---
title: "jordan 13 — Niche Verdict: Skip it (27/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/jordan-13"
last_updated: "2026-07-14T02:21:38.065Z"
locale: en
meta:
  description: "weak search conversion (0.1%) — jordan 13 doesn't clear our bar today."
  "og:description": "weak search conversion (0.1%) — jordan 13 doesn't clear our bar today."
  "og:title": "jordan 13 — Niche Verdict: Skip it (27/100) | Amazon United States - Flapen"
---

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# **jordan 13**

**Skip it**

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Market size 11Growth 15Conversion 1Competition 78Returns 20Price range 17Avg price 51Brand share 10Review moat 53Quality gap 27

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Review moat**

**Good****1,398.19**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$172.91**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Returns**

**Bad****7.3%**

return rate — above 6% kills the launch gate

**Price range**

**Bad****$8.66–$497.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-19.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$42K**

$42K/yr · 405K searches

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

**Brands**

**9 **▲rising

**Sellers**

**193**

**Top-5 brand share**

**96%**

**Open market**

**3%**

- Nike48% - Jordan21% - AIR JORDAN19% - Reebok5% - NDTEZUGT4% - Generic1% - Open — no brand owns it (3 brands, 3%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$8414%$2K6%$3K8%$3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 47 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Retro Air Jordan 13 Mens Shoes](https://m.media-amazon.com/images/I/316UJrTapTL.jpg)**Retro Air Jordan 13 Mens Shoes**AIR JORDAN**$219.58**0.0★0 rev](https://www.amazon.com/dp/B0GWFGGVYF) [2![Jordan Max Aura 7 Mens Shoes (HQ2091-106 White/White-Gym Red-Black) (White/White Gym Red/Black US Footwear Size System Adult Men Numeric Medium 13)](https://m.media-amazon.com/images/I/31XRbKMa28L.jpg)**Jordan Max Aura 7 Mens Shoes (HQ2091-106 White/White-Gym Red-Black) (White/White Gym Red/Black US Footwear Size System Adult Men Numeric Medium 13)**Jordan**$181.88**4.4★22 rev](https://www.amazon.com/dp/B0FKL88K87) [3![Jordan Air 13 Retro True Red (White) Mens Casual Basketball Shoes Size 9](https://m.media-amazon.com/images/I/319+HV88X-L.jpg)**Jordan Air 13 Retro True Red (White) Mens Casual Basketball Shoes Size 9**Nike**$290.35**0.0★0 rev](https://www.amazon.com/dp/B0GZ1GQYHS) [4![Air Jordan 13 Retro Mens Shoe (White/True Red-Wolf Grey us_Footwear_Size_System Adult Men Numeric Medium Numeric_10_Point_5)](https://m.media-amazon.com/images/I/31SCHREUOFL.jpg)**Air Jordan 13 Retro Mens Shoe (White/True Red-Wolf Grey us_Footwear_Size_System Adult Men Numeric Medium Numeric_10_Point_5)**Jordan**$497.25**5.0★12 rev](https://www.amazon.com/dp/B0C6KD2H9L) [5![Jordan Air 14 Retro Black and University Blue (Black) Size 13](https://m.media-amazon.com/images/I/31j6Z1y3r7L.jpg)**Jordan Air 14 Retro Black and University Blue (Black) Size 13**Nike**$268.55**3.5★3 rev](https://www.amazon.com/dp/B0GYTVW1J3)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Retro Air Jordan 13 Mens Shoes](https://m.media-amazon.com/images/I/316UJrTapTL.jpg)**Retro Air Jordan 13 Mens Shoes**AIR JORDAN**$204.46**1 rev2mo ago](https://www.amazon.com/dp/B0GWFLD263) [![Jordan Air 13 Retro True Red (White) Mens Casual Basketball Shoes Size 9](https://m.media-amazon.com/images/I/319+HV88X-L.jpg)**Jordan Air 13 Retro True Red (White) Mens Casual Basketball Shoes Size 9**Nike**$290.35**0 