---
title: "labubu keychain — Niche Verdict: Skip it (28/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/labubu-keychain"
last_updated: "2026-07-14T00:36:20.101Z"
locale: en
meta:
  description: "soft demand (-55.5% this quarter) — labubu keychain doesn't clear our bar today."
  "og:description": "soft demand (-55.5% this quarter) — labubu keychain doesn't clear our bar today."
  "og:title": "labubu keychain — Niche Verdict: Skip it (28/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **labubu keychain**

**Skip it**

Soft demand (-55.5% this quarter) — this niche doesn't clear our bar today.

Market size 35Growth 0Conversion 17Competition 21Returns 38Price range 66Avg price 77Brand share 4Review moat 64Quality gap 32

**Avg price**

**Great****$15.99**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.86–$32.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****932.55**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****4.5%**

return rate — above 6% kills the launch gate

**Market size**

**Okay****$167K**

$167K/yr · 750K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****75%**

top-5 click share — a locked-up shelf

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-55.5%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**6 **▼falling

**Sellers**

**20**

**Top-5 brand share**

**98%**

**Open market**

**0%**

- POP MART68% - Unpafcxddyig14% - BONICI8% - LAEKOU5% - Ecally3% - Generic2%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$17K20%$33K30%$50K40%$67K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box](https://m.media-amazon.com/images/I/41kVthFlQ3L.jpg)**POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box**POP MART**$17.06**4.3★87 rev](https://www.amazon.com/dp/B0FJFSRVPF) [2![POP MART THE Monster Pin for Love Series (AM) Mini Labubu Doll Blind Box Mystery Box Keychain Vinyl Plush Pendant Bag Charms Collectible Holiday & Birthday Gift for Kids & Adults Single Box](https://m.media-amazon.com/images/I/41xa0ea68+L.jpg)**POP MART THE Monster Pin for Love Series (AM) Mini Labubu Doll Blind Box Mystery Box Keychain Vinyl Plush Pendant Bag Charms Collectible Holiday & Birthday Gift for Kids & Adults Single Box**POP MART**$23.83**4.6★1,913 rev](https://www.amazon.com/dp/B0FJFV4PQN) [3![Bunny Keychain Cute Soft Fur Keychain Car Handbag Rabbit Keyring rainbow](https://m.media-amazon.com/images/I/418GR5tl+iL.jpg)**Bunny Keychain Cute Soft Fur Keychain Car Handbag Rabbit Keyring rainbow**Unpafcxddyig**$10.03**4.5★427 rev](https://www.amazon.com/dp/B0BY4LP5BP) [4![POP MART THE Monsters Big into Energy Series-Vinyl Plush Pendant Blind Box LABUBU Doll Blind Box Figures Plush Keychain Bag Charms Random Design Collectible Toys Home Decor Single Box](https://m.media-amazon.com/images/I/41bq+0bswJL.jpg)**POP MART THE Monsters Big into Energy Series-Vinyl Plush Pendant Blind Box LABUBU Doll Blind Box Figures Plush Keychain Bag Charms Random Design Collectible Toys Home Decor Single Box**POP MART**$32.99**4.8★3,242 rev](https://www.amazon.com/dp/B0DT44TSM2) [5![BONICI Creative Cute Lovely Penguin Pendant Keychain Gift - For Handbag Purse Backpack Car Keys](https://m.media-amazon.com/images/I/317KvTe63GL.jpg)**BONICI Creative Cute Lovely Penguin Pendant Keychain Gift - For Handbag Purse Backpack Car Keys**BONICI**$10.98**4.8★639 rev](https://www.amazon.com/dp/B09Y5CFVGC)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Cute Keychain for Women Men Anime Kawaii Keychain Cartoon Backpack Key Chain Accessories Car Bag Purse Charms](https://m.media-amazon.com/images/I/414nRkBUXmL.jpg)**Cute Keychain for Women Men Anime Kawaii Keychain Cartoon Backpack Key Chain Accessories Car Bag Purse Charms**Generic**$7.09**12 rev8mo ago](https://www.amazon.com/dp/B0FQ5XQZ5Q) [![POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box](https://m.media-amazon.com/images/I/41kVthFlQ3L.jpg)**POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box**POP MART**$17.06**87 rev10mo ago](https://www.amazon.com/dp/B0FJFSRVPF) [![POP MART THE Monster Pin for Love Series (AM) Mini Labubu Doll Blind Box Mystery Box Keychain Vinyl Plush Pendant Bag Charms Collectible Holiday & Birthday Gift for Kids & Adults Single Box](https://m.media-amazon.com/images/I/41xa0ea68+L.jpg)**POP MART THE Monster Pin for Love Series (AM) Mini Labubu Doll Blind Box Mystery Box Keychain Vinyl Plush Pendant Bag Charms Collectible Holiday & Birthday Gift for Kids & Adults Single Box**POP MART**$23.83**1,913 rev11mo ago](https://www.amazon.com/dp/B0FJFV4PQN) [![POP MART DIMOO Crush on Coffee Series-Soft-faced Plush Keychain Blind Box Random Design Action Figures Collectible Toys Home Decorations Single Box](https://m.media-amazon.com/images/I/4101vjUqfnL.jpg)**POP MART DIMOO Crush on Coffee Series-Soft-faced Plush Keychain Blind Box Random Design Action Figures Collectible Toys Home Decorations Single Box**POP MART**$20.34**54 rev11mo ago](https://www.amazon.com/dp/B0FF4F86XY) [![POP MART THE Monster Pin for Love Series (N-Z) Mini Labubu Doll Blind Box Mytery Box Keychain Vinyl Plush Pendant Bag Charms Collectible Holiday & Birthday Gift for Kids & Adults Single Box](https://m.media-amazon.com/images/I/41BFYhDxrlL.jpg)**POP MART THE Monster Pin for Love Series (N-Z) Mini Labubu Doll Blind Box Mytery Box Keychain Vinyl Plush Pendant Bag Charms Collectible Holiday & Birthday Gift for Kids & Adults Single Box**POP MART**$23.86**1,913 rev1y ago](https://www.amazon.com/dp/B0FK4TZLB2)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Cute Keychain for Women Men Anime Kawaii Keychain Cartoon Backpack Key Chain Accessories Car Bag Purse Charms](https://m.media-amazon.com/images/I/414nRkBUXmL.jpg)**Cute Keychain for Women Men Anime Kawaii Keychain Cartoon Backpack Key Chain Accessories Car Bag Purse Charms**Generic**$7.09**4.9★**▲ 275%**](https://www.amazon.com/dp/B0FQ5XQZ5Q) [![POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box](https://m.media-amazon.com/images/I/41kVthFlQ3L.jpg)**POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box**POP MART**$17.06**4.3★**▲ 152%**](https://www.amazon.com/dp/B0FJFSRVPF) [![POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (N-Z) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box](https://m.media-amazon.com/images/I/4187d5uIttL.jpg)**POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (N-Z) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box**POP MART**$16.77**4.3★**▲ 65%**](https://www.amazon.com/dp/B0FJFSDMWP) [![Bunny Keychain Cute Soft Fur Keychain Car Handbag Rabbit Keyring rainbow](https://m.media-amazon.com/images/I/418GR5tl+iL.jpg)**Bunny Keychain Cute Soft Fur Keychain Car Handbag Rabbit Keyring rainbow**Unpafcxddyig**$10.03**4.5★**▲ 52%**](https://www.amazon.com/dp/B0BY4LP5BP) [![POP MART DIMOO Crush on Coffee Series-Soft-faced Plush Keychain Blind Box Random Design Action Figures Collectible Toys Home Decorations Single Box](https://m.media-amazon.com/images/I/4101vjUqfnL.jpg)**POP MART DIMOO Crush on Coffee Series-Soft-faced Plush Keychain Blind Box Random Design Action Figures Collectible Toys Home Decorations Single Box**POP MART**$20.34**4.4★**▲ 44%**](https://www.amazon.com/dp/B0FF4F86XY)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 79 weeks — -55.5% search growth over the last 90 days.

