---
title: "kids down jacket — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/kids-down-jacket"
last_updated: "2026-07-10T00:12:33.908Z"
locale: en
meta:
  description: "high returns (13.1%) — kids down jacket doesn't clear our bar today."
  "og:description": "high returns (13.1%) — kids down jacket doesn't clear our bar today."
  "og:title": "kids down jacket — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **kids down jacket**

**Skip it****46/100 **

high returns (13.1%) — kids down jacket doesn't clear our bar today.

**Market/yr**

**$40K**

**Growth (1y)**

**+171.8%**

**Products**

**117**

**Brands**

**15**

was 16 a year ago

**Sellers**

**70**

**Price range**

**$17.02–$123.36**

**Returns**

**13.1%**

**Rating**

**4.5★**

**Skip it**

Scored 46/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**2**

 ×0.30

Growth

**73**

 ×0.30

Competition

**97**

 ×0.20

Quality gap

**37**

 ×0.10

Returns

**0**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 74 weeks — +171.8% year over year.

12K6KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26Feb '25May '25Jul '25Oct '25Jan '26Apr '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 11.4×

## **Competition**

- Eddie Bauer53% - Amazon Essentials17% - Lands' End14% - MoFiz5% - Rokka&Rolla3% - Spyder3% - Other (9 brands)6%

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen. 15 brands and 70 sellers compete here.

**Brands**

**15 **▼falling

was 16 a year ago

**Sellers**

**70**

**Top 5 brand share**

**91%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Lands End Boys Lightweight Packable Insulated Puffer Jacket Light Olive Medium](https://m.media-amazon.com/images/I/41NhduRmmYL.jpg) [**Lands End Boys Lightweight Packable Insulated Puffer Jacket Light Olive Medium**](https://www.amazon.com/dp/B0FNLWDHVY)

Lands' End$41.764.4★666%▲rising

2
![Amazon Essentials Boys Lightweight Water-Resistant Packable Hooded Insulated Puffer Jacket Blue X-Large](https://m.media-amazon.com/images/I/41IKzj1EOFL.jpg) [**Amazon Essentials Boys Lightweight Water-Resistant Packable Hooded Insulated Puffer Jacket Blue X-Large**](https://www.amazon.com/dp/B0738HD569)

Amazon Essentials$23.934.6★9,4704%▼falling

3
![MoFiz Packable Puffer Coat for Boys Lightweight Water-Resistant Kids Outerwear Jacket with Zippered Refelctive Pockets Black 6-7 Years](https://m.media-amazon.com/images/I/31c+ujop3xL.jpg) [**MoFiz Packable Puffer Coat for Boys Lightweight Water-Resistant Kids Outerwear Jacket with Zippered Refelctive Pockets Black 6-7 Years**](https://www.amazon.com/dp/B0FMK8J5PT)

MoFiz$34.144.6★233%▲rising

4
![Eddie Bauer Girls Deer Harbor Reversible Faux Fur Lined Insulated Puffer Jacket Baby Lavender Small](https://m.media-amazon.com/images/I/41M5SRpmovL.jpg) [**Eddie Bauer Girls Deer Harbor Reversible Faux Fur Lined Insulated Puffer Jacket Baby Lavender Small**](https://www.amazon.com/dp/B0FNLPFL2Z)

Eddie Bauer$41.994.7★1243%▼falling

5
![Eddie Bauer Girls Quest Plush High Pile Faux Sherpa Hooded Jacket Teal Small](https://m.media-amazon.com/images/I/41ws97hJIjL.jpg) [**Eddie Bauer Girls Quest Plush High Pile Faux Sherpa Hooded Jacket Teal Small**](https://www.amazon.com/dp/B0FNLNVZCC)

Eddie Bauer$25.884.9★1543%▲rising

6
![Eddie Bauer Boys CirrusLite Reversible Lightweight Down Puffer Jacket Peacoat X-Small](https://m.media-amazon.com/images/I/31c+9UIuBIL.jpg) [**Eddie Bauer Boys CirrusLite Reversible Lightweight Down Puffer Jacket Peacoat X-Small**](https://www.amazon.com/dp/B0FNLMJND7)

Eddie Bauer$36.724.4★292%▲rising

7
![Eddie Bauer Girls Quest Plush High Pile Faux Sherpa Hooded Jacket Teal X-Large](https://m.media-amazon.com/images/I/41ws97hJIjL.jpg) [**Eddie Bauer Girls Quest Plush High Pile Faux Sherpa Hooded Jacket Teal X-Large**](https://www.amazon.com/dp/B0FNLPZ3LN)

