---
title: "jordan 5 — Niche Verdict: Skip it (34/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/jordan-5"
last_updated: "2026-07-13T23:09:25.309Z"
locale: en
meta:
  description: "weak search conversion (0.1%) — jordan 5 doesn't clear our bar today."
  "og:description": "weak search conversion (0.1%) — jordan 5 doesn't clear our bar today."
  "og:title": "jordan 5 — Niche Verdict: Skip it (34/100) | Amazon United States - Flapen"
---

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# **jordan 5**

**Skip it**

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Market size 26Growth 21Conversion 1Competition 74Returns 23Price range 13Avg price 49Brand share 32Review moat 53Quality gap 42

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,399.72**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****$181.99**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$108K**

$108K/yr · 541K searches

**Returns**

**Bad****6.6%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-7.5%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****$7.99–$673.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **▲rising

**Sellers**

**182**

**Top-5 brand share**

**86%**

**Open market**

**8%**

- Nike32% - AIR JORDAN19% - Jordan18% - Reebok9% - Vans7% - UamGlsob7% - Open — no brand owns it (3 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$4K6%$6K8%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)9 products missing review or click data not plotted

All 47 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Air Jordan V (5) Retro (Light Graphite / White-Wolf Grey) 9 D(M) US](https://m.media-amazon.com/images/I/31cS7VxBfzS.jpg)**Air Jordan V (5) Retro (Light Graphite / White-Wolf Grey) 9 D(M) US**AIR JORDAN**$549.92**0.0★0 rev](https://www.amazon.com/dp/B004RBOX3I) [2![Retro OG Air Jordan 5 Black Metallic Reimagined GS](https://m.media-amazon.com/images/I/41BvC24sz3L.jpg)**Retro OG Air Jordan 5 Black Metallic Reimagined GS**Jordan**$299.90**0.0★0 rev](https://www.amazon.com/dp/B0FBK12MJN) [3![Jordan Air 3 Retro Medium Olive (Olive Green) Size 9.5](https://m.media-amazon.com/images/I/31diexK6AIL.jpg)**Jordan Air 3 Retro Medium Olive (Olive Green) Size 9.5**Nike**$177.77**4.4★57 rev](https://www.amazon.com/dp/B0G2ZZP3XB) [4![UamGlsob Cotton Shoe Laces for Sneakers Athletic Shoe Strings Replacement Laces for Air Jordan 1/2/3/4/5/6/7/8 Basketball Sneaker Tennis Running (White 54/140cm)](https://m.media-amazon.com/images/I/41LarTl+jvL.jpg)**UamGlsob Cotton Shoe Laces for Sneakers Athletic Shoe Strings Replacement Laces for Air Jordan 1/2/3/4/5/6/7/8 Basketball Sneaker Tennis Running (White 54/140cm)**UamGlsob**$7.99**4.6★137 rev](https://www.amazon.com/dp/B0CYPQHTB2) [5![Jordan Air 5 Retro White Metallic Grade-School (White) Size 7](https://m.media-amazon.com/images/I/31zxDIXx2ZL.jpg)**Jordan Air 5 Retro White Metallic Grade-School (White) Size 7**Nike**$177.05**0.0★0 rev](https://www.amazon.com/dp/B0GZ5HW245)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Jordan Air 5 Retro White Metallic Grade-School (White) Size 7](https://m.media-amazon.com/images/I/31zxDIXx2ZL.jpg)**Jordan Air 5 Retro White Metallic Grade-School (White) Size 7**Nike**$177.05**0 rev2mo ago](https://www.amazon.com/dp/B0GZ5HW245) [![Jordan Air 5 Retro White Metallic (White) Mens Casual Shoes Size 12](https://m.media-amazon.com/images/I/31R9qr6tx6L.jpg)**Jordan Air 5 Retro White Metallic (White) Mens Casual Shoes Size 12**Nike**$227.31**3 rev2mo ago](https://www.amazon.com/dp/B0GZ16PWJD) [![Nike Big Kids Air Jordan 5 Retro Light Graphite and Wolf Grey Size 3.5Y](https://m.media-amazon.com/images/I/310hundaQCL.jpg)**Nike Big Kids Air Jordan 5 Retro Light Graphite and Wolf Grey Size 3.5Y**Nike**$160.60**0 rev2mo ago](https://www.amazon.com/dp/B0GXTLD44R) [![Jordan Air 5 Retro Wolf Grey Light Graphite GS Kids Size 5Y](https://m.media-amazon.com/images/I/31M1V1Ik8hL.jpg)**Jordan Air 5 Retro Wolf Grey Light Graphite GS Kids Size 5Y**Jordan**$257.59**0 rev4mo ago](https://www.amazon.com/dp/B0GQP5MMBX) [![Jordan Air 5 Retro Wolf Grey Light Graphite Mens Size 9.5](https://m.media-amazon.com/images/I/31a05fFth6L.jpg)**Jordan Air 5 Retro Wolf Grey Light Graphite Mens Size 9.5**Jordan**$328.50**1 rev4mo ago](https://www.amazon.com/dp/B0GQP6BKWY)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Nike Mens Air Force 1 07 Basketball Shoe White/White 8.5 US](https://m.media-amazon.com/images/I/41McuQ1wM4L.jpg)**Nike Mens Air Force 1 07 Basketball Shoe White/White 8.5 US**Nike**$116.47**4.6★**▲ 49%**](https://www.amazon.com/dp/B01HK4Y1OO) [![Nike Big Kids Air Jordan 5 Retro Light Graphite and Wolf Grey Size 3.5Y](https://m.media-amazon.com/images/I/310hundaQCL.jpg)**Nike Big Kids Air Jordan 5 Retro Light Graphite and Wolf Grey Size 3.5Y**Nike**$160.60**0.0★**▲ 48%**](https://www.amazon.com/dp/B0GXTLD44R) [![Reebok Classic Leather Sneakers for Men Casual Tennis Mens Shoes Core Black/Core Black/Pure Grey5 13](https://m.media-amazon.com/images/I/31we0MGAPlL.jpg)**Reebok Classic Leather Sneakers for Men Casual Tennis Mens Shoes Core Black/Core Black/Pure Grey5 13**Reebok**$68.84**4.6★**▲ 48%**](https://www.amazon.com/dp/B093TYFWXC) [![Jordan Nike Air 5 Retro GS Boys Shoes Size 3.5 Color: Black/White/Metallic Silver](https://m.media-amazon.com/images/I/41BvC24sz3L.jpg)**Jordan Nike Air 5 Retro GS Boys Shoes Size 3.5 Color: Black/White/Metallic Silver**Jordan**$298.80**0.0★**▲ 48%**](https://www.amazon.com/dp/B0FBJVNWHS) [![Endoto Shoelaces for Air Jordan 1/2/3/4/5/6/7/8 Replacement Flat Polyester Laces Sneaker Shoes(Color:Black Size:65Inch)](https://m.media-amazon.com/images/I/41j4fyVVL6L.jpg)**Endoto Shoelaces for Air Jordan 1/2/3/4/5/6/7/8 Replacement Flat Polyester Laces Sneaker Shoes(Color:Black Size:65Inch)**Endoto**$8.52**4.7★**▲ 48%**](https://www.amazon.com/dp/B0C13JLN42)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 102 weeks — -7.5% search growth over the last 90 days.