40K30KSpike '25Black Friday '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul, Aug, Sep, Dec · busiest ÷ quietest = 3.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**18%

*“Very well made”*

**Soft Feel**14%

*“Very fluffy and soft”*

**Advertised Vs Actual Product**13%

*“As pictured”*

**Gifting Purpose**9%

*“Beautiful gift”*

**Value For Money**9%

*“Great value”*

**Color**8%

*“Color was pretty”*

**Size-Overall**7%

*“Perfect size”*

**Fun/Entertainment Experience**4%

*“Lovely toy”*

**Collectibles**3%

*“Super cute collectible”*

**Chain/Key Quality**2%

*“Key chain charm”*

### **What buyers complain about **

**Size-Overall**25%

*“Tiny little dude”*

**Value For Money**15%

*“A little pricey”*

**Color**13%

*“Not sure which color was received”*

**Quality-Overall**8%

*“Poorly made no quality control”*

**Durability**8%

*“Breaks Easily”*

**Product Condition**5%

*“When I purchased it said no where that I was getting a used one”*

**Strength**2%

*“not sturdy”*

**Stitch/Finish/Polish**2%

*“The stitching quality isnt amazing”*

**Advertised Vs Actual Product**2%

*“description was way off says it was the size of a cell phone”*

**Smell**1%

*“the boss in the back smell like cigarettes everything was good set for the pack it's the whole box smell like cigarettes like I said”*

### **Top return reasons **

**Size-Overall**29%

**Value For Money**17%

**Advertised Vs Actual Product**15%

**Color**14%

**Product Condition**5%

**Defective Material/Parts**4%

**Quality-Overall**3%

**Gifting Purpose**2%

**Stitch/Finish/Polish**1%

**Shape/Style**1%