---
title: "lucy wilde costume despicable me — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/lucy-wilde-costume-despicable-me"
last_updated: "2026-07-13T23:27:34.892Z"
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meta:
  description: "lucy wilde costume despicable me shows beatable incumbent ratings (4.0★), but high returns (16.1%) keeps it on the watch list."
  "og:description": "lucy wilde costume despicable me shows beatable incumbent ratings (4.0★), but high returns (16.1%) keeps it on the watch list."
  "og:title": "lucy wilde costume despicable me — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **lucy wilde costume despicable me**

**Worth a look**

Shows beatable incumbent ratings (4.0★), but high returns (16.1%) keeps it on the watch list.

Market size 15Growth 16Conversion 33Competition 72Returns 0Price range 87Avg price 95Brand share 76Review moat 95Quality gap 95

**Quality gap**

**Incredible****4.0★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Incredible****92.57**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Incredible****$28.73**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.38–$87.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****59%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-17.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$60K**

$60K/yr · 79K searches

**Returns**

**Bad****16.1%**

return rate — above 6% kills the launch gate

## **Competition**

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**16 **▲rising

**Sellers**

**18**

**Top-5 brand share**

**59%**

**Open market**

**34%**

- Voslett17% - Alaxciax12% - GHGMAO12% - Bunnycool10% - Fun Costumes8% - BC GOODS BY7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$5K12%$7K16%$10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Alaxciax Pink Polka Dot Scarf with Blue Frame Polarized Sunglasses Lucy Costume Accessories for Women Girls Cosplay (Lucy Costume Accessories)](https://m.media-amazon.com/images/I/51f5AJrenxL.jpg)**Alaxciax Pink Polka Dot Scarf with Blue Frame Polarized Sunglasses Lucy Costume Accessories for Women Girls Cosplay (Lucy Costume Accessories)**Alaxciax**$8.09**4.3★47 rev](https://www.amazon.com/dp/B0DGY26YW4) [2![Voslett Women Lucy Costume Dress Wilde Polka Dot Scarf Blue Frame Glasses Halloween Themed Party Cosplay Outfit M](https://m.media-amazon.com/images/I/41nHcuCWapL.jpg)**Voslett Women Lucy Costume Dress Wilde Polka Dot Scarf Blue Frame Glasses Halloween Themed Party Cosplay Outfit M**Voslett**$29.93**4.5★19 rev](https://www.amazon.com/dp/B0FG2NSZ3Y) [3![BC GOODS BY Womens Anti-Villain Spy Trench Coat | Adult Halloween Cosplay Party Costume for Women | TV and Movie Character Dress Accessory | Synthetic Fabric Outfit Blue - Large](https://m.media-amazon.com/images/I/314D28D2nWL.jpg)**BC GOODS BY Womens Anti-Villain Spy Trench Coat | Adult Halloween Cosplay Party Costume for Women | TV and Movie Character Dress Accessory | Synthetic Fabric Outfit Blue - Large**BC GOODS BY**$32.26**4.2★4 rev](https://www.amazon.com/dp/B0DDJHDWWR) [4![Voslett Women Lucy Costume Dress Wilde Polka Dot Scarf Blue Frame Glasses Halloween Themed Party Cosplay Outfit XL](https://m.media-amazon.com/images/I/41nHcuCWapL.jpg)**Voslett Women Lucy Costume Dress Wilde Polka Dot Scarf Blue Frame Glasses Halloween Themed Party Cosplay Outfit XL**Voslett**$30.70**4.5★19 rev](https://www.amazon.com/dp/B0FG2PR5CR) [5![Zrycn 4PCS Orange Wig with Blue Round Glasses & Pink Polka Dot Scarf Set Costume Accessories for Halloween Costume Women Cosplay Party](https://m.media-amazon.com/images/I/41XUgDHej+L.jpg)**Zrycn 4PCS Orange Wig with Blue Round Glasses & Pink Polka Dot Scarf Set Costume Accessories for Halloween Costume Women Cosplay Party**Zrycn**$25.08**3.0★14 rev](https://www.amazon.com/dp/B0FHHGZV6H)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![2Pcs Womens Pink Polka Dot Scarf and Blue Sunglasses Halloween Cosplay Costume Accessories](https://m.media-amazon.com/images/I/41pgiKv19LL.jpg)**2Pcs Womens Pink Polka Dot Scarf and Blue Sunglasses Halloween Cosplay Costume Accessories**Tueekuti**$10.36**15 rev10mo ago](https://www.amazon.com/dp/B0FMR2ZLDT) [![Zrycn 4PCS Orange Wig with Blue Round Glasses & Pink Polka Dot Scarf Set Costume Accessories for Halloween Costume Women Cosplay Party](https://m.media-amazon.com/images/I/41XUgDHej+L.jpg)**Zrycn 