---
title: "lol coloring book — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/lol-coloring-book"
last_updated: "2026-07-13T20:36:49.910Z"
locale: en
meta:
  description: "a small market ($15K/yr) — lol coloring book doesn't clear our bar today."
  "og:description": "a small market ($15K/yr) — lol coloring book doesn't clear our bar today."
  "og:title": "lol coloring book — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
---

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# **lol coloring book**

**Skip it**

A small market ($15K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 7Conversion 30Competition 85Returns 54Price range 70Avg price 79Brand share 11Review moat 74Quality gap 21

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Avg price**

**Great****$16.63**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****528.06**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$3.66–$41.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.9%**

return rate — above 6% kills the launch gate

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-36.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$15K**

$15K/yr · 38K searches

## **Competition**

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

**Brands**

**11 **▼falling

**Sellers**

**38**

**Top-5 brand share**

**96%**

**Open market**

**4%**

- L.O.L. Surprise!72% - Bendon17% - INTIMO3% - American Marketing Enterprises INC2% - AMERICAN MARKETING ENTERPRISES1% - K-Acc1% - Open — no brand owns it (5 brands, 4%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4556%$9109%$1K12%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 62 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![L.O.L. Surprise! Girls Pajama Set Dorm PJs with Slippers Rocker Diva MC Swag Opal Q.T. Pearl Q.T (Girls 6/6x Turquoise)](https://m.media-amazon.com/images/I/51nd9C3FNwL.jpg)**L.O.L. Surprise! Girls Pajama Set Dorm PJs with Slippers Rocker Diva MC Swag Opal Q.T. Pearl Q.T (Girls 6/6x Turquoise)**L.O.L. Surprise!**$14.41**4.8★3,314 rev](https://www.amazon.com/dp/B08S2SYK9X) [2![L.O.L. Surprise! 192-Page Coloring and Activity Book with Stickers 46252 Bendon](https://m.media-amazon.com/images/I/61FXzILFoXL.jpg)**L.O.L. Surprise! 192-Page Coloring and Activity Book with Stickers 46252 Bendon**Bendon**$7.43**4.7★46 rev](https://www.amazon.com/dp/1505080487) [3![L.O.L. Surprise! Aqua Opal Q.T. Pearl Q.T. Little Girls T-Shirt Skirt and Bag 3 Piece Outfit Set Present Surprise 7-8](https://m.media-amazon.com/images/I/513oi6x8n-L.jpg)**L.O.L. Surprise! Aqua Opal Q.T. Pearl Q.T. Little Girls T-Shirt Skirt and Bag 3 Piece Outfit Set Present Surprise 7-8**L.O.L. Surprise!**$37.38**4.5★160 rev](https://www.amazon.com/dp/B0CNJ99H9K) [4![LOL Surprise Coloring Book | LOL Drawing & Activity Books | L.O.L. Party Favors | 25+ Temporary Tattoo | Officially Licensed](https://m.media-amazon.com/images/I/61pjbjud-lL.jpg)**LOL Surprise Coloring Book | LOL Drawing & Activity Books | L.O.L. Party Favors | 25+ Temporary Tattoo | Officially Licensed**Bendon**$5.66**4.7★2,767 rev](https://www.amazon.com/dp/B07M8ZFZSS) [5![L.O.L. Surprise! Neon Q.T. Girls 2 Piece Pullover Hoodie and Pant Set for Big Kids](https://m.media-amazon.com/images/I/41RSCXS6L4L.jpg)**L.O.L. Surprise! Neon Q.T. Girls 2 Piece Pullover Hoodie and Pant Set for Big Kids**L.O.L. Surprise!**$20.32**4.6★67 rev](https://www.amazon.com/dp/B095JB1L33)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![INTIMO LOL Surprise Pajamas Girls Diva Glam 4 Life Tight Fit Lounge Sleep Set (8) Pink](https://m.media-amazon.com/images/I/41tbWOG9SmL.jpg)**INTIMO LOL Surprise Pajamas Girls Diva Glam 4 Life Tight Fit Lounge Sleep Set (8) Pink**INTIMO**$20.30**6 rev2mo ago](https://www.amazon.com/dp/B0GX2Y2YQP) [![INTIMO LOL Surprise Pajamas Girls Diva Neon QT MC Swag Short Sleeve Raglan Nightgown (14/16)](https://m.media-amazon.com/images/I/31LzoCL6vNL.jpg)**INTIMO LOL Surprise Pajamas Girls Diva Neon QT MC Swag Short Sleeve Raglan Nightgown (14/16)**INTIMO**$23.89**5 rev3mo ago](https://www.amazon.com/dp/B0GW9P7CWM) [![INTIMO LOL Surprise Pajamas Girls Diva Neon QT MC Swag Short Sleeve Raglan Nightgown (7/8)](https://m.media-amazon.com/images/I/31LzoCL6vNL.jpg)**INTIMO LOL Surprise Pajamas Girls Diva Neon QT MC Swag Short Sleeve Raglan Nightgown (7/8)**INTIMO**$23.96**5 rev3mo ago](https://www.amazon.com/dp/B0GW9PNYZP) [![INTIMO LOL Surprise Pajamas Girls Diva Neon QT MC Swag Short Sleeve Raglan Nightgown (4/5)](https://m.media-amazon.com/images/I/31LzoCL6vNL.jpg)**INTIMO LOL Surprise Pajamas Girls Diva Neon QT MC Swag Short Sleeve Raglan Nightgown (4/5)**INTIMO**$23.96**5 rev3mo ago](https://www.amazon.com/dp/B0GW9P8CNC) [![AME INTL Girls LOL Surprise Be Cre8ive Nightgown Size 4 Pink](https://m.media-amazon.com/images/I/31T8ohR+OLL.jpg)**AME INTL Girls LOL Surprise Be Cre8ive Nightgown Size 4 Pink**L.O.L. Surprise!**$12.31**1 rev5mo ago](https://www.amazon.com/dp/B08X7HGCRF)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![INTIMO LOL Surprise Pajamas Girls Diva Neon QT MC Swag Short Sleeve Raglan Nightgown (7/8)](https://m.media-amazon.com/images/I/31LzoCL6vNL.jpg)**INTIMO LOL Surprise Pajamas Girls Diva Neon QT MC Swag Short Sleeve Raglan Nightgown (7/8)**INTIMO**$23.96**5.0★**▲ 200%**](https://www.amazon.com/dp/B0GW9PNYZP) [![INTIMO LOL Surprise Pajamas Girls Diva Glam 4 Life Tight Fit Lounge Sleep Set (8) Pink](https://m.media-amazon.com/images/I/41tbWOG9SmL.jpg)**INTIMO LOL Surprise Pajamas Girls Diva Glam 4 Life Tight Fit Lounge Sleep Set (8) Pink**INTIMO**$20.30**4.8★**▲ 196%**](https://www.amazon.com/dp/B0GX2Y2YQP) [![INTIMO LOL Surprise Pajamas Girls Diva Neon QT MC Swag Short Sleeve Raglan Nightgown (14/16)](https://m.media-amazon.com/images/I/31LzoCL6vNL.jpg)**INTIMO LOL Surprise Pajamas Girls Diva Neon QT MC Swag Short Sleeve Raglan Nightgown (14/16)**INTIMO**$23.89**5.0★**▲ 195%**](https://www.amazon.com/dp/B0GW9P7CWM) [![Disney Lilo and Stitch Girls Dress 3D Floral Pastel Gradient Tulle Summer Clothes Flutter-Sleeve Party Outfit Sweet Birthday Sundress Purple 8-9 Years](https://m.media-amazon.com/images/I/41bH1a0bvAL.jpg)**Disney Lilo and Stitch Girls Dress 3D Floral Pastel Gradient Tulle Summer Clothes Flutter-Sleeve Party Outfit Sweet Birthday Sundress Purple 8-9 Years**Disney**$22.20**4.6★**▲ 195%**](https://www.amazon.com/dp/B0DQQ23TBG) [![INTIMO LOL Surprise Pajamas Girls Diva Neon QT MC Swag Short Sleeve Raglan Nightgown (4/5)](https://m.media-amazon.com/images/I/31LzoCL6vNL.jpg)**INTIMO LOL Surprise Pajamas Girls Diva Neon QT MC Swag Short Sleeve Raglan Nightgown (4/5)**INTIMO**$23.96**5.0★**▲ 195%**](https://www.amazon.com/dp/B0GW9P8CNC)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -36.1% search growth over the last 90 days.

