---
title: "jordan 1 low — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/jordan-1-low"
last_updated: "2026-07-14T03:46:15.445Z"
locale: en
meta:
  description: "weak search conversion (0.1%) — jordan 1 low doesn't clear our bar today."
  "og:description": "weak search conversion (0.1%) — jordan 1 low doesn't clear our bar today."
  "og:title": "jordan 1 low — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
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# **jordan 1 low**

**Skip it**

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Market size 22Growth 20Conversion 1Competition 95Returns 20Price range 45Avg price 73Brand share 4Review moat 46Quality gap 24

**Competition**

**Incredible****20%**

top-5 click share — an open shelf

**Avg price**

**Good****$106.27**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****1,897.09**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$7.99–$198.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$86K**

$86K/yr · 811K searches

**Growth**

**Bad****-10.7%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****7.3%**

return rate — above 6% kills the launch gate

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

**Brands**

**8 **▲rising

**Sellers**

**349**

**Top-5 brand share**

**99%**

**Open market**

**1%**

- Nike79% - Reebok15% - Jordan2% - Vans1% - AIR JORDAN1% - Marc Joseph New York1% - Open — no brand owns it (2 brands, 1%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$3K6%$5K8%$7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 122 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Air Jordan 1 Low Mens Shoes (553558-067 Black/Summit White/Varsity Red) Size 10](https://m.media-amazon.com/images/I/41XrrY42EmL.jpg)**Air Jordan 1 Low Mens Shoes (553558-067 Black/Summit White/Varsity Red) Size 10**Nike**$99.02**4.7★2,263 rev](https://www.amazon.com/dp/B0DS6M348S) [2![Air Jordan 1 Low SE Mens Shoes (White/Varsity Red/Black) Size 11.5](https://m.media-amazon.com/images/I/41DSIsAa9QL.jpg)**Air Jordan 1 Low SE Mens Shoes (White/Varsity Red/Black) Size 11.5**Nike**$99.20**4.6★39 rev](https://www.amazon.com/dp/B0DYZ3PLTG) [3![Nike Air Jordan 1 Low Mens Shoes White/Black DV1309-100 11](https://m.media-amazon.com/images/I/318WrN4mLWL.jpg)**Nike Air Jordan 1 Low Mens Shoes White/Black DV1309-100 11**Nike**$139.41**4.7★2,263 rev](https://www.amazon.com/dp/B0BT8JFYNF) [4![Air Jordan 1 Low SE Mens Shoes (Medium Olive/Sail/Light Orewood Brown) Size 8](https://m.media-amazon.com/images/I/31FfXNmyI6L.jpg)**Air Jordan 1 Low SE Mens Shoes (Medium Olive/Sail/Light Orewood Brown) Size 8**Nike**$115.35**4.7★151 rev](https://www.amazon.com/dp/B0FWD6YPHF) [5![Reebok Club C 85 Mens Tennis Shoes Casual Fashion White Sneakers for Men Int-White/Green 10.5](https://m.media-amazon.com/images/I/31YAnFyW5CL.jpg)**Reebok Club C 85 Mens Tennis Shoes Casual Fashion White Sneakers for Men Int-White/Green 10.5**Reebok**$68.09**4.6★7,515 rev](https://www.amazon.com/dp/B01KXU25N6)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Air Jordan 1 Low SE Mens Shoes (Sail/Deep Pewter/Gamma Grey/Game Royal) Size 12](https://m.media-amazon.com/images/I/314rOawADrL.jpg)**Air Jordan 1 Low SE Mens Shoes (Sail/Deep Pewter/Gamma Grey/Game Royal) Size 12**Nike**$198.10**0 rev1mo ago](https://www.amazon.com/dp/B0H2G1TNPD) [![Jordan Air 1 Retro High OG Flight Club (Black) Size 13](https://m.media-amazon.com/images/I/41CyO3T1rjL.jpg)**Jordan Air 1 Retro High OG Flight Club (Black) Size 13**Nike**$165.98**1 rev2mo ago](https://www.amazon.com/dp/B0GYVBNVFB) [![Air Jordan 1 Low Mens Shoes (Midnight Navy/White/University Blue) Size 10.5](https://m.media-amazon.com/images/I/311z5S4M7SL.jpg)**Air Jordan 1 Low Mens Shoes (Midnight Navy/White/University Blue) Size 10.5**Nike**$134.44**3 rev3mo ago](https://www.amazon.com/dp/B0GW1GDBCM) [![Air Jordan 1 Low Mens Shoes (Olive Grey/Summit White/Pale Ivory/Enigma Stone) Size 9.5](https://m.media-amazon.com/images/I/31aSDUAHv0L.jpg)**Air Jordan 1 Low Mens Shoes (Olive Grey/Summit White/Pale Ivory/Enigma Stone) Size 9.5**Nike**$130.09**2 rev3mo ago](https://www.amazon.com/dp/B0GW1K7J8X) [![Nike Air Jordan 1 Low Mens Shoes Size 11.5 Color: Core Black/Grey/Red-Black](https://m.media-amazon.com/images/I/41bufMhxsVL.jpg)**Nike Air Jordan 1 Low Mens Shoes Size 11.5 Color: Core Black/Grey/Red-Black**Nike**$146.92**8 rev5mo ago](https://www.amazon.com/dp/B0GMWP7J4M)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Air Jordan 1 Low Mens Shoes (Midnight Navy/White/University Blue) Size 10.5](https://m.media-amazon.com/images/I/311z5S4M7SL.jpg)**Air Jordan 1 Low Mens Shoes (Midnight Navy/White/University Blue) Size 10.5**Nike**$134.44**5.0★**▲ 91%**](https://www.amazon.com/dp/B0GW1GDBCM) [![Air Jordan 1 Low SE Mens Shoes (Black/Light Wild Mango/Olive Grey) Size 14](https://m.media-amazon.com/images/I/31Z3X-RJI3L.jpg)**Air Jordan 1 Low SE Mens Shoes (Black/Light Wild Mango/Olive Grey) Size 14**Nike**$138.59**5.0★**▲ 89%**](https://www.amazon.com/dp/B0GJ747TGQ) [![Nike Aj1 Ko High Og Mens Trainers  11 UK (46 EU) White Lobster Dune Red Sail 10.5 US](https://m.media-amazon.com/images/I/31Xe4VYnX8L.jpg)**Nike Aj1 Ko High Og Mens Trainers 11 UK (46 EU) White Lobster Dune Red Sail 10.5 US**Nike**$100.17**4.6★**▲ 89%**](https://www.amazon.com/dp/B0CZ7NSKYQ) [![Nike Air Jordan 1 Low Mens Shoes Size 11.5 Color: Core Black/Grey/Red-Black](https://m.media-amazon.com/images/I/41bufMhxsVL.jpg)**Nike Air Jordan 1 Low Mens Shoes Size 11.5 Color: Core Black/Grey/Red-Black**Nike**$146.92**4.4★**▲ 88%**](https://www.amazon.com/dp/B0GMWP7J4M) [![Marc Joseph New York Mens Fort Avenue Sneakers (Hands-Free Technology) Black 9.5 Medium](https://m.media-amazon.com/images/I/31Ic4h7-GZL.jpg)**Marc Joseph New York Mens Fort Avenue Sneakers (Hands-Free Technology) Black 9.5 Medium**Marc Joseph New York**$68.03**4.0★**▲ 88%**](https://www.amazon.com/dp/B0DLXWZN2M)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.

