---
title: "luigi hat — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/luigi-hat"
last_updated: "2026-07-14T01:09:10.075Z"
locale: en
meta:
  description: "a small market ($97K/yr) — luigi hat doesn't clear our bar today."
  "og:description": "a small market ($97K/yr) — luigi hat doesn't clear our bar today."
  "og:title": "luigi hat — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **luigi hat**

**Skip it**

A small market ($97K/yr) — this niche doesn't clear our bar today.

Market size 24Growth 30Conversion 30Competition 49Returns 36Price range 63Avg price 82Brand share 56Review moat 62Quality gap 35

**Avg price**

**Great****$17.93**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$9.00–$25.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,028.2**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****4.7%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+4.0%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$97K**

$97K/yr · 226K searches

## **Competition**

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**15 **▲rising

**Sellers**

**36**

**Top-5 brand share**

**71%**

**Open market**

**24%**

- Bioworld35% - Get Trend19% - EIKOU6% - Armycrew6% - Disguise6% - ThatsRad5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$5K10%$10K15%$15K20%$19K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Super Mario Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gaming Gifts for Boys Ages 614 (Green Super Mario)](https://m.media-amazon.com/images/I/410AORlOTNL.jpg)**Super Mario Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gaming Gifts for Boys Ages 614 (Green Super Mario)**Get Trend**$20.86**4.7★146 rev](https://www.amazon.com/dp/B0FTZKVXPY) [2![Bioworld Super Mario Bros Luigi Logo Mens Green Checkered Bucket Hat](https://m.media-amazon.com/images/I/31WU+4xsVvL.jpg)**Bioworld Super Mario Bros Luigi Logo Mens Green Checkered Bucket Hat**Bioworld**$18.18**4.6★61 rev](https://www.amazon.com/dp/B0DQVN4LW6) [3![Super Mario Bros Embroidered Luigi L Patch Adult Green Beret Cap](https://m.media-amazon.com/images/I/31H3qVa6CpL.jpg)**Super Mario Bros Embroidered Luigi L Patch Adult Green Beret Cap**Bioworld**$22.82**4.8★262 rev](https://www.amazon.com/dp/B0BS4DB8NJ) [4![Mario Cosplay Hat Mario Luigi Brothers Cosplay - Officially Licensed Luigi Hat 100% Cotton 58 cm Green for Gaming Enthusiasts](https://m.media-amazon.com/images/I/31sjbgA-MbL.jpg)**Mario Cosplay Hat Mario Luigi Brothers Cosplay - Officially Licensed Luigi Hat 100% Cotton 58 cm Green for Gaming Enthusiasts**Bioworld**$17.71**4.6★282 rev](https://www.amazon.com/dp/B07HB866WB) [5![Armycrew Mario Luigi Cotton Embroidered Cosplay Costume Baseball Cap - Luigi Green](https://m.media-amazon.com/images/I/41lMFH+zn2L.jpg)**Armycrew Mario Luigi Cotton Embroidered Cosplay Costume Baseball Cap - Luigi Green**Armycrew**$20.77**4.4★32 rev](https://www.amazon.com/dp/B0C3JDSCKN)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![GVVJYXD Red and Green Hat Costume Accessories Kit with Hat Mustaches Suspenders Gloves Buttons For Halloween Adult (Green)](https://m.media-amazon.com/images/I/410cuZmmhuL.jpg)**GVVJYXD Red and Green Hat Costume Accessories Kit with Hat Mustaches Suspenders Gloves Buttons For Halloween Adult (Green)**GVVJYXD**$14.82**24 rev5mo ago](https://www.amazon.com/dp/B0GKYJQVX8) [![Super Mario Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gaming Gifts for Boys Ages 614 (Green Super Mario)](https://m.media-amazon.com/images/I/410AORlOTNL.jpg)**Super Mario Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gaming Gifts for Boys Ages 614 (Green Super Mario)**Get Trend**$20.86**146 rev6mo ago](https://www.amazon.com/dp/B0FTZKVXPY) [![Super Mario Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gaming Gifts for Boys Ages 614 (Red Super Mario)](https://m.media-amazon.com/images/I/416j3gMV+ZL.jpg)**Super Mario Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gaming Gifts for Boys Ages 614 (Red Super Mario)**Get Trend**$25.06**146 rev6mo ago](https://www.amazon.com/dp/B0FTZKYPZW) [![Mesh Baseball Cap Snapback Little Kids Ages 3-6 Boys Girls Super Luigi Bros Mario Princess Peach Cartoon Hat Cute (US Age 3 Years 6 Years L is for Luigi)](https://m.media-amazon.com/images/I/31aHhozn+HL.jpg)**Mesh Baseball Cap Snapback Little Kids Ages 3-6 Boys Girls Super Luigi Bros Mario Princess Peach Cartoon Hat Cute (US Age 3 Years 6 Years L is for Luigi)**Brainy**$17.87**35 rev9mo ago](https://www.amazon.com/dp/B0FS294QVY) [![Anime Vintage Baseball Hat for Adult Adjustable with Mustache and Keychain](https://m.media-amazon.com/images/I/41vC20dmuVL.jpg)**Anime Vintage Baseball Hat for Adult Adjustable with Mustache and Keychain**Avafierce**$24.54**164 rev12mo ago](https://www.amazon.com/dp/B0FH94GFD7)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Super Mario Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gaming Gifts for Boys Ages 614 (Green Super Mario)](https://m.media-amazon.com/images/I/410AORlOTNL.jpg)**Super Mario Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gaming Gifts for Boys Ages 614 (Green Super Mario)**Get Trend**$20.86**4.7★**▲ 248%**](https://www.amazon.com/dp/B0FTZKVXPY) [![Super Mario Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gaming Gifts for Boys Ages 614 (Red Super Mario)](https://m.media-amazon.com/images/I/416j3gMV+ZL.jpg)**Super Mario Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gaming Gifts for Boys Ages 614 (Red Super Mario)**Get Trend**$25.06**4.7★**▲ 244%**](https://www.amazon.com/dp/B0FTZKYPZW) [![ThatsRad Mario Luigi Mesh Trucker Hat Cap Snapback Halloween Waynes World Wig (L 3-8 Years Old)](https://m.media-amazon.com/images/I/41UvnOBdmPL.jpg)**ThatsRad Mario Luigi Mesh Trucker Hat Cap Snapback Halloween Waynes World Wig (L 3-8 Years Old)**ThatsRad**$14.84**4.6★**▲ 206%**](https://www.amazon.com/dp/B0GLHVZ9T5) [![GVVJYXD Red and Green Hat Costume Accessories Kit with Hat Mustaches Suspenders Gloves Buttons For Halloween Adult (Green)](https://m.media-amazon.com/images/I/410cuZmmhuL.jpg)**GVVJYXD Red and Green Hat Costume Accessories Kit with Hat Mustaches Suspenders Gloves Buttons For Halloween Adult (Green)**GVVJYXD**$14.82**4.4★**▲ 198%**](https://www.amazon.com/dp/B0GKYJQVX8) [![Super Mario Bros Here We Go Boys Black Snapback Hat](https://m.media-amazon.com/images/I/41lxx-1qzfL.jpg)**Super Mario Bros Here We Go Boys Black Snapback Hat**Bioworld**$14.29**4.8★**▲ 159%**](https://www.amazon.com/dp/B0BSX273DF)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +4.0% search growth over the last 90 days.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 13.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**22%

