--- title: "kids jacket — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/kids-jacket" last_updated: "2026-07-09T23:07:33.640Z" locale: en meta: description: "a small market ($64K/yr) — kids jacket doesn't clear our bar today." "og:description": "a small market ($64K/yr) — kids jacket doesn't clear our bar today." "og:title": "kids jacket — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen" --- Back to Flapen home # **kids jacket** **Skip it****49/100 ** a small market ($64K/yr) — kids jacket doesn't clear our bar today. **Market/yr** **$64K** **Growth (1y)** **+203.0%** **Products** **134** **Brands** **38** was 27 a year ago **Sellers** **117** **Price range** **$8.52–$65.43** **Returns** **8.2%** **Rating** **4.7★** **Skip it** Scored 49/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **3** ×0.30 Growth **77** ×0.30 Competition **96** ×0.20 Quality gap **24** ×0.10 Returns **29** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +203.0% year over year. 48K24KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.6× ## **Competition** - Columbia37% - Amazon Essentials8% - EIGIOO7% - The Children's Place7% - WULFUL5% - Slwosdlds4% - Other (32 brands)30% Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen. 38 brands and 117 sellers compete here. **Brands** **38 **▲rising was 27 a year ago **Sellers** **117** **Top 5 brand share** **66%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Columbia Youth Boys Steens Mt II Fleece Charcoal Heather Medium](https://m.media-amazon.com/images/I/31YTZBeXSaL.jpg) [**Columbia Youth Boys Steens Mt II Fleece Charcoal Heather Medium**](https://www.amazon.com/dp/B00AJ32SDU) Columbia$23.954.8★15,6235%▼falling 2 ![Columbia Youth Boys Steens Mt II Fleece Bright Indigo/Collegiate Navy Small](https://m.media-amazon.com/images/I/417YYoiR+ZS.jpg) [**Columbia Youth Boys Steens Mt II Fleece Bright Indigo/Collegiate Navy Small**](https://www.amazon.com/dp/B0815J6MB5) Columbia$25.504.8★15,6234%▲rising 3 ![Columbia Youth Boys Glennaker Rain Jacket 2024 Black X-Large](https://m.media-amazon.com/images/I/310BPjlKiVL.jpg) [**Columbia Youth Boys Glennaker Rain Jacket 2024 Black X-Large**](https://www.amazon.com/dp/B0CLR6BB2F) Columbia$29.294.6★1,2184%▲rising 4 ![Slwosdlds Boys Girls Waterproof Rain Jacket Lightweight soft lining Kids Windbreaker Hooded Coat Easy to Fold](https://m.media-amazon.com/images/I/31dzlmGwXvL.jpg) [**Slwosdlds Boys Girls Waterproof Rain Jacket Lightweight soft lining Kids Windbreaker Hooded Coat Easy to Fold**](https://www.amazon.com/dp/B0DST4ZG6V) Slwosdlds$19.714.8★5423%▲rising 5 ![WULFUL Boys Bomber Jackets Kids Spring Fall Zip Up Varsity Windbreak Jackets](https://m.media-amazon.com/images/I/41ZdJ8PPqXL.jpg) [**WULFUL Boys Bomber Jackets Kids Spring Fall Zip Up Varsity Windbreak Jackets**](https://www.amazon.com/dp/B0F9KP1JHD) WULFUL$28.684.6★1442%▲rising 6 ![Columbia Youth Boys Steens Mt II Fleece Charcoal Heather XX-Small](https://m.media-amazon.com/images/I/31YTZBeXSaL.jpg) [**Columbia Youth Boys Steens Mt II Fleece Charcoal Heather XX-Small**](https://www.amazon.com/dp/B00AJ32QFU) Columbia$23.684.8★15,6232%▼falling 