--- title: "kids deals of the day lightning deals today prime — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/kids-deals-of-the-day-lightning-deals-today-prime" last_updated: "2026-07-09T23:10:53.446Z" locale: en meta: description: "a small market ($9K/yr) — kids deals of the day lightning deals today prime doesn't clear our bar today." "og:description": "a small market ($9K/yr) — kids deals of the day lightning deals today prime doesn't clear our bar today." "og:title": "kids deals of the day lightning deals today prime — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen" --- Back to Flapen home # **kids deals of the day lightning deals today prime** **Skip it****35/100 ** a small market ($9K/yr) — kids deals of the day lightning deals today prime doesn't clear our bar today. **Market/yr** **$9K** **Growth (1y)** **+232.5%** **Products** **7** **Brands** **7** **Sellers** **25** **Price range** **$8.43–$16.10** **Returns** **1.6%** **Rating** **4.7★** **Skip it** Scored 35/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **0** ×0.30 Growth **80** ×0.30 Competition **0** ×0.20 Quality gap **24** ×0.10 Returns **87** ×0.10 ## **Demand** Weekly Amazon search volume, last 85 weeks — +232.5% year over year. 46K23KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Jul '24Oct '24Jan '25May '25Aug '25Nov '25 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jun, Jul, Oct · busiest ÷ quietest = 46.9× ## **Competition** - Vcarsian65% - Lite Brite9% - TBC The Best Crafts6% - QLOVEA6% - JOYIN5% - SSAWER4% - Other (1 brands)4% The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack. 7 brands and 25 sellers compete here. **Brands** **7 ** **Sellers** **25** **Top 5 brand share** **93%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Vcarsian Kids Sunglasses Polarized Youth Baseball Softball Cycling Sports Sun Glasses Boys Girls](https://m.media-amazon.com/images/I/31AMT2Tn6jL.jpg) [**Vcarsian Kids Sunglasses Polarized Youth Baseball Softball Cycling Sports Sun Glasses Boys Girls**](https://www.amazon.com/dp/B0CRZ5GT3V) Vcarsian$9.414.6★64865%▲rising 2 ![Lite Brite Classic Favorite Retro Toy - Create Art with Light STEM Educational Learning Holiday Birthday Gift Boys Kid Toddler Girls Age 4+](https://m.media-amazon.com/images/I/41e2G+XjfCL.jpg) [**Lite Brite Classic Favorite Retro Toy - Create Art with Light STEM Educational Learning Holiday Birthday Gift Boys Kid Toddler Girls Age 4+**](https://www.amazon.com/dp/B01N6B8SX0) Lite Brite$14.184.6★42,6629%▲rising 3 ![TBC The Best Crafts Paint Sticks for Kids Ages 2-8 12 Classic Colors Washable Non-toxic Tempera Paint Sticks for Crafts Art Supplies and Birthday Gifts](https://m.media-amazon.com/images/I/51VvUjbpfzL.jpg) [**TBC The Best Crafts Paint Sticks for Kids Ages 2-8 12 Classic Colors Washable Non-toxic Tempera Paint Sticks for Crafts Art Supplies and Birthday Gifts**](https://www.amazon.com/dp/B08BFYBTKY) TBC The Best Crafts$8.434.8★6,8706%▼falling 4 ![QLOVEA Birthday Gifts for Girls Kids Personalized Small Initial Pink Sling Bag for Kid Girls | Small Initial Monogram Fanny Packs Crossbody Bag Purse for Girl Kid Year Old Birthday Gifts (Pink A)](https://m.media-amazon.com/images/I/41kEyAl1EbL.jpg) [**QLOVEA