*“Great fit”*

**Quality-Overall**20%

*“Great quality and cool hat for children, my son loved it”*

**Advertised Vs Actual Product**15%

*“As shown”*

**Material Quality**8%

*“Nice cotton hat”*

**Comfort-Overall**7%

*“very comfortable”*

**Color**4%

*“Color is shape comfortable”*

**Design-Overall**4%

*“Gives a better look than the hats at GameStop”*

**Gifting Purpose**3%

*“Great gift”*

**Stitch/Finish/Polish**3%

*“Nice embroidery”*

**Value For Money**3%

*“the price is just”*

### **What buyers complain about **

**Size-Overall**25%

*“Too small”*

**Quality-Overall**17%

*“Hat sucks, thin, deflated, low quality”*

**Value For Money**13%

*“wasted my money on this one”*

**Thickness**6%

*“thin”*

**Strength**6%

*“Extremely flimsy, nothing to hold up the front and it's supposed to be leaning forward”*

**Adhesion/Stickiness**6%

*“I would have liked the whiskers to have more adhesive”*

**Durability**4%

*“After a few days the iron on logo was hanging off the hat”*

**Wrinkles**4%

*“it has creases in it”*

### **Top return reasons **

**Size-Overall**69%

**Color**6%

**Advertised Vs Actual Product**5%

**Quality-Overall**3%

**Value For Money**3%

**Material Quality**3%

**Shape/Style**2%

**Length**2%

**Width**1%

**Adhesion/Stickiness**1%