---
title: "lab coat — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/lab-coat"
last_updated: "2026-07-13T22:42:34.931Z"
locale: en
meta:
  description: "soft demand (-44.8% this quarter) — lab coat doesn't clear our bar today."
  "og:description": "soft demand (-44.8% this quarter) — lab coat doesn't clear our bar today."
  "og:title": "lab coat — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **lab coat**

**Skip it**

Soft demand (-44.8% this quarter) — this niche doesn't clear our bar today.

Market size 75Growth 3Conversion 34Competition 44Returns 16Price range 75Avg price 77Brand share 40Review moat 41Quality gap 62

**Avg price**

**Great****$15.77**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$873K**

$873K/yr · 2.1M searches

**Price range**

**Great****$10.65–$28.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,352.81**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****8.2%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-44.8%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**13 **▲rising

**Sellers**

**17**

**Top-5 brand share**

**81%**

**Open market**

**14%**

- VOGRYE27% - NY Threads18% - COZYFIT13% - floralhue12% - Utopia Wear11% - COZY SCRUBS5% - Open — no brand owns it (7 brands, 14%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$35K8%$70K12%$105K16%$140K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![VOGRYE Womens Lab Coat Long Sleeve 3 Pocket Medical Coat with Button Wrinkle Resistant Professional for Doctor Nurse](https://m.media-amazon.com/images/I/31TG2roZU-L.jpg)**VOGRYE Womens Lab Coat Long Sleeve 3 Pocket Medical Coat with Button Wrinkle Resistant Professional for Doctor Nurse**VOGRYE**$13.08**4.4★11,739 rev](https://www.amazon.com/dp/B07HBL83B4) [2![floralhue Lab Coat for Women with 3 Pockets White Unisex Medical Coat Relaxed Fit White M](https://m.media-amazon.com/images/I/31oQW7Vj2VL.jpg)**floralhue Lab Coat for Women with 3 Pockets White Unisex Medical Coat Relaxed Fit White M**floralhue**$12.17**4.2★120 rev](https://www.amazon.com/dp/B0FT2WRRFD) [3![VOGRYE Unisex Lab Coat Long Sleeve 3 Pocket Medical Coat with Button Professional White Coat for Doctor Nurse Scientist](https://m.media-amazon.com/images/I/317xFAdHZWL.jpg)**VOGRYE Unisex Lab Coat Long Sleeve 3 Pocket Medical Coat with Button Professional White Coat for Doctor Nurse Scientist**VOGRYE**$12.11**4.4★10,068 rev](https://www.amazon.com/dp/B07D8G82G8) [4![Utopia Wear Professional Womens Lab Coat Mid-Length Medical Lab Coat for Science Chemistry and College White Small](https://m.media-amazon.com/images/I/31115s02-RL.jpg)**Utopia Wear Professional Womens Lab Coat Mid-Length Medical Lab Coat for Science Chemistry and College White Small**Utopia Wear**$13.32**4.4★2,854 rev](https://www.amazon.com/dp/B07PXDM65Q) [5![NY Threads Professional White Lab Coat for Men Long Sleeve Medical Coat 1 Pack Small White](https://m.media-amazon.com/images/I/31H99tFct5L.jpg)**NY Threads Professional White Lab Coat for Men Long Sleeve Medical Coat 1 Pack Small White**NY Threads**$12.21**4.5★6,198 rev](https://www.amazon.com/dp/B08VDHGLKB)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Professional White Lab Coat for Men Button Front Long Sleeve Doctor Coat with 3 Pockets (Previously COZYFIT) S](https://m.media-amazon.com/images/I/31ZYVYVGuWL.jpg)**Professional White Lab Coat for Men Button Front Long Sleeve Doctor Coat with 3 Pockets (Previously COZYFIT) S**COZY SCRUBS**$13.97**54 rev5mo ago](https://www.amazon.com/dp/B0G6C8KD1B) [![floralhue Lab Coat for Women with 3 Pockets White Unisex Medical Coat Relaxed Fit White M](https://m.media-amazon.com/images/I/31oQW7Vj2VL.jpg)**floralhue Lab Coat for Women with 3 Pockets White Unisex Medical Coat Relaxed Fit White M**floralhue**$12.17**120 rev6mo ago](https://www.amazon.com/dp/B0FT2WRRFD) [![Professional Womens Lab Coat 3-Pocket Medical Lab Coat for Science Chemistry and College White M](https://m.media-amazon.com/images/I/31O3MA6UjYL.jpg)**Professional Womens Lab Coat 3-Pocket Medical Lab Coat for Science Chemistry and College White M**COZYFIT**$17.50**86 rev8mo ago](https://www.amazon.com/dp/B0FLPGRKDQ) [![White Lab Coat for Women with 4 Pockets Button Front Long Sleeve Consultation Coat Soft Stretch Fabric White M](https://m.media-amazon.com/images/I/31ESrjFpFRL.jpg)**White Lab Coat for Women with 4 Pockets Button Front Long Sleeve Consultation Coat Soft Stretch Fabric White M**COZYFIT**$15.88**97 rev8mo ago](https://www.amazon.com/dp/B0FM7B5FKC) [![Snwquik Lab Coat for Woman White Doctor Costume for Adults Long Sleeve Unisex Science Medical Coat (L)](https://m.media-amazon.com/images/I/313JNI8gTTL.jpg)**Snwquik Lab Coat for Woman White Doctor Costume for Adults Long Sleeve Unisex Science Medical Coat (L)**Snwquik**$10.65**26 rev9mo ago](https://www.amazon.com/dp/B0FT3BM5LT)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![GOQUCHEP Professional Lab Coat for Women Full Sleeve Cotton Blend Long Medical CoatWhite Unisex (White Large)](https://m.media-amazon.com/images/I/31VCDWUmT8L.jpg)**GOQUCHEP Professional Lab Coat for Women Full Sleeve Cotton Blend Long Medical CoatWhite Unisex (White Large)**GOQUCHEP**$14.81**4.6★**▲ 191%**](https://www.amazon.com/dp/B09W5YPVMY) [![Snwquik Lab Coat for Woman White Doctor Costume for Adults Long Sleeve Unisex Science Medical Coat (L)](https://m.media-amazon.com/images/I/313JNI8gTTL.jpg)**Snwquik Lab Coat for Woman White Doctor Costume for Adults Long Sleeve Unisex Science Medical Coat (L)**Snwquik**$10.65**4.1★**▲ 178%**](https://www.amazon.com/dp/B0FT3BM5LT) [![Professional White Lab Coat for Men Button Front Long Sleeve Doctor Coat with 3 Pockets (Previously COZYFIT) S](https://m.media-amazon.com/images/I/31ZYVYVGuWL.jpg)**Professional White Lab Coat for Men Button Front Long Sleeve Doctor Coat with 3 Pockets (Previously COZYFIT) S**COZY SCRUBS**$13.97**4.6★**▲ 136%**](https://www.amazon.com/dp/B0G6C8KD1B) [![White Lab Coat for Women with 4 Pockets Button Front Long Sleeve Consultation Coat Soft Stretch Fabric White M](https://m.media-amazon.com/images/I/31ESrjFpFRL.jpg)**White Lab Coat for Women with 4 Pockets Button Front Long Sleeve Consultation Coat Soft Stretch Fabric White M**COZYFIT**$15.88**4.2★**▲ 110%**](https://www.amazon.com/dp/B0FM7B5FKC) [![floralhue Lab Coat for Women with 3 Pockets White Unisex Medical Coat Relaxed Fit White M](https://m.media-amazon.com/images/I/31oQW7Vj2VL.jpg)**floralhue Lab Coat for Women with 3 Pockets White Unisex Medical Coat Relaxed Fit White M**floralhue**$12.17**4.2★**▲ 106%**](https://www.amazon.com/dp/B0FT2WRRFD)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -44.8% search growth over the last 90 days.

