---
title: "kentucky derby hats for men — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/kentucky-derby-hats-for-men"
last_updated: "2026-07-13T20:51:55.471Z"
locale: en
meta:
  description: "kentucky derby hats for men shows demand growing +385.5% this quarter, but a small market ($24K/yr) keeps it on the watch list."
  "og:description": "kentucky derby hats for men shows demand growing +385.5% this quarter, but a small market ($24K/yr) keeps it on the watch list."
  "og:title": "kentucky derby hats for men — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
---

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# **kentucky derby hats for men**

**Worth a look**

Shows demand growing +385.5% this quarter, but a small market ($24K/yr) keeps it on the watch list.

Market size 6Growth 100Conversion 7Competition 80Returns 20Price range 86Avg price 95Brand share 76Review moat 49Quality gap 58

**Growth**

**Incredible****+385.5%**

90-day search growth — must beat 0% to launch

**Avg price**

**Incredible****$23.90**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.59–$58.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Brand share**

**Great****59%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,621.91**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Bad****7.3%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$24K**

$24K/yr · 181K searches

## **Competition**

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

**Brands**

**30 **▼falling

**Sellers**

**53**

**Top-5 brand share**

**59%**

**Open market**

**37%**

- Comhats25% - LADYBRO14% - DIYDECAL9% - BABEYOND6% - Gudessly5% - Ultrafun4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$7266%$1K9%$2K12%$3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 56 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Comhats Summer Fedora Straw Hats for Men Beach Sun Panama Packable Trilby Dress Derby Beige Small](https://m.media-amazon.com/images/I/51GhFlXkWsS.jpg)**Comhats Summer Fedora Straw Hats for Men Beach Sun Panama Packable Trilby Dress Derby Beige Small**Comhats**$27.73**4.5★1,744 rev](https://www.amazon.com/dp/B08Y59MCTW) [2![DIYDECAL Mens Breathable Mesh Summer Hat Adjustable Newsboy Beret Ivy Cap Cabbie Flat Cap White](https://m.media-amazon.com/images/I/319E-oTvNmL.jpg)**DIYDECAL Mens Breathable Mesh Summer Hat Adjustable Newsboy Beret Ivy Cap Cabbie Flat Cap White**DIYDECAL**$9.96**4.6★1,058 rev](https://www.amazon.com/dp/B0D11DK1NK) [3![Comhats Summer Fedora Straw Hats for Men Beach Sun Panama Packable Trilby Dress Derby White X-Large XL](https://m.media-amazon.com/images/I/41N3PW8k7WL.jpg)**Comhats Summer Fedora Straw Hats for Men Beach Sun Panama Packable Trilby Dress Derby White X-Large XL**Comhats**$27.94**4.5★1,744 rev](https://www.amazon.com/dp/B0CNQTR2NR) [4![Gudessly Unisex Newsboy Hats Flat Ivy Gatsby Cabbie Driving Berets Hat Golf Cap Flat Cotton Hat Thin Baseball Cap 826pink](https://m.media-amazon.com/images/I/41cMhZukTAL.jpg)**Gudessly Unisex Newsboy Hats Flat Ivy Gatsby Cabbie Driving Berets Hat Golf Cap Flat Cotton Hat Thin Baseball Cap 826pink**Gudessly**$11.64**4.4★922 rev](https://www.amazon.com/dp/B08168KB79) [5![XL Beige Straw Fedora Hats for Men Summer Trilby Beach Travel Casual 7 1/2](https://m.media-amazon.com/images/I/51nf4Stq2IL.jpg)**XL Beige Straw Fedora Hats for Men Summer Trilby Beach Travel Casual 7 1/2**LADYBRO**$28.88**4.6★95 rev](https://www.amazon.com/dp/B0D66PBJJY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Bucket Hat for Men Women Lightweight Packable Sun Hat for Travel Beach Outdoor](https://m.media-amazon.com/images/I/41xkFHvmaWL.jpg)**Bucket Hat for Men Women Lightweight Packable Sun Hat for Travel Beach Outdoor**ZWQXPFG**$15.01**8 rev4mo ago](https://www.amazon.com/dp/B0GRG8THWZ) [![Kentucky 2026 Derby Bucket Hats Vintage Graphic Fishing Hat Unisex Fashion Classic Sun Hat](https://m.media-amazon.com/images/I/41xoo36+j0L.jpg)**Kentucky 2026 Derby Bucket Hats Vintage Graphic Fishing Hat Unisex Fashion Classic Sun Hat**PANDALEY**$13.96**1 rev4mo ago](https://www.amazon.com/dp/B0GQL7K89C) [![Cute Horse Pattern Bucket Hat Horse Race Hat Packable Travel Beach Sun Hat for Men Women](https://m.media-amazon.com/images/I/41rDSu9fuVL.jpg)**Cute Horse Pattern Bucket Hat Horse Race Hat Packable Travel Beach Sun Hat for Men Women**LONEA**$16.32**5 rev4mo ago](https://www.amazon.com/dp/B0GQ2T8RL3) [![Glitopper Mens Derby Hat Decorating Kit with Straw Boater Hat Artificial Red Roses Horse Figurine Horseshoe & Trophy for Horse Racing Parties Run for The Roses Events Festival Celebrations](https://m.media-amazon.com/images/I/51rWsGVNFqL.jpg)**Glitopper Mens Derby Hat Decorating Kit with Straw Boater Hat Artificial Red Roses Horse Figurine Horseshoe & Trophy for Horse Racing Parties Run for The Roses Events Festival Celebrations**Glitopper**$32.82**11 rev5mo ago](https://www.amazon.com/dp/B0GMXTP56Y) [![Kentucky 2026 Derby Baseball Hats Vintage Graphic Hats Classic Adjustable Outdoor Trucker Hats Unisex White](https://m.media-amazon.com/images/I/312mbSf8t5L.jpg)**Kentucky 2026 Derby Baseball Hats Vintage Graphic Hats Classic Adjustable Outdoor Trucker Hats Unisex White**PANDALEY**$9.74**12 rev5mo ago](https://www.amazon.com/dp/B0GMWJBQ8D)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Cute Horse Pattern Bucket Hat Horse Race Hat Packable Travel Beach Sun Hat for Men Women](https://m.media-amazon.com/images/I/41rDSu9fuVL.jpg)**Cute Horse Pattern Bucket Hat Horse Race Hat Packable Travel Beach Sun Hat for Men Women**LONEA**$16.32**5.0★**▲ 15%**](https://www.amazon.com/dp/B0GQ2T8RL3) [![LUSENME Straw Fedora Hat for Men Summer Short Brim Panama Hat Beach Casual (US Alpha Large X-Large Beige)](https://m.media-amazon.com/images/I/41roVukLzlL.jpg)**LUSENME Straw Fedora Hat for Men Summer Short Brim Panama Hat Beach Casual (US Alpha Large X-Large Beige)**LUSENME**$14.21**4.0★**▲ 15%**](https://www.amazon.com/dp/B0GL7KGV9X) [![Bucket Hat for Men Women Lightweight Packable Sun Hat for Travel Beach Outdoor](https://m.media-amazon.com/images/I/41xkFHvmaWL.jpg)**Bucket Hat for Men Women Lightweight Packable Sun Hat for Travel Beach Outdoor**ZWQXPFG**$15.01**4.2★**▲ 15%**](https://www.amazon.com/dp/B0GRG8THWZ) [![Giroir Straw Fedora Hat for Men Panama Sun Hat for Summer Beach Travel (US Alpha Large Milk White)](https://m.media-amazon.com/images/I/41xYN4rn+FL.jpg)**Giroir Straw Fedora Hat for Men Panama Sun Hat for Summer Beach Travel (US Alpha Large Milk White)**Giroir**$14.36**4.1★**▲ 14%**](https://www.amazon.com/dp/B0GLFCR1HR) [![Comhats Summer Straw Fedora Hats for Men Beach Panama Gatsby Derby Trilby Dress UPF50+ Sun UV Protection Large XX-Large XXL Beige](https://m.media-amazon.com/images/I/51m5rB6ljdL.jpg)**Comhats Summer Straw Fedora Hats for Men Beach Panama Gatsby Derby Trilby Dress UPF50+ Sun UV Protection Large XX-Large XXL Beige**Comhats**$27.22**4.5★**▲ 14%**](https://www.amazon.com/dp/B0F12M8T8Y)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +385.5% search growth over the last 90 days.

