---
title: "lottie london highlighter — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/lottie-london-highlighter"
last_updated: "2026-07-14T01:07:29.285Z"
locale: en
meta:
  description: "a small market ($39K/yr) — lottie london highlighter doesn't clear our bar today."
  "og:description": "a small market ($39K/yr) — lottie london highlighter doesn't clear our bar today."
  "og:title": "lottie london highlighter — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **lottie london highlighter**

**Skip it**

A small market ($39K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 29Conversion 15Competition 59Returns 82Price range 85Avg price 95Brand share 16Review moat 67Quality gap 63

**Avg price**

**Incredible****$23.67**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.67–$73.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.7%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****804.92**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+3.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$39K**

$39K/yr · 136K searches

## **Competition**

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▲rising

**Sellers**

**145**

**Top-5 brand share**

**94%**

**Open market**

**5%**

- FENTY BEAUTY62% - AMY'S DIARY15% - Physicians Formula9% - Catrice Cosmetics5% - NYX PROFESSIONAL MAKEUP2% - Lottie London2% - Open — no brand owns it (4 brands, 5%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$3K12%$5K16%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 25 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Pearl White Shimmer Glitter Highlighter Highlight Makeup Contour Powder Silver Face Highlighter Highlighter+Makeup iluminadores Illuminator Make Up (Shiny Silver)](https://m.media-amazon.com/images/I/41UtuNVDJEL.jpg)**Pearl White Shimmer Glitter Highlighter Highlight Makeup Contour Powder Silver Face Highlighter Highlighter+Makeup iluminadores Illuminator Make Up (Shiny Silver)**AMY'S DIARY**$9.00**4.0★583 rev](https://www.amazon.com/dp/B09P54MDYZ) [2![Diamond Bomb All-Over Diamond Veil](https://m.media-amazon.com/images/I/31n56I9aUWL.jpg)**Diamond Bomb All-Over Diamond Veil**FENTY BEAUTY**$34.29**5.0★2 rev](https://www.amazon.com/dp/B0FT2K1YFS) [3![Diamond Bomb All-Over Diamond Veil - How Many Carats?! by Fenty Beauty for Women - 0.28 oz Highlighter](https://m.media-amazon.com/images/I/31cNmcM6uML.jpg)**Diamond Bomb All-Over Diamond Veil - How Many Carats?! by Fenty Beauty for Women - 0.28 oz Highlighter**FENTY BEAUTY**$40.11**4.2★187 rev](https://www.amazon.com/dp/B07JVPT75Q) [4![Physicians Formula Diamond Dust Mineral Powder Starlit Glow Translucent Setting Powder Makeup Finishing Powder For Face Clean Beauty Dermatologist Approved](https://m.media-amazon.com/images/I/415kpXnsGpL.jpg)**Physicians Formula Diamond Dust Mineral Powder Starlit Glow Translucent Setting Powder Makeup Finishing Powder For Face Clean Beauty Dermatologist Approved**Physicians Formula**$11.51**4.2★1,818 rev](https://www.amazon.com/dp/B08RRPPLMM) [5![Fenty Beauty by Rihanna Killawatt Freestyle Highlighter Girl Next Door/Chic Phreak](https://m.media-amazon.com/images/I/31dgc2RmMbL.jpg)**Fenty Beauty by Rihanna Killawatt Freestyle Highlighter Girl Next Door/Chic Phreak**FENTY BEAUTY**$32.91**4.7★523 rev](https://www.amazon.com/dp/B075J8GVCR)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![e.l.f. Halo Glow Silky Powder Highlighter Long-Lasting Luminous Face Finish Cake-Resistant With Micro-Shimmer Vegan & Cruelty-Free Soft Pearl Era](https://m.media-amazon.com/images/I/4195htDtbtL.jpg)**e.l.f. Halo Glow Silky Powder Highlighter Long-Lasting Luminous Face Finish Cake-Resistant With Micro-Shimmer Vegan & Cruelty-Free Soft Pearl Era**e.l.f.**$8.96**924 rev6mo ago](https://www.amazon.com/dp/B0G1H4VG3X) [![NYX PROFESSIONAL MAKEUP Buttermelt Highlighter Powder Highlighter Makeup With Up to 12H Wear and High Impact Glow - 05 Bright and Butta (Light Champagne)](https://m.media-amazon.com/images/I/41wZppyE9mL.jpg)**NYX PROFESSIONAL MAKEUP Buttermelt Highlighter Powder Highlighter Makeup With Up to 12H Wear and High Impact Glow - 05 Bright and Butta (Light Champagne)**NYX PROFESSIONAL MAKEUP**$11.33**708 rev7mo ago](https://www.amazon.com/dp/B0DZ2M8BNF) [![Diamond Bomb All-Over Diamond Veil](https://m.media-amazon.com/images/I/31n56I9aUWL.jpg)**Diamond Bomb All-Over Diamond Veil**FENTY BEAUTY**$34.29**2 rev9mo ago](https://www.amazon.com/dp/B0FT2K1YFS) [![Diamond Bomb All-Over Diamond Veil](https://m.media-amazon.com/images/I/51JWnQ9qhVL.jpg)**Diamond Bomb All-Over Diamond Veil**FENTY BEAUTY**$25.77**0 rev9mo ago](https://www.amazon.com/dp/B0FT2MR5X9) [![Gloss Bomb Stix Shimmer - How Many Carats by Fenty Beauty for Women - 0.12 oz Lipstick](https://m.media-amazon.com/images/I/41SSIlPrl-L.jpg)**Gloss Bomb Stix Shimmer - How Many Carats by Fenty Beauty for Women - 0.12 oz Lipstick**FENTY BEAUTY**$27.07**14 rev9mo ago](https://www.amazon.com/dp/B0FT2KWZ42)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Diamond Bomb All-Over Diamond Veil](https://m.media-amazon.com/images/I/51JWnQ9qhVL.jpg)**Diamond Bomb All-Over Diamond Veil**FENTY BEAUTY**$25.77**0.0★**▲ 295%**](https://www.amazon.com/dp/B0FT2MR5X9) [![Fenty Beauty by Rihanna Diamond Bomb All-Over Diamond Veil Cognac Candy](https://m.media-amazon.com/images/I/41Ix4P7JD6L.jpg)**Fenty Beauty by Rihanna Diamond Bomb All-Over Diamond Veil Cognac Candy**FENTY BEAUTY**$73.55**4.4★**▲ 278%**](https://www.amazon.com/dp/B087274H1Z) [![Diamond Bomb All-Over Diamond Veil](https://m.media-amazon.com/images/I/31n56I9aUWL.jpg)**Diamond Bomb All-Over Diamond Veil**FENTY BEAUTY**$34.29**5.0★**▲ 243%**](https://www.amazon.com/dp/B0FT2K1YFS) [![DemiGlow Light-Diffusing Highlighter by Fenty Beauty](https://m.media-amazon.com/images/I/41vZUV-LZwL.jpg)**DemiGlow Light-Diffusing Highlighter by Fenty Beauty**FENTY BEAUTY**$22.33**3.5★**▲ 207%**](https://www.amazon.com/dp/B0DJLGCXXY) [![Gloss Bomb Stix Shimmer - How Many Carats by Fenty Beauty for Women - 0.12 oz Lipstick](https://m.media-amazon.com/images/I/41SSIlPrl-L.jpg)**Gloss Bomb Stix Shimmer - How Many Carats by Fenty Beauty for Women - 0.12 oz Lipstick**FENTY BEAUTY**$27.07**4.3★**▲ 166%**](https://www.amazon.com/dp/B0FT2KWZ42)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.

