---
title: "kids straw hat — Niche Verdict: Skip it (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/kids-straw-hat"
last_updated: "2026-07-10T00:14:19.222Z"
locale: en
meta:
  description: "a small market ($88K/yr) — kids straw hat doesn't clear our bar today."
  "og:description": "a small market ($88K/yr) — kids straw hat doesn't clear our bar today."
  "og:title": "kids straw hat — Niche Verdict: Skip it (52/100) | Amazon United States - Flapen"
---

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# **kids straw hat**

**Skip it****52/100 **

a small market ($88K/yr) — kids straw hat doesn't clear our bar today.

**Market/yr**

**$88K**

**Growth (1y)**

**+209.8%**

**Products**

**69**

**Brands**

**42**

was 34 a year ago

**Sellers**

**58**

**Price range**

**$5.96–$39.21**

**Returns**

**4.4%**

**Rating**

**4.5★**

**Skip it**

Scored 52/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**4**

 ×0.30

Growth

**78**

 ×0.30

Competition

**84**

 ×0.20

Quality gap

**45**

 ×0.10

Returns

**65**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +209.8% year over year.

13K6KSpike '24Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 7.1×

## **Competition**

- BINKYBRO15% - JANGANNSA14% - IZUS7% - Sunguard7% - Roxy4% - U. S. Toy4% - Other (36 brands)49%

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen. 42 brands and 58 sellers compete here.

**Brands**

**42 **▲rising

was 34 a year ago

**Sellers**

**58**

**Top 5 brand share**

**47%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![BINKYBRO Barney Patrol Kids Natural Straw Sun Hat Tan](https://m.media-amazon.com/images/I/41J8C2sy7vL.jpg) [**BINKYBRO Barney Patrol Kids Natural Straw Sun Hat Tan**](https://www.amazon.com/dp/B0F6ZND5H6)

BINKYBRO$35.774.4★468%▲rising

2
![IZUS Kids Straw-Sun-Hat Boys Panama-Beach-Hat Girls Wide-Brim Sun Protection Fedora-Straw-Hat for 5-9T Summer-Outdoor Khaki](https://m.media-amazon.com/images/I/51pHMQtiFwL.jpg) [**IZUS Kids Straw-Sun-Hat Boys Panama-Beach-Hat Girls Wide-Brim Sun Protection Fedora-Straw-Hat for 5-9T Summer-Outdoor Khaki**](https://www.amazon.com/dp/B09MCN4WM3)

IZUS$19.594.7★367%▼falling

3
![BINKYBRO Barney Patrol Kids Natural Straw Sun Hat Tan](https://m.media-amazon.com/images/I/41J8C2sy7vL.jpg) [**BINKYBRO Barney Patrol Kids Natural Straw Sun Hat Tan**](https://www.amazon.com/dp/B0F6ZW6L6H)

BINKYBRO$35.784.4★467%—flat

4
![JANGANNSA Baby Girl Straw Hat Outdoor Baby Sun Protection Hats Summer Bowknot Beach Cap for Infant Toddler Girls(Lace Tie-Beige 2-5 Years)](https://m.media-amazon.com/images/I/415aP8IvbAL.jpg) [**JANGANNSA Baby Girl Straw Hat Outdoor Baby Sun Protection Hats Summer Bowknot Beach Cap for Infant Toddler Girls(Lace Tie-Beige 2-5 Years)**](https://www.amazon.com/dp/B0CYGK88S6)

JANGANNSA$14.804.5★3175%▲rising

5
![Sunguard Kids Straw Hat (Banana Leaves 2-4years) - Adjustable UV Baby Toddler Hemlock Lifeguard Sun Hats with Chin Strap - Wide Brim Beach Swim Sunhat for Child Infant Boys & Girls - Surf Pool](https://m.media-amazon.com/images/I/31g+sJkFGML.jpg) [**Sunguard Kids Straw Hat (Banana Leaves 2-4years) - Adjustable UV Baby Toddler Hemlock Lifeguard Sun Hats with Chin Strap - Wide Brim Beach Swim Sunhat for Child Infant Boys & Girls - Surf Pool**](https://www.amazon.com/dp/B0D29K7BX9)

Sunguard$38.144.9★234%▲rising

6
![Cowboy Barn Dance Hat Natural 21-22.5](https://m.media-amazon.com/images/I/512kDpfFdJL.jpg) [**Cowboy Barn Dance Hat Natural 21-22.5**](https://www.amazon.com/dp/B002YQU3AA)

U. S. Toy$12.414.1★1,2774%▼falling

7
![HATONHINT Toddler Girls Straw Beach Hat 25Years Wide Brim UV 50+ Protection Foldable Wave Ruffled Summer Sun Hats for Kids Mint White](https://m.media-amazon.com/images/I/41BHTGp8dwL.jpg) [**HATONHINT Toddler Girls Straw Beach Hat 25Years Wide Brim UV 50+ Protection Foldable Wave Ruffled Summer Sun Hats for Kids Mint White**](https://www.amazon.com/dp/B0BXD1Q766)