rev2mo ago](https://www.amazon.com/dp/B0GZ1GQYHS) [![Jordan Air 6 Retro Infrared Salesman (Black) Mens Casual Shoes Size 13](https://m.media-amazon.com/images/I/313RMKYkYmL.jpg)**Jordan Air 6 Retro Infrared Salesman (Black) Mens Casual Shoes Size 13**Nike**$307.60**2 rev2mo ago](https://www.amazon.com/dp/B0GZ1Q84Q5) [![Jordan Air 13 Retro True Red (White) Mens Casual Basketball Shoes Size 8](https://m.media-amazon.com/images/I/319+HV88X-L.jpg)**Jordan Air 13 Retro True Red (White) Mens Casual Basketball Shoes Size 8**Nike**$303.43**0 rev2mo ago](https://www.amazon.com/dp/B0GZ15C87B) [![Jordan Air 5 Retro White Metallic (White) Mens Casual Shoes Size 13](https://m.media-amazon.com/images/I/31R9qr6tx6L.jpg)**Jordan Air 5 Retro White Metallic (White) Mens Casual Shoes Size 13**Nike**$250.89**3 rev2mo ago](https://www.amazon.com/dp/B0GZ1KF4GQ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Reebok Classic Leather Sneakers for Men Casual Tennis Mens Shoes Core Black/Core Black/Pure Grey5 13](https://m.media-amazon.com/images/I/31we0MGAPlL.jpg)**Reebok Classic Leather Sneakers for Men Casual Tennis Mens Shoes Core Black/Core Black/Pure Grey5 13**Reebok**$68.84**4.6★**▲ 49%**](https://www.amazon.com/dp/B093TYFWXC) [![Jordan Air 1 Retro High OG Flight Club (Black) Size 13](https://m.media-amazon.com/images/I/41CyO3T1rjL.jpg)**Jordan Air 1 Retro High OG Flight Club (Black) Size 13**Nike**$165.98**5.0★**▲ 49%**](https://www.amazon.com/dp/B0GYVBNVFB) [![Reebok Club C 85 Mens Tennis Shoes Casual Fashion White Sneakers for Men Int-White/Green 7.5](https://m.media-amazon.com/images/I/31YAnFyW5CL.jpg)**Reebok Club C 85 Mens Tennis Shoes Casual Fashion White Sneakers for Men Int-White/Green 7.5**Reebok**$54.12**4.6★**▲ 49%**](https://www.amazon.com/dp/B01FUR8F7W) [![Jordan Air 13 Retro True Red (White) Mens Casual Basketball Shoes Size 9](https://m.media-amazon.com/images/I/319+HV88X-L.jpg)**Jordan Air 13 Retro True Red (White) Mens Casual Basketball Shoes Size 9**Nike**$290.35**0.0★**▲ 49%**](https://www.amazon.com/dp/B0GZ1GQYHS) [![Nike Air Jordan 13 Retro White and University Red Mens Shoes (US Footwear Size System Adult Men Numeric Medium 11.5)](https://m.media-amazon.com/images/I/316UJrTapTL.jpg)**Nike Air Jordan 13 Retro White and University Red Mens Shoes (US Footwear Size System Adult Men Numeric Medium 11.5)**Nike**$284.51**5.0★**▲ 49%**](https://www.amazon.com/dp/B0GWLQQNCM)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -19.2% search growth over the last 90 days.

13K8KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Comfort-Overall**22%

*“Comfortable”*

**Leather Quality**13%

*“Real leather uppers”*

**Shape/Style**13%

*“The style is as I expected, correct size, very light and comfortable, the quality and price resemble, very good looking”*

**Color**13%

*“everyone loves the color”*

**Quality-Overall**13%

*“Good quality shoes”*

**Durability**9%

*“Ive worn them for daily errands and light walking, and theyve held up well so far”*

**Size-Overall**9%

*“Perfect sizing”*

**Value For Money**9%

*“There a great shoe for a reasonable price”*

### **What buyers complain about **

**Size-Overall**47%

*“Shoes to small”*

**Quality-Overall**27%

*“Cheap quality”*

**Product Condition**20%

*“These seem like they have been worn before”*

**Natural Resource Wastage**7%

*“Waste $”*

### **Top return reasons **

**Size-Overall**28%

**Feet Fit**27%

**Width**16%

**Length**8%

**Advertised Vs Actual Product**3%

**Color**3%

**Comfort-Overall**2%

**Product Condition**2%

**Shape/Style**1%

**Stitch/Finish/Polish**1%