---
title: "irish hat — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/irish-hat"
last_updated: "2026-07-14T03:28:31.174Z"
locale: en
meta:
  description: "soft demand (-61.5% this quarter) — irish hat doesn't clear our bar today."
  "og:description": "soft demand (-61.5% this quarter) — irish hat doesn't clear our bar today."
  "og:title": "irish hat — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **irish hat**

**Skip it**

Soft demand (-61.5% this quarter) — this niche doesn't clear our bar today.

Market size 13Growth 0Conversion 11Competition 92Returns 19Price range 84Avg price 95Brand share 78Review moat 41Quality gap 40

**Avg price**

**Incredible****$33.08**

avg listing price — sweet spot $15–$100

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Price range**

**Great****$3.69–$101.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Review moat**

**Okay****2,385.96**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Bad****7.4%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$53K**

$53K/yr · 189K searches

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-61.5%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

**Brands**

**28 **▲rising

**Sellers**

**37**

**Top-5 brand share**

**57%**

**Open market**

**37%**

- VOBOOM16% - Biddy Murphy15% - Xinveen12% - LADYBRO8% - Senker Fashion7% - STARANCE5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$1K4%$2K6%$3K8%$4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 83 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![VOBOOM Mens Cotton Flat Ivy Gatsby Newsboy Driving Hat Cap (Style2-Black)](https://m.media-amazon.com/images/I/41edDWXpKcL.jpg)**VOBOOM Mens Cotton Flat Ivy Gatsby Newsboy Driving Hat Cap (Style2-Black)**VOBOOM**$13.44**4.6★14,855 rev](https://www.amazon.com/dp/B07924BTJV) [2![VOBOOM Mens Herringbone Flat Ivy Newsboy Hat Wool Blend Gatsby Cabbie Cap (Army Green 7 5/8)](https://m.media-amazon.com/images/I/515KqZ84I-L.jpg)**VOBOOM Mens Herringbone Flat Ivy Newsboy Hat Wool Blend Gatsby Cabbie Cap (Army Green 7 5/8)**VOBOOM**$18.77**4.4★9,351 rev](https://www.amazon.com/dp/B07MXZNP3Q) [3![Quanhaigou Mens Cotton Flat Ivy Gatsby Newsboy Driving Hat Adjustable Irish Cabbie Ivy Driving Hunting Cap (Plaid Green)](https://m.media-amazon.com/images/I/41JTEgCOBGL.jpg)**Quanhaigou Mens Cotton Flat Ivy Gatsby Newsboy Driving Hat Adjustable Irish Cabbie Ivy Driving Hunting Cap (Plaid Green)**Quanhaigou**$13.95**4.4★803 rev](https://www.amazon.com/dp/B0CWRYCYMG) [4![Senker 2 Pack Mens Classic Herringbone Tweed Wool Blend Flat Cap Ivy Gatsby Newsboy Cabbie Driving Hat B-black/Grey One Size](https://m.media-amazon.com/images/I/519kcR2uu+L.jpg)**Senker 2 Pack Mens Classic Herringbone Tweed Wool Blend Flat Cap Ivy Gatsby Newsboy Cabbie Driving Hat B-black/Grey One Size**Senker Fashion**$19.08**4.4★5,353 rev](https://www.amazon.com/dp/B07FQHMFZ8) [5![Biddy Murphy Self-Adjusting Irish Wool Driving Cap for Men and Women Comfort Fit Flat Cap Newsboy Style Hat (Medium Forest Green Herringbone)](https://m.media-amazon.com/images/I/513zgwnOLEL.jpg)**Biddy Murphy Self-Adjusting Irish Wool Driving Cap for Men and Women Comfort Fit Flat Cap Newsboy Style Hat (Medium Forest Green Herringbone)**Biddy Murphy**$83.49**4.8★6 rev](https://www.amazon.com/dp/B0GJFNVFGD)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Mens Cotton Flat Cap Breathable Newsboy Hats Adjustable Beret Ivy Cap Irish Cabbie Driving Hunting Hats for All-Season Green](https://m.media-amazon.com/images/I/314MfkuUQJL.jpg)**Mens Cotton Flat Cap Breathable Newsboy Hats Adjustable Beret Ivy Cap Irish Cabbie Driving Hunting Hats for All-Season Green**Josojoou**$7.80**19 rev2mo ago](https://www.amazon.com/dp/B0GVN1R5VS) [![Mens Flat Cap Linen Blend Adjustable Newsboy Cap for Men Classic Cabbie Ivy Gatsby Irish Beret Cap Summer Hat](https://m.media-amazon.com/images/I/21GzP1juL3L.jpg)**Mens Flat Cap Linen Blend Adjustable Newsboy Cap for Men Classic Cabbie Ivy Gatsby Irish Beret Cap Summer Hat**KNKNT**$21.25**31 rev3mo ago](https://www.amazon.com/dp/B0GWST8TTQ) [![Unisex St. Patricks Shamrock Art Print Hat Irish Celtic Knot Hat St. Patricks Day Baseball Cap Lucky Shamrock Cap Ireland Hats Green](https://m.media-amazon.com/images/I/41fcwCWun4L.jpg)**Unisex St. Patricks Shamrock Art Print Hat Irish Celtic Knot Hat St. Patricks Day Baseball Cap Lucky Shamrock Cap Ireland Hats Green**Generic**$9.64**30 rev4mo ago](https://www.amazon.com/dp/B0GNHFNJ9W) [![Newsboy Cap for Men/Women | Newsboys Hat | Men Beret Hats | Flat Cap | Flat Cap for Men (Green-Patchwork Medium)](https://m.media-amazon.com/images/I/41r9Nkk+X7L.jpg)**Newsboy Cap for Men/Women | Newsboys Hat | Men Beret Hats | Flat Cap | Flat Cap for Men (Green-Patchwork Medium)**Generic**$3.69**63 rev5mo ago](https://www.amazon.com/dp/B0GH7933BK) [![Biddy Murphy Self-Adjusting Irish Wool Driving Cap for Men and Women Comfort Fit Flat Cap Newsboy Style Hat (Medium Forest Green Herringbone)](https://m.media-amazon.com/images/I/513zgwnOLEL.jpg)**Biddy Murphy Self-Adjusting Irish Wool Driving Cap for Men and Women Comfort Fit Flat Cap Newsboy Style Hat (Medium Forest Green Herringbone)**Biddy Murphy**$83.49**6 rev5mo ago](https://www.amazon.com/dp/B0GJFNVFGD)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Mens Flat Cap Linen Blend Adjustable Newsboy Cap for Men Classic Cabbie Ivy Gatsby Irish Beret Cap Summer Hat](https://m.media-amazon.com/images/I/21GzP1juL3L.jpg)**Mens Flat Cap Linen Blend Adjustable Newsboy Cap for Men Classic Cabbie Ivy Gatsby Irish Beret Cap Summer Hat**KNKNT**$21.25**4.5★**▲ 183%**](https://www.amazon.com/dp/B0GWST8TTQ) [![Biddy Murphy Self-Adjusting Irish Wool Driving Cap for Men and Women Comfort Fit Flat Cap Newsboy Style Hat (Medium Forest Green Herringbone)](https://m.media-amazon.com/images/I/513zgwnOLEL.jpg)**Biddy Murphy Self-Adjusting Irish Wool Driving Cap for Men and Women Comfort Fit Flat Cap Newsboy Style Hat (Medium Forest Green Herringbone)**Biddy Murphy**$83.49**4.8★**▲ 174%**](https://www.amazon.com/dp/B0GJFNVFGD) [![Mens Cotton Flat Cap Breathable Newsboy Hats Adjustable Beret Ivy Cap Irish Cabbie Driving Hunting Hats for All-Season Green](https://m.media-amazon.com/images/I/314MfkuUQJL.jpg)**Mens Cotton Flat Cap Breathable Newsboy Hats Adjustable Beret Ivy Cap Irish Cabbie Driving Hunting Hats for All-Season Green**Josojoou**$7.80**4.8★**▲ 173%**](https://www.amazon.com/dp/B0GVN1R5VS) [![Biddy Murphy Mens Newsboy Flat Cap 100% Irish Wool Hat Made in Ireland Black M](https://m.media-amazon.com/images/I/41Q6zxK7YRL.jpg)**Biddy Murphy Mens Newsboy Flat Cap 100% Irish Wool Hat Made in Ireland Black M**Biddy Murphy**$79.88**4.7★**▲ 168%**](https://www.amazon.com/dp/B006W9B4Q2) [![Biddy Murphy Newsboy Hat for Men Irish Flat Cap 100% Wool Tweed Herringbone Made in Ireland Small Gray](https://m.media-amazon.com/images/I/51AYOXKR0zL.jpg)**Biddy Murphy Newsboy Hat for Men Irish Flat Cap 100% Wool Tweed Herringbone Made in Ireland Small Gray**Biddy Murphy**$88.98**4.5★**▲ 167%**](https://www.amazon.com/dp/B00WMZ6OOM)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -61.5% search growth over the last 90 days.

