---
title: "la kings — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/la-kings"
last_updated: "2026-07-14T00:54:07.084Z"
locale: en
meta:
  description: "a small market ($28K/yr) — la kings doesn't clear our bar today."
  "og:description": "a small market ($28K/yr) — la kings doesn't clear our bar today."
  "og:title": "la kings — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **la kings**

**Skip it**

A small market ($28K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 7Conversion 8Competition 70Returns 37Price range 87Avg price 95Brand share 26Review moat 85Quality gap 25

**Avg price**

**Incredible****$25.95**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.37–$49.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****296.47**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****4.5%**

return rate — above 6% kills the launch gate

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$28K**

$28K/yr · 163K searches

**Growth**

**Bad****-35.9%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**15 **▼falling

**Sellers**

**20**

**Top-5 brand share**

**90%**

**Open market**

**9%**

- AMERICAN NEEDLE61% - ZHATS18% - Calhoun6% - Rico Industries2% - 472% - Northwest2% - Open — no brand owns it (9 brands, 9%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$2K12%$3K16%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 38 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![AMERICAN NEEDLE LA Kings Officially Licensed NHL Burnett Adjustable Snapback Baseball Hat Cream/Black (23020A-LAK-CRBK)](https://m.media-amazon.com/images/I/41E9ET6k+tL.jpg)**AMERICAN NEEDLE LA Kings Officially Licensed NHL Burnett Adjustable Snapback Baseball Hat Cream/Black (23020A-LAK-CRBK)**AMERICAN NEEDLE**$39.86**4.7★100 rev](https://www.amazon.com/dp/B0CK7J3ZRC) [2![AMERICAN NEEDLE Unisex Los Angeles Kings Officially Licensed NHL Archive 400 Adjustable Snapback Baseball Hat (EM008A-LAK-BLK)](https://m.media-amazon.com/images/I/41HUAGkhbPL.jpg)**AMERICAN NEEDLE Unisex Los Angeles Kings Officially Licensed NHL Archive 400 Adjustable Snapback Baseball Hat (EM008A-LAK-BLK)**AMERICAN NEEDLE**$25.74**4.7★727 rev](https://www.amazon.com/dp/B0F9KLT7QM) [3![AMERICAN NEEDLE Los Angeles Kings Officially Licensed NHL Blue Line Adjustable Snapback Baseball Hat Ivory/Black (EM004A-LAK-IBLK)](https://m.media-amazon.com/images/I/31YD76IoDvL.jpg)**AMERICAN NEEDLE Los Angeles Kings Officially Licensed NHL Blue Line Adjustable Snapback Baseball Hat Ivory/Black (EM004A-LAK-IBLK)**AMERICAN NEEDLE**$23.45**4.7★113 rev](https://www.amazon.com/dp/B0D6WGPR7C) [4![AMERICAN NEEDLE Unisex Los Angeles Kings Officially Licensed NHL Valin Adjustable Snapback Baseball Trucker Hat (EM002A-LAK-BLK)](https://m.media-amazon.com/images/I/41vgk4LddOL.jpg)**AMERICAN NEEDLE Unisex Los Angeles Kings Officially Licensed NHL Valin Adjustable Snapback Baseball Trucker Hat (EM002A-LAK-BLK)**AMERICAN NEEDLE**$28.92**5.0★10 rev](https://www.amazon.com/dp/B0F9KN9LBZ) [5![AMERICAN NEEDLE Outfield Officially Licensed NHL Team Snapback Hat Los Angeles Kings Black/Gray (41722A-LAK)](https://m.media-amazon.com/images/I/31joIlJzGwL.jpg)**AMERICAN NEEDLE Outfield Officially Licensed NHL Team Snapback Hat Los Angeles Kings Black/Gray (41722A-LAK)**AMERICAN NEEDLE**$25.17**4.5★143 rev](https://www.amazon.com/dp/B01KII8A4Q)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Ultra Game NBA Official Mens Snap Back 3D Embroidered Team Logo Baseball Cap Hat - Unisex Sacramento Kings Team Color 1SIZE](https://m.media-amazon.com/images/I/319lOTszWnL.jpg)**Ultra Game NBA Official Mens Snap Back 3D Embroidered Team Logo Baseball Cap Hat - Unisex Sacramento Kings Team Color 1SIZE**Ultra Game**$23.48**678 rev8mo ago](https://www.amazon.com/dp/B0C955BCQ5) [![Mitchell & Ness Los Angeles Kings NHL Evergreen Cream Black Snapback Hat Cap](https://m.media-amazon.com/images/I/418cDwPo3PL.jpg)**Mitchell & Ness Los Angeles Kings NHL Evergreen Cream Black Snapback Hat Cap**Mitchell & Ness**$36.58**2 rev9mo ago](https://www.amazon.com/dp/B0FVWYJFGD) [![Northwest Officially Licensed Los Angeles Kings NHL Team Throw Blanket 4660 Licensed Microfiber Throw with Hockey Logos for Fans Dorms Game Day Couches & Fan Caves](https://m.media-amazon.com/images/I/518zadSJwuL.jpg)**Northwest Officially Licensed Los Angeles Kings NHL Team Throw Blanket 4660 Licensed Microfiber Throw with Hockey Logos for Fans Dorms Game Day Couches & Fan Caves**Northwest**$27.44**258 rev11mo ago](https://www.amazon.com/dp/B0FJZT8G56) [![AMERICAN NEEDLE Unisex Los Angeles Kings Officially Licensed NHL Archive 400 Adjustable Snapback Baseball Hat (EM008A-LAK-BLK)](https://m.media-amazon.com/images/I/41HUAGkhbPL.jpg)**AMERICAN NEEDLE Unisex Los Angeles Kings Officially Licensed NHL Archive 400 Adjustable Snapback Baseball Hat (EM008A-LAK-BLK)**AMERICAN NEEDLE**$25.74**727 rev1y ago](https://www.amazon.com/dp/B0F9KLT7QM) [![AMERICAN NEEDLE Unisex Los Angeles Kings Officially Licensed NHL Valin Adjustable Snapback Baseball Trucker Hat (EM002A-LAK-BLK)](https://m.media-amazon.com/images/I/41vgk4LddOL.jpg)**AMERICAN NEEDLE Unisex Los Angeles Kings Officially Licensed NHL Valin Adjustable Snapback Baseball Trucker Hat (EM002A-LAK-BLK)**AMERICAN NEEDLE**$28.92**10 rev1y ago](https://www.amazon.com/dp/B0F9KN9LBZ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Calhoun NHL Mens Short Sleeve Rash Guard Wicking T-Shirt (Small La Kings)](https://m.media-amazon.com/images/I/4164CoD-FVL.jpg)**Calhoun NHL Mens Short Sleeve Rash Guard Wicking T-Shirt (Small La Kings)**Calhoun**$15.03**4.6★**▲ 194%**](https://www.amazon.com/dp/B09WF62SCB) [![Calhoun NHL Surf & Skate Mens Garment Dyed Vintage T-Shirt (LA Kings Medium)](https://m.media-amazon.com/images/I/418ZNKG2XvL.jpg)**Calhoun NHL Surf & Skate Mens Garment Dyed Vintage T-Shirt (LA Kings Medium)**Calhoun**$23.94**4.5★**▲ 148%**](https://www.amazon.com/dp/B0BYLCV2DY) [![Calhoun NHL Surf & Skate Mens Ice Dyed Short Sleeve Crewneck T-Shirt (LA Kings Small)](https://m.media-amazon.com/images/I/41HOMgSOFPL.jpg)**Calhoun NHL Surf & Skate Mens Ice Dyed Short Sleeve Crewneck T-Shirt (LA Kings Small)**Calhoun**$14.44**4.0★**▲ 130%**](https://www.amazon.com/dp/B0CWPP4T1C) [![AMERICAN NEEDLE Unisex Los Angeles Kings Officially Licensed NHL Archive 400 Adjustable Snapback Baseball Hat (EM008A-LAK-BLK)](https://m.media-amazon.com/images/I/41HUAGkhbPL.jpg)**AMERICAN NEEDLE Unisex Los Angeles Kings Officially Licensed NHL Archive 400 Adjustable Snapback Baseball Hat (EM008A-LAK-BLK)**AMERICAN NEEDLE**$25.74**4.7★**▲ 128%**](https://www.amazon.com/dp/B0F9KLT7QM) [![AMERICAN NEEDLE United Slouch NHL Team Casual Dad Hat Los Angeles Kings Ivory/Black (43572A-LAK)](https://m.media-amazon.com/images/I/41-0psppQJL.jpg)**AMERICAN NEEDLE United Slouch NHL Team Casual Dad Hat Los Angeles Kings Ivory/Black (43572A-LAK)**AMERICAN NEEDLE**$35.48**4.6★**▲ 118%**](https://www.amazon.com/dp/B07DX8SJJY)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -35.9% search growth over the last 90 days.

13K8KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**30%

*“Fits perfectly”*

**Advertised Vs Actual Product**25%

*“Directly as advertised”*

**Value For Money**15%

*“Great hat great value”*

**Quality-Overall**15%

*“get a good cap”*

**Design-Overall**5%

*“Love the design”*

### **What buyers complain about **

**Adhesion/Stickiness**33%

*“Sticker Sheets not Individual Stickers”*

**Size-Overall**17%

*“Awkward fit”*

**Comfort-Overall**17%

*“Not the highest quality and comfort,”*

### **Top return reasons **

**Size-Overall**60%

**Advertised Vs Actual Product**7%

**Color**7%

**Material Quality**4%

**Value For Money**4%

**Shape/Style**3%

**Quality-Overall**3%

**Certifications**2%

**Stitch/Finish/Polish**2%

**Stain Resistance**2%