Eddie Bauer$23.584.9★1542%▲rising

8
![Eddie Bauer Girls CirrusLite Lightweight Down Puffer Jacket Light Teal X-Small](https://m.media-amazon.com/images/I/41lK3YW1-BL.jpg) [**Eddie Bauer Girls CirrusLite Lightweight Down Puffer Jacket Light Teal X-Small**](https://www.amazon.com/dp/B0FNLMJ4TL)

Eddie Bauer$44.024.0★62%▲rising

9
![Spyder Packable Boys Puffer Jacket with Hood Lightweight Boys Winter Jacket](https://m.media-amazon.com/images/I/31kkAA0OHqL.jpg) [**Spyder Packable Boys Puffer Jacket with Hood Lightweight Boys Winter Jacket**](https://www.amazon.com/dp/B0DD9J32TL)

Spyder$21.744.6★2492%▼falling

10

![Columbia Youth Boys Glennaker Rain Jacket 2024 Black X-Large](https://m.media-amazon.com/images/I/310BPjlKiVL.jpg) [**Columbia Youth Boys Glennaker Rain Jacket 2024 Black X-Large**](https://www.amazon.com/dp/B0CLR6BB2F)

Columbia$29.294.6★1,2182%▲rising

11

![Amazon Essentials Boys Lightweight Water-Resistant Packable Puffer Jacket Black X-Large](https://m.media-amazon.com/images/I/412E7iFSlnL.jpg) [**Amazon Essentials Boys Lightweight Water-Resistant Packable Puffer Jacket Black X-Large**](https://www.amazon.com/dp/B0738GWFTR)

Amazon Essentials$20.194.6★4,2252%▼falling

12

![Eddie Bauer Youth Lone Peak 3 in 1 Jacket (US Alpha Large Regular Vintage Pink)](https://m.media-amazon.com/images/I/41O72skjAnL.jpg) [**Eddie Bauer Youth Lone Peak 3 in 1 Jacket (US Alpha Large Regular Vintage Pink)**](https://www.amazon.com/dp/B0FNZ6V4V1)

Eddie Bauer$27.394.3★1622%▲rising

13

![Eddie Bauer Boys Jacket - CirrusLite Weather Resistant Down Coat for Boys - Insulated Quilted Bubble Puffer (3-20) Size 10-12 Iron](https://m.media-amazon.com/images/I/41gwcUpDMSL.jpg) [**Eddie Bauer Boys Jacket - CirrusLite Weather Resistant Down Coat for Boys - Insulated Quilted Bubble Puffer (3-20) Size 10-12 Iron**](https://www.amazon.com/dp/B09H9N7YKC)

Eddie Bauer$38.334.4★5892%—flat

14

![Eddie Bauer Boys Jacket - Lone Peak Waterproof 3-in-1 Insulated Windbreaker Coat with Removable Fleece Lining (5-20) Size 7-8 Nautical Blue](https://m.media-amazon.com/images/I/41V24V5RBcL.jpg) [**Eddie Bauer Boys Jacket - Lone Peak Waterproof 3-in-1 Insulated Windbreaker Coat with Removable Fleece Lining (5-20) Size 7-8 Nautical Blue**](https://www.amazon.com/dp/B0BG3566G8)

Eddie Bauer$45.664.8★3652%▲rising

15

![Amazon Essentials Boys Lightweight Water-Resistant Packable Hooded Insulated Puffer Jacket Blue X-Small](https://m.media-amazon.com/images/I/41IKzj1EOFL.jpg) [**Amazon Essentials Boys Lightweight Water-Resistant Packable Hooded Insulated Puffer Jacket Blue X-Small**](https://www.amazon.com/dp/B0738HD5FL)

Amazon Essentials$24.544.6★9,4702%▼falling

**~~Showing 15 of 117 — show all ~~**

## **Product shelf**

All 117 tracked products in this niche.

