---
title: "kippah — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/kippah"
last_updated: "2026-07-13T23:05:54.073Z"
locale: en
meta:
  description: "soft demand (-10.0% this quarter) — kippah doesn't clear our bar today."
  "og:description": "soft demand (-10.0% this quarter) — kippah doesn't clear our bar today."
  "og:title": "kippah — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **kippah**

**Skip it**

Soft demand (-10.0% this quarter) — this niche doesn't clear our bar today.

Market size 34Growth 20Conversion 24Competition 79Returns 48Price range 46Avg price 89Brand share 39Review moat 89Quality gap 33

**Review moat**

**Great****222.74**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$20.45**

avg listing price — sweet spot $15–$100

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Returns**

**Okay****3.3%**

return rate — above 6% kills the launch gate

**Price range**

**Okay****$7.74–$193.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$160K**

$160K/yr · 415K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-10.0%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

**Brands**

**15 **▼falling

**Sellers**

**22**

**Top-5 brand share**

**81%**

**Open market**

**14%**

- Zion Judaica Ltd30% - JDPRO LAND25% - HolYudaica14% - Dress Up America6% - EMANUEL6% - iKippah5% - Open — no brand owns it (9 brands, 14%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$5K6%$10K9%$14K12%$19K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 53 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![JDPRO LAND Star of Israel Kippah Kipa 6.5Inch Jewish Yarmulke Beanies hat Skull Cap (US Alpha Medium Black)](https://m.media-amazon.com/images/I/411zxa8oF3L.jpg)**JDPRO LAND Star of Israel Kippah Kipa 6.5Inch Jewish Yarmulke Beanies hat Skull Cap (US Alpha Medium Black)**JDPRO LAND**$10.42**4.4★26 rev](https://www.amazon.com/dp/B0FKSCKDQN) [2![Zion Judaica Deluxe Satin Kippah Black Yamaka 6.5 Mens & Kids Kippah Black Silk Yarmulke for Wedding Bar Mitzvah Bat Mitzva Bris Shul Shabbat Prayer Skullcaps](https://m.media-amazon.com/images/I/31Mpo-IbMdL.jpg)**Zion Judaica Deluxe Satin Kippah Black Yamaka 6.5 Mens & Kids Kippah Black Silk Yarmulke for Wedding Bar Mitzvah Bat Mitzva Bris Shul Shabbat Prayer Skullcaps**Zion Judaica Ltd**$9.16**4.5★800 rev](https://www.amazon.com/dp/B00IOXSY3A) [3![Trendy Black Genuine Suede Kippah with Hair Clip for Kids Men Kipa Skullcap Bulk Pack Kippot for Bar/Bat Mitzvah Chuppah Bris Teens Black Leather Kippahs Passover Seder Stylish Yamakah 1](https://m.media-amazon.com/images/I/318FK7pnn9L.jpg)**Trendy Black Genuine Suede Kippah with Hair Clip for Kids Men Kipa Skullcap Bulk Pack Kippot for Bar/Bat Mitzvah Chuppah Bris Teens Black Leather Kippahs Passover Seder Stylish Yamakah 1**Zion Judaica Ltd**$9.09**4.5★560 rev](https://www.amazon.com/dp/B00LBEB3PA) [4![HolYudaica Pack of 5-Pcs - Hq Mix Colors Handmade Knitted Kippah for Men Boys and Kids Yamaka Hat from Israel - Kippot Bulk (Mix Lines 17CM Flat)](https://m.media-amazon.com/images/I/51Jso4d07hL.jpg)**HolYudaica Pack of 5-Pcs - Hq Mix Colors Handmade Knitted Kippah for Men Boys and Kids Yamaka Hat from Israel - Kippot Bulk (Mix Lines 17CM Flat)**HolYudaica**$31.84**4.7★199 rev](https://www.amazon.com/dp/B07ZN7JJ51) [5![Zion Judaica Star of David Knit Kippah Quality Weaved Kippot Silver Magen David Yarmulke Symbolic Yamak with Silver Trim Knitted Kipah Srugah Embroidered Hexagram](https://m.media-amazon.com/images/I/41WYMqsRXkL.jpg)**Zion Judaica Star of David Knit Kippah Quality Weaved Kippot Silver Magen David Yarmulke Symbolic Yamak with Silver Trim Knitted Kipah Srugah Embroidered Hexagram**Zion Judaica Ltd**$11.33**4.5★807 rev](https://www.amazon.com/dp/B093QLKWKZ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Black Kippah with Clip Yarmulkes Yamaka Kip Hat Kippot Kipa Skullcaps Jewish Head Covering Chuppah Wedding Souvenirs](https://m.media-amazon.com/images/I/41RDDWT8CRL.jpg)**Black Kippah with Clip Yarmulkes Yamaka Kip Hat Kippot Kipa Skullcaps Jewish Head Covering Chuppah Wedding Souvenirs**Generic**$7.74**14 rev4mo ago](https://www.amazon.com/dp/B0GPLMY27B) [![Nenkarn Mens Hand-Knit Kippah Yarmulke Jewish Hat Breathable Cotton Blend Yamaka with Clips for Adults and Kids Magen Star Embroidery 6 Inches Black 2 Pack](https://m.media-amazon.com/images/I/41A0TfSePvL.jpg)**Nenkarn Mens Hand-Knit Kippah Yarmulke Jewish Hat Breathable Cotton Blend Yamaka with Clips for Adults and Kids Magen Star Embroidery 6 Inches Black 2 Pack**Nenkarn**$20.06**2 rev5mo ago](https://www.amazon.com/dp/B0GJDDMCMP) [![Silicherry 10 Pack Linen Kippah Bulk for Men Wedding Yarmulke Knitted Kippot Jewish Hat for Ceremony Souvenir with Clips(White)](https://m.media-amazon.com/images/I/41dO-33QoSL.jpg)**Silicherry 10 Pack Linen Kippah Bulk for Men Wedding Yarmulke Knitted Kippot Jewish Hat for Ceremony Souvenir with Clips(White)**Silicherry**$24.26**7 rev8mo ago](https://www.amazon.com/dp/B0G1XPNK5C) [![Silicherry 10 Pack Linen Kippah Bulk for Men Wedding Yarmulke Knitted Kippot Jewish Hat for Ceremony Souvenir with Clips(Black)](https://m.media-amazon.com/images/I/416qOW4AGnL.jpg)**Silicherry 10 Pack Linen Kippah Bulk for Men Wedding Yarmulke Knitted Kippot Jewish Hat for Ceremony Souvenir with Clips(Black)**Silicherry**$22.58**7 rev8mo ago](https://www.amazon.com/dp/B0G1XFWKGW) [![Black Kippah with Clip Yamaka kip Hat Jewish Head Covering Kippot Kipa Skullcaps  Wedding Souvenirs Ceremony Yarmulkes](https://m.media-amazon.com/images/I/41zMYYU4liL.jpg)**Black Kippah with Clip Yamaka kip Hat Jewish Head Covering Kippot Kipa Skullcaps Wedding Souvenirs Ceremony Yarmulkes**Generic**$8.83**35 rev11mo ago](https://www.amazon.com/dp/B0FLG8PFWG)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Silicherry 10 Pack Linen Kippah Bulk for Men Wedding Yarmulke Knitted Kippot Jewish Hat for Ceremony Souvenir with Clips(Black)](https://m.media-amazon.com/images/I/416qOW4AGnL.jpg)**Silicherry 10 Pack Linen Kippah Bulk for Men Wedding Yarmulke Knitted Kippot Jewish Hat for Ceremony Souvenir with Clips(Black)**Silicherry**$22.58**4.0★**▲ 127%**](https://www.amazon.com/dp/B0G1XFWKGW) [![Ateret Judaica Yarmulke for Men & Boys - Pack of 10-Pcs Satin Kippah Cap Size 19 cm with Star of David Jewish Yamaka Hat](https://m.media-amazon.com/images/I/41h0DS3OwpL.jpg)**Ateret Judaica Yarmulke for Men & Boys - Pack of 10-Pcs Satin Kippah Cap Size 19 cm with Star of David Jewish Yamaka Hat**Ateret Judaica**$26.92**4.8★**▲ 126%**](https://www.amazon.com/dp/B09779CGR6) [![iKippah 2-Pack Cotton 4-Part Yarmulke with Rim (Black Size 9)](https://m.media-amazon.com/images/I/31LlP76mWcL.jpg)**iKippah 2-Pack Cotton 4-Part Yarmulke with Rim (Black Size 9)**iKippah**$19.80**4.8★**▲ 117%**](https://www.amazon.com/dp/B0D9R5QYL7) [![JDPRO LAND Star of Israel Kippah Kipa 6.5Inch Jewish Yarmulke Beanies hat Skull Cap (US Alpha Medium Navy Blue)](https://m.media-amazon.com/images/I/41ZlZmDizrL.jpg)**JDPRO LAND Star of Israel Kippah Kipa 6.5Inch Jewish Yarmulke Beanies hat Skull Cap (US Alpha Medium Navy Blue)**JDPRO LAND**$10.30**4.4★**▲ 111%**](https://www.amazon.com/dp/B0FKSVWQ4F) [![Jewish Hat Kippah Skull Cap Linen Yarmulke Head Covering Multiple Colors Available (Black)](https://m.media-amazon.com/images/I/41vsbLKmFEL.jpg)**Jewish Hat Kippah Skull Cap Linen Yarmulke Head Covering Multiple Colors Available (Black)**JDPRO LAND**$10.26**4.7★**▲ 108%**](https://www.amazon.com/dp/B0GBFWBKXF)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.

