--- title: "kids sun hat — Niche Verdict: Skip it (52/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/kids-sun-hat" last_updated: "2026-07-09T23:09:23.625Z" locale: en meta: description: "a small market ($138K/yr) — kids sun hat doesn't clear our bar today." "og:description": "a small market ($138K/yr) — kids sun hat doesn't clear our bar today." "og:title": "kids sun hat — Niche Verdict: Skip it (52/100) | Amazon United States - Flapen" --- Back to Flapen home # **kids sun hat** **Skip it****52/100 ** a small market ($138K/yr) — kids sun hat doesn't clear our bar today. **Market/yr** **$138K** **Growth (1y)** **+202.2%** **Products** **60** **Brands** **22** was 27 a year ago **Sellers** **29** **Price range** **$6.02–$22.62** **Returns** **2.7%** **Rating** **4.7★** **Skip it** Scored 52/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **7** ×0.30 Growth **77** ×0.30 Competition **83** ×0.20 Quality gap **20** ×0.10 Returns **79** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +202.2% year over year. 50K25KSpike '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 13.2× ## **Competition** - HONGTEYA30% - ZOORON10% - FURTALK9% - MaxNova8% - Aenmt7% - Century Star6% - Other (16 brands)30% Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen. 22 brands and 29 sellers compete here. **Brands** **22 **▼falling was 27 a year ago **Sellers** **29** **Top 5 brand share** **64%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![HONGTEYA Kids Sun Hat UPF 50+ Toddler Summer Bucket Hat Outdoor Fishing Safari for Boys Girls Age 2-13 Years (US Age 5 Years 13 Years Dark Blue)](https://m.media-amazon.com/images/I/417So19+RIL.jpg) [**HONGTEYA Kids Sun Hat UPF 50+ Toddler Summer Bucket Hat Outdoor Fishing Safari for Boys Girls Age 2-13 Years (US Age 5 Years 13 Years Dark Blue)**](https://www.amazon.com/dp/B0DQG6JKTF) HONGTEYA$8.884.7★2529%▲rising 2 ![Toddler Baby Sun Hat Kids Summer Beach Essentials Adjustable Beach Hats with Bucket Wide Brim for Boys Girls Age 0-14 Years](https://m.media-amazon.com/images/I/312yT4ngkBL.jpg) [**Toddler Baby Sun Hat Kids Summer Beach Essentials Adjustable Beach Hats with Bucket Wide Brim for Boys Girls Age 0-14 Years**](https://www.amazon.com/dp/B0BS8WT7HL) HONGTEYA$12.024.7★2,4766%—flat 3 ![Century Star Outdoor Kids Sun Hat UPF 50+ Quick Dry Adjustable Bucket Hat Windproof Waterproof Beach Fishing Safari Hat Beige 5-13T](https://m.media-amazon.com/images/I/41NWPJxFCKL.jpg) [**Century Star Outdoor Kids Sun Hat UPF 50+ Quick Dry Adjustable Bucket Hat Windproof Waterproof Beach Fishing Safari Hat Beige 5-13T**](https://www.amazon.com/dp/B0BS9M2V1S) Century Star$12.434.6★9296%▼falling 4 ![Camptrace Toddler Kids Sun Hats with Neck Flap UPF 50+ UV Protection Wide Rigid Brim Boys Girls Beach Swim Sunhat](https://m.media-amazon.com/images/I/41yfEln6F1L.jpg) [**Camptrace Toddler Kids Sun Hats with Neck Flap UPF 50+ UV Protection Wide Rigid Brim Boys Girls Beach Swim