---
title: "jordans — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/jordans"
last_updated: "2026-07-14T00:55:20.152Z"
locale: en
meta:
  description: "weak search conversion (0.1%) — jordans doesn't clear our bar today."
  "og:description": "weak search conversion (0.1%) — jordans doesn't clear our bar today."
  "og:title": "jordans — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

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# **jordans**

**Skip it**

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Market size 63Growth 19Conversion 1Competition 95Returns 30Price range 16Avg price 63Brand share 16Review moat 50Quality gap 32

**Competition**

**Great****20%**

top-5 click share — an open shelf

**Market size**

**Good****$567K**

$567K/yr · 8.3M searches

**Avg price**

**Good****$136.82**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****1,495.99**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****5.5%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-11.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****$7.99–$549.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

**Brands**

**15 **▲rising

**Sellers**

**423**

**Top-5 brand share**

**94%**

**Open market**

**5%**

- Nike71% - Vans9% - Jordan7% - Endoto5% - House Of Tees2% - Jaeynow1% - Open — no brand owns it (9 brands, 5%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$11K4%$23K6%$34K8%$45K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 112 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Air Jordan 4 Retro Industrial Blue](https://m.media-amazon.com/images/I/31ar-depbKL.jpg)**Air Jordan 4 Retro Industrial Blue**Nike**$296.53**4.5★869 rev](https://www.amazon.com/dp/B0CZHMH7N8) [2![Red Cement Jordan 4 Retro](https://m.media-amazon.com/images/I/41QGErrQqpL.jpg)**Red Cement Jordan 4 Retro**Jordan**$258.21**4.1★46 rev](https://www.amazon.com/dp/B0CFYMCDN8) [3![Nike Mens Jordan Max Aura 2 Basketball Shoe White/Gym Red-Black 11 M US](https://m.media-amazon.com/images/I/31PH3VPeE-L.jpg)**Nike Mens Jordan Max Aura 2 Basketball Shoe White/Gym Red-Black 11 M US**Nike**$112.19**4.6★1,449 rev](https://www.amazon.com/dp/B0C3WJYD4Q) [4![Nike Mens Air Jordan 4 Retro Running SUMMIT WHITE/FIRE RED-CEMENT GREY-BLACK 8 UK (9 US)](https://m.media-amazon.com/images/I/31rFYB2YkHL.jpg)**Nike Mens Air Jordan 4 Retro Running SUMMIT WHITE/FIRE RED-CEMENT GREY-BLACK 8 UK (9 US)**Nike**$302.55**4.1★7 rev](https://www.amazon.com/dp/B0F9FS8VWK) [5![Jordan Air 3 Retro Medium Olive (Olive Green) Size 9.5](https://m.media-amazon.com/images/I/31diexK6AIL.jpg)**Jordan Air 3 Retro Medium Olive (Olive Green) Size 9.5**Nike**$177.77**4.4★57 rev](https://www.amazon.com/dp/B0G2ZZP3XB)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Air Jordan 4 Retro Mens Shoes (Fire Red/Black/Cement Gray/White) Size 9](https://m.media-amazon.com/images/I/31+jXgw5TnL.jpg)**Air Jordan 4 Retro Mens Shoes (Fire Red/Black/Cement Gray/White) Size 9**Nike**$290.36**2 rev1mo ago](https://www.amazon.com/dp/B0H2BMZ62Y) [![Jordan Air 6 Retro Infrared Salesman (Black) Mens Casual Shoes Size 10](https://m.media-amazon.com/images/I/313RMKYkYmL.jpg)**Jordan Air 6 Retro Infrared Salesman (Black) Mens Casual Shoes Size 10**Nike**$307.57**2 rev2mo ago](https://www.amazon.com/dp/B0GZ1BXSP8) [![Jordan Air 6 Retro Infrared Salesman (Black) Mens Casual Shoes Size 11](https://m.media-amazon.com/images/I/313RMKYkYmL.jpg)**Jordan Air 6 Retro Infrared Salesman (Black) Mens Casual Shoes Size 11**Nike**$315.28**2 rev2mo ago](https://www.amazon.com/dp/B0GZ1P1XVR) [![Jordan Air 14 Retro Black and University Blue (Black) Size 9](https://m.media-amazon.com/images/I/31j6Z1y3r7L.jpg)**Jordan Air 14 Retro Black and University Blue (Black) Size 9**Nike**$236.52**3 rev2mo ago](https://www.amazon.com/dp/B0GYTWLMYS) [![NDTEZUGT Shoelaces for Air Jordan 4 Sneakers 8mm Flat Durable Single-laye Replacement Basketball Shoe Laces (White 63/160cm)](https://m.media-amazon.com/images/I/41nIJcQY1ZL.jpg)**NDTEZUGT Shoelaces for Air Jordan 4 Sneakers 8mm Flat Durable Single-laye Replacement Basketball Shoe Laces (White 63/160cm)**NDTEZUGT**$8.38**9 rev3mo ago](https://www.amazon.com/dp/B0GVK1VPVV)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![NDTEZUGT Shoelaces for Air Jordan 4 Sneakers 8mm Flat Durable Single-laye Replacement Basketball Shoe Laces (White 63/160cm)](https://m.media-amazon.com/images/I/41nIJcQY1ZL.jpg)**NDTEZUGT Shoelaces for Air Jordan 4 Sneakers 8mm Flat Durable Single-laye Replacement Basketball Shoe Laces (White 63/160cm)**NDTEZUGT**$8.38**4.6★**▲ 83%**](https://www.amazon.com/dp/B0GVK1VPVV) [![Nike Air Jordan 4 RM Big Kids Shoes (FQ7938-102 White/Black/Neutral Grey/Varsity Red) Size 4 Big Kid](https://m.media-amazon.com/images/I/31W4QAWTyML.jpg)**Nike Air Jordan 4 RM Big Kids Shoes (FQ7938-102 White/Black/Neutral Grey/Varsity Red) Size 4 Big Kid**Nike**$68.54**4.9★**▲ 82%**](https://www.amazon.com/dp/B0F34C4MXZ) [![Air Jordan 4 Retro Mens Shoes (Fire Red/Black/Cement Gray/White) Size 9](https://m.media-amazon.com/images/I/31+jXgw5TnL.jpg)**Air Jordan 4 Retro Mens Shoes (Fire Red/Black/Cement Gray/White) Size 9**Nike**$290.36**5.0★**▲ 81%**](https://www.amazon.com/dp/B0H2BMZ62Y) [![Jordan Air 14 Retro Black and University Blue (Black) Size 9](https://m.media-amazon.com/images/I/31j6Z1y3r7L.jpg)**Jordan Air 14 Retro Black and University Blue (Black) Size 9**Nike**$236.52**3.5★**▲ 81%**](https://www.amazon.com/dp/B0GYTWLMYS) [![Nike Mens Air Max Excee Shoes Summit White/Summit White-Light British Tan 12](https://m.media-amazon.com/images/I/31x+zqf5GeL.jpg)**Nike Mens Air Max Excee Shoes Summit White/Summit White-Light British Tan 12**Nike**$88.71**4.5★**▲ 81%**](https://www.amazon.com/dp/B0F2GXXDD2)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -11.9% search growth over the last 90 days.

