---
title: "liverpool hat — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/liverpool-hat"
last_updated: "2026-07-14T00:54:07.949Z"
locale: en
meta:
  description: "a small market ($24K/yr) — liverpool hat doesn't clear our bar today."
  "og:description": "a small market ($24K/yr) — liverpool hat doesn't clear our bar today."
  "og:title": "liverpool hat — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **liverpool hat**

**Skip it**

A small market ($24K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 50Conversion 21Competition 55Returns 48Price range 95Avg price 95Brand share 29Review moat 72Quality gap 65

**Avg price**

**Incredible****$27.08**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$17.78–$37.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****614.17**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+20.1%**

90-day search growth — must beat 0% to launch

**Returns**

**Okay****3.2%**

return rate — above 6% kills the launch gate

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$24K**

$24K/yr · 52K searches

## **Competition**

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▲rising

**Sellers**

**24**

**Top-5 brand share**

**87%**

**Open market**

**9%**

- Liverpool F.C.66% - 476% - New Era6% - Utopia Sport Liverpool England Shop6% - JB's Liverpool England Shop4% - CafePress4% - Open — no brand owns it (5 brands, 9%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$1K10%$2K15%$4K20%$5K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Liverpool FC Charcoal Crest Cap - Authentic EPL Merchandise](https://m.media-amazon.com/images/I/31PX1nzxyML.jpg)**Liverpool FC Charcoal Crest Cap - Authentic EPL Merchandise**Liverpool F.C.**$30.25**4.7★123 rev](https://www.amazon.com/dp/B09B8SZNY1) [2![Liverpool FC Unisex Adult Mass Frost Snapback Cap (One Size) (Red/White)](https://m.media-amazon.com/images/I/410Ro0pJI2L.jpg)**Liverpool FC Unisex Adult Mass Frost Snapback Cap (One Size) (Red/White)**Liverpool F.C.**$27.07**4.6★44 rev](https://www.amazon.com/dp/B0CJQS6ZBJ) [3![Liverpool FC Unisex Adult Core Cap (One Size) (Red/Black)](https://m.media-amazon.com/images/I/41vBfgyJNvL.jpg)**Liverpool FC Unisex Adult Core Cap (One Size) (Red/Black)**Liverpool F.C.**$29.08**4.6★89 rev](https://www.amazon.com/dp/B0CJQRDLBL) [4![Liverpool FC Unisex Adult Mass Frost Snapback Cap (One Size) (Black/Red)](https://m.media-amazon.com/images/I/31rt1ln5XKL.jpg)**Liverpool FC Unisex Adult Mass Frost Snapback Cap (One Size) (Black/Red)**Liverpool F.C.**$28.75**4.6★44 rev](https://www.amazon.com/dp/B0CJQRWTL2) [5![Liverpool FC Unisex Adult Two Tone Baseball Cap Black/Red One Size](https://m.media-amazon.com/images/I/41UGcnNCFSL.jpg)**Liverpool FC Unisex Adult Two Tone Baseball Cap Black/Red One Size**Liverpool F.C.**$25.08**4.7★5 rev](https://www.amazon.com/dp/B0CJ8KVKWJ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Liverpool England Est. 1207 Colossal Liverbird Black Print Adjustable Printed Baseball Hat Red](https://m.media-amazon.com/images/I/316rvVv1MfL.jpg)**Liverpool England Est. 1207 Colossal Liverbird Black Print Adjustable Printed Baseball Hat Red**JB's Liverpool England Shop**$18.78**0 rev2mo ago](https://www.amazon.com/dp/B0GZLP5M5V) [![Liverpool Mersey City Since 1207 Liver Bird Aged Print Red Adjustable Printed Baseball Hat White](https://m.media-amazon.com/images/I/31+Yix2eGIL.jpg)**Liverpool Mersey City Since 1207 Liver Bird Aged Print Red Adjustable Printed Baseball Hat White**Utopia Sport Liverpool England Shop**$18.69**0 rev3mo ago](https://www.amazon.com/dp/B0GSWWB1DW) [![Liverpool Sport Souvenir Fan Item Design Adjustable Printed Baseball Hat Black](https://m.media-amazon.com/images/I/31ENg5NygjL.jpg)**Liverpool