---
title: "kids shoes size 11 — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/kids-shoes-size-11"
last_updated: "2026-07-13T20:34:22.501Z"
locale: en
meta:
  description: "kids shoes size 11 shows a sweet-spot price point ($29.48 avg), but high returns (9.3%) keeps it on the watch list."
  "og:description": "kids shoes size 11 shows a sweet-spot price point ($29.48 avg), but high returns (9.3%) keeps it on the watch list."
  "og:title": "kids shoes size 11 — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **kids shoes size 11**

**Worth a look**

Shows a sweet-spot price point ($29.48 avg), but high returns (9.3%) keeps it on the watch list.

Market size 28Growth 35Conversion 24Competition 92Returns 11Price range 95Avg price 95Brand share 92Review moat 33Quality gap 38

**Avg price**

**Incredible****$29.48**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$15.41–$50.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Brand share**

**Great****43%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+8.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,229.4**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$122K**

$122K/yr · 221K searches

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****9.3%**

return rate — above 6% kills the launch gate

## **Competition**

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

**Brands**

**43 **▲rising

**Sellers**

**77**

**Top-5 brand share**

**43%**

**Open market**

**51%**

- adidas13% - KUBUA11% - TOEDNNQI7% - Nike7% - Skechers6% - RUNSIDE6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$5K6%$7K8%$10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 103 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![TOEDNNQI Boys Girls Sneakers Kids Lightweight Breathable Strap Athletic Running Shoes for Toddler/Little Kid/Big Kid Grey Size 10](https://m.media-amazon.com/images/I/51xaj1QejhL.jpg)**TOEDNNQI Boys Girls Sneakers Kids Lightweight Breathable Strap Athletic Running Shoes for Toddler/Little Kid/Big Kid Grey Size 10**TOEDNNQI**$19.31**4.4★13,390 rev](https://www.amazon.com/dp/B083LW8L3R) [2![KUBUA Kids Sneakers for Boys Girls Running Tennis Shoes Lightweight Breathable Sport Athletic Blue Orange A Size US 11 Little Kid](https://m.media-amazon.com/images/I/51ktT8Dw+SL.jpg)**KUBUA Kids Sneakers for Boys Girls Running Tennis Shoes Lightweight Breathable Sport Athletic Blue Orange A Size US 11 Little Kid**KUBUA**$39.41**4.5★11,222 rev](https://www.amazon.com/dp/B08KPVPXH6) [3![Simple Joys by Carters Boys Bailey Sneaker Navy](https://m.media-amazon.com/images/I/31g4UxSL2PL.jpg)**Simple Joys by Carters Boys Bailey Sneaker Navy**Simple Joys by Carter's**$21.80**4.5★3,832 rev](https://www.amazon.com/dp/B09649X8ZJ) [4![adidas Unisex-Kids VL Court 3.0 Elastic Lace White/Black/Grey 11K](https://m.media-amazon.com/images/I/318lPW0dLOL.jpg)**adidas Unisex-Kids VL Court 3.0 Elastic Lace White/Black/Grey 11K**adidas**$40.15**4.8★719 rev](https://www.amazon.com/dp/B0CCQF5B96) [5![Nike Little Kids Cosmic Runner Road Running Shoes Black/White-Anthracite 11C](https://m.media-amazon.com/images/I/31xfYj6LI8L.jpg)**Nike Little Kids Cosmic Runner Road Running Shoes Black/White-Anthracite 11C**Nike**$42.46**4.5★1,496 rev](https://www.amazon.com/dp/B0DYLJ8993)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![adidas Unisex-Kids VL Court 3.0 Elastic Lace White/Black/Grey 11K](https://m.media-amazon.com/images/I/318lPW0dLOL.jpg)**adidas Unisex-Kids VL Court 3.0 Elastic Lace White/Black/Grey 11K**adidas**$40.15**719 rev1mo ago](https://www.amazon.com/dp/B0CCQF5B96) [![Adidas Unisex-Kids Lite Racer Adapt 7.0 White/Black/Black 11K](https://m.media-amazon.com/images/I/31iX6dkrfhL.jpg)**Adidas Unisex-Kids Lite Racer Adapt 7.0 White/Black/Black 11K**adidas**$41.40**2,524 rev1mo ago](https://www.amazon.com/dp/B0CKMD6356) [![Adidas Unisex-Kids VL Court 3.0 White/Bliss Pink/Alumina 11](https://m.media-amazon.com/images/I/31duLjlLuUL.jpg)**Adidas Unisex-Kids VL Court 3.0 White/Bliss Pink/Alumina 11**adidas**$44.94**2,161 rev1mo ago](https://www.amazon.com/dp/B0CMCCPKW9) [![adidas Unisex-Kids Grand Court 00s Sportswear Black/Off White/Gum 11](https://m.media-amazon.com/images/I/31WmPTp5agL.jpg)**adidas Unisex-Kids Grand Court 00s Sportswear Black/Off White/Gum 11**adidas**$37.37**722 rev1mo ago](https://www.amazon.com/dp/B0D2JGSTC1) [![Adidas Unisex-Kids Lite Racer Adapt 7.0 Black/Black/Grey 11K](https://m.media-amazon.com/images/I/31X4kNUNcNL.jpg)**Adidas Unisex-Kids Lite Racer Adapt 7.0 Black/Black/Grey 11K**adidas**$41.68**1,530 rev1mo ago](https://www.amazon.com/dp/B0CKM9GJFM)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Vans Kids Brooklyn LS Shoe - Casual Low-Top Sneakers for Boys & Girls](https://m.media-amazon.com/images/I/31EsZf6EcjL.jpg)**Vans Kids Brooklyn LS Shoe - Casual Low-Top Sneakers for Boys & Girls**Vans**$33.06**4.6★**▲ 52%**](https://www.amazon.com/dp/B0D7QDHJ32) [![adidas Unisex-Kids Hoops Classic El C White/Red/White 11](https://m.media-amazon.com/images/I/31XBFeALo-L.jpg)**adidas Unisex-Kids Hoops Classic El C White/Red/White 11**adidas**$25.83**4.5★**▲ 50%**](https://www.amazon.com/dp/B0F1WZLS51) [![PRMTF Boys Girls Shoes for Kids Tennis Running Lightweight Breathable Athletic Sport Sneakers Blue-Black](https://m.media-amazon.com/images/I/41Y6kWHObTL.jpg)**PRMTF Boys Girls Shoes for Kids Tennis Running Lightweight Breathable Athletic Sport Sneakers Blue-Black**PRMTF**$19.74**4.8★**▲ 50%**](https://www.amazon.com/dp/B0GHWYDPV5) [![Amazon Essentials Unisex Kids Lightweight Running Shoes for Boys and Girls Black/White 11 Little Kid](https://m.media-amazon.com/images/I/316J8Y6-VUL.jpg)**Amazon Essentials Unisex Kids Lightweight Running Shoes for Boys and Girls Black/White 11 Little Kid**Amazon Essentials**$27.90**4.4★**▲ 50%**](https://www.amazon.com/dp/B0FNS62WJ2) [![Amazon Essentials Unisex Kids Lightweight Running Shoes for Boys and Girls White 11 Little Kid](https://m.media-amazon.com/images/I/317himl4ErL.jpg)**Amazon Essentials Unisex Kids Lightweight Running Shoes for Boys and Girls White 11 Little Kid**Amazon Essentials**$24.08**4.4★**▲ 49%**](https://www.amazon.com/dp/B0FNS3G7V3)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 84 weeks — +8.3% search growth over the last 90 days.