Sunhat**](https://www.amazon.com/dp/B07R7NYW6S) Camptrace$14.064.7★2,3655%▲rising 5 ![Baby Sun Hat Toddler Bucket Hat for Boys 2-7 Years 2pack Smile Face Grey/Navy](https://m.media-amazon.com/images/I/41IspZQwuhL.jpg) [**Baby Sun Hat Toddler Bucket Hat for Boys 2-7 Years 2pack Smile Face Grey/Navy**](https://www.amazon.com/dp/B091PLRCQH) MaxNova$15.244.8★7,9364%▼falling 6 ![Aenmt Kids Sun Hats UPF 50+ Sun Protection Hat for Kids with Neck Flap Adjustable Large Brim Beach Fishing Hat for Age 3-12 Blue](https://m.media-amazon.com/images/I/41EWxTTeaeS.jpg) [**Aenmt Kids Sun Hats UPF 50+ Sun Protection Hat for Kids with Neck Flap Adjustable Large Brim Beach Fishing Hat for Age 3-12 Blue**](https://www.amazon.com/dp/B096YSTXYB) Aenmt$8.684.7★6744%—flat 7 ![icolor Kids Sun Hat UPF50+ Sun Protection Bucket Hat Toddler UV Protection Summer Travel Beach Play Hats with Neck Flap for Girl Boy Ages 3~10 (Littledinosaur)](https://m.media-amazon.com/images/I/518G3kzlSSL.jpg) [**icolor Kids Sun Hat UPF50+ Sun Protection Bucket Hat Toddler UV Protection Summer Travel Beach Play Hats with Neck Flap for Girl Boy Ages 3~10 (Littledinosaur)**](https://www.amazon.com/dp/B0B5854VZ1) icolor$10.114.8★1,8753%—flat 8 ![Aenmt Kids Sun Hats UPF 50+ Sun Protection Hat for Kids with Neck Flap Adjustable Large Brim Beach Fishing Hat for Age 3-12 Red](https://m.media-amazon.com/images/I/31g4egtIFsS.jpg) [**Aenmt Kids Sun Hats UPF 50+ Sun Protection Hat for Kids with Neck Flap Adjustable Large Brim Beach Fishing Hat for Age 3-12 Red**](https://www.amazon.com/dp/B096YRNCXN) Aenmt$9.184.7★6743%—flat 9 ![Kids Sun Hat for Girls Mesh Bucket Hat Toddler UV Protection Beach Hat Kids Foldable Fishing Hat for Girls 2-8 Years Blue](https://m.media-amazon.com/images/I/51yLWBLUOOL.jpg) [**Kids Sun Hat for Girls Mesh Bucket Hat Toddler UV Protection Beach Hat Kids Foldable Fishing Hat for Girls 2-8 Years Blue**](https://www.amazon.com/dp/B0C89L7D8S) ICOSY$9.334.7★1,2673%▼falling 10 ![FURTALK Baby Sun Hat Smile Face Toddler Boys Girls Bucket Hat 0-5 Years Kids UPF 50+ Sun Protection Summer Hats](https://m.media-amazon.com/images/I/413CinERUuL.jpg) [**FURTALK Baby Sun Hat Smile Face Toddler Boys Girls Bucket Hat 0-5 Years Kids UPF 50+ Sun Protection Summer Hats**](https://www.amazon.com/dp/B0CSPH8HTS) FURTALK$14.494.8★1,3363%—flat 11 ![2-Pack Toddler Baby Sun Hat Summer UPF 50+ Protection for Boys Girls Kids Adjustable Beach Hats with Bucket Wide Brim Age 1-7 Years Outdoor(Small Pink + White)](https://m.media-amazon.com/images/I/312yT4ngkBL.jpg) [**2-Pack Toddler Baby Sun Hat Summer UPF 50+ Protection for Boys Girls Kids Adjustable Beach Hats with Bucket Wide Brim Age 1-7 Years Outdoor(Small Pink + White)**](https://www.amazon.com/dp/B0BS8VSFBC) HONGTEYA$11.484.7★2,4763%▼falling 12 ![Baby Sun Hat 2-7 Years Orange](https://m.media-amazon.com/images/I/31wGhswNYtL.jpg) [**Baby Sun Hat 2-7 Years Orange**](https://www.amazon.com/dp/B0BRC9PZ8D) MaxNova$12.714.8★7,9362%▲rising 