---
title: "labubu costume for humans — Niche Verdict: Skip it (25/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/labubu-costume-for-humans"
last_updated: "2026-07-14T01:14:08.524Z"
locale: en
meta:
  description: "a small market ($0/yr) — labubu costume for humans doesn't clear our bar today."
  "og:description": "a small market ($0/yr) — labubu costume for humans doesn't clear our bar today."
  "og:title": "labubu costume for humans — Niche Verdict: Skip it (25/100) | Amazon United States - Flapen"
---

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# **labubu costume for humans**

**Skip it**

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 0Conversion 0Competition 32Returns 7Price range 90Avg price 95Brand share 44Review moat 57Quality gap 30

**Avg price**

**Incredible****$29.48**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.79–$48.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,229.05**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Returns**

**Bad****10.3%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$0**

$0/yr · 433K searches

**Growth**

**Bad****-55.2%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.0%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**14 **▲rising

**Sellers**

**19**

**Top-5 brand share**

**78%**

**Open market**

**17%**

- Generic31% - MUMUBREAL20% - Leg Avenue16% - Touchat7% - COSUSKET5% - LUZTACT4% - Open — no brand owns it (8 brands, 17%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$020%$030%$040%$01101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![toothless costume Adults Monsters Doll Cosplay Costume Jumpsuit Bodysuit Halloween Outfits Men Women Pajamas (Splicing picture color XL)](https://m.media-amazon.com/images/I/41-WsP5n6KL.jpg)**toothless costume Adults Monsters Doll Cosplay Costume Jumpsuit Bodysuit Halloween Outfits Men Women Pajamas (Splicing picture color XL)**Generic**$48.31**4.9★11 rev](https://www.amazon.com/dp/B0FPWRDCVC) [2![MUMUBREAL Womens Fleece Onesies Pajamas Jumpsuit Warm Sherpa Romper Sleepwear One Piece Zipper Hooded Playsuit Loungewear(Brown L)](https://m.media-amazon.com/images/I/41YO0Hc-oJL.jpg)**MUMUBREAL Womens Fleece Onesies Pajamas Jumpsuit Warm Sherpa Romper Sleepwear One Piece Zipper Hooded Playsuit Loungewear(Brown L)**MUMUBREAL**$31.79**4.4★674 rev](https://www.amazon.com/dp/B08NFX98F5) [3![Leg Avenue Bunny Monster Hood Plush Animal Ears Halloween & Easter Costume Bonnet One Size Green](https://m.media-amazon.com/images/I/31-u7L4DGNL.jpg)**Leg Avenue Bunny Monster Hood Plush Animal Ears Halloween & Easter Costume Bonnet One Size Green**Leg Avenue**$23.48**4.3★51 rev](https://www.amazon.com/dp/B0FPP3BW9Q) [4![Touchat Shark Blanket for Adult & Kids Super Soft Cozy Flannel Throw Wearable Blanket Cartoon Animals Shark Onesie Hoodie Sleeping Bag Cosplay Shark Costume Blanket Gifts for Shark Lovers (Blue M)](https://m.media-amazon.com/images/I/414TlgyPBbL.jpg)**Touchat Shark Blanket for Adult & Kids Super Soft Cozy Flannel Throw Wearable Blanket Cartoon Animals Shark Onesie Hoodie Sleeping Bag Cosplay Shark Costume Blanket Gifts for Shark Lovers (Blue M)**Touchat**$18.12**4.5★1,252 rev](https://www.amazon.com/dp/B0CC98BTQJ) [5![LUZTACT Plush Bunny Ears Headband Cute Monster Cartoon Costumes for Women Cosplay Halloween Party Hair Accessories (Blue)](https://m.media-amazon.com/images/I/31ppqvQX0YL.jpg)**LUZTACT Plush Bunny Ears Headband Cute Monster Cartoon Costumes for Women Cosplay Halloween Party Hair Accessories (Blue)**LUZTACT**$12.79**4.6★19 rev](https://www.amazon.com/dp/B0FSLPD1DM)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Cosplaya Scary Teddy Face Beanie Costume Hat for Womens Mens Adult Hats Bunny Ears Head Cosplay Halloween One Size](https://m.media-amazon.com/images/I/41-qXXBfjOL.jpg)**Cosplaya Scary Teddy Face Beanie Costume Hat for Womens Mens Adult Hats Bunny Ears Head Cosplay Halloween One Size**Cosplaya**$14.87**24 rev6mo ago](https://www.amazon.com/dp/B0GFB4P2L5) [![LUZTACT Plush Bunny Ears Headband Cute Monster Cartoon Costumes for Women Cosplay Halloween Party Hair Accessories (Blue)](https://m.media-amazon.com/images/I/31ppqvQX0YL.jpg)**LUZTACT Plush Bunny Ears Headband Cute Monster Cartoon Costumes for Women Cosplay Halloween Party Hair Accessories (Blue)**LUZTACT**$12.79**19 rev9mo ago](https://www.amazon.com/dp/B0FSLPD1DM) [![Teahain Adult Onesie Animal Pajamas Unisex Cute Sleepwear Halloween Party Cosplay Costumes (Small White)](https://m.media-amazon.com/images/I/31LMCHzK4JL.jpg)**Teahain Adult Onesie Animal Pajamas Unisex Cute Sleepwear Halloween Party Cosplay Costumes (Small White)**Teahain**$39.70**41 rev9mo ago](https://www.amazon.com/dp/B0FR5DB5NJ) [![Teahain Adult Onesie Animal Pajamas Unisex Cute Sleepwear Halloween Party Cosplay Costumes (Black Large)](https://m.media-amazon.com/images/I/417EYP1naFL.jpg)**Teahain Adult Onesie Animal Pajamas Unisex Cute Sleepwear Halloween Party Cosplay Costumes (Black Large)**Teahain**$39.51**41 rev9mo ago](https://www.amazon.com/dp/B0FR48XYBW) [![toothless costume Adults Monsters Doll Cosplay Costume Jumpsuit Bodysuit Halloween Outfits Men Women Pajamas (Splicing picture color XL)](https://m.media-amazon.com/images/I/41-WsP5n6KL.jpg)**toothless costume Adults Monsters Doll Cosplay Costume Jumpsuit Bodysuit Halloween Outfits Men Women Pajamas (Splicing picture color XL)**Generic**$48.31**11 rev10mo ago](https://www.amazon.com/dp/B0FPWRDCVC)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![COSUSKET Snug Fit Unisex Adult Onesie Pajamas Flannel Cosplay Animal One Piece Halloween Costume Sleepwear Homewear](https://m.media-amazon.com/images/I/41TP13Y2XmL.jpg)**COSUSKET Snug Fit Unisex Adult Onesie Pajamas Flannel Cosplay Animal One Piece Halloween Costume Sleepwear Homewear**COSUSKET**$25.25**4.7★**▲ 1000%**](https://www.amazon.com/dp/B09JWYYYFG) [![LABULA Unisex Adult Onesie Animal Pajamas Halloween Cosplay Sleepwear Purple](https://m.media-amazon.com/images/I/41LjExwV3AL.jpg)**LABULA Unisex Adult Onesie Animal Pajamas Halloween Cosplay Sleepwear Purple**LABULA**$22.03**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0CFVHT6D7) [![DarkCom Axolotl Onesie Unisex Adult Animal Pajamas Flannel One Piece Cosplay Halloween Costume for Women Men Medium Pink](https://m.media-amazon.com/images/I/41tpp+VhNNL.jpg)**DarkCom Axolotl Onesie Unisex Adult Animal Pajamas Flannel One Piece Cosplay Halloween Costume for Women Men Medium Pink**DarkCom**$27.59**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0BG4CTDM7) [![Teahain Adult Onesie Animal Pajamas Unisex Cute Sleepwear Halloween Party Cosplay Costumes (Small White)](https://m.media-amazon.com/images/I/31LMCHzK4JL.jpg)**Teahain Adult Onesie Animal Pajamas Unisex Cute Sleepwear Halloween Party Cosplay Costumes (Small White)**Teahain**$39.70**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0FR5DB5NJ) [![Cosplaya Scary Teddy Face Beanie Costume Hat for Womens Mens Adult Hats Bunny Ears Head Cosplay Halloween One Size](https://m.media-amazon.com/images/I/41-qXXBfjOL.jpg)**Cosplaya Scary Teddy Face Beanie Costume Hat for Womens Mens Adult Hats Bunny Ears Head Cosplay Halloween One Size**Cosplaya**$14.87**4.9★**▲ 1000%**](https://www.amazon.com/dp/B0GFB4P2L5)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 38 weeks — -55.2% search growth over the last 90 days.

