---
title: "madeline costume — Niche Verdict: Skip it (32/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/madeline-costume"
last_updated: "2026-07-14T00:58:08.103Z"
locale: en
meta:
  description: "soft demand (-46.3% this quarter) — madeline costume doesn't clear our bar today."
  "og:description": "soft demand (-46.3% this quarter) — madeline costume doesn't clear our bar today."
  "og:title": "madeline costume — Niche Verdict: Skip it (32/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **madeline costume**

**Skip it**

Soft demand (-46.3% this quarter) — this niche doesn't clear our bar today.

Market size 19Growth 2Conversion 29Competition 28Returns 25Price range 92Avg price 95Brand share 27Review moat 58Quality gap 42

**Avg price**

**Incredible****$29.68**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.39–$56.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,161.35**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Returns**

**Bad****6.0%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$75K**

$75K/yr · 109K searches

**Growth**

**Bad****-46.3%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **▲rising

**Sellers**

**15**

**Top-5 brand share**

**89%**

**Open market**

**7%**

- YOTTOY56% - JcHrmers14% - Aphratti6% - Cozypower6% - MelangCos6% - LYSMuch5% - Open — no brand owns it (3 brands, 7%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$7K20%$15K30%$22K40%$30K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![YOTTOY Madeline Collection | Classic Madeline Soft Stuffed Plush Toy Doll - 16H](https://m.media-amazon.com/images/I/41FGPdZhoMS.jpg)**YOTTOY Madeline Collection | Classic Madeline Soft Stuffed Plush Toy Doll - 16H**YOTTOY**$45.50**4.7★1,252 rev](https://www.amazon.com/dp/B004W6RECU) [2![YOTTOY Madeline Collection | Bonjour Madeline 10 Soft Doll (Yellow Dress)](https://m.media-amazon.com/images/I/31zv0TYQCQL.jpg)**YOTTOY Madeline Collection | Bonjour Madeline 10 Soft Doll (Yellow Dress)**YOTTOY**$28.85**4.7★1,252 rev](https://www.amazon.com/dp/B0069DGXRG) [3![JcHrmers French School Girl Costume Set Including Blue Long Sleeve Dress Straw Hat Red Scarf High Socks Gloves for Halloween Cosplay Supplies](https://m.media-amazon.com/images/I/41kpVf2e77L.jpg)**JcHrmers French School Girl Costume Set Including Blue Long Sleeve Dress Straw Hat Red Scarf High Socks Gloves for Halloween Cosplay Supplies**JcHrmers**$25.71**4.6★19 rev](https://www.amazon.com/dp/B0DNMN69L1) [4![YOTTOY Madeline Collection | Madeline Poseable Doll and Genevieve Soft Toy in Take-Along Box](https://m.media-amazon.com/images/I/41-VbjciyfL.jpg)**YOTTOY Madeline Collection | Madeline Poseable Doll and Genevieve Soft Toy in Take-Along Box**YOTTOY**$45.73**4.7★1,252 rev](https://www.amazon.com/dp/B00JRGJ432) [5![Cozypower 4 Pcs French School Girl Costume Accessories Set for Halloween Back to School Uniform for Kids Daily Cosplay Party](https://m.media-amazon.com/images/I/41ehG7UdkQL.jpg)**Cozypower 4 Pcs French School Girl Costume Accessories Set for Halloween Back to School Uniform for Kids Daily Cosplay Party**Cozypower**$17.07**5.0★4 rev](https://www.amazon.com/dp/B0D4DTJ63F)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Arshiner Girls Long Sleeve Dress Fall Vintage Peter Pan Collar Cotton A Line T-Shirt Dress Kids Holiday Christmas Party Dresses Red 9-10 Years](https://m.media-amazon.com/images/I/31zXo957zEL.jpg)**Arshiner Girls Long Sleeve Dress Fall Vintage Peter Pan Collar Cotton A Line T-Shirt Dress Kids Holiday Christmas Party Dresses Red 9-10 Years**Arshiner**$18.37**540 rev12mo ago](https://www.amazon.com/dp/B0FHKMS21C) [![JcHrmers 4 Pcs French School Costume Accessories Set for Girls Kid Yellow Hat Red Satin Square Scarf White Socks Gloves](https://m.media-amazon.com/images/I/41sqFeLkitL.jpg)**JcHrmers 4 Pcs French School Costume Accessories Set for Girls Kid Yellow Hat Red Satin Square Scarf White Socks Gloves**JcHrmers**$18.59**8 rev1y ago](https://www.amazon.com/dp/B0FBR9QG2M) [![JcHrmers French School Girl Costume Set Including Blue Long Sleeve Dress