13 ![Outdoor Kids Sun Hat with Neck Flap UPF 50+ Qucik Dry Breathable Bucket Hats for Baby Boys Girls Safari Fishing Beach Hat Summer Adventure Light Grey Age 2-12 Years](https://m.media-amazon.com/images/I/41SJ4MHWHtL.jpg) [**Outdoor Kids Sun Hat with Neck Flap UPF 50+ Qucik Dry Breathable Bucket Hats for Baby Boys Girls Safari Fishing Beach Hat Summer Adventure Light Grey Age 2-12 Years**](https://www.amazon.com/dp/B0DRCQ61HK) ZOORON$9.264.7★3702%▼falling 14 ![Baby Sun Hat UPF 50+ Sun Protective Toddler Bucket Hat Summer Kids Beach Hats Wide Brim Outdoor Play Hat for Boys Girls Navy Dinosaur 4-8 Years](https://m.media-amazon.com/images/I/41pQ0Kdkz1L.jpg) [**Baby Sun Hat UPF 50+ Sun Protective Toddler Bucket Hat Summer Kids Beach Hats Wide Brim Outdoor Play Hat for Boys Girls Navy Dinosaur 4-8 Years**](https://www.amazon.com/dp/B08SW535SY) Komorebi$8.654.7★3,3852%—flat 15 ![2-Pack Toddler Baby Sun Hat Summer UPF 50+ Protection for Boys Girls Kids Adjustable Beach Hats with Bucket Wide Brim Age 1-7 Years Outdoor(Small Grey + Navy)](https://m.media-amazon.com/images/I/41kFWNHrq2L.jpg) [**2-Pack Toddler Baby Sun Hat Summer UPF 50+ Protection for Boys Girls Kids Adjustable Beach Hats with Bucket Wide Brim Age 1-7 Years Outdoor(Small Grey + Navy)**](https://www.amazon.com/dp/B0BS93J93N) HONGTEYA$11.824.7★2,4762%▲rising **~~Showing 15 of 60 — show all ~~** ## **Product shelf** All 60 tracked products in this niche. Top sellersNewestTrending [![HONGTEYA Kids Sun Hat UPF 50+ Toddler Summer Bucket Hat Outdoor Fishing Safari for Boys Girls Age 2-13 Years (US Age 5 Years 13 Years Dark Blue)](https://m.media-amazon.com/images/I/417So19+RIL.jpg)**HONGTEYA Kids Sun Hat UPF 50+ Toddler Summer Bucket Hat Outdoor Fishing Safari for Boys Girls Age 2-13 Years (US Age 5 Years 13 Years Dark Blue)** HONGTEYA**$8.88**4.7★252 reviews](https://www.amazon.com/dp/B0DQG6JKTF) [![Toddler Baby Sun Hat Kids Summer Beach Essentials Adjustable Beach Hats with Bucket Wide Brim for Boys Girls Age 0-14 Years](https://m.media-amazon.com/images/I/312yT4ngkBL.jpg)**Toddler Baby Sun Hat Kids Summer Beach Essentials Adjustable Beach Hats with Bucket Wide Brim for Boys Girls Age 0-14 Years** HONGTEYA**$12.02**4.7★2,476 reviews](https://www.amazon.com/dp/B0BS8WT7HL) [![Century Star Outdoor Kids Sun Hat UPF 50+ Quick Dry Adjustable Bucket Hat Windproof Waterproof Beach Fishing Safari Hat Beige 5-13T](https://m.media-amazon.com/images/I/41NWPJxFCKL.jpg)**Century Star Outdoor Kids Sun Hat UPF 50+ Quick Dry Adjustable Bucket Hat Windproof Waterproof Beach Fishing Safari Hat Beige 5-13T** Century Star**$12.43**4.6★929 reviews](https://www.amazon.com/dp/B0BS9M2V1S) [![Camptrace Toddler Kids Sun Hats with Neck Flap UPF 50+ UV Protection Wide Rigid Brim Boys Girls Beach Swim Sunhat](https://m.media-amazon.com/images/I/41yfEln6F1L.jpg)**Camptrace Toddler Kids Sun Hats with Neck Flap UPF 50+ UV Protection Wide Rigid Brim Boys Girls Beach