5K3KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Brightness/Shine/Glow**30%

*“nice shine”*

**Color**16%

*“The color is pretty”*

**Value For Money**10%

*“Good price”*

**Quality-Overall**10%

*“Just as good as the fenty one”*

**Soft Feel**6%

*“silky situation that blends in beautifully”*

**Ease Of Application**3%

*“Applies great and looks even better :”*

**Suitability Combination Skin**3%

*“its perfect on my very fair cool tone skin”*

**Durability**2%

*“Very pretty and long lasting”*

**Texture/Consistency-Overall**2%

*“Nice silky powder”*

**Smell**2%

*“smells good”*

### **What buyers complain about **

**Brightness/Shine/Glow**16%

*“not actual glitter”*

**Color**12%

*“No color on me”*

**Value For Money**10%

*“why pay $40 when you can get this”*

**Texture/Consistency-Overall**8%

*“Goopy texture”*

**Durability**6%

*“then today the container broke”*

**Size-Overall**3%

*“It is sooo small”*

**Quality-Overall**3%

*“Not as good as advertised”*

**Weight Light**3%

*“Too light and clunky”*

**Moist/Dry**2%

*“do feel like it tends to make your face look dry”*

**Functionality-Overall**2%

*“it did not work for me”*

### **Top return reasons **

**Color**27%

**Brightness/Shine/Glow**16%

**Advertised Vs Actual Product**12%

**Defective Material/Parts**11%

**Functionality-Overall**6%

**Quality-Overall**5%

**Texture/Consistency-Overall**3%

**Product Condition**3%

**Compactness**2%

**Value For Money**2%