---
title: "keds for girls — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/keds-for-girls"
last_updated: "2026-07-13T23:27:51.711Z"
locale: en
meta:
  description: "weak search conversion (0.5%) — keds for girls doesn't clear our bar today."
  "og:description": "weak search conversion (0.5%) — keds for girls doesn't clear our bar today."
  "og:title": "keds for girls — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **keds for girls**

**Skip it**

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Market size 9Growth 33Conversion 7Competition 96Returns 7Price range 87Avg price 95Brand share 74Review moat 49Quality gap 45

**Competition**

**Incredible****16%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$25.98**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.78–$43.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****60%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,620.27**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+6.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$37K**

$37K/yr · 271K searches

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****10.2%**

return rate — above 6% kills the launch gate

## **Competition**

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

**Brands**

**41 **▼falling

**Sellers**

**64**

**Top-5 brand share**

**60%**

**Open market**

**35%**

- Keds22% - MORENDL14% - PROJECT MOTION SUNDAYS13% - Amazon Essentials6% - PUMA5% - The Children's Place5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$7464%$1K6%$2K8%$3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 134 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![MORENDL Toddler Sneakers Baby Slip On Walking Shoes Non-Slip Breathable Boys & Girls Running Shoe Infant Tennis Shoes White 12-15 Months Size 5](https://m.media-amazon.com/images/I/31yk2-v3hYL.jpg)**MORENDL Toddler Sneakers Baby Slip On Walking Shoes Non-Slip Breathable Boys & Girls Running Shoe Infant Tennis Shoes White 12-15 Months Size 5**MORENDL**$23.49**4.6★385 rev](https://www.amazon.com/dp/B0D6VZNX28) [2![Daphne (Toddler/Little Kid) White Leather](https://m.media-amazon.com/images/I/31T791JO-xL.jpg)**Daphne (Toddler/Little Kid) White Leather**Keds**$38.42**4.6★2,225 rev](https://www.amazon.com/dp/B0CS1MXW1S) [3![Sundays Girls Shoes - Non Slip with Memory Foam Insole Girls Sneakers - Lightweight Sneakers for Girls Footwear - Comfortable Kids Sneakers (Savannah_k OFWHTCVS 2K) Off-White](https://m.media-amazon.com/images/I/41LwKeJ79DL.jpg)**Sundays Girls Shoes - Non Slip with Memory Foam Insole Girls Sneakers - Lightweight Sneakers for Girls Footwear - Comfortable Kids Sneakers (Savannah_k OFWHTCVS 2K) Off-White**PROJECT MOTION SUNDAYS**$22.53**4.2★44 rev](https://www.amazon.com/dp/B0G8QWBSFX) [4![MORENDL Toddler Shoes Slip On Baby Sneakers Boys & Girls Walking Tennis Shoes Non-Slip Breathable Running Outdoor Athletic White 18-24 Months](https://m.media-amazon.com/images/I/41A3aEA4KAL.jpg)**MORENDL Toddler Shoes Slip On Baby Sneakers Boys & Girls Walking Tennis Shoes Non-Slip Breathable Running Outdoor Athletic White 18-24 Months**MORENDL**$20.68**4.5★30 rev](https://www.amazon.com/dp/B0GF8BBWHQ) [5![The Childrens Place girls The Childrens Place Girls Low Top Sneakers Uniform Low Top Sneakers White 3 Big Kid](https://m.media-amazon.com/images/I/312hgGDs9cL.jpg)**The Childrens Place girls The Childrens Place Girls Low Top Sneakers Uniform Low Top Sneakers White 3 Big Kid**The Children's Place**$22.44**4.6★623 rev](https://www.amazon.com/dp/B0B4ZZVXLD)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Adidas Unisex-Baby VL Court 3.0 White/Bliss Pink/Alumina 9](https://m.media-amazon.com/images/I/31gnyKLnufL.jpg)**Adidas Unisex-Baby VL Court 3.0 White/Bliss Pink/Alumina 9**adidas**$35.34**1,436 rev1mo ago](https://www.amazon.com/dp/B0CPSMSTL9) [![Adidas Unisex-Kids VL Court 3.0 White/Black/Grey 7K](https://m.media-amazon.com/images/I/31M69b-RMpL.jpg)**Adidas Unisex-Kids VL Court 3.0 White/Black/Grey 7K**adidas**$36.41**1,436 rev1mo ago](https://www.amazon.com/dp/B0CCQ12NRH) [![adidas Unisex-Baby Grand Court 3.0 White/Pink Fusion 7.5](https://m.media-amazon.com/images/I/31RJwRlH0dL.jpg)**adidas Unisex-Baby Grand Court 3.0 White/Pink Fusion 7.5**adidas**$29.22**9 rev1mo ago](https://www.amazon.com/dp/B0F336ZRDQ) [![Adidas Unisex-Kids VL Court 3.0 White/Black/Grey 8K](https://m.media-amazon.com/images/I/31M69b-RMpL.jpg)**Adidas Unisex-Kids VL Court 3.0 White/Black/Grey 8K**adidas**$36.42**1,436 rev1mo ago](https://www.amazon.com/dp/B0CCQCHDGJ) [![Sundays Girls Platform Sneakers - Lightweight Non-Slip Girls Platform Shoes - Kids Platform Sneakers with Memory Foam Insole Lace-Up Rubber Outsole (Hailey Kids OFWHTCVS 1K) Off White Canvas](https://m.media-amazon.com/images/I/41CqZQnVEBL.jpg)**Sundays Girls Platform Sneakers - Lightweight Non-Slip Girls Platform Shoes - Kids Platform Sneakers with Memory Foam Insole Lace-Up Rubber Outsole (Hailey Kids OFWHTCVS 1K) Off White Canvas**PROJECT MOTION SUNDAYS**$20.54**13 rev2mo ago](https://www.amazon.com/dp/B0GGTFT33D)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![MORENDL Toddler Tennis Shoes White Baby Gril Boy Sneakers Breathable Lightweight Slip On First Walking Running Shoe Size 8](https://m.media-amazon.com/images/I/31-oNthikML.jpg)**MORENDL Toddler Tennis Shoes White Baby Gril Boy Sneakers Breathable Lightweight Slip On First Walking Running Shoe Size 8**MORENDL**$19.21**4.6★**▲ 89%**](https://www.amazon.com/dp/B0GL2DJF2S) [![Sundays Canvas Girls Shoes - Memory Foam Insole Kids Shoes Girls Sneakers - Lightweight Mary Jane Flats & Non-Slip Comfortable Kids Sneakers (Callie Kids MRNGLRYCVS 3.5)](https://m.media-amazon.com/images/I/41IlBfo9ohL.jpg)**Sundays Canvas Girls Shoes - Memory Foam Insole Kids Shoes Girls Sneakers - Lightweight Mary Jane Flats & Non-Slip Comfortable Kids Sneakers (Callie Kids MRNGLRYCVS 3.5)**PROJECT MOTION SUNDAYS**$21.32**4.2★**▲ 89%**](https://www.amazon.com/dp/B0G76ZBDVP) [![Sundays Kids Shoes for Girls & Boys Footwear - Lightweight and Non-Slip Boys & Girls Shoes - Comfortable Soft Insole Kids Sneakers (Cora Kids ROCVSP 10T)](https://m.media-amazon.com/images/I/416UjO7jipL.jpg)**Sundays Kids Shoes for Girls & Boys Footwear - Lightweight and Non-Slip Boys & Girls Shoes - Comfortable Soft Insole Kids Sneakers (Cora Kids ROCVSP 10T)**PROJECT MOTION SUNDAYS**$21.65**4.5★**▲ 88%**](https://www.amazon.com/dp/B0G75CQXLY) [![DREAM PAIRS Kids Toddler Sneakers Boys Girls Casual Canvas School Shoes Size 10 Toddler All White SKFN26001K](https://m.media-amazon.com/images/I/31YYQu8x8QL.jpg)**DREAM PAIRS Kids Toddler Sneakers Boys Girls Casual Canvas School Shoes Size 10 Toddler All White SKFN26001K**DREAM PAIRS**$18.92**4.7★**▲ 88%**](https://www.amazon.com/dp/B0FVXQFSGD) [![Amazon Essentials Unisex Toddlers Elastic Lace Sneakers for Boys and Girls White 9 Toddler](https://m.media-amazon.com/images/I/31UhW4jKnNL.jpg)**Amazon Essentials Unisex Toddlers Elastic Lace Sneakers for Boys and Girls White 9 Toddler**Amazon Essentials**$12.19**4.6★**▲ 87%**](https://www.amazon.com/dp/B0F7M33GFM)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 103 weeks — +6.5% search growth over the last 90 days.