Birthday Gifts for Girls Kids Personalized Small Initial Pink Sling Bag for Kid Girls | Small Initial Monogram Fanny Packs Crossbody Bag Purse for Girl Kid Year Old Birthday Gifts (Pink A)**](https://www.amazon.com/dp/B0F937G77K) QLOVEA$16.104.7★1,5746%▲rising 5 ![JOYIN 12 Wooden Magnet Creativity Arts & Crafts Painting Kit for Kids Decorate Your Own Painting Gift for Halloween Crafts Birthday Parties and Family Crafts Party Favors for Boys Girls](https://m.media-amazon.com/images/I/51hkJ9B67QL.jpg) [**JOYIN 12 Wooden Magnet Creativity Arts & Crafts Painting Kit for Kids Decorate Your Own Painting Gift for Halloween Crafts Birthday Parties and Family Crafts Party Favors for Boys Girls**](https://www.amazon.com/dp/B083QTRPSY) JOYIN$9.694.6★5,0625%▼falling 6 ![SSAWER Magnetic Blocks Building Toys for Kids 48 PCS Magnetic Blocks for Kids Ages 4-8 Magnetic Cubes STEM Sensory Toys for Boys & Girls Christmas Birthday Gifts for Kid Ages 3+](https://m.media-amazon.com/images/I/61sdBGr3pBL.jpg) [**SSAWER Magnetic Blocks Building Toys for Kids 48 PCS Magnetic Blocks for Kids Ages 4-8 Magnetic Cubes STEM Sensory Toys for Boys & Girls Christmas Birthday Gifts for Kid Ages 3+**](https://www.amazon.com/dp/B0FZJR3B38) SSAWER$9.804.6★3574%▲rising 7 ![DINOBROS Dinosaur Toy Pull Back Cars 6 Pack Dino Toys for 3 Year Old Boys Girls and Toddlers Boy Toys Age 3 4 5 and Up Pull Back Toy Cars Dinosaur Games with T-Rex](https://m.media-amazon.com/images/I/51zQ-tquUjL.jpg) [**DINOBROS Dinosaur Toy Pull Back Cars 6 Pack Dino Toys for 3 Year Old Boys Girls and Toddlers Boy Toys Age 3 4 5 and Up Pull Back Toy Cars Dinosaur Games with T-Rex**](https://www.amazon.com/dp/B07P5X2F4X) DINOBROS$9.074.7★30,6874%▼falling ## **Product shelf** All 7 tracked products in this niche. Top sellersNewestTrending [![Vcarsian Kids Sunglasses Polarized Youth Baseball Softball Cycling Sports Sun Glasses Boys Girls](https://m.media-amazon.com/images/I/31AMT2Tn6jL.jpg)**Vcarsian Kids Sunglasses Polarized Youth Baseball Softball Cycling Sports Sun Glasses Boys Girls** Vcarsian**$9.41**4.6★648 reviews](https://www.amazon.com/dp/B0CRZ5GT3V) [![Lite Brite Classic Favorite Retro Toy - Create Art with Light STEM Educational Learning Holiday Birthday Gift Boys Kid Toddler Girls Age 4+](https://m.media-amazon.com/images/I/41e2G+XjfCL.jpg)**Lite Brite Classic Favorite Retro Toy - Create Art with Light STEM Educational Learning Holiday Birthday Gift Boys Kid Toddler Girls Age 4+** Lite Brite**$14.18**4.6★42,662 reviews](https://www.amazon.com/dp/B01N6B8SX0) [![TBC The Best Crafts Paint Sticks for Kids Ages 2-8 12 Classic Colors Washable Non-toxic Tempera Paint Sticks for Crafts Art Supplies and Birthday Gifts](https://m.media-amazon.com/images/I/51VvUjbpfzL.jpg)**TBC The Best Crafts Paint Sticks for Kids Ages 2-8 12 Classic Colors Washable Non-toxic Tempera Paint Sticks for Crafts Art Supplies and Birthday Gifts** TBC The Best Crafts**$8.43**4.8★6,870 reviews](https://www.amazon.com/dp/B08BFYBTKY) [![QLOVEA Birthday Gifts for Girls Kids Personalized Small Initial Pink Sling Bag for Kid Girls | Small Initial Monogram Fanny Packs Crossbody Bag Purse for Girl Kid Year Old Birthday Gifts (Pink A)](https://m.media-amazon.com/images/I/41kEyAl1EbL.jpg)**QLOVEA