---
title: "isabella encanto costume — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/isabella-encanto-costume"
last_updated: "2026-07-14T01:14:05.059Z"
locale: en
meta:
  description: "a small market ($11K/yr) — isabella encanto costume doesn't clear our bar today."
  "og:description": "a small market ($11K/yr) — isabella encanto costume doesn't clear our bar today."
  "og:title": "isabella encanto costume — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
---

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# **isabella encanto costume**

**Skip it**

A small market ($11K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 11Conversion 8Competition 60Returns 24Price range 84Avg price 90Brand share 67Review moat 43Quality gap 38

**Avg price**

**Great****$21.19**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.52–$47.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,217.3**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Bad****6.3%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-28.0%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$11K**

$11K/yr · 78K searches

## **Competition**

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**17 **▲rising

**Sellers**

**37**

**Top-5 brand share**

**65%**

**Open market**

**28%**

- Yipkorra26% - CCJRLM13% - Disney9% - Bosvin8% - LZH8% - RUYUYIRU8%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$1K20%$2K30%$3K40%$4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 30 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Yipkorra Mirabel Costume for Girls Cosplay Isabella Outfit Princess Halloween Dress Up With Earrings (Isabela B 5-6Years)](https://m.media-amazon.com/images/I/51C53Xgn2AL.jpg)**Yipkorra Mirabel Costume for Girls Cosplay Isabella Outfit Princess Halloween Dress Up With Earrings (Isabela B 5-6Years)**Yipkorra**$23.94**4.7★1,262 rev](https://www.amazon.com/dp/B0B1WM7Y2N) [2![CCJRLM Mirabel Isabela Shoes for Girls Costume Cosplay Dress Up Embroidery Mary-Jane Ballet Shoes Purple](https://m.media-amazon.com/images/I/41nHLrlNuRL.jpg)**CCJRLM Mirabel Isabela Shoes for Girls Costume Cosplay Dress Up Embroidery Mary-Jane Ballet Shoes Purple**CCJRLM**$15.46**4.6★468 rev](https://www.amazon.com/dp/B0BF4WC867) [3![RUYUYIRU Encanto Mirabel Cosplay Costume for Girls Isabela Mirabe Madrigal Princess Dress Up Halloween Paty Dresses 120Purple](https://m.media-amazon.com/images/I/416GnfHu1HL.jpg)**RUYUYIRU Encanto Mirabel Cosplay Costume for Girls Isabela Mirabe Madrigal Princess Dress Up Halloween Paty Dresses 120Purple**RUYUYIRU**$24.93**4.6★669 rev](https://www.amazon.com/dp/B09V16QG8F) [4![Bosvin Purple Princess Costume for Girls Dress Up 6-7 Years](https://m.media-amazon.com/images/I/51ZcxKgfiJL.jpg)**Bosvin Purple Princess Costume for Girls Dress Up 6-7 Years**Bosvin**$23.25**4.4★372 rev](https://www.amazon.com/dp/B0BD8WG4PW) [5![LZH Encanto Mirabel Costume Dress For Girls Cosplay Isabela Madrigal Princess Halloween Dress Up With Glasses Earrings](https://m.media-amazon.com/images/I/41zvOhyaOeL.jpg)**LZH Encanto Mirabel Costume Dress For Girls Cosplay Isabela Madrigal Princess Halloween Dress Up With Glasses Earrings**LZH**$24.31**4.8★4,172 rev](https://www.amazon.com/dp/B09T6L9X7P)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![HaHaGuu Princess Jelly Flats Shoes Girls Birthday Party Heels Snow Queen Cosplay Costumes Dress Up Sandals For Toddler Little Girls Big Kids](https://m.media-amazon.com/images/I/414QAhHhZTL.jpg)**HaHaGuu Princess Jelly Flats Shoes Girls Birthday Party Heels Snow Queen Cosplay Costumes Dress Up Sandals For Toddler Little Girls Big Kids**HaHaGuu**$12.47**596 rev1y ago](https://www.amazon.com/dp/B0DSBXC9WR) [![Disney Girls Encanto Mirabel Jersey Short Sleeve - 2t-6x Playwear Dress Lilac 4-5 US](https://m.media-amazon.com/images/I/41zynFEuWOL.jpg)**Disney Girls Encanto Mirabel Jersey Short Sleeve - 2t-6x Playwear Dress Lilac 4-5 US**Disney**$16.13**8 rev3y ago](https://www.amazon.com/dp/B0BW6KLQFQ) [![Bkotoo Encanto Mirabel Dress Up Shoes for Girls - Cosplay Isabela Madrigal Princess Costume Shoes (Rose Toddler Women Numeric_7 Numeric us_Footwear_Size_System Medium)](https://m.media-amazon.com/images/I/51ZP70-yvfL.jpg)**Bkotoo Encanto Mirabel Dress Up Shoes for Girls - Cosplay Isabela Madrigal Princess Costume Shoes (Rose Toddler Women Numeric_7 Numeric us_Footwear_Size_System Medium)**Bkotoo**$14.58**154 rev3y ago](https://www.amazon.com/dp/B0BLS5GL5P) [![Bkotoo Encanto Mirabel Dress Up Shoes for Girls - Cosplay Isabela Madrigal Princess Costume Shoes (Rose Toddler Women Numeric_8 Numeric us_Footwear_Size_System Medium)](https://m.media-amazon.com/images/I/51ZP70-yvfL.jpg)**Bkotoo Encanto Mirabel Dress Up Shoes for Girls - Cosplay Isabela Madrigal Princess Costume Shoes (Rose Toddler Women Numeric_8 Numeric us_Footwear_Size_System Medium)**Bkotoo**$14.55**154 rev3y ago](https://www.amazon.com/dp/B0BLS6CZTF) [![CCJRLM Mirabel Isabela Shoes for Girls Costume Cosplay Dress Up Embroidery Mary-Jane Ballet Shoes Purple](https://m.media-amazon.com/images/I/41nHLrlNuRL.jpg)**CCJRLM Mirabel Isabela Shoes for Girls Costume Cosplay Dress Up Embroidery Mary-Jane Ballet Shoes Purple**CCJRLM**$15.46**468 rev3y ago](https://www.amazon.com/dp/B0BF4WC867)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Bkotoo Encanto Mirabel Dress Up Shoes for Girls - Cosplay Isabela Madrigal Princess Costume Shoes (Rose Toddler Women Numeric_7 Numeric us_Footwear_Size_System Medium)](https://m.media-amazon.com/images/I/51ZP70-yvfL.jpg)**Bkotoo Encanto Mirabel Dress Up Shoes for Girls - Cosplay Isabela Madrigal Princess Costume Shoes (Rose Toddler Women Numeric_7 Numeric us_Footwear_Size_System Medium)**Bkotoo**$14.58**4.7★**▲ 376%**](https://www.amazon.com/dp/B0BLS5GL5P) [![HaHaGuu Princess Jelly Flats Shoes Girls Birthday Party Heels Snow Queen Cosplay Costumes Dress Up Sandals For Toddler Little Girls Big Kids](https://m.media-amazon.com/images/I/414QAhHhZTL.jpg)**HaHaGuu Princess Jelly Flats Shoes Girls Birthday Party Heels Snow Queen Cosplay Costumes Dress Up Sandals For Toddler Little Girls Big Kids**HaHaGuu**$12.47**4.7★**▲ 371%**](https://www.amazon.com/dp/B0DSBXC9WR) [![Disney Girls Encanto Mirabel Jersey Short Sleeve - 2t-6x Playwear Dress Lilac 4-5 US](https://m.media-amazon.com/images/I/41zynFEuWOL.jpg)**Disney Girls Encanto Mirabel Jersey Short Sleeve - 2t-6x Playwear Dress Lilac 4-5 US**Disney**$16.13**4.2★**▲ 334%**](https://www.amazon.com/dp/B0BW6KLQFQ) [![Disney Girls Encanto Fantasy Gown Nightgown ENCANTO GARDEN 2 3T](https://m.media-amazon.com/images/I/41Voph-K0JL.jpg)**Disney Girls Encanto Fantasy Gown Nightgown ENCANTO GARDEN 2 3T**Disney**$21.56**4.8★**▲ 329%**](https://www.amazon.com/dp/B0B98RM1LN) [![Bkotoo Encanto Mirabel Dress Up Shoes for Girls - Cosplay Isabela Madrigal Princess Costume Shoes (Rose Toddler Women Numeric_8 Numeric us_Footwear_Size_System Medium)](https://m.media-amazon.com/images/I/51ZP70-yvfL.jpg)**Bkotoo Encanto Mirabel Dress Up Shoes for Girls - Cosplay Isabela Madrigal Princess Costume Shoes (Rose Toddler Women Numeric_8 Numeric us_Footwear_Size_System Medium)**Bkotoo**$14.55**4.7★**▲ 264%**](https://www.amazon.com/dp/B0BLS6CZTF)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -28.0% search growth over the last 90 days.

