---
title: "labubu lock — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/labubu-lock"
last_updated: "2026-07-14T02:19:26.133Z"
locale: en
meta:
  description: "prices mostly outside the sweet spot ($4.05–$13.56) — labubu lock doesn't clear our bar today."
  "og:description": "prices mostly outside the sweet spot ($4.05–$13.56) — labubu lock doesn't clear our bar today."
  "og:title": "labubu lock — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
---

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# **labubu lock**

**Skip it**

Prices mostly outside the sweet spot ($4.05–$13.56) — this niche doesn't clear our bar today.

Market size 3Growth 22Conversion 23Competition 61Returns 79Price range 0Avg price 21Brand share 66Review moat 64Quality gap 42

**Returns**

**Great****1.8%**

return rate — above 6% kills the launch gate

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****938.62**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-6.7%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****$7.48**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****$11K**

$11K/yr · 79K searches

**Price range**

**Bad****$4.05–$13.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**18 **▼falling

**Sellers**

**32**

**Top-5 brand share**

**65%**

**Open market**

**28%**

- CMVFYL28% - Styquenzer10% - CooBigo10% - Muitcdo9% - PEASUG9% - Jamo Homzi7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$1K20%$2K30%$3K40%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 29 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys](https://m.media-amazon.com/images/I/4155xD4JdVL.jpg)**CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys**CMVFYL**$7.76**4.6★827 rev](https://www.amazon.com/dp/B0CJMH3KS7) [2![PEASUG 32 Pack 6 Inch Wire Keychain Cable 2mm Thick Cable Stainless Steel Key Ring Luggage Tags Loops for Keyrings Key Tags Luggage Tags Kitchen Utensils-Assorted Colors](https://m.media-amazon.com/images/I/5168z9et8SL.jpg)**PEASUG 32 Pack 6 Inch Wire Keychain Cable 2mm Thick Cable Stainless Steel Key Ring Luggage Tags Loops for Keyrings Key Tags Luggage Tags Kitchen Utensils-Assorted Colors**PEASUG**$6.03**4.7★215 rev](https://www.amazon.com/dp/B0DZ1XMV1M) [3![CooBigo 16 Pack Stainless Steel Loops 2mm Coated Wire Keychain Cable Large Keyrings 6 inch Key Chain for Luggage Tags Key Tags Keyrings Kitchen Utensils Duster-Assorted Colors](https://m.media-amazon.com/images/I/51EaQIEiRfL.jpg)**CooBigo 16 Pack Stainless Steel Loops 2mm Coated Wire Keychain Cable Large Keyrings 6 inch Key Chain for Luggage Tags Key Tags Keyrings Kitchen Utensils Duster-Assorted Colors**CooBigo**$5.52**4.6★1,867 rev](https://www.amazon.com/dp/B0BW5VS393) [4![Muitcdo Brass Key Rings Bulk Gold Key Chain Organizer Holder for Men Women with Secure Screw Locking Cute Purse Bag Charms for Handbags Small Carabiner Clip for Dog Leash Pet Tags (6 Pack)](https://m.media-amazon.com/images/I/51ACKXATR7L.jpg)**Muitcdo Brass Key Rings Bulk Gold Key Chain Organizer Holder for Men Women with Secure Screw Locking Cute Purse Bag Charms for Handbags Small Carabiner Clip for Dog Leash Pet Tags (6 Pack)**Muitcdo**$10.13**4.8★211 rev](https://www.amazon.com/dp/B0F676P2XR) [5![4 Pcs Brass Screw Lock Keychain Durable Brass Screw Lock Clip Key Chain Ring Durable Simple Brasss Keychain Holder Brasss Key Ring Simple Style Car keychains for Men Women Christmas Gifts Gold](https://m.media-amazon.com/images/I/41CYnw0cPyL.jpg)**4 Pcs Brass Screw Lock Keychain Durable Brass Screw Lock Clip Key Chain Ring Durable Simple Brasss Keychain Holder Brasss Key Ring Simple Style Car keychains for Men Women Christmas Gifts Gold**Styquenzer**$6.87**4.7★92 rev](https://www.amazon.com/dp/B0D548NZXY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![taskforge Gold Brass Screw Lock Key Rings Carabiner Keychain Organizer 1.0*2.4/2Pcs](https://m.media-amazon.com/images/I/41ec-8XN5kL.jpg)**taskforge Gold Brass Screw Lock Key Rings Carabiner Keychain Organizer 1.0*2.4/2Pcs**taskforge**$7.58**0 rev2mo ago](https://www.amazon.com/dp/B0GYZ3VBSD) [![Tiezzi 6 Pack Gold Carabiner Key