Straw Hat Red Scarf High Socks Gloves for Halloween Cosplay Supplies](https://m.media-amazon.com/images/I/41kpVf2e77L.jpg)**JcHrmers French School Girl Costume Set Including Blue Long Sleeve Dress Straw Hat Red Scarf High Socks Gloves for Halloween Cosplay Supplies**JcHrmers**$25.71**19 rev1y ago](https://www.amazon.com/dp/B0DNMN69L1) [![JcHrmers French School Girl Costume Set Including Blue Long Sleeve Dress Straw Hat Red Scarf High Socks Gloves for Halloween Cosplay Supplies](https://m.media-amazon.com/images/I/41kpVf2e77L.jpg)**JcHrmers French School Girl Costume Set Including Blue Long Sleeve Dress Straw Hat Red Scarf High Socks Gloves for Halloween Cosplay Supplies**JcHrmers**$26.71**19 rev1y ago](https://www.amazon.com/dp/B0DNMR1J7G) [![Cozypower 4 Pcs French School Girl Costume Accessories Set for Halloween Back to School Uniform for Kids Daily Cosplay Party](https://m.media-amazon.com/images/I/41ehG7UdkQL.jpg)**Cozypower 4 Pcs French School Girl Costume Accessories Set for Halloween Back to School Uniform for Kids Daily Cosplay Party**Cozypower**$17.07**4 rev2y ago](https://www.amazon.com/dp/B0D4DTJ63F)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![LYSMuch 2-5T Toddler Girls Short Sleeve Shirt Peter Pan Collar Solid Color Basic Top Blouse TeeWhite 4-5Years](https://m.media-amazon.com/images/I/41rtRMB8zpL.jpg)**LYSMuch 2-5T Toddler Girls Short Sleeve Shirt Peter Pan Collar Solid Color Basic Top Blouse TeeWhite 4-5Years**LYSMuch**$13.39**4.5★**▲ 483%**](https://www.amazon.com/dp/B0CQX1KCZQ) [![Arshiner Girls Long Sleeve Dress Fall Vintage Peter Pan Collar Cotton A Line T-Shirt Dress Kids Holiday Christmas Party Dresses Red 9-10 Years](https://m.media-amazon.com/images/I/31zXo957zEL.jpg)**Arshiner Girls Long Sleeve Dress Fall Vintage Peter Pan Collar Cotton A Line T-Shirt Dress Kids Holiday Christmas Party Dresses Red 9-10 Years**Arshiner**$18.37**4.4★**▲ 470%**](https://www.amazon.com/dp/B0FHKMS21C) [![LYSMuch 2-5T Toddler Girls Short Sleeve Shirt Peter Pan Collar Solid Color Basic Top Blouse TeeWhite 5-6Years](https://m.media-amazon.com/images/I/41rtRMB8zpL.jpg)**LYSMuch 2-5T Toddler Girls Short Sleeve Shirt Peter Pan Collar Solid Color Basic Top Blouse TeeWhite 5-6Years**LYSMuch**$13.62**4.5★**▲ 336%**](https://www.amazon.com/dp/B0CQX1DMZM) [![Aphratti Womens Short Sleeve Peter Pan Collar Cute Skater Dress Fit and Flare A-Line Casual Dresses Blue X-Small](https://m.media-amazon.com/images/I/31Do6w5ZNnL.jpg)**Aphratti Womens Short Sleeve Peter Pan Collar Cute Skater Dress Fit and Flare A-Line Casual Dresses Blue X-Small**Aphratti**$28.48**4.4★**▲ 301%**](https://www.amazon.com/dp/B01MA3Y1MK) [![Aphratti Womens Long Sleeve Fall Dresses 2025 Casual Peter Pan Collar A Line Fit and Flare Skater Goth Dress Blue Small](https://m.media-amazon.com/images/I/41UnmPnsu-L.jpg)**Aphratti Womens Long Sleeve Fall Dresses 2025 Casual Peter Pan Collar A Line Fit and Flare Skater Goth Dress Blue Small**Aphratti**$28.05**4.6★**▲ 138%**](https://www.amazon.com/dp/B01LPOSS3K)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 31 weeks — -46.3% search growth over the last 90 days.

4K3KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**30%

*“Very well made”*

**Size-Overall**22%

*“Great fit”*

**Advertised Vs Actual Product**13%

*“As described”*

**Soft Feel**13%

*“Very soft”*

**Gifting Purpose**7%

*“Perfect gift for a little girl”*

**Material Quality**6%

*“The material is lightweight”*

**Color**3%

*“Will definitely order more colors”*

**Comfort-Overall**2%

*“comfortable for wearing all day at school”*

### **What buyers complain about **

**Size-Overall**47%

*“The gloves were a little big”*

**Wrinkles**20%

*“I cant get the creases out like why would you send it in a squished packaging folded in half”*

**Quality-Overall**10%

*“Low quality”*

### **Top return reasons **

**Size-Overall**70%

**Length**6%

**Advertised Vs Actual Product**4%

**Value For Money**4%

**Quality-Overall**3%

**Chest Fit**2%

**Shape/Style**2%

**Material Quality**2%

**Sleeve Fit**1%

**Weight Heavy**1%