---
title: "lip gloss keychain — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/lip-gloss-keychain"
last_updated: "2026-07-14T03:29:51.274Z"
locale: en
meta:
  description: "lip gloss keychain shows no brand lock-in (top 5 brands take 43% of clicks), but soft demand (-21.7% this quarter) keeps it on the watch list."
  "og:description": "lip gloss keychain shows no brand lock-in (top 5 brands take 43% of clicks), but soft demand (-21.7% this quarter) keeps it on the watch list."
  "og:title": "lip gloss keychain — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **lip gloss keychain**

**Worth a look**

Shows no brand lock-in (top 5 brands take 43% of clicks), but soft demand (-21.7% this quarter) keeps it on the watch list.

Market size 28Growth 14Conversion 14Competition 86Returns 91Price range 65Avg price 32Brand share 92Review moat 54Quality gap 40

**Brand share**

**Great****43%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Price range**

**Good****$4.38–$34.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,327.48**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$9.83**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****$122K**

$122K/yr · 1.1M searches

**Growth**

**Bad****-21.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

**Brands**

**44 **▲rising

**Sellers**

**52**

**Top-5 brand share**

**43%**

**Open market**

**52%**

- COOKOOKY11% - Thread Wallets11% - Haevola9% - Nevfal6% - HEYSKAY6% - WK IEASON5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4K6%$7K9%$11K12%$15K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 62 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![COOKOOKY Chapstick Holder Keychain Cute Lip Balm Keychain Holder (Small daisy)](https://m.media-amazon.com/images/I/51D4ChA-FfL.jpg)**COOKOOKY Chapstick Holder Keychain Cute Lip Balm Keychain Holder (Small daisy)**COOKOOKY**$6.07**4.8★1,119 rev](https://www.amazon.com/dp/B0DG985YXB) [2![HEYSKAY 3PCS Lipstick Holder Key Chain PU Leather Lip Balm Holder Keychain Lipstick Holder Lip Gloss Sleeves Keychain with Metal Clip](https://m.media-amazon.com/images/I/41uLcT8te5L.jpg)**HEYSKAY 3PCS Lipstick Holder Key Chain PU Leather Lip Balm Holder Keychain Lipstick Holder Lip Gloss Sleeves Keychain with Metal Clip**HEYSKAY**$7.17**4.5★109 rev](https://www.amazon.com/dp/B0FH4V5VJ6) [3![Nevfal Keychain Holder for Lip Gloss Summer Fridays Lip Balm Holder Portable Holder Lipgloss Case with Keyring for lip Keychain Cap Pink & White 2PCS](https://m.media-amazon.com/images/I/31bL9C2LLzL.jpg)**Nevfal Keychain Holder for Lip Gloss Summer Fridays Lip Balm Holder Portable Holder Lipgloss Case with Keyring for lip Keychain Cap Pink & White 2PCS**Nevfal**$6.02**4.8★31 rev](https://www.amazon.com/dp/B0FCN1LHHW) [4![Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Black Polka Dots)](https://m.media-amazon.com/images/I/41wcC9C+61L.jpg)**Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Black Polka Dots)**Haevola**$7.97**4.8★78 rev](https://www.amazon.com/dp/B0GRY84JM3) [5![Thread Wallets Elastic Chapstick and Lip Gloss Holder Keychain (Black)](https://m.media-amazon.com/images/I/31QdISJA0TL.jpg)**Thread Wallets Elastic Chapstick and Lip Gloss Holder Keychain (Black)**Thread Wallets**$9.06**4.6★5,597 rev](https://www.amazon.com/dp/B08NSYKVXP)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Lemosyu 563Pcs Lip Gloss Keychain Making Kit DIY Craft Bag Charm Kit with Charms Key Chains Key Chain Hooks Jump Rings Lobster Claw Clasps Gift Bags&Tools Jewelry Making Supplies for Valentines Gifts](https://m.media-amazon.com/images/I/51XrgYmZM1L.jpg)**Lemosyu 563Pcs Lip Gloss Keychain Making Kit DIY Craft Bag Charm Kit with Charms Key Chains Key Chain Hooks Jump Rings Lobster Claw Clasps Gift Bags&Tools Jewelry Making Supplies for Valentines Gifts**Lemosyu**$29.03**26 rev3mo ago](https://www.amazon.com/dp/B0GL5FYQJ9) [![houlishu 1 Pcs Lip Gloss Holder Keychain - Y2K Style Built-in Mirror Chapstick Lipstick Key Chain for Women Purse Backpack (Heart-shaped)](https://m.media-amazon.com/images/I/21122j5G0JL.jpg)**houlishu 1 Pcs Lip Gloss Holder Keychain - Y2K Style Built-in Mirror Chapstick Lipstick Key Chain for Women Purse Backpack (Heart-shaped)**houlishu**$11.43**1 rev3mo ago](https://www.amazon.com/dp/B0GHQR988X) [![Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Pink Stripes)](https://m.media-amazon.com/images/I/41TZy9SRRyL.jpg)**Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Pink Stripes)**Haevola**$8.04**78 rev4mo ago](https://www.amazon.com/dp/B0GSK82P77) [![Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Black Polka Dots)](https://m.media-amazon.com/images/I/41wcC9C+61L.jpg)**Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Black Polka Dots)**Haevola**$7.97**78 rev4mo ago](https://www.amazon.com/dp/B0GRY84JM3) [![Keychain Cap Holder for 0.21oz e.l.f. Squeeze Me Lip Balm 4 Packs Portable Lip Gloss Replacement Cover Holder Trendy Accessories for Bags Keys etc. Womens Fashion Accessory (Lip Balm NOT Included)](https://m.media-amazon.com/images/I/41ElcEaR5RL.jpg)**Keychain Cap Holder for 0.21oz e.l.f. Squeeze Me Lip Balm 4 Packs Portable Lip Gloss Replacement Cover Holder Trendy Accessories for Bags Keys etc. Womens Fashion Accessory (Lip Balm NOT Included)**LUVCOSY**$8.50**36 rev4mo ago](https://www.amazon.com/dp/B0GPVQ2PMR)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Pink Stripes)](https://m.media-amazon.com/images/I/41TZy9SRRyL.jpg)**Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Pink Stripes)**Haevola**$8.04**4.8★**▲ 210%**](https://www.amazon.com/dp/B0GSK82P77) [![CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys](https://m.media-amazon.com/images/I/4155xD4JdVL.jpg)**CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys**CMVFYL**$7.76**4.6★**▲ 207%**](https://www.amazon.com/dp/B0CJMH3KS7) [![Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Black Polka Dots)](https://m.media-amazon.com/images/I/41wcC9C+61L.jpg)**Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Black Polka Dots)**Haevola**$7.97**4.8★**▲ 206%**](https://www.amazon.com/dp/B0GRY84JM3) [![Keychain Cap Holder for 0.21oz e.l.f. Squeeze Me Lip Balm 4 Packs Portable Lip Gloss Replacement Cover Holder Trendy Accessories for Bags Keys etc. Womens Fashion Accessory (Lip Balm NOT Included)](https://m.media-amazon.com/images/I/41ElcEaR5RL.jpg)**Keychain Cap Holder for 0.21oz e.l.f. Squeeze Me Lip Balm 4 Packs Portable Lip Gloss Replacement Cover Holder Trendy Accessories for Bags Keys etc. Womens Fashion Accessory (Lip Balm NOT Included)**LUVCOSY**$8.50**4.5★**▲ 206%**](https://www.amazon.com/dp/B0GPVQ2PMR) [![Lemosyu 563Pcs Lip Gloss Keychain Making Kit DIY Craft Bag Charm Kit with Charms Key Chains Key Chain Hooks Jump Rings Lobster Claw Clasps Gift Bags&Tools Jewelry Making Supplies for Valentines Gifts](https://m.media-amazon.com/images/I/51XrgYmZM1L.jpg)**Lemosyu 563Pcs Lip Gloss Keychain Making Kit DIY Craft Bag Charm Kit with Charms Key Chains Key Chain Hooks Jump Rings Lobster Claw Clasps Gift Bags&Tools Jewelry Making Supplies for Valentines Gifts**Lemosyu**$29.03**4.4★**▲ 204%**](https://www.amazon.com/dp/B0GL5FYQJ9)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 30 weeks — -21.7% search growth over the last 90 days.