Ring Clip Premium Brass Screw Locking Keychain Holder for Backpacks Cute Bag Charms for Handbags & Purses Durable Key Chain Hooks Accessories for Women & Men](https://m.media-amazon.com/images/I/51ao6R+UG5L.jpg)**Tiezzi 6 Pack Gold Carabiner Key Ring Clip Premium Brass Screw Locking Keychain Holder for Backpacks Cute Bag Charms for Handbags & Purses Durable Key Chain Hooks Accessories for Women & Men**Tiezzi**$9.51**59 rev6mo ago](https://www.amazon.com/dp/B0G8HZKWXG) [![CooBigo 3 Pack Gold Brass Key Ring Screw Lock Key Organizer with 6 Keyrings Carabiner Keychain Clip for Car Keys Purse Bag Charms Luggage Tags Accessories](https://m.media-amazon.com/images/I/41-MYCdU-JL.jpg)**CooBigo 3 Pack Gold Brass Key Ring Screw Lock Key Organizer with 6 Keyrings Carabiner Keychain Clip for Car Keys Purse Bag Charms Luggage Tags Accessories**CooBigo**$6.26**15 rev9mo ago](https://www.amazon.com/dp/B0FM3JQGQM) [![Muitcdo Brass Key Rings Bulk Gold Key Chain Organizer Holder for Men Women with Secure Screw Locking Cute Purse Bag Charms for Handbags Small Carabiner Clip for Dog Leash Pet Tags (8 Pack)](https://m.media-amazon.com/images/I/512V9MMlmKL.jpg)**Muitcdo Brass Key Rings Bulk Gold Key Chain Organizer Holder for Men Women with Secure Screw Locking Cute Purse Bag Charms for Handbags Small Carabiner Clip for Dog Leash Pet Tags (8 Pack)**Muitcdo**$11.48**68 rev10mo ago](https://www.amazon.com/dp/B0FM8MTQPZ) [![Simgoing 5 Pcs Multicolor Doll Keychain Protectors to Secure 17 cm Dolls 33mm Key Ring Protector Keep Plush Pendant from Loss & Theft on Bag Colorful Ring Lock Doll Accessories](https://m.media-amazon.com/images/I/41yyjvZA6BL.jpg)**Simgoing 5 Pcs Multicolor Doll Keychain Protectors to Secure 17 cm Dolls 33mm Key Ring Protector Keep Plush Pendant from Loss & Theft on Bag Colorful Ring Lock Doll Accessories**Simgoing**$7.62**9 rev11mo ago](https://www.amazon.com/dp/B0FG7QDNYW)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![taskforge Gold Brass Screw Lock Key Rings Carabiner Keychain Organizer 1.0*2.4/2Pcs](https://m.media-amazon.com/images/I/41ec-8XN5kL.jpg)**taskforge Gold Brass Screw Lock Key Rings Carabiner Keychain Organizer 1.0*2.4/2Pcs**taskforge**$7.58**0.0★**▲ 463%**](https://www.amazon.com/dp/B0GYZ3VBSD) [![Tiezzi 6 Pack Gold Carabiner Key Ring Clip Premium Brass Screw Locking Keychain Holder for Backpacks Cute Bag Charms for Handbags & Purses Durable Key Chain Hooks Accessories for Women & Men](https://m.media-amazon.com/images/I/51ao6R+UG5L.jpg)**Tiezzi 6 Pack Gold Carabiner Key Ring Clip Premium Brass Screw Locking Keychain Holder for Backpacks Cute Bag Charms for Handbags & Purses Durable Key Chain Hooks Accessories for Women & Men**Tiezzi**$9.51**4.8★**▲ 416%**](https://www.amazon.com/dp/B0G8HZKWXG) [![Muitcdo Brass Key Rings Bulk Gold Key Chain Organizer Holder for Men Women with Secure Screw Locking Cute Purse Bag Charms for Handbags Small Carabiner Clip for Dog Leash Pet Tags (8 Pack)](https://m.media-amazon.com/images/I/512V9MMlmKL.jpg)**Muitcdo Brass Key Rings Bulk Gold Key Chain Organizer Holder for Men Women with Secure Screw Locking Cute Purse Bag Charms for Handbags Small Carabiner Clip for Dog Leash Pet Tags (8 Pack)**Muitcdo**$11.48**4.8★**▲ 374%**](https://www.amazon.com/dp/B0FM8MTQPZ) [![Lucky Line Jumbo 11 Inch Diameter Threaded Locking Key Ring 1 Per Pack (79111)](https://m.media-amazon.com/images/I/41gIGDu5BZL.jpg)**Lucky Line Jumbo 11 Inch Diameter Threaded Locking Key Ring 1 Per Pack (79111)**Lucky Line**$11.80**4.4★**▲ 365%**](https://www.amazon.com/dp/B00LNV2RHY) [![CooBigo 3 Pack Gold Brass Key Ring Screw Lock Key Organizer with 6 Keyrings Carabiner Keychain Clip for Car Keys Purse Bag Charms Luggage Tags Accessories](https://m.media-amazon.com/images/I/41-MYCdU-JL.jpg)**CooBigo 3 Pack Gold Brass Key Ring Screw Lock Key Organizer with 6 Keyrings Carabiner Keychain Clip for Car Keys Purse Bag Charms Luggage Tags Accessories**CooBigo**$6.26**4.3★**▲ 354%**](https://www.amazon.com/dp/B0FM3JQGQM)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 44 weeks — -6.7% search growth over the last 90 days.

