135K**

$135K/yr · 471K searches

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-3.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**14 **▼falling

**Sellers**

**80**

**Top-5 brand share**

**87%**

**Open market**

**11%**

- Loungefly44% - FOTAP30% - Disney9% - Funko2% - Wondapop2% - BEIANSHUO2% - Open — no brand owns it (8 brands, 11%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$7K10%$14K15%$20K20%$27K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 37 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Villains Movie Inspire Crossbody Bag Villains Male Fan Gift Malefi Est 1959 Shoulder Bag Evil Queen Gift (Malefi Whi CB)](https://m.media-amazon.com/images/I/51YqQqy-YTL.jpg)**Villains Movie Inspire Crossbody Bag Villains Male Fan Gift Malefi Est 1959 Shoulder Bag Evil Queen Gift (Malefi Whi CB)**FOTAP**$14.65**4.5★80 rev](https://www.amazon.com/dp/B0DZXQF4Q1) [2![Villains Queen Crossbody Bag Villains Fan Gift Est 1959 Shoulder Bag Evil Queen Gift (Male CB)](https://m.media-amazon.com/images/I/51KBQn-JUYL.jpg)**Villains Queen Crossbody Bag Villains Fan Gift Est 1959 Shoulder Bag Evil Queen Gift (Male CB)**FOTAP**$14.91**4.5★80 rev](https://www.amazon.com/dp/B0DKJR6Y4R) [3![Loungefly Disney Villains Malificent Convertible Mini Backpack](https://m.media-amazon.com/images/I/41l-V4SD4SL.jpg)**Loungefly Disney Villains Malificent Convertible Mini Backpack**Loungefly**$59.33**4.8★156 rev](https://www.amazon.com/dp/B0DJV1LKWP) [4![Disney Stitch Blanket Hoodie - Adults 2 in 1 Oversized Fleece Hoodie Baby Yoda Minnie Mouse - Stitch Gifts (Black Maleficent)](https://m.media-amazon.com/images/I/41Fi-NbIxmL.jpg)**Disney Stitch Blanket Hoodie - Adults 2 in 1 Oversized Fleece Hoodie Baby Yoda Minnie Mouse - Stitch Gifts (Black Maleficent)**Disney**$41.47**4.6★884 rev](https://www.amazon.com/dp/B0C3DFKLXB) [5![Loungefly Disney Villains Debossed All Around Faux Leather Zip Wallet (one size Multi)](https://m.media-amazon.com/images/I/41opVeDgTQL.jpg)**Loungefly Disney Villains Debossed All Around Faux Leather Zip Wallet (one size Multi)**Loungefly**$44.46**4.7★520 rev](https://www.amazon.com/dp/B07ZRT1YS9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Little People Collector Disney Villains Maleficent & Hades Special Edition Set for Movie Fans 2 Figures in a Display Package](https://m.media-amazon.com/images/I/51nlG9L0d5L.jpg)**Little People Collector Disney Villains Maleficent & Hades Special Edition Set for Movie Fans 2 Figures in a Display Package**Little People COLLECTOR**$14.86**69 rev4mo ago](https://www.amazon.com/dp/B0FK1H45LL) [![Loungefly Exclusives Disney Sleeping Beauty Maleficent Stained Glass Mini-Backpack Entertainment Earth Exclusive Faux Leather 10.5 H x 8 L x 5.5 D Multi-Color Unisex](https://m.media-amazon.com/images/I/519kT3+na2L.jpg)**Loungefly Exclusives Disney Sleeping Beauty Maleficent Stained Glass Mini-Backpack Entertainment Earth Exclusive Faux Leather 10.5 H x 8 L x 5.5 D Multi-Color Unisex**Loungefly**$110.57**4 rev9mo ago](https://www.amazon.com/dp/B0FSHJJQPF) [![Loungefly Disney Villains Tote Bag](https://m.media-amazon.com/images/I/41trU+xvLwL.jpg)**Loungefly Disney Villains Tote Bag**Loungefly**$74.10**29 rev11mo ago](https://www.amazon.com/dp/B0DNTS5PDP) [![Loungefly x Disney Nightmare Before Christmas Oogie Boogie Creepy Crawlies Mini Backpack](https://m.media-amazon.com/images/I/41yUKVu2oKL.jpg)**Loungefly x Disney Nightmare Before Christmas Oogie Boogie Creepy Crawlies Mini Backpack**Loungefly**$63.31**729 rev11mo ago](https://www.amazon.com/dp/B08KW7ZT47) [![Funko Pop! Deluxe: Villains - Maleficent - Stained Glass - Disney Villains - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Figure for Collectors](https://m.media-amazon.com/images/I/41pyGJIdwlL.jpg)**Funko Pop! Deluxe: Villains - Maleficent - Stained Glass - Disney Villains - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Figure for Collectors**Funko**$20.66**57 rev11mo ago](https://www.amazon.com/dp/B0CND4M7NT)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Disney Maleficent Cursed Womens Racerback Tank Top Black Heather](https://m.media-amazon.com/images/I/41S1PrGEBsL.jpg)**Disney Maleficent Cursed Womens Racerback Tank Top Black Heather**Fifth Sun**$12.99**0.0★**▲ 203%**](https://www.amazon.com/dp/B07ZL3BWVP) [![Loungefly Disney Villains Debossed All Around Faux Leather Zip Wallet (one size Multi)](https://m.media-amazon.com/images/I/41opVeDgTQL.jpg)**Loungefly Disney Villains Debossed All Around Faux Leather Zip Wallet (one size Multi)**Loungefly**$44.46**4.7★**▲ 203%**](https://www.amazon.com/dp/B07ZRT1YS9) [![Loungefly x Disney Nightmare Before Christmas Oogie Boogie Creepy Crawlies Mini Backpack](https://m.media-amazon.com/images/I/41yUKVu2oKL.jpg)**Loungefly x Disney Nightmare Before Christmas Oogie Boogie Creepy Crawlies Mini Backpack**Loungefly**$63.31**4.8★**▲ 162%**](https://www.amazon.com/dp/B08KW7ZT47) [![Little People Collector Disney Villains Maleficent & Hades Special Edition Set for Movie Fans 2 Figures in a Display Package](https://m.media-amazon.com/images/I/51nlG9L0d5L.jpg)**Little People Collector Disney Villains Maleficent & Hades Special Edition Set for Movie Fans 2 Figures in a Display Package**Little People COLLECTOR**$14.86**4.8★**▲ 151%**](https://www.amazon.com/dp/B0FK1H45LL) [![Loungefly Disney Nightmare Before Christmas Headless Jack Skellington Womens Double Strap Shoulder Bag Purse](https://m.media-amazon.com/images/I/41+JYasdyLL.jpg)**Loungefly Disney Nightmare Before Christmas Headless Jack Skellington Womens Double Strap Shoulder Bag Purse**Loungefly**$66.09**4.7★**▲ 147%**](https://www.amazon.com/dp/B091NPNVVV)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**13%