125K75KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Oct · busiest ÷ quietest = 3.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**22%

*“Excellent fit”*

**Quality-Overall**15%

*“Good craftsmanship”*

**Material Quality**9%

*“Good material”*

**Value For Money**9%

*“Great value”*

**Comfort-Overall**7%

*“Comfortable”*

**Advertised Vs Actual Product**7%

*“As advertised”*

**Pockets/Compartments**4%

*“the three pockets are sized right for the basics”*

**Durability**3%

*“Very durable”*

**Soft Feel**2%

*“The look and feel are great”*

**Washability**2%

*“Holds up well in wash as well”*

### **What buyers complain about **

**Size-Overall**14%

*“Did not fit well”*

**Thickness**11%

*“It's not the thickest”*

**Material Quality**9%

*“Material is too silky”*

**Quality-Overall**8%

*“Poor quality”*

**Sleeve Fit**6%

*“Sleeves a little long”*

**Arm Fit**4%

*“arms are too wide”*

**Stiffness**4%

*“material of this is stiff and hard”*

**Smell**2%

*“Smells terrible”*

**Thin**2%

*“Very thin”*

**Hip Fit**2%

*“if you have high hips it might be tight”*

### **Top return reasons **

**Size-Overall**48%

**Sleeve Fit**8%

**Length**8%

**Material Quality**7%

**Chest Fit**5%

**Thin**4%

**Shoulder Fit**3%

**Arm Fit**3%

**Quality-Overall**2%

**Advertised Vs Actual Product**2%