Top sellersNewestTrending

[![Lands End Boys Lightweight Packable Insulated Puffer Jacket Light Olive Medium](https://m.media-amazon.com/images/I/41NhduRmmYL.jpg)**Lands End Boys Lightweight Packable Insulated Puffer Jacket Light Olive Medium** Lands' End**$41.76**4.4★66 reviews](https://www.amazon.com/dp/B0FNLWDHVY) [![Amazon Essentials Boys Lightweight Water-Resistant Packable Hooded Insulated Puffer Jacket Blue X-Large](https://m.media-amazon.com/images/I/41IKzj1EOFL.jpg)**Amazon Essentials Boys Lightweight Water-Resistant Packable Hooded Insulated Puffer Jacket Blue X-Large** Amazon Essentials**$23.93**4.6★9,470 reviews](https://www.amazon.com/dp/B0738HD569) [![MoFiz Packable Puffer Coat for Boys Lightweight Water-Resistant Kids Outerwear Jacket with Zippered Refelctive Pockets Black 6-7 Years](https://m.media-amazon.com/images/I/31c+ujop3xL.jpg)**MoFiz Packable Puffer Coat for Boys Lightweight Water-Resistant Kids Outerwear Jacket with Zippered Refelctive Pockets Black 6-7 Years** MoFiz**$34.14**4.6★23 reviews](https://www.amazon.com/dp/B0FMK8J5PT) [![Eddie Bauer Girls Deer Harbor Reversible Faux Fur Lined Insulated Puffer Jacket Baby Lavender Small](https://m.media-amazon.com/images/I/41M5SRpmovL.jpg)**Eddie Bauer Girls Deer Harbor Reversible Faux Fur Lined Insulated Puffer Jacket Baby Lavender Small** Eddie Bauer**$41.99**4.7★124 reviews](https://www.amazon.com/dp/B0FNLPFL2Z) [![Eddie Bauer Girls Quest Plush High Pile Faux Sherpa Hooded Jacket Teal Small](https://m.media-amazon.com/images/I/41ws97hJIjL.jpg)**Eddie Bauer Girls Quest Plush High Pile Faux Sherpa Hooded Jacket Teal Small** Eddie Bauer**$25.88**4.9★154 reviews](https://www.amazon.com/dp/B0FNLNVZCC) [![Eddie Bauer Boys CirrusLite Reversible Lightweight Down Puffer Jacket Peacoat X-Small](https://m.media-amazon.com/images/I/31c+9UIuBIL.jpg)**Eddie Bauer Boys CirrusLite Reversible Lightweight Down Puffer Jacket Peacoat X-Small** Eddie Bauer**$36.72**4.4★29 reviews](https://www.amazon.com/dp/B0FNLMJND7) [![Eddie Bauer Girls Quest Plush High Pile Faux Sherpa Hooded Jacket Teal X-Large](https://m.media-amazon.com/images/I/41ws97hJIjL.jpg)**Eddie Bauer Girls Quest Plush High Pile Faux Sherpa Hooded Jacket Teal X-Large** Eddie Bauer**$23.58**4.9★154 reviews](https://www.amazon.com/dp/B0FNLPZ3LN) [![Eddie Bauer Girls CirrusLite Lightweight Down Puffer Jacket Light Teal X-Small](https://m.media-amazon.com/images/I/41lK3YW1-BL.jpg)**Eddie Bauer Girls CirrusLite Lightweight Down Puffer Jacket Light Teal X-Small** Eddie Bauer**$44.02**4.0★6 reviews](https://www.amazon.com/dp/B0FNLMJ4TL)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Warmth**19%

*“warm coat”*

**Quality-Overall**18%

*“Great quality and extremely easy to travel with”*

**Size-Overall**12%

*“Fits well”*

**Weight Light**7%

*“not too heavy”*

**Color**5%

*“The color is super cute”*

**Advertised Vs Actual Product**4%

*“Like it”*

**Comfort-Overall**4%

*“comfortable”*

**Soft Feel**4%

*“This is a really nice kids jacket with super soft and comfortable material”*

**Durability**4%

*“Thick and durable”*

**Material Quality**3%

*“The jacket is made of excellent material”*

### **What buyers complain about **

**Size-Overall**24%

*“Fits on the smaller side”*

**Product Condition**6%

*“The item arrive used, no zipper and someones name already written on the label”*

**Quality-Overall**6%

*“It isn't the same quality as the jackets”*

**Length**6%

*“Longer than expected”*

**Zipper Quality**4%

*“Zipper broke immediately”*

**Weight Light**4%

*“very light”*

**Material Quality**4%

*“I shocked by reviews, because this jacket was cheap material, came ripped and ran small”*

**Color**2%

*“the light color shows dirt fast”*

**Shoulder Fit**2%

*“The shoulders don't lay down”*

**Ease Of Use**2%

*“it's difficult to get them off”*

#### **Top return reasons**- Size-Overall64% - Sleeve Fit8% - Chest Fit4% - Length3% - Thin3% - Color2% - Arm Fit2% - Advertised Vs Actual Product2% - Material Quality1% - Waist Fit1%