---
title: "indiana university hat — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/indiana-university-hat"
last_updated: "2026-07-13T23:20:03.146Z"
locale: en
meta:
  description: "soft demand (-78.2% this quarter) — indiana university hat doesn't clear our bar today."
  "og:description": "soft demand (-78.2% this quarter) — indiana university hat doesn't clear our bar today."
  "og:title": "indiana university hat — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **indiana university hat**

**Skip it**

Soft demand (-78.2% this quarter) — this niche doesn't clear our bar today.

Market size 13Growth 0Conversion 14Competition 67Returns 47Price range 89Avg price 95Brand share 29Review moat 85Quality gap 40

**Avg price**

**Incredible****$26.96**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.53–$44.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****307.53**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****3.3%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$51K**

$51K/yr · 172K searches

**Growth**

**Bad****-78.2%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **—flat

**Sellers**

**11**

**Top-5 brand share**

**87%**

**Open market**

**7%**

- Legacy29% - Pro Sport Brand29% - adidas13% - UGP Campus Apparel11% - Desert Cactus6% - Branded Bills5% - Open — no brand owns it (6 brands, 7%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$4K12%$6K16%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 36 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Legacy NCAA Officially Licensed Baseball Hat Indiana Hoosiers CFP National Champions Relaxed Twill Adjustable (EZA) Cardinal](https://m.media-amazon.com/images/I/41hcfFL8nHL.jpg)**Legacy NCAA Officially Licensed Baseball Hat Indiana Hoosiers CFP National Champions Relaxed Twill Adjustable (EZA) Cardinal**Legacy**$22.84**4.6★3 rev](https://www.amazon.com/dp/B0G7MYG6QH) [2![adidas Mens Indiana Hoosiers Foam Trucker Cap - Red White - Size OSFM](https://m.media-amazon.com/images/I/319zVV7TdmL.jpg)**adidas Mens Indiana Hoosiers Foam Trucker Cap - Red White - Size OSFM**adidas**$13.46**5.0★2 rev](https://www.amazon.com/dp/B0FDZ8BSQT) [3![Collegiate Adjustable Trucker Hats (US Alpha One Size Indiana)](https://m.media-amazon.com/images/I/51V7ir0msQL.jpg)**Collegiate Adjustable Trucker Hats (US Alpha One Size Indiana)**Pro Sport Brand**$25.14**3.6★91 rev](https://www.amazon.com/dp/B0F2PV6X5N) [4![Collegiate Primary Color Relaxed Fit Adjustable Hats (US Alpha One Size Indiana)](https://m.media-amazon.com/images/I/513uI1r5wNL.jpg)**Collegiate Primary Color Relaxed Fit Adjustable Hats (US Alpha One Size Indiana)**Pro Sport Brand**$24.96**4.6★83 rev](https://www.amazon.com/dp/B0F5SGBJ1P) [5![Legacy NCAA Officially Licensed Baseball Hat Indiana Hoosiers Lightweight Cap for Men & Women Relaxed Twill Adjustable (EZA) Cardinal One Size Fits Most Adjustable Fabric Closure](https://m.media-amazon.com/images/I/41dcMD9WEFL.jpg)**Legacy NCAA Officially Licensed Baseball Hat Indiana Hoosiers Lightweight Cap for Men & Women Relaxed Twill Adjustable (EZA) Cardinal One Size Fits Most Adjustable Fabric Closure**Legacy**$26.48**4.8★201 rev](https://www.amazon.com/dp/B0DY9BS93Z)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![UGP Campus Apparel HT950J - Indiana Hoosiers 2025 Undefeated - Sports Team Washed Twill Cap - One Size - Red](https://m.media-amazon.com/images/I/415aWaahXDL.jpg)**UGP Campus Apparel HT950J - Indiana Hoosiers 2025 Undefeated - Sports Team Washed Twill Cap - One Size - Red**UGP Campus Apparel**$23.83**0 rev5mo ago](https://www.amazon.com/dp/B0GKGYC6W3) [![UGP Campus Apparel HT950G - Indiana Hoosiers 2025 Football Champions Simple Path Bio-Washed Classic - CFP Dad Hat - One Size - Black](https://m.media-amazon.com/images/I/31AudQQlivL.jpg)**UGP Campus Apparel HT950G - Indiana Hoosiers 2025 Football Champions Simple Path Bio-Washed Classic - CFP Dad Hat - One Size - Black**UGP Campus Apparel**$31.52**8 rev5mo ago](https://www.amazon.com/dp/B0GKCJMBNV) [![UGP Campus Apparel HT950G - Indiana Hoosiers 2025 Football Champions Simple Path Bio-Washed Classic - CFP Dad Hat - One Size - White](https://m.media-amazon.com/images/I/31pCTDxdcxL.jpg)**UGP Campus Apparel HT950G - Indiana Hoosiers 2025 Football Champions Simple Path Bio-Washed Classic - CFP Dad Hat - One Size - White**UGP Campus Apparel**$31.82**8 rev5mo ago](https://www.amazon.com/dp/B0GKCP5HBB) [![Legacy NCAA Officially Licensed Baseball Hat Indiana Hoosiers CFP National Champions Relaxed Twill Adjustable (EZA) Cardinal](https://m.media-amazon.com/images/I/41hcfFL8nHL.jpg)**Legacy NCAA Officially Licensed Baseball Hat Indiana Hoosiers CFP National Champions Relaxed Twill Adjustable (EZA) Cardinal**Legacy**$22.84**3 rev5mo ago](https://www.amazon.com/dp/B0G7MYG6QH) [![Legacy NCAA Officially Licensed Baseball Hat Indiana Hoosiers CFP National Champions Heritage Twill Adjustable (HTA) Stone/Black](https://m.media-amazon.com/images/I/41f4+rSmjJL.jpg)**Legacy NCAA Officially Licensed Baseball Hat Indiana Hoosiers CFP National Champions Heritage Twill Adjustable (HTA) Stone/Black**Legacy**$36.54**3 rev5mo ago](https://www.amazon.com/dp/B0G82SX8X7)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Legacy NCAA Officially Licensed Baseball Hat Indiana Hoosiers CFP National Champions Relaxed Twill Adjustable (EZA) Cardinal](https://m.media-amazon.com/images/I/41hcfFL8nHL.jpg)**Legacy NCAA Officially Licensed Baseball Hat Indiana Hoosiers CFP National Champions Relaxed Twill Adjustable (EZA) Cardinal**Legacy**$22.84**4.6★**▲ 238%**](https://www.amazon.com/dp/B0G7MYG6QH) [![UGP Campus Apparel HT950J - Indiana Hoosiers 2025 Undefeated - Sports Team Washed Twill Cap - One Size - Red](https://m.media-amazon.com/images/I/415aWaahXDL.jpg)**UGP Campus Apparel HT950J - Indiana Hoosiers 2025 Undefeated - Sports Team Washed Twill Cap - One Size - Red**UGP Campus Apparel**$23.83**0.0★**▲ 224%**](https://www.amazon.com/dp/B0GKGYC6W3) [![adidas Mens Indiana Hoosiers Foam Trucker Cap - Red White - Size OSFM](https://m.media-amazon.com/images/I/319zVV7TdmL.jpg)**adidas Mens Indiana Hoosiers Foam Trucker Cap - Red White - Size OSFM**adidas**$13.46**5.0★**▲ 138%**](https://www.amazon.com/dp/B0FDZ8BSQT) [![Legacy NCAA Officially Licensed Baseball Hat Indiana Hoosiers CFP National Champions Heritage Twill Adjustable (HTA) Stone/Black](https://m.media-amazon.com/images/I/41f4+rSmjJL.jpg)**Legacy NCAA Officially Licensed Baseball Hat Indiana Hoosiers CFP National Champions Heritage Twill Adjustable (HTA) Stone/Black**Legacy**$36.54**5.0★**▲ 132%**](https://www.amazon.com/dp/B0G82SX8X7) [![UGP Campus Apparel HT950G - Indiana Hoosiers 2025 Football Champions Simple Path Bio-Washed Classic - CFP Dad Hat - One Size - Black](https://m.media-amazon.com/images/I/31AudQQlivL.jpg)**UGP Campus Apparel HT950G - Indiana Hoosiers 2025 Football Champions Simple Path Bio-Washed Classic - CFP Dad Hat - One Size - Black**UGP Campus Apparel**$31.52**4.2★**▲ 123%**](https://www.amazon.com/dp/B0GKCJMBNV)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 87 weeks — -78.2% search growth over the last 90 days.