23K18KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**13%

*“Fit perfect”*

**Quality-Overall**13%

*“Excellent product”*

**Ease Of Use**10%

*“Its easy to hold”*

**Gifting Purpose**8%

*“Cute gift”*

**Value For Money**6%

*“Good price”*

**Smell**5%

*“it does have a nice, subtle fragrance”*

**Color**5%

*“Good and colorful”*

**Durability**4%

*“will be a durable item”*

**Chain/Key Quality**4%

*“Excellent keychain”*

**Advertised Vs Actual Product**3%

*“As advertised”*

### **What buyers complain about **

**Size-Overall**22%

*“They are so tight”*

**Durability**9%

*“didnt hold up”*

**Smell**5%

*“Weird smell”*

**Value For Money**4%

*“Pricey”*

**Quality-Overall**4%

*“Cheap”*

**Thickness**4%

*“They wont go much bigger than a thick tube of lipgloss though”*

**Moist/Dry**3%

*“when I did it didn't seem to do much moisturizing”*

**Functionality-Overall**3%

*“Doesnt Work”*

**Strength**2%

*“Very flimsy, bottom opens up, wayyy bigger than 1 chapstick”*

**Chain/Key Quality**2%

*“One came broken the other Broke right after i put it in my key chain so i don't think this is a good quality item to waste money on”*

### **Top return reasons **

**Size-Overall**56%

**Advertised Vs Actual Product**7%

**Color**5%

**Defective Material/Parts**4%

**Value For Money**4%

**Quality-Overall**4%

**Functionality-Overall**3%

**Material Quality**2%

**Product Condition**1%

**Chain/Key Quality**1%