Sport Souvenir Fan Item Design Adjustable Printed Baseball Hat Black**Liverpool Athletic Sport Fanartikel Design**$19.98**0 rev4mo ago](https://www.amazon.com/dp/B0GNKRMFXZ) [![Liverpool England Est. 1207 Liverbird Overlay Trucker Hat with Adjustable Mesh Back Khaki](https://m.media-amazon.com/images/I/31hXkg0p2ZL.jpg)**Liverpool England Est. 1207 Liverbird Overlay Trucker Hat with Adjustable Mesh Back Khaki**Utopia Sport Liverpool England Shop**$19.96**2 rev5mo ago](https://www.amazon.com/dp/B0GK4B6L5M) [![Liverpool England Est. 1207 Liverbird Overlay Trucker Hat with Adjustable Mesh Back Black](https://m.media-amazon.com/images/I/41+JGoXFtbL.jpg)**Liverpool England Est. 1207 Liverbird Overlay Trucker Hat with Adjustable Mesh Back Black**Utopia Sport Liverpool England Shop**$19.87**2 rev5mo ago](https://www.amazon.com/dp/B0GK586HV1)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Liverpool England Est. 1207 Colossal Liverbird Black Print Adjustable Printed Baseball Hat Red](https://m.media-amazon.com/images/I/316rvVv1MfL.jpg)**Liverpool England Est. 1207 Colossal Liverbird Black Print Adjustable Printed Baseball Hat Red**JB's Liverpool England Shop**$18.78**0.0★**▲ 93%**](https://www.amazon.com/dp/B0GZLP5M5V) [![Liverpool Mersey City Since 1207 Liver Bird Aged Print Red Adjustable Printed Baseball Hat White](https://m.media-amazon.com/images/I/31+Yix2eGIL.jpg)**Liverpool Mersey City Since 1207 Liver Bird Aged Print Red Adjustable Printed Baseball Hat White**Utopia Sport Liverpool England Shop**$18.69**0.0★**▲ 92%**](https://www.amazon.com/dp/B0GSWWB1DW) [![Liverpool England Est. 1207 Liverbird Overlay Trucker Hat with Adjustable Mesh Back Black](https://m.media-amazon.com/images/I/41+JGoXFtbL.jpg)**Liverpool England Est. 1207 Liverbird Overlay Trucker Hat with Adjustable Mesh Back Black**Utopia Sport Liverpool England Shop**$19.87**2.5★**▲ 86%**](https://www.amazon.com/dp/B0GK586HV1) [![Liverpool England Est. 1207 Liverbird Overlay Trucker Hat with Adjustable Mesh Back Red](https://m.media-amazon.com/images/I/41ykQL7MR0L.jpg)**Liverpool England Est. 1207 Liverbird Overlay Trucker Hat with Adjustable Mesh Back Red**Utopia Sport Liverpool England Shop**$19.60**2.5★**▲ 84%**](https://www.amazon.com/dp/B0GK4FS3QM) [![Liverpool FC Unisex Adult Mass Frost Snapback Cap (One Size) (Red/White)](https://m.media-amazon.com/images/I/410Ro0pJI2L.jpg)**Liverpool FC Unisex Adult Mass Frost Snapback Cap (One Size) (Red/White)**Liverpool F.C.**$27.07**4.6★**▲ 57%**](https://www.amazon.com/dp/B0CJQS6ZBJ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +20.1% search growth over the last 90 days.

3K2KPrime Day '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**34%

*“Well made even for Carhartt”*

**Size-Overall**21%

*“Fits great”*

**Comfort-Overall**9%

*“as it's very comfortable”*

**Color**8%

*“Great color”*

**Advertised Vs Actual Product**6%

*“As advertised”*

**Value For Money**5%

*“price is fair”*

**Material Quality**4%

*“Nice knitted material”*

**Shape/Style**3%

*“The shape is nice”*

**Durability**3%

*“Lasts forever”*

**Warmth**2%

*“This ski hat is warm and comfortable, and it works well for cold weather”*

### **What buyers complain about **

**Size-Overall**48%

*“this particular one didn't fit properly over my head area”*

**Shape/Style**17%

*“Ill shaped”*

**Color**11%

*“Ugly color”*

**Weight Light**6%

*“Poor shape and too light weight”*

**Breathability**6%

*“Not super breathable”*

### **Top return reasons **

**Size-Overall**64%

**Color**8%

**Shape/Style**7%

**Material Quality**4%

**Advertised Vs Actual Product**4%

**Stitch/Finish/Polish**2%

**Length**2%

**Neck Fit**2%

**Quality-Overall**1%

**Thin**1%