Birthday Gifts for Girls Kids Personalized Small Initial Pink Sling Bag for Kid Girls | Small Initial Monogram Fanny Packs Crossbody Bag Purse for Girl Kid Year Old Birthday Gifts (Pink A)** QLOVEA**$16.10**4.7★1,574 reviews](https://www.amazon.com/dp/B0F937G77K) [![JOYIN 12 Wooden Magnet Creativity Arts & Crafts Painting Kit for Kids Decorate Your Own Painting Gift for Halloween Crafts Birthday Parties and Family Crafts Party Favors for Boys Girls](https://m.media-amazon.com/images/I/51hkJ9B67QL.jpg)**JOYIN 12 Wooden Magnet Creativity Arts & Crafts Painting Kit for Kids Decorate Your Own Painting Gift for Halloween Crafts Birthday Parties and Family Crafts Party Favors for Boys Girls** JOYIN**$9.69**4.6★5,062 reviews](https://www.amazon.com/dp/B083QTRPSY) [![SSAWER Magnetic Blocks Building Toys for Kids 48 PCS Magnetic Blocks for Kids Ages 4-8 Magnetic Cubes STEM Sensory Toys for Boys & Girls Christmas Birthday Gifts for Kid Ages 3+](https://m.media-amazon.com/images/I/61sdBGr3pBL.jpg)**SSAWER Magnetic Blocks Building Toys for Kids 48 PCS Magnetic Blocks for Kids Ages 4-8 Magnetic Cubes STEM Sensory Toys for Boys & Girls Christmas Birthday Gifts for Kid Ages 3+** SSAWER**$9.80**4.6★357 reviews](https://www.amazon.com/dp/B0FZJR3B38) [![DINOBROS Dinosaur Toy Pull Back Cars 6 Pack Dino Toys for 3 Year Old Boys Girls and Toddlers Boy Toys Age 3 4 5 and Up Pull Back Toy Cars Dinosaur Games with T-Rex](https://m.media-amazon.com/images/I/51zQ-tquUjL.jpg)**DINOBROS Dinosaur Toy Pull Back Cars 6 Pack Dino Toys for 3 Year Old Boys Girls and Toddlers Boy Toys Age 3 4 5 and Up Pull Back Toy Cars Dinosaur Games with T-Rex** DINOBROS**$9.07**4.7★30,687 reviews](https://www.amazon.com/dp/B07P5X2F4X) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Fun/Entertainment Experience**21% *“Fun for kids”* **Quality-Overall**16% *“They are well made”* **Size-Overall**15% *“Perfect for in small areas away from home”* **Creativity**6% *“Allows creativity, quiet time”* **Gifting Purpose**5% *“Was a gift”* **Value For Money**5% *“Good price for the unit”* **Magnetic Strength/Adsorption**4% *“Fun magnetic house”* **Color**3% *“The colors are fun and cute too, which makes them more exciting for kids to keep on”* **Developmental Needs**2% *“Great for children”* **Durability**2% *“It seems durable”* ### **What buyers complain about ** **Size-Overall**25% *“Smaller than expected”* **Brightness/Shine/Glow**18% *“Its not very bright”* **Quality-Overall**13% *“Poor quality function”* **Strength**4% *“doesn't stand up”* **Functionality-Overall**3% *“it doesnt do much”* **Value For Money**3% *“not worth the money”* **Durability**3% *“Broke”* **Battery Life**2% *“We literally part barely works even with new batteries”* **Advertised Vs Actual Product**2% *“Why cant they come up with pictures that sort of look like the thing that they are supposed to be a picture of”* **Hard Feel**2% *“It was hard grabbing the pieces off of the board”* #### **Top return reasons**- Size-Overall48% - Value For Money6% - Advertised Vs Actual Product6% - Quality-Overall5% - Brightness/Shine/Glow5% - Defective Material/Parts5% - Functionality-Overall4% - Product Condition4% - Battery Inclusion3% - Gifting Purpose2%