13K8KPrime Day '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 3.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**20%

*“Accurate fit”*

**Quality-Overall**13%

*“Good quality”*

**Comfort-Overall**11%

*“Light and comfortable”*

**Ease Of Use**7%

*“Easy to put on”*

**Ease Of Cleaning**5%

*“Easy to clean”*

**Value For Money**5%

*“Great and affordable”*

**Color**4%

*“the color was perfect”*

**Durability**4%

*“They are so durable”*

**Advertised Vs Actual Product**3%

*“As described”*

**Exercise/Sports Suitability**3%

*“Perfect for new walker”*

### **What buyers complain about **

**Size-Overall**22%

*“Run a little big”*

**Durability**11%

*“Fall off a lot”*

**Product Condition**7%

*“Arrived used”*

**Feet Fit**4%

*“Toe box way too wide”*

**Color**3%

*“I got white so of course they got filthy”*

**Width**3%

*“there's too much room in the width”*

**Leather Quality**3%

*“Thought they were leather and werent”*

**Comfort-Overall**3%

*“not so comfortable”*

**Strap/String Quality**2%

*“they fall off quite a bit because of the way the strings are tied”*

**Advertised Vs Actual Product**2%

*“Not pictured correctly”*

### **Top return reasons **

**Size-Overall**36%

**Feet Fit**35%

**Length**11%

**Width**7%

**Advertised Vs Actual Product**2%

**Product Condition**1%

**Material Quality**1%

**Color**1%

**Shape/Style**1%

**Value For Money**1%