---
title: "hurley shirts for men — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/hurley-shirts-for-men"
last_updated: "2026-07-14T01:14:38.617Z"
locale: en
meta:
  description: "hurley shirts for men shows a fragmented shelf (top 5 take 10% of clicks), but weak search conversion (0.8%) keeps it on the watch list."
  "og:description": "hurley shirts for men shows a fragmented shelf (top 5 take 10% of clicks), but weak search conversion (0.8%) keeps it on the watch list."
  "og:title": "hurley shirts for men — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

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# **hurley shirts for men**

**Worth a look**

Shows a fragmented shelf (top 5 take 10% of clicks), but weak search conversion (0.8%) keeps it on the watch list.

Market size 53Growth 54Conversion 10Competition 98Returns 24Price range 85Avg price 95Brand share 29Review moat 56Quality gap 45

**Competition**

**Incredible****10%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$23.73**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.20–$48.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,261.37**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+26.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Good****$347K**

$347K/yr · 1.8M searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Returns**

**Bad****6.2%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.

**Brands**

**42 **▲rising

**Sellers**

**127**

**Top-5 brand share**

**87%**

**Open market**

**11%**

- Hurley52% - Quiksilver19% - Billabong7% - RVCA7% - Costa Del Mar2% - Volcom1% - Open — no brand owns it (36 brands, 11%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$3K2%$7K3%$10K4%$14K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 266 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Hurley Mens League Dri-Fit Snapback Baseball Cap Black One Size](https://m.media-amazon.com/images/I/21LEiS3KegL.jpg)**Hurley Mens League Dri-Fit Snapback Baseball Cap Black One Size**Hurley**$21.29**4.4★2,120 rev](https://www.amazon.com/dp/B07ZPRX3KF) [2![Hurley Mens Caps - Del Mar Mesh Panel Baseball Cap Trucker Hat - Snap Back Hats for Men Cool Grey Heather](https://m.media-amazon.com/images/I/41Mrn-Z5YZL.jpg)**Hurley Mens Caps - Del Mar Mesh Panel Baseball Cap Trucker Hat - Snap Back Hats for Men Cool Grey Heather**Hurley**$26.55**4.7★869 rev](https://www.amazon.com/dp/B0B2239WXS) [3![Quiksilver Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Eclipse Large](https://m.media-amazon.com/images/I/41EM7LaXafL.jpg)**Quiksilver Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Eclipse Large**Quiksilver**$19.96**4.6★255 rev](https://www.amazon.com/dp/B0F6M4TTB5) [4![Hurley Mens 2 Pack Crewneck SS Tee Shirt Black/Green Large](https://m.media-amazon.com/images/I/3128UWoeZmL.jpg)**Hurley Mens 2 Pack Crewneck SS Tee Shirt Black/Green Large**Hurley**$16.91**4.2★261 rev](https://www.amazon.com/dp/B0DK7QSZ3Z) [5![Hurley Mens Baseball Cap - Moisture Wicking Flexfit Curved Bill Fitted Baseball Hats for Men Size Small-Medium Magic Ember](https://m.media-amazon.com/images/I/41NcMrpuqDL.jpg)**Hurley Mens Baseball Cap - Moisture Wicking Flexfit Curved Bill Fitted Baseball Hats for Men Size Small-Medium Magic Ember**Hurley**$25.93**4.4★2,014 rev](https://www.amazon.com/dp/B0DSRYCWM8)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Quiksilver Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Mineral Red X-Large](https://m.media-amazon.com/images/I/41IDydUjtyL.jpg)**Quiksilver Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Mineral Red X-Large**Quiksilver**$19.50**255 rev3mo ago](https://www.amazon.com/dp/B0GQWFKLWG) [![Quiksilver Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Soft White X-Large](https://m.media-amazon.com/images/I/31UO6GAJlRL.jpg)**Quiksilver Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Soft White X-Large**Quiksilver**$18.89**255 rev3mo ago](https://www.amazon.com/dp/B0GQW5LVB3) [![Billabong Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Black Beauty Large](https://m.media-amazon.com/images/I/31y-Ab+UkpL.jpg)**Billabong Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Black Beauty Large**Billabong**$17.16**25 rev3mo ago](https://www.amazon.com/dp/B0GV1JM655) [![Billabong Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Pacific Coast Small](https://m.media-amazon.com/images/I/41lzhtgnUSL.jpg)**Billabong Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Pacific Coast Small**Billabong**$16.68**25 rev3mo ago](https://www.amazon.com/dp/B0GV1TJ9VM) [![Billabong Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Black Beauty XX-Large](https://m.media-amazon.com/images/I/31y-Ab+UkpL.jpg)**Billabong Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Black Beauty XX-Large**Billabong**$16.13**25 rev3mo ago](https://www.amazon.com/dp/B0GV1NYVCV)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Billabong Mens Sherpa Lined Hoodie Jacket Sand M](https://m.media-amazon.com/images/I/411ZK2wkdSL.jpg)**Billabong Mens Sherpa Lined Hoodie Jacket Sand M**Billabong**$17.33**4.1★**▲ 56%**](https://www.amazon.com/dp/B0FXN4BC6B) [![Hurley Kids Water Shoes Quick-Dry Breathable Slip-On Shoes with Flexible Grip Sole for Beach Pool Boat & Summer Outdoor Activities- Landing - Navy/Tan](https://m.media-amazon.com/images/I/41ovUCtiJSL.jpg)**Hurley Kids Water Shoes Quick-Dry Breathable Slip-On Shoes with Flexible Grip Sole for Beach Pool Boat & Summer Outdoor Activities- Landing - Navy/Tan**Hurley**$27.56**4.4★**▲ 56%**](https://www.amazon.com/dp/B0GKPZPLYR) [![Hurley Mens 5-Pack Boxer Briefs Blue Medium](https://m.media-amazon.com/images/I/41PJmZ7x15L.jpg)**Hurley Mens 5-Pack Boxer Briefs Blue Medium**Hurley**$21.29**4.6★**▲ 55%**](https://www.amazon.com/dp/B0FQPLD1JG) [![Hurley Mens 5-Pack Boxer Briefs Blue Large](https://m.media-amazon.com/images/I/41HnLyg-dRL.jpg)**Hurley Mens 5-Pack Boxer Briefs Blue Large**Hurley**$22.82**4.6★**▲ 53%**](https://www.amazon.com/dp/B0FHB3V9GK) [![RVCA Mens VA All The Way Trucker Khaki/Black](https://m.media-amazon.com/images/I/41xuLvofrVL.jpg)**RVCA Mens VA All The Way Trucker Khaki/Black**RVCA**$31.71**4.7★**▲ 50%**](https://www.amazon.com/dp/B0G2TDB67K)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 74 weeks — +26.6% search growth over the last 90 days.