*“Good quality lots of room”*

**Size-Overall**13%

*“Perfect size”*

**Value For Money**10%

*“Good deal”*

**Design-Overall**7%

*“Adorable design”*

**Smell**7%

*“Absolutely Beautiful Scent”*

**Collectibles**6%

*“Little people are made well and fun to play with and or collect”*

**Gifting Purpose**5%

*“This was a perfect gift for my BFF”*

**Brightness/Shine/Glow**5%

*“Glows in the dark”*

**Comfort-Overall**5%

*“Very comfortable”*

**Storage Capacity**4%

*“Lots of room”*

### **What buyers complain about **

**Size-Overall**35%

*“It's way too big”*

**Quality-Overall**10%

*“very disappointed on the quality of this pin:”*

**Durability**8%

*“questionable durability”*

**Print Quality**6%

*“Blurry and miss printed face”*

**Smell**6%

*“When I discovered they disconnected this scent”*

**Pockets/Compartments**6%

*“It doesnt have pockets on the sides”*

**Value For Money**6%

*“Expensive”*

**Strap/String Quality**6%

*“Not the biggest fan of the shoulder strap”*

**Material Quality**3%

*“Material is thinner than expected”*

**Add-Ons/Attachments**2%

*“her head is not attached properly”*

### **Top return reasons **

**Size-Overall**39%

**Value For Money**14%

**Material Quality**8%

**Stitch/Finish/Polish**5%

**Color**4%

**Zipper Quality**4%

**Advertised Vs Actual Product**3%

**Product Condition**3%

**Pockets/Compartments**2%

**Defective Material/Parts**2%