7 ![Columbia Youth Boys Glennaker Rain Jacket 2024 Black Large](https://m.media-amazon.com/images/I/310BPjlKiVL.jpg) [**Columbia Youth Boys Glennaker Rain Jacket 2024 Black Large**](https://www.amazon.com/dp/B0CLR63YPZ) Columbia$28.744.6★1,2182%▲rising 8 ![Columbia Youth Boys Steens Mt II Fleece Charcoal Heather Large](https://m.media-amazon.com/images/I/31YTZBeXSaL.jpg) [**Columbia Youth Boys Steens Mt II Fleece Charcoal Heather Large**](https://www.amazon.com/dp/B00AJ32SYO) Columbia$23.534.8★15,6232%▲rising 9 ![Columbia Youth Boys Steens Mt II Fleece Black Medium](https://m.media-amazon.com/images/I/41hytfl4zHL.jpg) [**Columbia Youth Boys Steens Mt II Fleece Black Medium**](https://www.amazon.com/dp/B00AJ32WLS) Columbia$23.934.8★15,6232%▲rising 10 ![SOBAPRA Kids Waterproof Ski Jacket Warm Winter Coat Boys and Girls Fleece Lined Hooded Rain Jacket](https://m.media-amazon.com/images/I/31kPa+Y6NfL.jpg) [**SOBAPRA Kids Waterproof Ski Jacket Warm Winter Coat Boys and Girls Fleece Lined Hooded Rain Jacket**](https://www.amazon.com/dp/B0FMR31R3D) SOBAPRA$32.614.7★982%▲rising 11 ![EIGIOO Kids Boys Girls Polar Fleece Jacket with Hood Toddler Outerwear Warm Autumn Winter Youth Coat 3-12Years](https://m.media-amazon.com/images/I/51KtLSUookL.jpg) [**EIGIOO Kids Boys Girls Polar Fleece Jacket with Hood Toddler Outerwear Warm Autumn Winter Youth Coat 3-12Years**](https://www.amazon.com/dp/B0D9L9PVPK) EIGIOO$19.994.8★3772%▲rising 12 ![Amazon Essentials Boys Polar Fleece Full-Zip Mock Jacket Insulated Long Sleeve Black Suede Large](https://m.media-amazon.com/images/I/31LBkM1NQ5L.jpg) [**Amazon Essentials Boys Polar Fleece Full-Zip Mock Jacket Insulated Long Sleeve Black Suede Large**](https://www.amazon.com/dp/B096WGGLJP) Amazon Essentials$16.004.7★5,9851%▲rising 13 ![Columbia Youth Steens Mountain II Fleece Jacket Crushed Blue/Everblue Medium](https://m.media-amazon.com/images/I/41SfNgjASfL.jpg) [**Columbia Youth Steens Mountain II Fleece Jacket Crushed Blue/Everblue Medium**](https://www.amazon.com/dp/B0DK5ZSPFD) Columbia$25.184.8★15,6231%▲rising 14 ![The Childrens Place Boys Uniform Windbreaker Jacket Onyx Medium](https://m.media-amazon.com/images/I/314L8sFh68L.jpg) [**The Childrens Place Boys Uniform Windbreaker Jacket Onyx Medium**](https://www.amazon.com/dp/B0CTPCS9ZF) The Children's Place$19.214.6★1,4671%▲rising 15 ![KFRRZC Boys Rain Jackets Waterproof Hooded Fleece Raincoats Lightweight Windbreakers for Kids(Navy 8-9)](https://m.media-amazon.com/images/I/41-F7wsWx3L.jpg) [**KFRRZC Boys Rain Jackets Waterproof Hooded Fleece Raincoats Lightweight Windbreakers for Kids(Navy 8-9)**](https://www.amazon.com/dp/B0D3BXK8V9) KFRRZC$29.244.7★2841%—flat **~~Showing 15 of 134 — show all ~~** ## **Product shelf** All 134 tracked products in this niche. Top sellersNewestTrending [![Columbia Youth Boys Steens Mt II Fleece Charcoal Heather Medium](https://m.media-amazon.com/images/I/31YTZBeXSaL.jpg)**Columbia Youth Boys Steens Mt II Fleece Charcoal Heather Medium** Columbia**$23.95**4.8★15,623 reviews](https://www.amazon.com/dp/B00AJ32SDU) [![Columbia Youth Boys Steens Mt II Fleece Bright