Swim Sunhat** Camptrace**$14.06**4.7★2,365 reviews](https://www.amazon.com/dp/B07R7NYW6S) [![Baby Sun Hat Toddler Bucket Hat for Boys 2-7 Years 2pack Smile Face Grey/Navy](https://m.media-amazon.com/images/I/41IspZQwuhL.jpg)**Baby Sun Hat Toddler Bucket Hat for Boys 2-7 Years 2pack Smile Face Grey/Navy** MaxNova**$15.24**4.8★7,936 reviews](https://www.amazon.com/dp/B091PLRCQH) [![Aenmt Kids Sun Hats UPF 50+ Sun Protection Hat for Kids with Neck Flap Adjustable Large Brim Beach Fishing Hat for Age 3-12 Blue](https://m.media-amazon.com/images/I/41EWxTTeaeS.jpg)**Aenmt Kids Sun Hats UPF 50+ Sun Protection Hat for Kids with Neck Flap Adjustable Large Brim Beach Fishing Hat for Age 3-12 Blue** Aenmt**$8.68**4.7★674 reviews](https://www.amazon.com/dp/B096YSTXYB) [![icolor Kids Sun Hat UPF50+ Sun Protection Bucket Hat Toddler UV Protection Summer Travel Beach Play Hats with Neck Flap for Girl Boy Ages 3~10 (Littledinosaur)](https://m.media-amazon.com/images/I/518G3kzlSSL.jpg)**icolor Kids Sun Hat UPF50+ Sun Protection Bucket Hat Toddler UV Protection Summer Travel Beach Play Hats with Neck Flap for Girl Boy Ages 3~10 (Littledinosaur)** icolor**$10.11**4.8★1,875 reviews](https://www.amazon.com/dp/B0B5854VZ1) [![Aenmt Kids Sun Hats UPF 50+ Sun Protection Hat for Kids with Neck Flap Adjustable Large Brim Beach Fishing Hat for Age 3-12 Red](https://m.media-amazon.com/images/I/31g4egtIFsS.jpg)**Aenmt Kids Sun Hats UPF 50+ Sun Protection Hat for Kids with Neck Flap Adjustable Large Brim Beach Fishing Hat for Age 3-12 Red** Aenmt**$9.18**4.7★674 reviews](https://www.amazon.com/dp/B096YRNCXN) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Size-Overall**21% *“Fit great”* **Quality-Overall**15% *“Amazing quality”* **Adjustability/Rotatability/Reclining**9% *“Good adjustability”* **Value For Money**6% *“Worth it”* **Strap/String Quality**6% *“had adjustable straps which was nice”* **Weight Light**5% *“Lightweight and easy to clean”* **Comfort-Overall**4% *“they told me they were super comfy to wear”* **Suitability Hot Weather**4% *“Super cute and comfortable for summer”* **Color**3% *“Love the colors”* **Material Quality**3% *“soft material”* ### **What buyers complain about ** **Size-Overall**34% *“Too small”* **Strap/String Quality**12% *“Strap broke”* **Quality-Overall**5% *“Cheap quality”* **Material Quality**5% *“Didnt love the material/quality seemed cheesy and wrinkly”* **Thickness**4% *“Thin”* **Advertised Vs Actual Product**4% *“False advertisement”* **Comfort-Overall**2% *“Not comfortable”* **Smell**1% *“Bad chemical smell, can't be machined washed, material feels like cardboard and plastic”* **Strength**1% *“Feels very flimsy”* **Defective Material/Parts**1% *“the draw string on one hat was defective”* #### **Top return reasons**- Size-Overall75% - Material Quality4% - Color3% - Value For Money3% - Advertised Vs Actual Product2% - Quality-Overall2% - Strap/String Quality1% - Shape/Style1% - Thin1% - Width1%