60K40KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 37.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**27%

*“Amazing fit”*

**Quality-Overall**18%

*“Much higher quality than expected”*

**Value For Money**15%

*“Worth the money”*

**Comfort-Overall**8%

*“Comfortable hat”*

**Color**5%

*“Good color variety”*

**Advertised Vs Actual Product**5%

*“Looks just like the pictures”*

**Shape/Style**3%

*“it looks quite stylish”*

**Weight Light**3%

*“Perfectly light, keeps a cool head, protects the ears”*

**Material Quality**2%

*“The material feels durable”*

**Adjustability/Rotatability/Reclining**1%

*“like I said earlier, its adjustable”*

### **What buyers complain about **

**Size-Overall**46%

*“Extremely Large”*

**Quality-Overall**10%

*“Not the quality I was expecting”*

**Wrinkles**5%

*“They were a bit wrinkled”*

**Material Quality**3%

*“Very sheap material”*

**Strength**3%

*“Ive seen reviews saying it was too flimsy”*

**Advertised Vs Actual Product**2%

*“This was not a straw hat as advertised”*

**Shape/Style**2%

*“Did not looked right”*

**Value For Money**2%

*“Not a good value for the price”*

**Color**2%

*“just don't buy this color if you live in the desert”*

**Smell**1%

*“We threw it in garbage because it smelled so badly”*

### **Top return reasons **

**Size-Overall**76%

**Shape/Style**4%

**Color**4%

**Material Quality**3%

**Advertised Vs Actual Product**3%

**Quality-Overall**2%

**Width**2%

**Value For Money**1%

**Length**1%

**Wrinkles**1%