---
title: "kids umbrella — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/kids-umbrella"
last_updated: "2026-07-13T23:16:37.350Z"
locale: en
meta:
  description: "kids umbrella shows a fragmented shelf (top 5 take 26% of clicks), but soft demand (-42.1% this quarter) keeps it on the watch list."
  "og:description": "kids umbrella shows a fragmented shelf (top 5 take 26% of clicks), but soft demand (-42.1% this quarter) keeps it on the watch list."
  "og:title": "kids umbrella — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **kids umbrella**

**Worth a look**

Shows a fragmented shelf (top 5 take 26% of clicks), but soft demand (-42.1% this quarter) keeps it on the watch list.

Market size 66Growth 4Conversion 20Competition 89Returns 59Price range 73Avg price 82Brand share 89Review moat 25Quality gap 42

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Brand share**

**Great****46%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$17.87**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$8.52–$32.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$637K**

$637K/yr · 2.2M searches

**Returns**

**Good****2.6%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,084.79**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-42.1%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

**Brands**

**32 **▼falling

**Sellers**

**41**

**Top-5 brand share**

**46%**

**Open market**

**49%**

- totes16% - The Weather Station11% - Stephen Joseph7% - MRTLLOA7% - Nintendo5% - RONIARE5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$13K4%$25K6%$38K8%$51K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 77 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![totes Kids Clear Bubble Umbrella with Dome Canopy Lightweight Design Wind and Rain Protection Umbrella Dots Kids - 38 Canopy](https://m.media-amazon.com/images/I/41iBAph2PkL.jpg)**totes Kids Clear Bubble Umbrella with Dome Canopy Lightweight Design Wind and Rain Protection Umbrella Dots Kids - 38 Canopy**totes**$24.09**4.6★13,858 rev](https://www.amazon.com/dp/B017Y0RCVI) [2![MRTLLOA Kids Rainbow Clear Bubble Umbrella Toddler Grip Curved Handle Stick Rain Umbrella(Rainbow)](https://m.media-amazon.com/images/I/512dankSJtL.jpg)**MRTLLOA Kids Rainbow Clear Bubble Umbrella Toddler Grip Curved Handle Stick Rain Umbrella(Rainbow)**MRTLLOA**$21.98**4.4★1,223 rev](https://www.amazon.com/dp/B09JZ9TGNS) [3![The Weather Station Childrens Mini Manual Rain Umbrella Metal Windproof Lightweight and Packable for Travel Full 30 Inch Arc Shark Print](https://m.media-amazon.com/images/I/51vWvfwAJZL.jpg)**The Weather Station Childrens Mini Manual Rain Umbrella Metal Windproof Lightweight and Packable for Travel Full 30 Inch Arc Shark Print**The Weather Station**$9.12**4.6★519 rev](https://www.amazon.com/dp/B0BH45JLHQ) [4![Mr. Pen- Windproof Travel Umbrella](https://m.media-amazon.com/images/I/41Bs0tqZChL.jpg)**Mr. Pen- Windproof Travel Umbrella**Mr. Pen**$10.83**4.4★3,583 rev](https://www.amazon.com/dp/B0D2J9HWCY) [5![Nintendo Kids Umbrella And Slicker Super Mario Boys Rain Wear Set For Ages 4-7](https://m.media-amazon.com/images/I/41+hTTVUzNL.jpg)**Nintendo Kids Umbrella And Slicker Super Mario Boys Rain Wear Set For Ages 4-7**Nintendo**$17.27**4.6★1,143 rev](https://www.amazon.com/dp/B089VR66Y6)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Yoobure Travel Umbrella Portable Compact Umbrellas Pocket Mini for Purse Umbrellas for UV Sun & Rain Small for Backpack Umbrella with Case Folding for Kids Women](https://m.media-amazon.com/images/I/41ywFRN07+L.jpg)**Yoobure Travel Umbrella Portable Compact Umbrellas Pocket Mini for Purse Umbrellas for UV Sun & Rain Small for Backpack Umbrella with Case Folding for Kids Women**Yoobure**$9.17**3,573 rev2mo ago](https://www.amazon.com/dp/B0GY48MQNZ) [![ShedRain Kids Umbrella for Girls & Boys Cute Animal Design Pinch-Proof Easy Grip Handle Compact School & Travel Umbrella](https://m.media-amazon.com/images/I/31N2s+Jn7GL.jpg)**ShedRain Kids Umbrella for Girls & Boys Cute Animal Design Pinch-Proof Easy Grip Handle Compact School & Travel Umbrella**ShedRain**$18.28**39 rev4mo ago](https://www.amazon.com/dp/B0GQWV7Z8L) [![ShedRain Kids Umbrella for Girls & Boys Cute Animal Design Pinch-Proof Easy Grip Handle Compact School & Travel Umbrella](https://m.media-amazon.com/images/I/411UrhDql1L.jpg)**ShedRain Kids Umbrella for Girls & Boys Cute Animal Design Pinch-Proof Easy Grip Handle Compact School & Travel Umbrella**ShedRain**$18.29**39 rev4mo ago](https://www.amazon.com/dp/B0GQW2PP9W) [![HIPPIH Compact Travel Umbrella for Rain - Windproof Automatic Umbrellas UV Umbrella for Sun Protection with Black Anti-UV Coating Portable Small Umbrellas for Backpack Car Walking Kids Women](https://m.media-amazon.com/images/I/41O1VpWc1RL.jpg)**HIPPIH Compact Travel Umbrella for Rain - Windproof Automatic Umbrellas UV Umbrella for Sun Protection with Black Anti-UV Coating Portable Small Umbrellas for Backpack Car Walking Kids Women**HIPPIH**$9.63**103 rev4mo ago](https://www.amazon.com/dp/B0G5PYXNDQ) [![Seniny Umbrellas for Rain with Ring Buckle - Travel Umbrella Compact for Backpack Car Walking Automatic UV Umbrella for Sun Protection Small Portable & Folding Umbrellas for Windproof Women Kids](https://m.media-amazon.com/images/I/31eacDNCA7L.jpg)**Seniny Umbrellas for Rain with Ring Buckle - Travel Umbrella Compact for Backpack Car Walking Automatic UV Umbrella for Sun Protection Small Portable & Folding Umbrellas for Windproof Women Kids**Seniny**$10.88**14 rev7mo ago](https://www.amazon.com/dp/B0G4C6S4KV)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Seniny Umbrellas for Rain with Ring Buckle - Travel Umbrella Compact for Backpack Car Walking Automatic UV Umbrella for Sun Protection Small Portable & Folding Umbrellas for Windproof Women Kids](https://m.media-amazon.com/images/I/31YdODZ2oPL.jpg)**Seniny Umbrellas for Rain with Ring Buckle - Travel Umbrella Compact for Backpack Car Walking Automatic UV Umbrella for Sun Protection Small Portable & Folding Umbrellas for Windproof Women Kids**Seniny**$10.73**4.4★**▲ 486%**](https://www.amazon.com/dp/B0G4C6GS12) [![The Weather Station Childrens Mini Manual Rain Umbrella Fiberglass Windproof Lightweight and Packable for Travel Full 32 Inch Arc Purple Dot](https://m.media-amazon.com/images/I/31833dMtK6L.jpg)**The Weather Station Childrens Mini Manual Rain Umbrella Fiberglass Windproof Lightweight and Packable for Travel Full 32 Inch Arc Purple Dot**The Weather Station**$9.09**4.3★**▲ 478%**](https://www.amazon.com/dp/B0BHXSHYSS) [![Seniny Umbrellas for Rain with Ring Buckle - Travel Umbrella Compact for Backpack Car Walking Automatic UV Umbrella for Sun Protection Small Portable & Folding Umbrellas for Windproof Women Kids](https://m.media-amazon.com/images/I/31eacDNCA7L.jpg)**Seniny Umbrellas for Rain with Ring Buckle - Travel Umbrella Compact for Backpack Car Walking Automatic UV Umbrella for Sun Protection Small Portable & Folding Umbrellas for Windproof Women Kids**Seniny**$10.88**3.9★**▲ 475%**](https://www.amazon.com/dp/B0G4C6S4KV) [![Yoobure Travel Umbrella Portable Compact Umbrellas Pocket Mini for Purse Umbrellas for UV Sun & Rain Small for Backpack Umbrella with Case Folding for Kids Women](https://m.media-amazon.com/images/I/41ywFRN07+L.jpg)**Yoobure Travel Umbrella Portable Compact Umbrellas Pocket Mini for Purse Umbrellas for UV Sun & Rain Small for Backpack Umbrella with Case Folding for Kids Women**Yoobure**$9.17**4.2★**▲ 473%**](https://www.amazon.com/dp/B0GY48MQNZ) [![Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls](https://m.media-amazon.com/images/I/41NAU6JFNXL.jpg)**Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls**Seniny**$9.90**4.2★**▲ 457%**](https://www.amazon.com/dp/B0GXL5NSWY)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -42.1% search growth over the last 90 days.