4PCS Orange Wig with Blue Round Glasses & Pink Polka Dot Scarf Set Costume Accessories for Halloween Costume Women Cosplay Party**Zrycn**$25.08**14 rev11mo ago](https://www.amazon.com/dp/B0FHHGZV6H) [![Voslett Women Lucy Costume Dress Wilde Polka Dot Scarf Blue Frame Glasses Halloween Themed Party Cosplay Outfit M](https://m.media-amazon.com/images/I/41nHcuCWapL.jpg)**Voslett Women Lucy Costume Dress Wilde Polka Dot Scarf Blue Frame Glasses Halloween Themed Party Cosplay Outfit M**Voslett**$29.93**19 rev1y ago](https://www.amazon.com/dp/B0FG2NSZ3Y) [![Voslett Women Lucy Costume Dress Wilde Polka Dot Scarf Blue Frame Glasses Halloween Themed Party Cosplay Outfit XL](https://m.media-amazon.com/images/I/41nHcuCWapL.jpg)**Voslett Women Lucy Costume Dress Wilde Polka Dot Scarf Blue Frame Glasses Halloween Themed Party Cosplay Outfit XL**Voslett**$30.70**19 rev1y ago](https://www.amazon.com/dp/B0FG2PR5CR) [![Voslett Women Lucy Costume Dress Wilde Polka Dot Scarf Blue Frame Glasses Halloween Themed Party Cosplay Outfit L](https://m.media-amazon.com/images/I/41nHcuCWapL.jpg)**Voslett Women Lucy Costume Dress Wilde Polka Dot Scarf Blue Frame Glasses Halloween Themed Party Cosplay Outfit L**Voslett**$30.98**19 rev1y ago](https://www.amazon.com/dp/B0FG2MRVFD)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![BC GOODS BY Womens Anti-Villain Spy Trench Coat | Adult Halloween Cosplay Party Costume for Women | TV and Movie Character Dress Accessory | Synthetic Fabric Outfit Blue - Large](https://m.media-amazon.com/images/I/314D28D2nWL.jpg)**BC GOODS BY Womens Anti-Villain Spy Trench Coat | Adult Halloween Cosplay Party Costume for Women | TV and Movie Character Dress Accessory | Synthetic Fabric Outfit Blue - Large**BC GOODS BY**$32.26**4.2★**▲ 739%**](https://www.amazon.com/dp/B0DDJHDWWR) [![Voslett Women Lucy Costume Dress Wilde Polka Dot Scarf Blue Frame Glasses Halloween Themed Party Cosplay Outfit M](https://m.media-amazon.com/images/I/41nHcuCWapL.jpg)**Voslett Women Lucy Costume Dress Wilde Polka Dot Scarf Blue Frame Glasses Halloween Themed Party Cosplay Outfit M**Voslett**$29.93**4.5★**▲ 590%**](https://www.amazon.com/dp/B0FG2NSZ3Y) [![GHGMAO Orange Wigs for Women Short Flat Bang Updo Wig for Lucy Costume Orange Bun Cosplay Wigs for Halloween Costume (1 Pink Polka Dot Satin Scarf+ 1 Retro Blue Sunglasses+ 1 Hair Cap)](https://m.media-amazon.com/images/I/51-3GYW2OJL.jpg)**GHGMAO Orange Wigs for Women Short Flat Bang Updo Wig for Lucy Costume Orange Bun Cosplay Wigs for Halloween Costume (1 Pink Polka Dot Satin Scarf+ 1 Retro Blue Sunglasses+ 1 Hair Cap)**GHGMAO**$20.66**3.6★**▲ 484%**](https://www.amazon.com/dp/B0F8NLQHXB) [![tagunop Womens Boatneck Vintage 1950s Cocktail Party Dress with Puff Sleeves Turquoise S](https://m.media-amazon.com/images/I/31A6LtkxuHS.jpg)**tagunop Womens Boatneck Vintage 1950s Cocktail Party Dress with Puff Sleeves Turquoise S**tagunop**$27.48**4.3★**▲ 177%**](https://www.amazon.com/dp/B09259X8PP) [![2Pcs Womens Pink Polka Dot Scarf and Blue Sunglasses Halloween Cosplay Costume Accessories](https://m.media-amazon.com/images/I/41pgiKv19LL.jpg)**2Pcs Womens Pink Polka Dot Scarf and Blue Sunglasses Halloween Cosplay Costume Accessories**Tueekuti**$10.36**4.0★**▲ 156%**](https://www.amazon.com/dp/B0FMR2ZLDT)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 93 weeks — -17.2% search growth over the last 90 days.

15K10KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 111.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**33%

*“Good quality”*

**Weight Light**17%

*“Super cute and light-weight”*

**Value For Money**17%

*“Not expensive and just as it appeared”*

**Washability**17%

*“Also--the scarf is washing machine safe”*

**Size-Overall**17%

*“Good fit and price for Halloween party”*

### **What buyers complain about **

**Size-Overall**61%

*“Too small”*

**Wig/Artificial Hair Quality**17%

*“Wig did not fit. normal sized head”*

**Suitability Long Hair**11%

*“If you have any actual hair on your head, its almost impossible to put on”*

**Ease Of Use**11%

*“its almost impossible to put on”*

### **Top return reasons **

**Size-Overall**52%

**Wig/Artificial Hair Quality**12%

**Quality-Overall**5%

**Advertised Vs Actual Product**4%

**Waist Fit**4%

**Product Condition**3%

**Color**3%

**Functionality-Overall**3%

**Length**2%

**Comfort-Overall**2%