50K30KOct '25Nov '25Jan '26Feb '26Apr '26May '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**11%

*“Fits wonderfully”*

**Quality-Overall**10%

*“quality feels good”*

**Comfort-Overall**10%

*“Super comfortable”*

**Soft Feel**8%

*“The material itself is soft and cozy, and the design is really cute”*

**Gifting Purpose**8%

*“Was a fun gift”*

**Design-Overall**7%

*“I like the design”*

**Warmth**7%

*“Its nice & soft & keeps you warm”*

**Material Quality**4%

*“The material is soft”*

**Fun/Entertainment Experience**3%

*“Its great fun”*

**Value For Money**3%

*“the sale price was right”*

### **What buyers complain about **

**Size-Overall**20%

*“Size Unreliability”*

**Quality-Overall**14%

*“Quality sucks”*

**Durability**8%

*“Falling apart”*

**Design-Overall**4%

*“not great product design”*

**Advertised Vs Actual Product**3%

*“The only downside is the ears dont stand up like pictured- they kind of slump down”*

**Allergies**2%

*“wrist are a little itchy”*

**Strength**2%

*“Flimsy”*

**Washability**2%

*“Was very sad that this hole appeared after its 2nd washing”*

**Value For Money**2%

*“The price is a bit steep”*

**Stitch/Finish/Polish**2%

*“There were several places on the seams that I had to sew together because they had either ripped apart or did not get sewn”*

### **Top return reasons **

**Size-Overall**64%

**Length**7%

**Advertised Vs Actual Product**5%

**Thigh Fit**3%

**Material Quality**3%

**Stitch/Finish/Polish**2%

**Thin**2%

**Zipper Quality**1%

**Comfort-Overall**1%

**Color**1%