HATONHINT$10.924.5★363%—flat

8
![JANGANNSA Baby Girl Straw Hat Outdoor Baby Sun Protection Hats Summer Bowknot Beach Cap for Infant Toddler Girls(Lace Tie-Khaki 6-24 Months)](https://m.media-amazon.com/images/I/41TR0stiP4L.jpg) [**JANGANNSA Baby Girl Straw Hat Outdoor Baby Sun Protection Hats Summer Bowknot Beach Cap for Infant Toddler Girls(Lace Tie-Khaki 6-24 Months)**](https://www.amazon.com/dp/B0CYGYB37F)

JANGANNSA$14.884.5★3173%▲rising

9
![JANGANNSA Baby Girl Straw Hat Outdoor Baby Sun Protection Hats Summer Bowknot Beach Cap for Infant Toddler Girls(Lace Tie-Beige 6-24 Months)](https://m.media-amazon.com/images/I/415aP8IvbAL.jpg) [**JANGANNSA Baby Girl Straw Hat Outdoor Baby Sun Protection Hats Summer Bowknot Beach Cap for Infant Toddler Girls(Lace Tie-Beige 6-24 Months)**](https://www.amazon.com/dp/B0CYGP5CLD)

JANGANNSA$14.854.5★3173%—flat

10

![Sunguard Kids Straw Hat (Island 2-4years) - Adjustable UV Baby Toddler Hemlock Lifeguard Sun Hats with Chin Strap - Wide Brim Beach Swim Sunhat for Child Infant Boys & Girls - Surf Pool](https://m.media-amazon.com/images/I/316CTkX06aL.jpg) [**Sunguard Kids Straw Hat (Island 2-4years) - Adjustable UV Baby Toddler Hemlock Lifeguard Sun Hats with Chin Strap - Wide Brim Beach Swim Sunhat for Child Infant Boys & Girls - Surf Pool**](https://www.amazon.com/dp/B0D29K3DTM)

Sunguard$38.324.9★233%▲rising

11

![Roxy Girls Tomboy Woven Straw Hat | Wide Brim | Adjustable | Sun Protection | Beach | Vacation | Natural - Peach Pearl](https://m.media-amazon.com/images/I/31ylTz4YEhL.jpg) [**Roxy Girls Tomboy Woven Straw Hat | Wide Brim | Adjustable | Sun Protection | Beach | Vacation | Natural - Peach Pearl**](https://www.amazon.com/dp/B09CCC7BC1)

Roxy$33.814.0★3933%▲rising

12

![Baby Girl Straw Hat 3-6 Years Girls Summer Beach Hats with Bowknot Sun Protection Hats for Kids (52cm Colorful Flowers-Beige)](https://m.media-amazon.com/images/I/51ugyjCWjTL.jpg) [**Baby Girl Straw Hat 3-6 Years Girls Summer Beach Hats with Bowknot Sun Protection Hats for Kids (52cm Colorful Flowers-Beige)**](https://www.amazon.com/dp/B0CYBJ7GN5)

Bamery$14.994.5★3272%—flat

13

![GEMVIE Baby Toddler Kids Sun Straw Western Cowboy Hat Wide Brim with Chin Strap (Khaki)](https://m.media-amazon.com/images/I/41QEjXSGl-L.jpg) [**GEMVIE Baby Toddler Kids Sun Straw Western Cowboy Hat Wide Brim with Chin Strap (Khaki)**](https://www.amazon.com/dp/B07BW7SWRX)

GEMVIE$22.184.0★3102%▼falling

14

![COR Surf Kids Straw Hat Summer Beach Hat for Boys and Girls Classic Lifeguard Sun Hat (Sarape 50 CM)](https://m.media-amazon.com/images/I/41LBR5FrldL.jpg) [**COR Surf Kids Straw Hat Summer Beach Hat for Boys and Girls Classic Lifeguard Sun Hat (Sarape 50 CM)**](https://www.amazon.com/dp/B0C8GPHZ8S)

COR Surf$29.164.7★642%▲rising

15

![Century Star Outdoor Kids Sun Hat UPF 50+ Quick Dry Adjustable Bucket Hat Windproof Waterproof Beach Fishing Safari Hat Beige 5-13T](https://m.media-amazon.com/images/I/41NWPJxFCKL.jpg) [**Century Star Outdoor Kids Sun Hat UPF 50+ Quick Dry Adjustable Bucket Hat Windproof Waterproof Beach Fishing Safari Hat Beige 5-13T**](https://www.amazon.com/dp/B0BS9M2V1S)

Century Star$12.434.6★9292%—flat

**~~Showing 15 of 69 — show all ~~**

## **Product shelf**

All 69 tracked products in this niche.