25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Dec · busiest ÷ quietest = 6.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**28%

*“fit accurate”*

**Quality-Overall**22%

*“Reasonable quality for the price”*

**Value For Money**11%

*“Excellent price”*

**Comfort-Overall**7%

*“Comfortable to wear”*

**Shape/Style**5%

*“Comfortable and stylish”*

**Color**3%

*“color doesn't fade”*

**Advertised Vs Actual Product**3%

*“exactly as pictured”*

**Material Quality**3%

*“Quality materials and incredible fit and comfort”*

**Warmth**2%

*“cool in the summer”*

**Adjustability/Rotatability/Reclining**2%

*“nice hats adjustable”*

### **What buyers complain about **

**Size-Overall**39%

*“Poor fit”*

**Quality-Overall**9%

*“Cheaply made”*

**Advertised Vs Actual Product**6%

*“Not as shown”*

**Wrinkles**5%

*“hard to get creases out”*

**Material Quality**4%

*“Cheap material”*

**Shape/Style**3%

*“Shape and design were inferior, compared to similar products I already own”*

**Value For Money**3%

*“NOT WORTH EVEN $1”*

**Print Quality**3%

*“It looks like somebody printed something off of a printer”*

**Color**2%

*“need more colors chics dig it”*

**Thickness**1%

*“Thin,”*

### **Top return reasons **

**Size-Overall**73%

**Shape/Style**6%

**Material Quality**4%

**Color**4%

**Advertised Vs Actual Product**4%

**Quality-Overall**2%

**Neck Fit**1%

**Width**1%

**Value For Money**1%

**Length**1%