10K6KSpike '25Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**26%

*“Fit was perfect”*

**Comfort-Overall**13%

*“They're so comfortable”*

**Value For Money**11%

*“Great for the price”*

**Quality-Overall**10%

*“Great price and quality”*

**Ease Of Use**5%

*“Easy for kids to use”*

**Color**4%

*“Good color”*

**Durability**4%

*“Surprisingly Durable”*

**Weight Light**3%

*“lightweight”*

**Shape/Style**3%

*“the style is cute”*

**Advertised Vs Actual Product**2%

*“Just as described”*

### **What buyers complain about **

**Quality-Overall**22%

*“Poor quality”*

**Size-Overall**19%

*“Too big”*

**Durability**19%

*“is falling apart”*

**Product Condition**6%

*“Bag one contained used dirty slippers”*

**Value For Money**4%

*“Waste of money”*

**Stitch/Finish/Polish**3%

*“Stitching came undone 1 wear”*

**Hard Feel**2%

*“He is extremely hard on shoes”*

**Gap/Hole**2%

*“There's a hole near the big toe in both left and right shoes”*

**Advertised Vs Actual Product**2%

*“Read the description its a tie shoe. I had to return as I thought it was a no tie shoe and a slip on...but you had to tie and my granddaughter doesnt know how to tie shoes yet...cute shoe but not what I wanted.”*

**Strap/String Quality**1%

*“The colored robber part on the bottom side became all stringy and is falling apart”*

### **Top return reasons **

**Size-Overall**38%

**Feet Fit**35%

**Length**12%

**Width**7%

**Advertised Vs Actual Product**2%

**Product Condition**1%

**Color**1%

**Comfort-Overall**1%

**Quality-Overall**1%

**Value For Money**0%