--- title: "its a boy — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/its-a-boy" last_updated: "2026-07-10T03:09:25.029Z" locale: en meta: description: "a small market ($107K/yr) — its a boy doesn't clear our bar today." "og:description": "a small market ($107K/yr) — its a boy doesn't clear our bar today." "og:title": "its a boy — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen" --- Back to Flapen home # **its a boy** **Skip it****44/100 ** a small market ($107K/yr) — its a boy doesn't clear our bar today. **Market/yr** **$107K** **Growth (1y)** **+246.4%** **Products** **18** **Brands** **17** was 71 a year ago **Sellers** **26** **Price range** **$5.06–$23.82** **Returns** **2.7%** **Rating** **4.7★** **Skip it** Scored 44/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **5** ×0.30 Growth **81** ×0.30 Competition **38** ×0.20 Quality gap **21** ×0.10 Returns **79** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +246.4% year over year. 11K5KSpike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Aug, Sep · busiest ÷ quietest = 2.0× ## **Competition** - Jomixa37% - Oarkive10% - GGBNOMER7% - Tsultryofs7% - Aphumedc6% - Hahafelt5% - Other (11 brands)28% The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them. 17 brands and 26 sellers compete here. **Brands** **17 **▼falling was 71 a year ago **Sellers** **26** **Top 5 brand share** **67%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Jomixa Newborn Girls and Boys Romper Hi Im New Here Long Sleeve Cotton Baby Clothes Coming Home Outfit (Blue 0-3 Months)](https://m.media-amazon.com/images/I/41FwlEkIB3L.jpg) [**Jomixa Newborn Girls and Boys Romper Hi Im New Here Long Sleeve Cotton Baby Clothes Coming Home Outfit (Blue 0-3 Months)**](https://www.amazon.com/dp/B0DYP2HHBL) Jomixa$10.064.7★21937%▲rising 2 ![Its A Boy Banner Boy Baby Shower Decorations Its A Boy Sign Baby Boy Banner for Baby Boy Shower Decor Baby Boy Baby Shower Decorations Baby Boy Shower Decorations Birthday Party Favors](https://m.media-amazon.com/images/I/31kHEhz0nHL.jpg) [**Its A Boy Banner Boy Baby Shower Decorations Its A Boy Sign Baby Boy Banner for Baby Boy Shower Decor Baby Boy Baby Shower Decorations Baby Boy Shower Decorations Birthday Party Favors**](https://www.amazon.com/dp/B09SSXM7LK) Oarkive$5.914.7★368%▼falling 3 ![GGBNOMER Newborn Baby Boy Summer Clothes Mamas Boy Embroidery Jumpsuit Waffle Round Neck Romper Onesie 3 6 12 18 Months (Cute Blue 0-3 Months)](https://m.media-amazon.com/images/I/417QJ3iiWBL.jpg) [**GGBNOMER Newborn Baby Boy Summer Clothes Mamas Boy Embroidery Jumpsuit Waffle Round Neck Romper Onesie 3 6 12 18 Months (Cute Blue 0-3 Months)**](https://www.amazon.com/dp/B0G2KXM3YD) GGBNOMER$14.704.5★417%▲rising 4 ![Tsultryofs Baby Boy Romper Newborn Infant Summer Clothes Letter Embroidered Short Sleeve Crew Neck Jumpsuit (New to the Crew Blue Newborn)](https://m.media-amazon.com/images/I/41K6EkIi-iL.jpg) [**Tsultryofs Baby Boy Romper Newborn Infant Summer Clothes Letter Embroidered Short Sleeve Crew Neck Jumpsuit (New to the Crew Blue Newborn)**](https://www.amazon.com/dp/B0GCJ2JVZH) Tsultryofs$14.854.8★417%▲rising 5 ![Gender Reveal Wooden Sign Its a Boy Sign Personalized Newborn Announcement Sign for Hospital Baby Announcement