8K6KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 6.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**39%

*“its fits her perfectly with a good amount to grow”*

**Comfort-Overall**14%

*“Cute and comfy”*

**Quality-Overall**7%

*“Quality is great”*

**Soft Feel**7%

*“Definitely so soft its comfortable to sleep in”*

**Material Quality**6%

*“the material of the dress is light and silky”*

**Stretchability/Expandability/Elasticity**4%

*“stretchy material”*

**Fun/Entertainment Experience**4%

*“Perfect for Halloween or Dress-Up Play”*

**Value For Money**3%

*“Great value for the price”*

### **What buyers complain about **

**Size-Overall**33%

*“size 2+ up run very small”*

**Smell**8%

*“they still smell like fish”*

**Advertised Vs Actual Product**8%

*“Not as pictured”*

**Color**8%

*“the colors weren't as pictured”*

**Durability**4%

*“The glasses unfortunately broke after a few months”*

**Stretchability/Expandability/Elasticity**3%

*“It does not have a lot of stretch”*

**Allergies**3%

*“She says the sleeves can be a little itchy”*

### **Top return reasons **

**Size-Overall**63%

**Feet Fit**11%

**Length**6%

**Material Quality**5%

**Quality-Overall**3%

**Width**2%

**Comfort-Overall**1%

**Value For Money**1%

**Advertised Vs Actual Product**1%

**Waist Fit**1%