15K10KBlack Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 10.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**39%

*“The quality of the hat was great”*

**Size-Overall**22%

*“Fit well”*

**Color**6%

*“color & fit”*

**Comfort-Overall**5%

*“Other than that, very well made and comfortable”*

**Design-Overall**5%

*“Nice design”*

**Sharpness**4%

*“Looks very sharp”*

**Shape/Style**3%

*“Classy looking hat”*

**Soft Feel**3%

*“Love the feel”*

**Gifting Purpose**3%

*“Perfect Christmas gift”*

**Advertised Vs Actual Product**2%

*“Exactly what I expected”*

### **What buyers complain about **

**Quality-Overall**21%

*“Unbelievably bad quality control”*

**Size-Overall**14%

*“Logo too large/high”*

**Strength**7%

*“Pretty flimsy”*

**Smell**7%

*“if the smell doesn't subside I will be returning”*

**Advertised Vs Actual Product**7%

*“Not an accurate picture”*

**Value For Money**7%

*“too expensive”*

**Color**7%

*“Just know the whole hat is black not gray”*

**Weather Proof**4%

*“Does not have the weathered look I was after”*

**Thickness**4%

*“Not very deep”*

**Shape/Style**4%

*“Result: deformed hat”*

### **Top return reasons **

**Size-Overall**58%

**Color**15%

**Advertised Vs Actual Product**8%

**Shape/Style**8%

**Material Quality**3%

**Stitch/Finish/Polish**1%

**Value For Money**1%

**Fastener Quality**1%

**Strap/String Quality**1%

**Product Condition**1%