200K150KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 9.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Comfort-Overall**26%

*“Very comfortable”*

**Size-Overall**21%

*“Fit perfect”*

**Quality-Overall**14%

*“Hi quality and constable fit”*

**Value For Money**9%

*“Good Value”*

**Advertised Vs Actual Product**7%

*“Awesome, as described”*

**Color**6%

*“Their like a yellow/white color”*

**Shape/Style**4%

*“Air: comfortable + classic styling = win~win”*

**Durability**2%

*“they are durable”*

**Ease Of Use**2%

*“They are comfortable”*

**Ease Of Cleaning**2%

*“My daughter loves them they also dont get dirty easily”*

### **What buyers complain about **

**Size-Overall**27%

*“it didn't fit”*

**Product Condition**15%

*“Came in used. Showed up used....”*

**Stitch/Finish/Polish**11%

*“stitching is bad”*

**Durability**9%

*“Se rompio a las 3 usadas parece no ser original definitivamente lo devolvere.”*

**Leather Quality**5%

*“Fake leather”*

**Functionality-Overall**5%

*“Didn't work out”*

**Comfort-Overall**5%

*“uncomfortable”*

**Quality-Overall**5%

*“Poor quality”*

**Advertised Vs Actual Product**5%

*“It doesnt show the size”*

**Width**2%

*“Also, Nike does not make a wide sneaker so anything that says wide is not correct”*

### **Top return reasons **

**Size-Overall**31%

**Feet Fit**27%

**Width**12%

**Length**11%

**Color**3%

**Advertised Vs Actual Product**3%

**Comfort-Overall**2%

**Product Condition**2%

**Shape/Style**2%

**Value For Money**1%