225K175KHoliday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 16.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Comfort-Overall**21%

*“Very comfortable”*

**Size-Overall**19%

*“They fit perfect my feet feel very comfortable very light feel like clouds on my feet”*

**Quality-Overall**17%

*“How well the shoe was made”*

**Value For Money**10%

*“Worth it”*

**Ease Of Cleaning**5%

*“Clean shoes”*

**Advertised Vs Actual Product**5%

*“exactly as advertised”*

**Durability**4%

*“very durable”*

**Shape/Style**4%

*“He loves the style and fit”*

**Ease Of Use**3%

*“Comfortable”*

**Length**2%

*“Length”*

### **What buyers complain about **

**Durability**25%

*“Se rompio a las 3 usadas parece no ser original definitivamente lo devolvere.”*

**Strap/String Quality**13%

*“Short strings”*

**Length**13%

*“however the lasces are so long”*

**Size-Overall**13%

*“Run small”*

**Product Condition**13%

*“Maybe not new”*

**Feet Fit**13%

*“The shoe wasnt my right size”*

**Weight Heavy**2%

*“Slightly heavier than Old Skool models”*

### **Top return reasons **

**Size-Overall**37%

**Feet Fit**32%

**Length**10%

**Width**8%

**Advertised Vs Actual Product**3%

**Shape/Style**2%

**Product Condition**1%

**Comfort-Overall**1%

**Color**1%

**Material Quality**1%