---
title: "kente cloth — Niche Verdict: Skip it (31/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/kente-cloth"
last_updated: "2026-07-13T23:21:49.652Z"
locale: en
meta:
  description: "soft demand (-75.3% this quarter) — kente cloth doesn't clear our bar today."
  "og:description": "soft demand (-75.3% this quarter) — kente cloth doesn't clear our bar today."
  "og:title": "kente cloth — Niche Verdict: Skip it (31/100) | Amazon United States - Flapen"
---

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# **kente cloth**

**Skip it**

Soft demand (-75.3% this quarter) — this niche doesn't clear our bar today.

Market size 1Growth 0Conversion 9Competition 65Returns 41Price range 37Avg price 61Brand share 47Review moat 66Quality gap 32

**Review moat**

**Good****847.63**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$13.31**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****4.1%**

return rate — above 6% kills the launch gate

**Price range**

**Okay****$6.41–$20.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$5K**

$5K/yr · 57K searches

**Growth**

**Bad****-75.3%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**20 **▼falling

**Sellers**

**22**

**Top-5 brand share**

**77%**

**Open market**

**20%**

- Afibi50% - GERINLY9% - Kwabla's7% - VeritableWax6% - Dupsie's4% - Bkytgek4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2108%$42012%$63016%$8401101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 32 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Afibi African Kente Print Stole Sash African Scarf Kente Stole Sash Unisex Kente Cloth Scarves (Dark Green)](https://m.media-amazon.com/images/I/51kbSPl9qcL.jpg)**Afibi African Kente Print Stole Sash African Scarf Kente Stole Sash Unisex Kente Cloth Scarves (Dark Green)**Afibi**$12.89**4.4★357 rev](https://www.amazon.com/dp/B0G1GD5GG9) [2![Afibi African Kente Print Stole Sash African Scarf Kente Stole Sash Unisex Kente Cloth Scarves (Yellow)](https://m.media-amazon.com/images/I/51MKRuc0pJL.jpg)**Afibi African Kente Print Stole Sash African Scarf Kente Stole Sash Unisex Kente Cloth Scarves (Yellow)**Afibi**$9.86**4.4★357 rev](https://www.amazon.com/dp/B0G125L5YV) [3![Afibi African Kente Print Stole Sash African Scarf Kente Stole Sash Unisex Kente Cloth Scarves (Red Green)](https://m.media-amazon.com/images/I/41aMYp-fNjL.jpg)**Afibi African Kente Print Stole Sash African Scarf Kente Stole Sash Unisex Kente Cloth Scarves (Red Green)**Afibi**$11.99**4.4★357 rev](https://www.amazon.com/dp/B0CY3T58XV) [4![Afibi African Kente Print Stole Sash African Scarf Kente Stole Sash Unisex Kente Cloth Scarves (Purple)](https://m.media-amazon.com/images/I/51+sYo1UQRL.jpg)**Afibi African Kente Print Stole Sash African Scarf Kente Stole Sash Unisex Kente Cloth Scarves (Purple)**Afibi**$13.63**4.4★357 rev](https://www.amazon.com/dp/B0FZPWSJZK) [5![GERINLY African Scarf for Women Kente Silk Neck Scarf for Purse Skinny Head Scarves Black History Month Accessory (YellowGreen)](https://m.media-amazon.com/images/I/41iGqteesHL.jpg)**GERINLY African Scarf for Women Kente Silk Neck Scarf for Purse Skinny Head Scarves Black History Month Accessory (YellowGreen)**GERINLY**$8.87**4.4★341 rev](https://www.amazon.com/dp/B0G8ZQ3J2K)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![JKDY African Women Shawl Scarf For Women Lightweight Long Silk Like Scarf Evening Dresses scarves Summer Sunscreen Shawl Wraps](https://m.media-amazon.com/images/I/51C4CG4DQdL.jpg)**JKDY African Women Shawl Scarf For Women Lightweight Long Silk Like Scarf Evening Dresses scarves Summer Sunscreen Shawl Wraps**JKDY**$16.86**9 rev2mo ago](https://www.amazon.com/dp/B0GXZDXDJC) [![ASYG African Tribal Hair Scarf for Women Men Fashion Headscarf Wrap Breathable Lightweight Neck Scarves For Purse Bags](https://m.media-amazon.com/images/I/41rLBa6DokL.jpg)**ASYG African Tribal Hair Scarf for Women Men Fashion Headscarf Wrap Breathable Lightweight Neck Scarves For Purse Bags**ASYG**$8.64**0 rev5mo ago](https://www.amazon.com/dp/B0GLYFJCNQ) [![Kente Graduation Stole Class of 2026 | Celebrate Culture with the African Graduation Stole | Made with Authentic African Art](https://m.media-amazon.com/images/I/41qmzhFzHTL.jpg)**Kente Graduation Stole Class of 2026 | Celebrate Culture with the African Graduation Stole | Made with Authentic African Art**Kwabla's**$20.09**2,552 rev5mo ago](https://www.amazon.com/dp/B0GJT5HXKX) [![Black Girl Magic Graduation Stole 2026 | Kente Stole Class of 2026 | Kente Graduation Stole 2026 | Authentic African Art](https://m.media-amazon.com/images/I/41IsGDtKD8L.jpg)**Black Girl Magic Graduation Stole 2026 | Kente Stole Class of 2026 | Kente Graduation Stole 2026 | Authentic African Art**Kwabla's**$15.47**2,560 rev5mo ago](https://www.amazon.com/dp/B0GJSXM8YB) [![Kwablas Kente Graduation Stole Educated Black Queen Class of 2026 | Celebrate Culture with the African Graduation Stole | Made with Authentic African Art](https://m.media-amazon.com/images/I/419KI5ikOtL.jpg)**Kwablas Kente Graduation Stole Educated Black Queen Class of 2026 | Celebrate Culture with the African Graduation Stole | Made with Authentic African Art**Kwabla's**$14.15**2,560 rev5mo ago](https://www.amazon.com/dp/B0GJSRVFBB)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Kwablas Kente Graduation Stole Educated Black Queen Class of 2026 | Celebrate Culture with the African Graduation Stole | Made with Authentic African Art](https://m.media-amazon.com/images/I/419KI5ikOtL.jpg)**Kwablas Kente Graduation Stole Educated Black Queen Class of 2026 | Celebrate Culture with the African Graduation Stole | Made with Authentic African Art**Kwabla's**$14.15**4.8★**▲ 164%**](https://www.amazon.com/dp/B0GJSRVFBB) [![GERINLY African Scarf for Women Kente Silk Neck Scarf for Purse Skinny Head Scarves Black History Month Accessory (YellowGreen)](https://m.media-amazon.com/images/I/41iGqteesHL.jpg)**GERINLY African Scarf for Women Kente Silk Neck Scarf for Purse Skinny Head Scarves Black History Month Accessory (YellowGreen)**GERINLY**$8.87**4.4★**▲ 161%**](https://www.amazon.com/dp/B0G8ZQ3J2K) [![Kente Graduation Stole Class of 2026 | Celebrate Culture with the African Graduation Stole | Made with Authentic African Art](https://m.media-amazon.com/images/I/41qmzhFzHTL.jpg)**Kente Graduation Stole Class of 2026 | Celebrate Culture with the African Graduation Stole | Made with Authentic African Art**Kwabla's**$20.09**4.8★**▲ 160%**](https://www.amazon.com/dp/B0GJT5HXKX) [![JKDY African Women Shawl Scarf For Women Lightweight Long Silk Like Scarf Evening Dresses scarves Summer Sunscreen Shawl Wraps](https://m.media-amazon.com/images/I/51C4CG4DQdL.jpg)**JKDY African Women Shawl Scarf For Women Lightweight Long Silk Like Scarf Evening Dresses scarves Summer Sunscreen Shawl Wraps**JKDY**$16.86**4.7★**▲ 159%**](https://www.amazon.com/dp/B0GXZDXDJC) [![Black Girl Magic Graduation Stole 2026 | Kente Stole Class of 2026 | Kente Graduation Stole 2026 | Authentic African Art](https://m.media-amazon.com/images/I/41IsGDtKD8L.jpg)**Black Girl Magic Graduation Stole 2026 | Kente Stole Class of 2026 | Kente Graduation Stole 2026 | Authentic African Art**Kwabla's**$15.47**4.8★**▲ 159%**](https://www.amazon.com/dp/B0GJSXM8YB)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -75.3% search growth over the last 90 days.

