---
title: "keychain picture holder — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/keychain-picture-holder"
last_updated: "2026-07-14T02:24:11.019Z"
locale: en
meta:
  description: "keychain picture holder shows a thin review moat (264 avg reviews), but a small market ($87K/yr) keeps it on the watch list."
  "og:description": "keychain picture holder shows a thin review moat (264 avg reviews), but a small market ($87K/yr) keeps it on the watch list."
  "og:title": "keychain picture holder — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **keychain picture holder**

**Worth a look**

Shows a thin review moat (264 avg reviews), but a small market ($87K/yr) keeps it on the watch list.

Market size 22Growth 59Conversion 32Competition 42Returns 75Price range 57Avg price 45Brand share 63Review moat 87Quality gap 84

**Review moat**

**Great****263.88**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****2.0%**

return rate — above 6% kills the launch gate

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Growth**

**Good****+34.4%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****$4.92–$28.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$11.43**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$87K**

$87K/yr · 300K searches

## **Competition**

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**19 **▼falling

**Sellers**

**29**

**Top-5 brand share**

**67%**

**Open market**

**26%**

- BBeary19% - ZZYFGH17% - ZYFLSQ14% - Baaxxango9% - Timerchin8% - Medsuo7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$4K10%$9K15%$13K20%$17K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![BBeary Clear Acrylic Photo Keychain Frame Double-Sided Insert Picture Holder with Metal Key Ring Fits 1.83 x 1.28 in Photo Inserts DIY Crafts Party Favors Gifts 12 Pack](https://m.media-amazon.com/images/I/41BqgRGsJqL.jpg)**BBeary Clear Acrylic Photo Keychain Frame Double-Sided Insert Picture Holder with Metal Key Ring Fits 1.83 x 1.28 in Photo Inserts DIY Crafts Party Favors Gifts 12 Pack**BBeary**$6.96**3.8★68 rev](https://www.amazon.com/dp/B0FHKMTVTN) [2![ZZYFGH 8 Pcs Photo Frame Keychain (2 * 3 inch) Picture Frame Keychains Bulk Acrylic Clear Rectangle Photo Keychain for DIY Craft Graduation Gift - Suitable for Photo Size 1.75 inch x 2.75 inch](https://m.media-amazon.com/images/I/41PgjbtNZ9L.jpg)**ZZYFGH 8 Pcs Photo Frame Keychain (2 * 3 inch) Picture Frame Keychains Bulk Acrylic Clear Rectangle Photo Keychain for DIY Craft Graduation Gift - Suitable for Photo Size 1.75 inch x 2.75 inch**ZZYFGH**$9.14**4.0★67 rev](https://www.amazon.com/dp/B0DWWV5T6L) [3![ZYFLSQ 9 Pcs Photo Keychain Acrylic Picture Keychain Holder for Insert 2 x 3 Inch Photo Personalised Keychains Photo Frame for Fathers Day Blank Clear Keychains for DIY Craft Xmas Graduation Gift](https://m.media-amazon.com/images/I/41R+SUiLDnL.jpg)**ZYFLSQ 9 Pcs Photo Keychain Acrylic Picture Keychain Holder for Insert 2 x 3 Inch Photo Personalised Keychains Photo Frame for Fathers Day Blank Clear Keychains for DIY Craft Xmas Graduation Gift**ZYFLSQ**$9.91**4.0★21 rev](https://www.amazon.com/dp/B0FMF9W8J4) [4![Baaxxango 30 pcs Acrylic Photo Frame Keyring 2.16 x 1.5 Inch/5.5 x 4 cm Personalized Keychains Clear Picture Keychain as Gift Suit for Artwork](https://m.media-amazon.com/images/I/51Ff1H7lGDL.jpg)**Baaxxango 30 pcs Acrylic Photo Frame Keyring 2.16 x 1.5 Inch/5.5 x 4 cm Personalized Keychains Clear Picture Keychain as Gift Suit for Artwork**Baaxxango**$10.83**4.4★1,133 rev](https://www.amazon.com/dp/B07T4SN46Q) [5![Timerchin Acrylic Photo Keychain 6 Pack - 1.73x1 Inch Clear Custom Picture Keyrings - DIY Personalized Gifts for Mothers Day Fathers Day Graduation Pet Memorial](https://m.media-amazon.com/images/I/51+vRaRgj9L.jpg)**Timerchin Acrylic Photo Keychain 6 Pack - 1.73x1 Inch Clear Custom Picture Keyrings - DIY Personalized Gifts for Mothers Day Fathers Day Graduation Pet Memorial**Timerchin**$7.39**4.0★62 rev](https://www.amazon.com/dp/B0F92TPT92)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Photo Keychain 30 Pack Acrylic Picture Keychain Holder with Split Ring for Insert 1.8 x 1.1 Inch Photo Personalised Keychains Photo Frame Blank Clear Keychains for Graduation Xmas Gift DIY Craft](https://m.media-amazon.com/images/I/41n4YSL6AkL.jpg)**Photo Keychain 30 Pack Acrylic Picture Keychain Holder with Split Ring for Insert 1.8 x 1.1 Inch Photo Personalised Keychains Photo Frame Blank Clear Keychains for Graduation Xmas Gift DIY Craft**ZYFLSQ**$11.39**4 rev2mo ago](https://www.amazon.com/dp/B0GX8NS8KK) [![Photo Keychain 30 PCS Acrylic