---
title: "hulk costume — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/hulk-costume"
last_updated: "2026-07-14T00:53:51.420Z"
locale: en
meta:
  description: "hulk costume shows a sweet-spot price point ($29.33 avg), but soft demand (-1.8% this quarter) keeps it on the watch list."
  "og:description": "hulk costume shows a sweet-spot price point ($29.33 avg), but soft demand (-1.8% this quarter) keeps it on the watch list."
  "og:title": "hulk costume — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **hulk costume**

**Worth a look**

Shows a sweet-spot price point ($29.33 avg), but soft demand (-1.8% this quarter) keeps it on the watch list.

Market size 57Growth 24Conversion 28Competition 84Returns 49Price range 88Avg price 95Brand share 34Review moat 44Quality gap 28

**Avg price**

**Incredible****$29.33**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.84–$80.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Market size**

**Good****$428K**

$428K/yr · 649K searches

**Returns**

**Okay****3.2%**

return rate — above 6% kills the launch gate

**Review moat**

**Okay****2,052.64**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-1.8%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

**Brands**

**17 **▲rising

**Sellers**

**72**

**Top-5 brand share**

**85%**

**Open market**

**12%**

- Marvel38% - Jazwares Costume Play20% - D.O.T13% - Disney8% - Rubies5% - Teuevayl4% - Open — no brand owns it (11 brands, 12%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$13K6%$26K9%$39K12%$51K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 55 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Marvel Hulk Official Youth Halloween Costume - Premium Quality Padded Jumpsuit with Plastic Mask (Size Small) Green](https://m.media-amazon.com/images/I/318dnE4aEcL.jpg)**Marvel Hulk Official Youth Halloween Costume - Premium Quality Padded Jumpsuit with Plastic Mask (Size Small) Green**Jazwares Costume Play**$43.48**4.6★428 rev](https://www.amazon.com/dp/B09Y69MW3N) [2![Marvel Hulk Hero Mask Toys Classic Design Inspired By Avengers Endgame For Kids Ages 5 and Up](https://m.media-amazon.com/images/I/41KlUuMMDnL.jpg)**Marvel Hulk Hero Mask Toys Classic Design Inspired By Avengers Endgame For Kids Ages 5 and Up**Marvel**$10.16**4.8★720 rev](https://www.amazon.com/dp/B01NBQWZ0D) [3![Disney Marvel Avengers Superhero Hulk Boys Swim Set Boy Two Piece Swimsuit Elastic Green Bathing Suit Long Kids Swimwear Set Summer Rash Guard Shirt & Swim Trunk Little Boy Clothes UPF 50+ 4-5 Years](https://m.media-amazon.com/images/I/41I7gzF4rkL.jpg)**Disney Marvel Avengers Superhero Hulk Boys Swim Set Boy Two Piece Swimsuit Elastic Green Bathing Suit Long Kids Swimwear Set Summer Rash Guard Shirt & Swim Trunk Little Boy Clothes UPF 50+ 4-5 Years**Disney**$21.64**4.7★129 rev](https://www.amazon.com/dp/B0G4K4C13S) [4![Marvel Hulk Official Youth Halloween Costume - Premium Quality Fabric Jumpsuit with Printed Design and Plastic Mask (Medium) Green](https://m.media-amazon.com/images/I/31aaxIEWpCL.jpg)**Marvel Hulk Official Youth Halloween Costume - Premium Quality Fabric Jumpsuit with Printed Design and Plastic Mask (Medium) Green**Jazwares Costume Play**$25.63**4.6★209 rev](https://www.amazon.com/dp/B09PKKTWCM) [5![D.O.T Boys Superhero Pajamas 2 Piece Toddler Kids Long Sleeve Top and Pants Snug Fit Pjs Sets Cotton Sleepwear 2-7T (US Age 7 Years Hulk)](https://m.media-amazon.com/images/I/41oRNfNMUSL.jpg)**D.O.T Boys Superhero Pajamas 2 Piece Toddler Kids Long Sleeve Top and Pants Snug Fit Pjs Sets Cotton Sleepwear 2-7T (US Age 7 Years Hulk)**D.O.T**$20.97**4.4★167 rev](https://www.amazon.com/dp/B0DMNQ6DMB)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Marvel Boys 2-Piece Snug-fit Cotton Pajama Set Soft & Cute for Kids HULK SMASH 8](https://m.media-amazon.com/images/I/31yTi8w838L.jpg)**Marvel Boys 2-Piece Snug-fit Cotton Pajama Set Soft & Cute for Kids HULK SMASH 8**Marvel**$15.80**3,269 rev2mo ago](https://www.amazon.com/dp/B0F2K3SKNQ) [![Marvel Boys 2-Piece Snug-fit Cotton Pajama Set Soft & Cute for Kids HULK SMASH 10](https://m.media-amazon.com/images/I/31yTi8w838L.jpg)**Marvel Boys 2-Piece Snug-fit Cotton Pajama Set Soft & Cute for Kids HULK SMASH 