---
title: "leonardo sword — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/leonardo-sword"
last_updated: "2026-07-13T22:46:53.425Z"
locale: en
meta:
  description: "a small market ($23K/yr) — leonardo sword doesn't clear our bar today."
  "og:description": "a small market ($23K/yr) — leonardo sword doesn't clear our bar today."
  "og:title": "leonardo sword — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **leonardo sword**

**Skip it**

A small market ($23K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 15Conversion 49Competition 54Returns 43Price range 89Avg price 95Brand share 57Review moat 80Quality gap 80

**Avg price**

**Incredible****$23.60**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.89–$88.59**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****405.39**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****3.8%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-20.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$23K**

$23K/yr · 25K searches

## **Competition**

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**16 **▲rising

**Sellers**

**52**

**Top-5 brand share**

**71%**

**Open market**

**24%**

- TEENAGE MUTANT NINJA27% - Avazera17% - Liberty Imports13% - Eforlife8% - FHARLXQ6% - Suphan5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$1K10%$2K15%$3K20%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Teenage Mutant Ninja Turtles Tales of the Spin Attack Leonardo Katana Sword Role Play by Playmates Toys](https://m.media-amazon.com/images/I/41DsZV-S83L.jpg)**Teenage Mutant Ninja Turtles Tales of the Spin Attack Leonardo Katana Sword Role Play by Playmates Toys**TEENAGE MUTANT NINJA**$17.84**4.8★7 rev](https://www.amazon.com/dp/B0F7MN6P75) [2![Liberty Imports Ninja Toy Weapons Kids Role Play Set with 2 Katana Swords 2 SAIS 4 Shuriken and Bo Staff for Children Dress Up Pretend Play Battles](https://m.media-amazon.com/images/I/51MuarfImwL.jpg)**Liberty Imports Ninja Toy Weapons Kids Role Play Set with 2 Katana Swords 2 SAIS 4 Shuriken and Bo Staff for Children Dress Up Pretend Play Battles**Liberty Imports**$28.46**4.1★983 rev](https://www.amazon.com/dp/B08PDX59QT) [3![Avazera Turtle Shell Superhero Cosplay Costume props Weapon Mask Kid toys for birthday Halloween Christmases gifts](https://m.media-amazon.com/images/I/51LIYnhn08L.jpg)**Avazera Turtle Shell Superhero Cosplay Costume props Weapon Mask Kid toys for birthday Halloween Christmases gifts**Avazera**$39.07**3.7★131 rev](https://www.amazon.com/dp/B0CNYPBDGX) [4![Eforlife Sword Bag Sword Carry Case Back Strap Waistband for Ninja Hero Cosplay Anime Costume (Back Strap for Dual Sword)](https://m.media-amazon.com/images/I/413aPhLRxDL.jpg)**Eforlife Sword Bag Sword Carry Case Back Strap Waistband for Ninja Hero Cosplay Anime Costume (Back Strap for Dual Sword)**Eforlife**$16.17**4.3★765 rev](https://www.amazon.com/dp/B07C2WDWBT) [5![FHARLXQ Ninja Warrior Toy Plastic Weapons Role Play Set for Boys and Girls Pretend Play Battles Dress up Party Photo Booth Props](https://m.media-amazon.com/images/I/51aS7-Jw1dL.jpg)**FHARLXQ Ninja Warrior Toy Plastic Weapons Role Play Set for Boys and Girls Pretend Play Battles Dress up Party Photo Booth Props**FHARLXQ**$25.90**4.0★61 rev](https://www.amazon.com/dp/B0FCS97JH1)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![BUUFAN Turtle Weapons Toy Set - Perfect for Kids Birthday Parties and HalloweenBlue](https://m.media-amazon.com/images/I/41IUf-qAPWL.jpg)**BUUFAN Turtle Weapons Toy Set - Perfect for Kids Birthday Parties and HalloweenBlue**BUUFAN**$10.98**20 rev11mo ago](https://www.amazon.com/dp/B0FJ5N9CS2) [![FHARLXQ Ninja Warrior Toy Plastic Weapons Role Play Set for Boys and Girls Pretend Play Battles Dress up Party Photo Booth Props](https://m.media-amazon.com/images/I/51aS7-Jw1dL.jpg)**FHARLXQ Ninja Warrior Toy Plastic Weapons Role Play Set for Boys and Girls Pretend Play Battles Dress up Party Photo Booth Props**FHARLXQ**$25.90**61 rev1y ago](https://www.amazon.com/dp/B0FCS97JH1) [![Teenage Mutant Ninja Turtles Tales of the Spin Attack Leonardo Katana Sword Role Play by Playmates Toys](https://m.media-amazon.com/images/I/41DsZV-S83L.jpg)**Teenage Mutant Ninja Turtles Tales of the Spin Attack Leonardo Katana Sword Role Play by Playmates Toys**TEENAGE MUTANT NINJA**$17.84**7 rev1y ago](https://www.amazon.com/dp/B0F7MN6P75) [![Teenage Mutant Ninja Turtles Tales of the Spin Attack Raphael Sai Role Play by Playmates Toys](https://m.media-amazon.com/images/I/511rgwji-yL.jpg)**Teenage Mutant Ninja Turtles Tales of the Spin Attack Raphael Sai Role Play by Playmates Toys**TEENAGE MUTANT NINJA**$18.65**5 rev1y ago](https://www.amazon.com/dp/B0F7N6Z3F2) [![Ninja Kids Toys Ninja Swords and Weapons Backpack Toy Set for Boys](https://m.media-amazon.com/images/I/411KvkZ++IL.jpg)**Ninja Kids Toys Ninja Swords and Weapons Backpack Toy Set for Boys**Party Chili**$25.51**30 rev1y ago](https://www.amazon.com/dp/B0F3CZG3ZY)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Eforlife Sword Bag Sword Carry Case Back Strap Waistband for Ninja Hero Cosplay Anime Costume (Back Strap for Dual Sword)](https://m.media-amazon.com/images/I/413aPhLRxDL.jpg)**Eforlife Sword Bag Sword Carry Case Back Strap Waistband for Ninja Hero Cosplay Anime Costume (Back Strap for Dual Sword)**Eforlife**$16.17**4.3★**▲ 479%**](https://www.amazon.com/dp/B07C2WDWBT) [![Teenage Mutant Ninja Turtles Tales of the Spin Attack Raphael Sai Role Play by Playmates Toys](https://m.media-amazon.com/images/I/511rgwji-yL.jpg)**Teenage Mutant Ninja Turtles Tales of the Spin Attack Raphael Sai Role Play by Playmates Toys**TEENAGE MUTANT NINJA**$18.65**5.0★**▲ 461%**](https://www.amazon.com/dp/B0F7N6Z3F2) [![Metallic Katana Ninja Black Sword and Sheath Prop | Ninja Accessories Standard](https://m.media-amazon.com/images/I/21JZuQ9aFEL.jpg)**Metallic Katana Ninja Black Sword and Sheath Prop | Ninja Accessories Standard**Fun Costumes**$16.38**4.0★**▲ 408%**](https://www.amazon.com/dp/B0D74YDKSJ) [![Teenage Mutant Ninja Turtles Tales of the Spin Attack Leonardo Katana Sword Role Play by Playmates Toys](https://m.media-amazon.com/images/I/41DsZV-S83L.jpg)**Teenage Mutant Ninja Turtles Tales of the Spin Attack Leonardo Katana Sword Role Play by Playmates Toys**TEENAGE MUTANT NINJA**$17.84**4.8★**▲ 202%**](https://www.amazon.com/dp/B0F7MN6P75) [![BUUFAN Turtle Weapons Toy Set - Perfect for Kids Birthday Parties and HalloweenBlue](https://m.media-amazon.com/images/I/41IUf-qAPWL.jpg)**BUUFAN Turtle Weapons Toy Set - Perfect for Kids Birthday Parties and HalloweenBlue**BUUFAN**$10.98**4.3★**▲ 121%**](https://www.amazon.com/dp/B0FJ5N9CS2)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -20.9% search growth over the last 90 days.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**15%