700K500KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 3.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**22%

*“Fits to size and super comfortable”*

**Comfort-Overall**22%

*“Very comfortable”*

**Quality-Overall**18%

*“Cute and great quality”*

**Value For Money**10%

*“Worth it”*

**Advertised Vs Actual Product**5%

*“Exactly what I ordered”*

**Shape/Style**4%

*“hold their shape well”*

**Durability**3%

*“Seems very durable”*

**Ease Of Cleaning**2%

*“Clean shoes”*

**Ease Of Use**2%

*“Perfect And easy to put”*

**Soft Feel**2%

*“Soft and comfortable”*

### **What buyers complain about **

**Size-Overall**26%

*“Fits horribly”*

**Product Condition**13%

*“Maybe not new”*

**Quality-Overall**11%

*“worse boot”*

**Value For Money**6%

*“expensive”*

**Comfort-Overall**6%

*“Not comfortable at all”*

**Durability**6%

*“Se rompio a las 3 usadas parece no ser original definitivamente lo devolvere.”*

**Design-Overall**3%

*“The aesthetic was awful for my size”*

**Shrinkage Resistance**3%

*“Will shrink in the heat”*

**Feet Fit**3%

*“The shoe wasnt my right size”*

**Wrinkles**3%

*“my one sneaker came creased”*

### **Top return reasons **

**Size-Overall**39%

**Feet Fit**27%

**Length**11%

**Width**9%

**Advertised Vs Actual Product**3%

**Product Condition**2%

**Shape/Style**2%

**Comfort-Overall**1%

**Material Quality**1%

**Color**1%