Plaque Wooden Birth Announcement Sign Boho Gender Reveal Decor (Blue)](https://m.media-amazon.com/images/I/41pDtpJpxAL.jpg) [**Gender Reveal Wooden Sign Its a Boy Sign Personalized Newborn Announcement Sign for Hospital Baby Announcement Plaque Wooden Birth Announcement Sign Boho Gender Reveal Decor (Blue)**](https://www.amazon.com/dp/B0F4XMX9QP) Aphumedc$5.834.8★306%▼falling 6 ![Hahafelt 1 Pcs Blue Gingham Baby Boy Banner for Party Decorations Blue Pre Strung Baby Shower Its a Boy Gender Reveal Paper Banner for Table Wall or Mantel Display Party Decor Supplies](https://m.media-amazon.com/images/I/31Pv1rQM9CL.jpg) [**Hahafelt 1 Pcs Blue Gingham Baby Boy Banner for Party Decorations Blue Pre Strung Baby Shower Its a Boy Gender Reveal Paper Banner for Table Wall or Mantel Display Party Decor Supplies**](https://www.amazon.com/dp/B0FMY2VX1Y) Hahafelt$7.694.8★875%▲rising 7 ![AINBIN Hello World Newborn Sign Boy Gender Reveal Birth Announcement Sign 2PCS Its a Boy and Hello World baby Welcome Board Wooden Name Announcement Plaque for Photo Props Baby Shower Hospital Nursery](https://m.media-amazon.com/images/I/41BoMFLhNSL.jpg) [**AINBIN Hello World Newborn Sign Boy Gender Reveal Birth Announcement Sign 2PCS Its a Boy and Hello World baby Welcome Board Wooden Name Announcement Plaque for Photo Props Baby Shower Hospital Nursery**](https://www.amazon.com/dp/B0F7K2QKT8) AINBIN$6.434.8★1285%▼falling 8 ![Dubble Bubble Its a Boy! Blue Bubble Gum Gender Reveal Cigars (Pack of 36)](https://m.media-amazon.com/images/I/51fEuupjArL.jpg) [**Dubble Bubble Its a Boy! Blue Bubble Gum Gender Reveal Cigars (Pack of 36)**](https://www.amazon.com/dp/B07CGPX92P) Tootsie Roll$19.704.5★2,4984%▼falling 9 ![NZRVAWS Baby Boy Clothes Newborn Boy Outfit 3-6 Months Romper Short Sleeve Cooler Version Of Dad Top Camouflage Long Pants Hat 3PC Infant Clothing Set](https://m.media-amazon.com/images/I/41C5KXMhJRL.jpg) [**NZRVAWS Baby Boy Clothes Newborn Boy Outfit 3-6 Months Romper Short Sleeve Cooler Version Of Dad Top Camouflage Long Pants Hat 3PC Infant Clothing Set**](https://www.amazon.com/dp/B08X6GJGCS) NZRVAWS$19.754.8★3,9493%▲rising 10 ![Gender Reveal Sign for Baby Birth: 3Pcs Its A Boy Girl & Hello World Announcement Sign for Hospital - Wooden Newborn Welcome Board for New Boys and Girls](https://m.media-amazon.com/images/I/51cMN1f45aL.jpg) [**Gender Reveal Sign for Baby Birth: 3Pcs Its A Boy Girl & Hello World Announcement Sign for Hospital - Wooden Newborn Welcome Board for New Boys and Girls**](https://www.amazon.com/dp/B0DMF7RKC1) Giftacity$9.884.7★1152%▼falling 11 ![Pre-Strung Baby Boy Burlap Banner Gender Reveal Banner for Baby Shower Party Decorations (Light Blue Heart)](https://m.media-amazon.com/images/I/31+cM7xj2yL.jpg) [**Pre-Strung Baby Boy Burlap Banner Gender Reveal Banner for Baby Shower Party Decorations (Light Blue Heart)**](https://www.amazon.com/dp/B0FCFJFX5N) LIGHOON$7.154.8★252%▲rising 12 ![Pro Goleem Teddy Bear Lovey Baby Security Blanket for Boys and Girls Unisex Soft Lovie Baby Gifts for Newborn Toddler Snuggle Toy Stuffed Animal Blue 16 Inch](https://m.media-amazon.com/images/I/418VLuSOT2L.jpg) [**Pro Goleem Teddy Bear Lovey Baby Security Blanket for Boys and Girls Unisex Soft Lovie Baby Gifts