3K2KSep '25Oct '25Dec '25Feb '26Mar '26May '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**22%

*“Excellent product”*

**Advertised Vs Actual Product**10%

*“As Advertised”*

**Strength**10%

*“Solid construction and easy to use”*

**Ease Of Use**9%

*“Easy to use”*

**Durability**8%

*“They very well made and holds strong”*

**Size-Overall**7%

*“it was the perfect size for my needs”*

**Value For Money**5%

*“Great value”*

**Locking Mechanism**5%

*“locks good”*

**Chain/Key Quality**5%

*“Great gold color, fit perfectly and hold my chains with no issues”*

**Color**4%

*“its a brilliant gold color”*

### **What buyers complain about **

**Size-Overall**28%

*“Very small in diameter”*

**Durability**7%

*“given how every single one of them broke in my experience”*

**Quality-Overall**7%

*“Cheap”*

**Locking Mechanism**6%

*“My toddlers cant twist them to open them”*

**Ease Of Use**6%

*“A little hard to use if you have big fingers”*

**Flexibility**4%

*“They have a relatively small opening that's not flexible so hooking something large like a water bottle top isn't possible”*

**Thickness**3%

*“It was thick”*

**Value For Money**3%

*“Bad value for money”*

**Mechanism Issues**3%

*“Will not stay clasped”*

**Advertised Vs Actual Product**3%

*“Very misleading”*

### **Top return reasons **

**Size-Overall**58%

**Value For Money**6%

**Advertised Vs Actual Product**6%

**Color**4%

**Functionality-Overall**3%

**Length**3%

**Defective Material/Parts**2%

**Quality-Overall**2%

**Strength**1%

**Width**1%