Picture Keychain Holder for Insert 1.8 x 1.1 Inch Photo Personalised Keychains Photo Frame Blank Clear Keychains with Split Ring for DIY Craft Graduation Xmas Gift](https://m.media-amazon.com/images/I/41Neg-5zjYL.jpg)**Photo Keychain 30 PCS Acrylic Picture Keychain Holder for Insert 1.8 x 1.1 Inch Photo Personalised Keychains Photo Frame Blank Clear Keychains with Split Ring for DIY Craft Graduation Xmas Gift**ZYFLSQ**$11.49**23 rev6mo ago](https://www.amazon.com/dp/B0GGGTXSBV) [![ZJJZGYXINTAI Photo Keychain 1.8 x 1.1 inch Acrylic Clear Blank Picture Frame Keyring for DIY Craft Personalised Favor Gift](https://m.media-amazon.com/images/I/4141oXN1swL.jpg)**ZJJZGYXINTAI Photo Keychain 1.8 x 1.1 inch Acrylic Clear Blank Picture Frame Keyring for DIY Craft Personalised Favor Gift**ZJJZGYXINTAI**$7.53**21 rev7mo ago](https://www.amazon.com/dp/B0G56DKB1B) [![ZYFLSQ 36 Pcs Photo Keychain Acrylic Picture Keychain Holder for Insert 2 x 3 Inch Photo Personalised Keychains Photo Frame for Fathers Day Blank Clear Keychains for DIY Craft Xmas Graduation Gift](https://m.media-amazon.com/images/I/51HqXyfgXGL.jpg)**ZYFLSQ 36 Pcs Photo Keychain Acrylic Picture Keychain Holder for Insert 2 x 3 Inch Photo Personalised Keychains Photo Frame for Fathers Day Blank Clear Keychains for DIY Craft Xmas Graduation Gift**ZYFLSQ**$28.23**21 rev9mo ago](https://www.amazon.com/dp/B0FMF6ZZNQ) [![ZZYFGH 16 Pcs Photo Frame Keychain (2 * 3 inch) Picture Frame Keychains Bulk Acrylic Clear Rectangle Photo Keychain for DIY Craft Graduation Gift - Suitable for Photo Size 1.75 inch x 2.75 inch](https://m.media-amazon.com/images/I/414sKpkxugL.jpg)**ZZYFGH 16 Pcs Photo Frame Keychain (2 * 3 inch) Picture Frame Keychains Bulk Acrylic Clear Rectangle Photo Keychain for DIY Craft Graduation Gift - Suitable for Photo Size 1.75 inch x 2.75 inch**ZZYFGH**$14.53**67 rev10mo ago](https://www.amazon.com/dp/B0FQ9M2FQV)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Photo Keychain 30 Pack Acrylic Picture Keychain Holder with Split Ring for Insert 1.8 x 1.1 Inch Photo Personalised Keychains Photo Frame Blank Clear Keychains for Graduation Xmas Gift DIY Craft](https://m.media-amazon.com/images/I/41n4YSL6AkL.jpg)**Photo Keychain 30 Pack Acrylic Picture Keychain Holder with Split Ring for Insert 1.8 x 1.1 Inch Photo Personalised Keychains Photo Frame Blank Clear Keychains for Graduation Xmas Gift DIY Craft**ZYFLSQ**$11.39**4.0★**▲ 92%**](https://www.amazon.com/dp/B0GX8NS8KK) [![ZZYFGH 16 Pcs Photo Frame Keychain (2 * 3 inch) Picture Frame Keychains Bulk Acrylic Clear Rectangle Photo Keychain for DIY Craft Graduation Gift - Suitable for Photo Size 1.75 inch x 2.75 inch](https://m.media-amazon.com/images/I/414sKpkxugL.jpg)**ZZYFGH 16 Pcs Photo Frame Keychain (2 * 3 inch) Picture Frame Keychains Bulk Acrylic Clear Rectangle Photo Keychain for DIY Craft Graduation Gift - Suitable for Photo Size 1.75 inch x 2.75 inch**ZZYFGH**$14.53**4.0★**▲ 90%**](https://www.amazon.com/dp/B0FQ9M2FQV) [![ZZYFGH 32 Pcs Photo Keychain (2 * 3 inch) Picture Frame Keychains Bulk Acrylic Clear Rectangle Photo Keychain for DIY Craft Graduation Gift- Suitable for Photo Size 1.75 inch x 2.75 inch](https://m.media-amazon.com/images/I/41g6GtoT6xL.jpg)**ZZYFGH 32 Pcs Photo Keychain (2 * 3 inch) Picture Frame Keychains Bulk Acrylic Clear Rectangle Photo Keychain for DIY Craft Graduation Gift- Suitable for Photo Size 1.75 inch x 2.75 inch**ZZYFGH**$21.59**4.0★**▲ 73%**](https://www.amazon.com/dp/B0DWX6GCYQ) [![ZYFLSQ 9 Pcs Photo Keychain Acrylic Picture Keychain Holder for Insert 2 x 3 Inch Photo Personalised Keychains Photo Frame for Fathers Day Blank Clear Keychains for DIY Craft Xmas Graduation Gift](https://m.media-amazon.com/images/I/41R+SUiLDnL.jpg)**ZYFLSQ 9 Pcs Photo Keychain Acrylic Picture Keychain Holder for Insert 2 x 3 Inch Photo Personalised Keychains Photo Frame for Fathers Day Blank Clear Keychains for DIY Craft Xmas Graduation Gift**ZYFLSQ**$9.91**4.0★**▲ 70%**](https://www.amazon.com/dp/B0FMF9W8J4) [![ZZYFGH 50 Pcs Photo Keychain (1.3 x 2inch) Mini Transparent Picture Keychain Acrylic Photo Insert Keychain DIY Christmas Favor Graduation Gift - Suitable for Photo Size 1.1 inch x 1.8 inch](https://m.media-amazon.com/images/I/51ccxoEg-gL.jpg)**ZZYFGH 50 Pcs Photo Keychain (1.3 x 2inch) Mini Transparent Picture Keychain Acrylic Photo Insert Keychain DIY Christmas Favor Graduation Gift - Suitable for Photo Size 1.1 inch x 1.8 inch**ZZYFGH**$15.87**4.0★**▲ 69%**](https://www.amazon.com/dp/B0FJRXPP2B)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +34.4% search growth over the last 90 days.