175K125KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Mar, Nov · busiest ÷ quietest = 4.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**16%

*“Decent quality”*

**Size-Overall**11%

*“It fits”*

**Strength**9%

*“Solidly built”*

**Ease Of Use**7%

*“easy to carry”*

**Durability**6%

*“The material feels durable”*

**Value For Money**6%

*“Great value”*

**Weather Proof**5%

*“rain resistant”*

**Compactness**5%

*“Compact enough for traveling”*

**Advertised Vs Actual Product**5%

*“Exactly as described”*

**Portability**5%

*“Easy to carry”*

### **What buyers complain about **

**Durability**22%

*“Broke Quickly”*

**Quality-Overall**11%

*“Poor Quality”*

**Size-Overall**9%

*“Still too long”*

**Ease Of Use**8%

*“Hard to open”*

**Strength**5%

*“Not Sturdy”*

**Value For Money**4%

*“Waste of money”*

**Weight Heavy**3%

*“Way Too Heavy”*

**Weather Proof**3%

*“Wouldn't recommend for real weather”*

**Water Resistance**3%

*“It's not made with waterproof fabric instead is a fuzzy fabric that would get very wet”*

**Advertised Vs Actual Product**2%

*“Not as advertised”*

### **Top return reasons **

**Size-Overall**44%

**Ease Of Use**7%

**Strength**5%

**Weight Heavy**5%

**Quality-Overall**5%

**Functionality-Overall**5%

**Value For Money**4%

**Advertised Vs Actual Product**4%

**Compactness**3%

**Defective Material/Parts**3%