---
title: "lululemon backpack — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/lululemon-backpack"
last_updated: "2026-07-14T03:27:25.782Z"
locale: en
meta:
  description: "weak search conversion (0.1%) — lululemon backpack doesn't clear our bar today."
  "og:description": "weak search conversion (0.1%) — lululemon backpack doesn't clear our bar today."
  "og:title": "lululemon backpack — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **lululemon backpack**

**Skip it**

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Market size 20Growth 77Conversion 2Competition 72Returns 26Price range 38Avg price 88Brand share 53Review moat 24Quality gap 21

**Avg price**

**Great****$64.43**

avg listing price — sweet spot $15–$100

**Growth**

**Great****+65.2%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$12.39–$233.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****5.8%**

return rate — above 6% kills the launch gate

**Review moat**

**Bad****5,751.17**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$81K**

$81K/yr · 970K searches

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**15 **▲rising

**Sellers**

**77**

**Top-5 brand share**

**73%**

**Open market**

**21%**

- lululemon23% - The North Face22% - Amazon Basics14% - BAGSMART7% - Pander7% - LOVEVOOK6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$6K12%$10K16%$13K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 35 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Lululemon Athletica New Crew Backpack (Black)](https://m.media-amazon.com/images/I/31nuNC4SSOL.jpg)**Lululemon Athletica New Crew Backpack (Black)**lululemon**$142.81**4.6★119 rev](https://www.amazon.com/dp/B09HYYHLTH) [2![The North Face Womens Jester Everyday Laptop Backpack - Commuter Travel Bag Laptop Sleeve Water-Repellent Pink Moss One Size](https://m.media-amazon.com/images/I/41jK8Lkc89L.jpg)**The North Face Womens Jester Everyday Laptop Backpack - Commuter Travel Bag Laptop Sleeve Water-Repellent Pink Moss One Size**The North Face**$69.65**4.7★17,720 rev](https://www.amazon.com/dp/B0CN9SC61B) [3![Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 17 in / 43.1 cm Laptop Water Resistant Spacious with Padded Shoulder Straps Black](https://m.media-amazon.com/images/I/31LXg7X9mJL.jpg)**Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 17 in / 43.1 cm Laptop Water Resistant Spacious with Padded Shoulder Straps Black**Amazon Basics**$24.47**4.7★2,665 rev](https://www.amazon.com/dp/B0CZ1S8T3X) [4![Pander 22L Casual Daypack Everyday Backpack with Luggage Sleeve Smooth Webbing Handle Professional Commuter School Bag Grey Sage](https://m.media-amazon.com/images/I/31h7xBX5xAL.jpg)**Pander 22L Casual Daypack Everyday Backpack with Luggage Sleeve Smooth Webbing Handle Professional Commuter School Bag Grey Sage**Pander**$27.22**4.8★28 rev](https://www.amazon.com/dp/B0GSZMZWHT) [5![Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 15.6 inch Laptop Water Resistant Spacious with Padded Shoulder Straps Black](https://m.media-amazon.com/images/I/31w2NhXyfnL.jpg)**Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 15.6 inch Laptop Water Resistant Spacious with Padded Shoulder Straps Black**Amazon Basics**$20.96**4.7★2,665 rev](https://www.amazon.com/dp/B0CZ2KMQ62)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Lululemon Everywhere Backpack (Black)](https://m.media-amazon.com/images/I/41BJKiK9qfL.jpg)**Lululemon Everywhere Backpack (Black)**lululemon**$98.55**0 rev1mo ago](https://www.amazon.com/dp/B0GX2L38DG) [![adidas Prime 7 Backpack for Laptop School and Travel 37L](https://m.media-amazon.com/images/I/41U4awXwwgL.jpg)**adidas Prime 7 Backpack for Laptop School and Travel 37L**adidas**$42.64**1,487 rev2mo ago](https://www.amazon.com/dp/B0DGYK1RJJ) [![Pander 22L Casual Daypack Everyday Backpack with Luggage Sleeve Smooth Webbing Handle Professional Commuter School Bag Grey Sage](https://m.media-amazon.com/images/I/31h7xBX5xAL.jpg)**Pander 22L Casual Daypack Everyday Backpack with Luggage Sleeve Smooth Webbing Handle Professional Commuter School Bag Grey Sage**Pander**$27.22**28 rev3mo ago](https://www.amazon.com/dp/B0GSZMZWHT) [![BAGSMART Backpack for Women Travel Backpack with Large Side Pocket 15.6 Inch Work College Backpack Purse Waterproof Business Teacher Laptop Bag Camel](https://m.media-amazon.com/images/I/31cXaIqpHLL.jpg)**BAGSMART Backpack for Women Travel Backpack with Large Side Pocket 15.6 Inch Work College Backpack Purse Waterproof Business Teacher Laptop Bag Camel**BAGSMART**$27.47**77 rev5mo ago](https://www.amazon.com/dp/B0GHRCCWNN) [![LOVEVOOK Laptop Backpack for Women with Pouch Pocket for Large Capacity Cup 15.6 Inch Laptop Computer Bag Travel Backpack Purse Waterproof Work Business Backpack College Teacher Bags Leopard print](https://m.media-amazon.com/images/I/51djbKoh96L.jpg)**LOVEVOOK Laptop Backpack for Women with Pouch Pocket for Large Capacity Cup 15.6 Inch Laptop Computer Bag Travel Backpack Purse Waterproof Work Business Backpack College Teacher Bags Leopard print**LOVEVOOK**$38.25**2,622 rev8mo ago](https://www.amazon.com/dp/B0FX2MQRXC)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Pander 22L Casual Daypack Everyday Backpack with Luggage Sleeve Smooth Webbing Handle Professional Commuter School Bag Grey Sage](https://m.media-amazon.com/images/I/31h7xBX5xAL.jpg)**Pander 22L Casual Daypack Everyday Backpack with Luggage Sleeve Smooth Webbing Handle Professional Commuter School Bag Grey Sage**Pander**$27.22**4.8★**▲ 105%**](https://www.amazon.com/dp/B0GSZMZWHT) [![BAGSMART Backpack for Women Travel Backpack with Large Side Pocket 15.6 Inch Work College Backpack Purse Waterproof Business Teacher Laptop Bag Camel](https://m.media-amazon.com/images/I/31cXaIqpHLL.jpg)**BAGSMART Backpack for Women Travel Backpack with Large Side Pocket 15.6 Inch Work College Backpack Purse Waterproof Business Teacher Laptop Bag Camel**BAGSMART**$27.47**4.7★**▲ 104%**](https://www.amazon.com/dp/B0GHRCCWNN) [![Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 17 in / 43.1 cm Laptop Water Resistant Spacious with Padded Shoulder Straps Black](https://m.media-amazon.com/images/I/31LXg7X9mJL.jpg)**Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 17 in / 43.1 cm Laptop Water Resistant Spacious with Padded Shoulder Straps Black**Amazon Basics**$24.47**4.7★**▲ 104%**](https://www.amazon.com/dp/B0CZ1S8T3X) [![Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 15.6 inch Laptop Water Resistant Spacious with Padded Shoulder Straps Black](https://m.media-amazon.com/images/I/31w2NhXyfnL.jpg)**Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 15.6 inch Laptop Water Resistant Spacious with Padded Shoulder Straps Black**Amazon Basics**$20.96**4.7★**▲ 104%**](https://www.amazon.com/dp/B0CZ2KMQ62) [![Lululemon Everywhere Backpack (Black)](https://m.media-amazon.com/images/I/41BJKiK9qfL.jpg)**Lululemon Everywhere Backpack (Black)**lululemon**$98.55**0.0★**▲ 104%**](https://www.amazon.com/dp/B0GX2L38DG)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +65.2% search growth over the last 90 days.