*“Great quality”*

**Fun/Entertainment Experience**13%

*“Fun”*

**Advertised Vs Actual Product**13%

*“Does the job”*

**Value For Money**10%

*“Good less expensive choice”*

**Durability**9%

*“Great product - very durable - exactly what I wanted”*

**Size-Overall**6%

*“Re: Size, fit, comfort”*

**Weight Light**4%

*“They're nice and lightweight”*

**Material Quality**4%

*“Quality of material is ok”*

**Strength**2%

*“Sturdy and playful”*

**Gifting Purpose**2%

*“given as bday gift for 5 year old”*

### **What buyers complain about **

**Quality-Overall**29%

*“very cheap quality”*

**Durability**24%

*“Broke”*

**Size-Overall**9%

*“Small in size”*

**Value For Money**8%

*“way Over priced”*

**Strap/String Quality**5%

*“the straps arent that durable”*

**Material Quality**4%

*“Cheap plastic, way Over priced”*

**Strength**2%

*“The plastic is brittle”*

**Advertised Vs Actual Product**2%

*“Product is misrepresented on the box”*

**Thickness**1%

*“Plastic is kind of thin”*

**Adhesion/Stickiness**1%

*“Plastic loosens at the glue seam”*

### **Top return reasons **

**Size-Overall**21%

**Defective Material/Parts**21%

**Quality-Overall**11%

**Strap/String Quality**9%

**Material Quality**8%

**Durability**6%

**Value For Money**5%

**Advertised Vs Actual Product**4%

**Strength**3%

**Functionality-Overall**2%