Top sellersNewestTrending

[![BINKYBRO Barney Patrol Kids Natural Straw Sun Hat Tan](https://m.media-amazon.com/images/I/41J8C2sy7vL.jpg)**BINKYBRO Barney Patrol Kids Natural Straw Sun Hat Tan** BINKYBRO**$35.77**4.4★46 reviews](https://www.amazon.com/dp/B0F6ZND5H6) [![IZUS Kids Straw-Sun-Hat Boys Panama-Beach-Hat Girls Wide-Brim Sun Protection Fedora-Straw-Hat for 5-9T Summer-Outdoor Khaki](https://m.media-amazon.com/images/I/51pHMQtiFwL.jpg)**IZUS Kids Straw-Sun-Hat Boys Panama-Beach-Hat Girls Wide-Brim Sun Protection Fedora-Straw-Hat for 5-9T Summer-Outdoor Khaki** IZUS**$19.59**4.7★36 reviews](https://www.amazon.com/dp/B09MCN4WM3) [![BINKYBRO Barney Patrol Kids Natural Straw Sun Hat Tan](https://m.media-amazon.com/images/I/41J8C2sy7vL.jpg)**BINKYBRO Barney Patrol Kids Natural Straw Sun Hat Tan** BINKYBRO**$35.78**4.4★46 reviews](https://www.amazon.com/dp/B0F6ZW6L6H) [![JANGANNSA Baby Girl Straw Hat Outdoor Baby Sun Protection Hats Summer Bowknot Beach Cap for Infant Toddler Girls(Lace Tie-Beige 2-5 Years)](https://m.media-amazon.com/images/I/415aP8IvbAL.jpg)**JANGANNSA Baby Girl Straw Hat Outdoor Baby Sun Protection Hats Summer Bowknot Beach Cap for Infant Toddler Girls(Lace Tie-Beige 2-5 Years)** JANGANNSA**$14.80**4.5★317 reviews](https://www.amazon.com/dp/B0CYGK88S6) [![Sunguard Kids Straw Hat (Banana Leaves 2-4years) - Adjustable UV Baby Toddler Hemlock Lifeguard Sun Hats with Chin Strap - Wide Brim Beach Swim Sunhat for Child Infant Boys & Girls - Surf Pool](https://m.media-amazon.com/images/I/31g+sJkFGML.jpg)**Sunguard Kids Straw Hat (Banana Leaves 2-4years) - Adjustable UV Baby Toddler Hemlock Lifeguard Sun Hats with Chin Strap - Wide Brim Beach Swim Sunhat for Child Infant Boys & Girls - Surf Pool** Sunguard**$38.14**4.9★23 reviews](https://www.amazon.com/dp/B0D29K7BX9) [![Cowboy Barn Dance Hat Natural 21-22.5](https://m.media-amazon.com/images/I/512kDpfFdJL.jpg)**Cowboy Barn Dance Hat Natural 21-22.5** U. S. Toy**$12.41**4.1★1,277 reviews](https://www.amazon.com/dp/B002YQU3AA) [![HATONHINT Toddler Girls Straw Beach Hat 25Years Wide Brim UV 50+ Protection Foldable Wave Ruffled Summer Sun Hats for Kids Mint White](https://m.media-amazon.com/images/I/41BHTGp8dwL.jpg)**HATONHINT Toddler Girls Straw Beach Hat 25Years Wide Brim UV 50+ Protection Foldable Wave Ruffled Summer Sun Hats for Kids Mint White** HATONHINT**$10.92**4.5★36 reviews](https://www.amazon.com/dp/B0BXD1Q766) [![JANGANNSA Baby Girl Straw Hat Outdoor Baby Sun Protection Hats Summer Bowknot Beach Cap for Infant Toddler Girls(Lace Tie-Khaki 6-24 Months)](https://m.media-amazon.com/images/I/41TR0stiP4L.jpg)**JANGANNSA Baby Girl Straw Hat Outdoor Baby Sun Protection Hats Summer Bowknot Beach Cap for Infant Toddler Girls(Lace Tie-Khaki 6-24 Months)** JANGANNSA**$14.88**4.5★317 reviews](https://www.amazon.com/dp/B0CYGYB37F)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**24%

*“Great womens fit too”*

**Quality-Overall**13%

*“Good Quality”*

**Adjustability/Rotatability/Reclining**7%

*“Good adjustability”*

**Strap/String Quality**6%

*“Strap to keep in place”*

**Value For Money**5%

*“Definitely worth the price”*

**Weight Light**4%

*“nice light weight hats”*

**Comfort-Overall**3%

*“comfortable to wear”*

**Suitability Hot Weather**3%

*“Fits summer season well for my toddler”*

**Color**3%

*“The color seems pretty accurate”*

**Weather Proof**3%

*“it well work well for warmer weather”*

### **What buyers complain about **

**Size-Overall**30%

*“Run a little big”*

**Quality-Overall**11%

*“Garbage”*

**Strap/String Quality**11%

*“Strap broke in 2 months”*

**Durability**8%

*“its completely falling apart”*

**Advertised Vs Actual Product**6%

*“Product Not As Shown”*

**Product Condition**4%

*“Arrived used with makeup smudged inside the brim”*

**Thickness**2%

*“Thin”*

**Gap/Hole**2%

*“Got a hole second time wearing it”*

**Shape/Style**2%

*“It did not have the structure of the one in the picture”*

**Value For Money**2%

*“Not worth cost”*

#### **Top return reasons**- Size-Overall69% - Color4% - Shape/Style4% - Advertised Vs Actual Product3% - Material Quality3% - Quality-Overall3% - Value For Money2% - Length1% - Strength1% - Strap/String Quality1%