50K30KSpike '25Prime Day '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 3.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**25%

*“It fits as expected”*

**Quality-Overall**17%

*“Excellent quality”*

**Comfort-Overall**9%

*“comfortable and breathable”*

**Color**5%

*“Accurate colors”*

**Material Quality**5%

*“Great material”*

**Value For Money**4%

*“Great value”*

**Soft Feel**3%

*“soft materials”*

**Shape/Style**3%

*“Flattering”*

**Advertised Vs Actual Product**2%

*“Just as described and fits perfectly”*

**Weight Light**2%

*“It's lightweight”*

### **What buyers complain about **

**Size-Overall**27%

*“Size down”*

**Quality-Overall**10%

*“Poor quality”*

**Material Quality**7%

*“Weird material weird fit”*

**Color**4%

*“weird color”*

**Wrinkles**3%

*“After washing and low heat tumble drying item remains wrinkled”*

**Advertised Vs Actual Product**3%

*“The looks in the ad are deceiving”*

**Value For Money**3%

*“cost went up to an unreasonable price”*

**Stretchability/Expandability/Elasticity**2%

*“Bottoms run a little small and do not have much stretch along the seams, can be a little difficult to get on and off”*

**Thickness**2%

*“It is thick”*

**Durability**2%

*“makes ripping sounds from seams even though fitted firmly once on”*

### **Top return reasons **

**Size-Overall**55%

**Length**6%

**Chest Fit**6%

**Material Quality**5%

**Color**4%

**Waist Fit**3%

**Advertised Vs Actual Product**3%

**Sleeve Fit**2%

**Shape/Style**2%

**Shoulder Fit**2%