for Newborn Toddler Snuggle Toy Stuffed Animal Blue 16 Inch**](https://www.amazon.com/dp/B07KR5PQBB) Pro Goleem$14.664.8★23,0852%▼falling 13 ![Baby Boy Banner for Party Decorations Its a Boy Sign Rustic Garland with Blue Heart Pre-Strung Paper Baby Shower Banner for Table Wall or Mantel Display](https://m.media-amazon.com/images/I/31Nc7UFWPJL.jpg) [**Baby Boy Banner for Party Decorations Its a Boy Sign Rustic Garland with Blue Heart Pre-Strung Paper Baby Shower Banner for Table Wall or Mantel Display**](https://www.amazon.com/dp/B0F1FGPQ7C) SUWOW$5.924.5★362%▼falling 14 ![Sleyberoy Its a Boy Baby Shower Cake Topper Blue Glitter Lettering for Gender Reveals and Newborn Parties 1st & 2nd Happy Birthday Selected cake decor (Its a boy)](https://m.media-amazon.com/images/I/41tx1Z6SnBL.jpg) [**Sleyberoy Its a Boy Baby Shower Cake Topper Blue Glitter Lettering for Gender Reveals and Newborn Parties 1st & 2nd Happy Birthday Selected cake decor (Its a boy)**](https://www.amazon.com/dp/B0BS3RSZPP) Sleyberoy$5.064.4★222%▲rising 15 ![Brvxia Baby Boy Summer Clothes Little Brother Newborn Outfit Short Sleeve Romper Casual Shorts Set 0 3 6 12 Months (Blue 3-6 Months)](https://m.media-amazon.com/images/I/41RvXa6EDzL.jpg) [**Brvxia Baby Boy Summer Clothes Little Brother Newborn Outfit Short Sleeve Romper Casual Shorts Set 0 3 6 12 Months (Blue 3-6 Months)**](https://www.amazon.com/dp/B0G4ZTM97G) Brvxia$13.404.8★542%▲rising **~~Showing 15 of 18 — show all ~~** ## **Product shelf** All 18 tracked products in this niche. Top sellersNewestTrending [![Jomixa Newborn Girls and Boys Romper Hi Im New Here Long Sleeve Cotton Baby Clothes Coming Home Outfit (Blue 0-3 Months)](https://m.media-amazon.com/images/I/41FwlEkIB3L.jpg)**Jomixa Newborn Girls and Boys Romper Hi Im New Here Long Sleeve Cotton Baby Clothes Coming Home Outfit (Blue 0-3 Months)** Jomixa**$10.06**4.7★219 reviews](https://www.amazon.com/dp/B0DYP2HHBL) [![Its A Boy Banner Boy Baby Shower Decorations Its A Boy Sign Baby Boy Banner for Baby Boy Shower Decor Baby Boy Baby Shower Decorations Baby Boy Shower Decorations Birthday Party Favors](https://m.media-amazon.com/images/I/31kHEhz0nHL.jpg)**Its A Boy Banner Boy Baby Shower Decorations Its A Boy Sign Baby Boy Banner for Baby Boy Shower Decor Baby Boy Baby Shower Decorations Baby Boy Shower Decorations Birthday Party Favors** Oarkive**$5.91**4.7★36 reviews](https://www.amazon.com/dp/B09SSXM7LK) [![GGBNOMER Newborn Baby Boy Summer Clothes Mamas Boy Embroidery Jumpsuit Waffle Round Neck Romper Onesie 3 6 12 18 Months (Cute Blue 0-3 Months)](https://m.media-amazon.com/images/I/417QJ3iiWBL.jpg)**GGBNOMER Newborn Baby Boy Summer Clothes Mamas Boy Embroidery Jumpsuit Waffle Round Neck Romper Onesie 3 6 12 18 Months (Cute Blue 0-3 Months)** GGBNOMER**$14.70**4.5★41 reviews](https://www.amazon.com/dp/B0G2KXM3YD) [![Tsultryofs Baby Boy Romper Newborn Infant Summer Clothes Letter Embroidered Short Sleeve Crew Neck Jumpsuit (New to the Crew Blue Newborn)](https://m.media-amazon.com/images/I/41K6EkIi-iL.jpg)**Tsultryofs Baby Boy Romper Newborn Infant Summer Clothes Letter Embroidered Short Sleeve Crew Neck Jumpsuit (New to the Crew Blue Newborn)** Tsultryofs**$14.85**4.8★41 reviews](https://www.amazon.com/dp/B0GCJ2JVZH) [![Gender