4K3KHoliday '24Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Dec · busiest ÷ quietest = 3.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Soft Feel**16%

*“Feels so nice on the skin”*

**Color**15%

*“Good quality, nice colors”*

**Creativity**10%

*“Perfect activity for creative young ones”*

**Gifting Purpose**10%

*“Great birthday gift”*

**Comfort-Overall**8%

*“Worth it super comfy”*

**Material Quality**6%

*“The material is buttery soft”*

**Warmth**6%

*“keeps my daughter warm”*

**Weight Light**5%

*“lightweight nightgown”*

**Developmental Needs**5%

*“Perfect for kids”*

**Quality-Overall**4%

*“I love the price point and high quality”*

### **What buyers complain about **

**Size-Overall**63%

*“The top seems a bit small”*

**Material Quality**10%

*“Cheap materials”*

**Quality-Overall**5%

*“It is poorly made”*

**Waist Fit**5%

*“The skirt is huge, long and big”*

**Shrinkage Resistance**1%

*“The material does shrink a little when you dry it”*

### **Top return reasons **

**Size-Overall**64%

**Waist Fit**8%

**Length**5%

**Material Quality**5%

**Value For Money**4%

**Advertised Vs Actual Product**4%

**Print Quality**1%

**Product Condition**1%

**Feet Fit**1%

**Chest Fit**1%