10K6KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 8.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**18%

*“Wonderful quality and delivered right on time”*

**Color**17%

*“The colors are vibrant”*

**Size-Overall**14%

*“Nice Fit”*

**Soft Feel**12%

*“Silky soft”*

**Material Quality**9%

*“the material is soft”*

**Advertised Vs Actual Product**7%

*“Exactly how beautiful in person as pictured”*

**Value For Money**4%

*“Great value”*

**Shape/Style**4%

*“Super easy to style”*

**Design-Overall**2%

*“looks pretty”*

**Length**2%

*“Perfect length”*

### **What buyers complain about **

**Size-Overall**21%

*“Very big”*

**Material Quality**13%

*“silk material”*

**Color**11%

*“Dull colors”*

**Quality-Overall**6%

*“Cheap looking, not worth the $$$$”*

**Advertised Vs Actual Product**4%

*“Not as long as pictured”*

**Hard Feel**4%

*“Hard material”*

**Instructions/User Manual/Troubleshooting**4%

*“NO directions to use”*

**Warmth**3%

*“Definitely wouldnt be used for warmth”*

**Wrinkles**3%

*“They get creases in the if you use the silk ones”*

**Print Quality**3%

*“The material was cheesy which made the print look cheap”*

### **Top return reasons **

**Size-Overall**28%

**Length**15%

**Material Quality**14%

**Thin**8%

**Color**8%

**Value For Money**4%

**Advertised Vs Actual Product**4%

**Shape/Style**3%

**Width**3%

**Quality-Overall**3%