Reveal Wooden Sign Its a Boy Sign Personalized Newborn Announcement Sign for Hospital Baby Announcement Plaque Wooden Birth Announcement Sign Boho Gender Reveal Decor (Blue)](https://m.media-amazon.com/images/I/41pDtpJpxAL.jpg)**Gender Reveal Wooden Sign Its a Boy Sign Personalized Newborn Announcement Sign for Hospital Baby Announcement Plaque Wooden Birth Announcement Sign Boho Gender Reveal Decor (Blue)** Aphumedc**$5.83**4.8★30 reviews](https://www.amazon.com/dp/B0F4XMX9QP) [![Hahafelt 1 Pcs Blue Gingham Baby Boy Banner for Party Decorations Blue Pre Strung Baby Shower Its a Boy Gender Reveal Paper Banner for Table Wall or Mantel Display Party Decor Supplies](https://m.media-amazon.com/images/I/31Pv1rQM9CL.jpg)**Hahafelt 1 Pcs Blue Gingham Baby Boy Banner for Party Decorations Blue Pre Strung Baby Shower Its a Boy Gender Reveal Paper Banner for Table Wall or Mantel Display Party Decor Supplies** Hahafelt**$7.69**4.8★87 reviews](https://www.amazon.com/dp/B0FMY2VX1Y) [![AINBIN Hello World Newborn Sign Boy Gender Reveal Birth Announcement Sign 2PCS Its a Boy and Hello World baby Welcome Board Wooden Name Announcement Plaque for Photo Props Baby Shower Hospital Nursery](https://m.media-amazon.com/images/I/41BoMFLhNSL.jpg)**AINBIN Hello World Newborn Sign Boy Gender Reveal Birth Announcement Sign 2PCS Its a Boy and Hello World baby Welcome Board Wooden Name Announcement Plaque for Photo Props Baby Shower Hospital Nursery** AINBIN**$6.43**4.8★128 reviews](https://www.amazon.com/dp/B0F7K2QKT8) [![Dubble Bubble Its a Boy! Blue Bubble Gum Gender Reveal Cigars (Pack of 36)](https://m.media-amazon.com/images/I/51fEuupjArL.jpg)**Dubble Bubble Its a Boy! Blue Bubble Gum Gender Reveal Cigars (Pack of 36)** Tootsie Roll**$19.70**4.5★2,498 reviews](https://www.amazon.com/dp/B07CGPX92P) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**36% *“The quality is great too — the stitching is strong”* **Size-Overall**12% *“The clothes fit well”* **Soft Feel**9% *“The fabric is soft”* **Value For Money**8% *“Great price for a great product”* **Advertised Vs Actual Product**6% *“were as pictured”* **Design-Overall**3% *“Cute design”* **Ease Of Use**3% *“Very easy to use”* **Freshness**3% *“Fresh”* **Color**2% *“with bright colors”* **Fun/Entertainment Experience**2% *“played with them so with a new baby coming I thought it would be a great gift”* ### **What buyers complain about ** **Hard Feel**32% *“Hard as a rock”* **Size-Overall**18% *“Not true to size”* **Quality-Overall**12% *“Cheap, not safe to use in my opinion”* **Ease Of Chewing/Swallowing**7% *“Too hard to chew”* **Material Quality**7% *“Theyre both made of polyester. plastic”* **Thickness**5% *“But the Satin is thin and weak”* **Sharpness**5% *“Use a fine tip sharpie as a regular sharpie will bleed”* **Adhesion/Stickiness**3% *“Returned the first set due to glue being messy all over sign”* **Durability**2% *“It broke in pieces”* **Advertised Vs Actual Product**2% *“It avoids stating this in the product description”* #### **Top return reasons**- Size-Overall48% - Color9% - Quality-Overall8% - Value For Money8% - Material Quality6% - Advertised Vs Actual Product4% - Stitch/Finish/Polish3% - Defective Material/Parts2% - Length1% - Hard Feel1%