Indigo/Collegiate Navy Small](https://m.media-amazon.com/images/I/417YYoiR+ZS.jpg)**Columbia Youth Boys Steens Mt II Fleece Bright Indigo/Collegiate Navy Small** Columbia**$25.50**4.8★15,623 reviews](https://www.amazon.com/dp/B0815J6MB5) [![Columbia Youth Boys Glennaker Rain Jacket 2024 Black X-Large](https://m.media-amazon.com/images/I/310BPjlKiVL.jpg)**Columbia Youth Boys Glennaker Rain Jacket 2024 Black X-Large** Columbia**$29.29**4.6★1,218 reviews](https://www.amazon.com/dp/B0CLR6BB2F) [![Slwosdlds Boys Girls Waterproof Rain Jacket Lightweight soft lining Kids Windbreaker Hooded Coat Easy to Fold](https://m.media-amazon.com/images/I/31dzlmGwXvL.jpg)**Slwosdlds Boys Girls Waterproof Rain Jacket Lightweight soft lining Kids Windbreaker Hooded Coat Easy to Fold** Slwosdlds**$19.71**4.8★542 reviews](https://www.amazon.com/dp/B0DST4ZG6V) [![WULFUL Boys Bomber Jackets Kids Spring Fall Zip Up Varsity Windbreak Jackets](https://m.media-amazon.com/images/I/41ZdJ8PPqXL.jpg)**WULFUL Boys Bomber Jackets Kids Spring Fall Zip Up Varsity Windbreak Jackets** WULFUL**$28.68**4.6★144 reviews](https://www.amazon.com/dp/B0F9KP1JHD) [![Columbia Youth Boys Steens Mt II Fleece Charcoal Heather XX-Small](https://m.media-amazon.com/images/I/31YTZBeXSaL.jpg)**Columbia Youth Boys Steens Mt II Fleece Charcoal Heather XX-Small** Columbia**$23.68**4.8★15,623 reviews](https://www.amazon.com/dp/B00AJ32QFU) [![Columbia Youth Boys Glennaker Rain Jacket 2024 Black Large](https://m.media-amazon.com/images/I/310BPjlKiVL.jpg)**Columbia Youth Boys Glennaker Rain Jacket 2024 Black Large** Columbia**$28.74**4.6★1,218 reviews](https://www.amazon.com/dp/B0CLR63YPZ) [![Columbia Youth Boys Steens Mt II Fleece Charcoal Heather Large](https://m.media-amazon.com/images/I/31YTZBeXSaL.jpg)**Columbia Youth Boys Steens Mt II Fleece Charcoal Heather Large** Columbia**$23.53**4.8★15,623 reviews](https://www.amazon.com/dp/B00AJ32SYO) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Size-Overall**18% *“Fits perfect”* **Quality-Overall**17% *“Excellent product”* **Warmth**9% *“nice and warm”* **Color**6% *“Beautiful color”* **Material Quality**6% *“Good thick material quality made”* **Weight Light**5% *“Nice lightweight jacket for backpack”* **Weather Proof**5% *“This coat has been perfect this winter”* **Value For Money**5% *“Worth the money”* **Comfort-Overall**5% *“Very comfortable”* **Soft Feel**4% *“Soft on the skin”* ### **What buyers complain about ** **Size-Overall**27% *“It does not fit”* **Thickness**7% *“Extremely thin”* **Zipper Quality**6% *“The zipper on this coat broke after 2 months of use”* **Quality-Overall**6% *“Poor quality”* **Product Condition**6% *“Item arrived used with name poorly washed away”* **Warmth**3% *“This jacket has no warmth”* **Water Resistance**3% *“Not waterproof”* **Durability**3% *“Meh didnt hold up very well”* **Strength**3% *“It was flimsy”* **Value For Money**2% *“the price felt a bit high for me”* #### **Top return reasons**- Size-Overall71% - Sleeve Fit5% - Thin4% - Length2% - Chest Fit2% - Material Quality2% - Advertised Vs Actual Product2% - Color2% - Value For Money1% - Waist Fit1%