70K50KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 6.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**17%

*“This backpack is high quality”*

**Size-Overall**10%

*“Good travel size”*

**Value For Money**10%

*“Good value for money”*

**Storage Capacity**9%

*“Huge capacity”*

**Pockets/Compartments**9%

*“It has lots of room”*

**Durability**5%

*“The material feels durable”*

**Comfort-Overall**5%

*“Soft and comfortable”*

**Advertised Vs Actual Product**3%

*“Exactly as pictured”*

**Weight Light**3%

*“This backpack is extremely lightweight”*

**Strength**3%

*“Is this a sturdy, attractive bag”*

### **What buyers complain about **

**Size-Overall**15%

*“Larger than I expected”*

**Strap/String Quality**8%

*“The straps are super stiff”*

**Durability**8%

*“came apart”*

**Quality-Overall**6%

*“Extremely poor-quality bag”*

**Zipper Quality**5%

*“Zipper gets stuck”*

**Value For Money**5%

*“So expensive for a crappy backpack”*

**Color**4%

*“COLOR IS HORRIBLE”*

**Design-Overall**2%

*“Poor design”*

**Ease Of Cleaning**1%

*“it gets dirty quickly”*

**Pockets/Compartments**1%

*“The side pockets are very small”*

### **Top return reasons **

**Size-Overall**59%

**Pockets/Compartments**6%

**Advertised Vs Actual Product**4%

**Material Quality**4%

**Color**3%

**Zipper Quality**3%

**Value For Money**3%

**Quality-Overall**2%

**Strap/String Quality**2%

**Weight Heavy**2%