10K6KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Feb, May, Jun, Dec · busiest ÷ quietest = 2.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**16%

*“They are good quality and they have lasted on a key for a few months and no issues, cracks or breaks”*

**Ease Of Use**11%

*“Easy to use - fun as gifts”*

**Value For Money**11%

*“Worth it”*

**Size-Overall**10%

*“Just the right size”*

**Gifting Purpose**10%

*“worked well for that kind of simple personal gift”*

**Advertised Vs Actual Product**7%

*“As advertised”*

**Chain/Key Quality**6%

*“But overall they are quality keychains”*

**Durability**5%

*“They are durable”*

**Weight Light**2%

*“These picture keychain holders are lightweight”*

**Strength**2%

*“very sturdy and durable”*

### **What buyers complain about **

**Size-Overall**18%

*“Size is awkward”*

**Quality-Overall**14%

*“Cheap price and quality,”*

**Ease Of Use**10%

*“Does Not Close Properly”*

**Durability**8%

*“it broke instantly”*

**Strength**7%

*“Very cheap and breaks apart easily”*

**Adhesion/Stickiness**5%

*“I found that the 1 piece will come off if not glued”*

**Scratch Resistance**4%

*“Most were scratched or cloudy”*

**Locking Mechanism**3%

*“I couldn't get it to stay closed after I put a picture or key fob in it”*

**Chain/Key Quality**3%

*“However, several have broken whole on my regular everyday Keychain”*

**Defective Material/Parts**2%

*“Defective”*

### **Top return reasons **

**Size-Overall**68%

**Advertised Vs Actual Product**5%

**Material Quality**3%

**Value For Money**3%

**Functionality-Overall**3%

**Quality-Overall**3%

**Scratch Resistance**2%

**Chain/Key Quality**2%

**Defective Material/Parts**2%

**Frame Quality**2%