15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**29%

*“High quality and clearly made by hand”*

**Size-Overall**13%

*“Fits perfectly”*

**Value For Money**7%

*“the price is great”*

**Durability**6%

*“Durable”*

**Design-Overall**6%

*“The simple black design is versatile”*

**Comfort-Overall**6%

*“Perfect Fit and Super Comfortable”*

**Advertised Vs Actual Product**5%

*“works exactly as expected”*

**Material Quality**4%

*“The material is linen”*

**Color**4%

*“Stunning color, made well”*

**Stitch/Finish/Polish**3%

*“It feels well made, and the stitching and overall construction seem solid”*

### **What buyers complain about **

**Size-Overall**21%

*“Comically Small”*

**Stitch/Finish/Polish**17%

*“the embroidery is also very low quality”*

**Value For Money**13%

*“not at $32”*

**Advertised Vs Actual Product**7%

*“it did not include a clip as described”*

**Color**7%

*“So now its off color”*

**Material Quality**4%

*“Small size and low quality suede”*

**Weight Heavy**3%

*“It feels slightly heavier than any of the others”*

**Thickness**2%

*“It is thick”*

**Durability**2%

*“The only bad thing is it fades quickly”*

**Hard Feel**2%

*“The surface is very rough”*

### **Top return reasons **

**Size-Overall**57%

**Material Quality**6%

**Color**6%

**Length**5%

**Advertised Vs Actual Product**5%

**Quality-Overall**4%

**Shape/Style**4%

**Stitch/Finish/Polish**2%

**Thickness**1%

**Value For Money**1%