10**Marvel**$16.03**3,269 rev2mo ago](https://www.amazon.com/dp/B0F2K5DP8X) [![Primary Shipments Red Superhero Hero Mask for Cosplay & Costume Universal Fit](https://m.media-amazon.com/images/I/41p60uDgU2L.jpg)**Primary Shipments Red Superhero Hero Mask for Cosplay & Costume Universal Fit**Primary Shipments**$18.36**14 rev6mo ago](https://www.amazon.com/dp/B0GF7YKM2J) [![Marvel Shirts Hulk Birthday Boy Shirt Short Sleeve Toddler Boys T-Shirts Long Lasting Graphic Tops Cotton Tees Kids Summer Birthday Outfit 3-4T](https://m.media-amazon.com/images/I/31YhfK3pqjL.jpg)**Marvel Shirts Hulk Birthday Boy Shirt Short Sleeve Toddler Boys T-Shirts Long Lasting Graphic Tops Cotton Tees Kids Summer Birthday Outfit 3-4T**Disney**$14.48**367 rev7mo ago](https://www.amazon.com/dp/B0G4V8BFZQ) [![Disney Marvel Avengers Superhero Hulk Boys Swim Set Boy Two Piece Swimsuit Elastic Green Bathing Suit Long Kids Swimwear Set Summer Rash Guard Shirt & Swim Trunk Little Boy Clothes UPF 50+ 4-5 Years](https://m.media-amazon.com/images/I/41I7gzF4rkL.jpg)**Disney Marvel Avengers Superhero Hulk Boys Swim Set Boy Two Piece Swimsuit Elastic Green Bathing Suit Long Kids Swimwear Set Summer Rash Guard Shirt & Swim Trunk Little Boy Clothes UPF 50+ 4-5 Years**Disney**$21.64**129 rev7mo ago](https://www.amazon.com/dp/B0G4K4C13S)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Marvel Boys The Incredible Hulk Pajamas Size 4 Green](https://m.media-amazon.com/images/I/41kPVCBAIYL.jpg)**Marvel Boys The Incredible Hulk Pajamas Size 4 Green**Marvel**$23.59**4.7★**▲ 363%**](https://www.amazon.com/dp/B07NPQ7X4Y) [![Disney Marvel Avengers Superhero Hulk Boys Swim Set Boy Two Piece Swimsuit Elastic Green Bathing Suit Long Kids Swimwear Set Summer Rash Guard Shirt & Swim Trunk Little Boy Clothes UPF 50+ 4-5 Years](https://m.media-amazon.com/images/I/41I7gzF4rkL.jpg)**Disney Marvel Avengers Superhero Hulk Boys Swim Set Boy Two Piece Swimsuit Elastic Green Bathing Suit Long Kids Swimwear Set Summer Rash Guard Shirt & Swim Trunk Little Boy Clothes UPF 50+ 4-5 Years**Disney**$21.64**4.7★**▲ 361%**](https://www.amazon.com/dp/B0G4K4C13S) [![AmazingSea Boys Suit Husky Suits Set for Boys Black Size 12](https://m.media-amazon.com/images/I/31Jhqts51BL.jpg)**AmazingSea Boys Suit Husky Suits Set for Boys Black Size 12**AmazingSea**$66.10**4.7★**▲ 359%**](https://www.amazon.com/dp/B0DQJ97FD9) [![Disney Marvel Avengers Superhero Hulk Boys Swim Set Quick Dry Swimsuit Green Bathing Suit Child Swimwear Set Summer Rash Guard Shirt & Swim Trunks Young Boy Clothes UPF 50+ 2 Piece Outfit 8-9 Years](https://m.media-amazon.com/images/I/41I7gzF4rkL.jpg)**Disney Marvel Avengers Superhero Hulk Boys Swim Set Quick Dry Swimsuit Green Bathing Suit Child Swimwear Set Summer Rash Guard Shirt & Swim Trunks Young Boy Clothes UPF 50+ 2 Piece Outfit 8-9 Years**Disney**$22.63**4.7★**▲ 358%**](https://www.amazon.com/dp/B0G4K4X8ZM) [![Marvel Avengers Little Kids Boy or Girl Short Sleeve Tee and Mesh Shorts Outfit Hulk Green Purple 6](https://m.media-amazon.com/images/I/41fH8jdGMOL.jpg)**Marvel Avengers Little Kids Boy or Girl Short Sleeve Tee and Mesh Shorts Outfit Hulk Green Purple 6**Marvel**$21.06**4.7★**▲ 348%**](https://www.amazon.com/dp/B07C2YW6XW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.

50K30KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 13.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**20%

*“It is very well made & so detailed”*

**Size-Overall**14%

*“The fit is good for a variety of sizes”*

**Fun/Entertainment Experience**14%

*“Fun for costumes”*

**Gifting Purpose**7%

*“Quality gift”*

**Value For Money**6%

*“Good value”*

**Material Quality**5%

*“The material is good quality and comfortable, and the size fits perfectly”*

**Durability**4%

*“they wont tear up easily”*

**Soft Feel**3%

*“The material feels soft against the skin”*

**Comfort-Overall**3%

*“very comfortable”*

**Safety Standards**3%

*“Be safe and well”*

### **What buyers complain about **

**Strap/String Quality**15%

*“The straps keep falling off”*

**Size-Overall**13%

*“Runs very small”*

**Quality-Overall**8%

*“I do think its a little pricey for the quality”*

**Material Quality**4%

*“The material is made from plastic so it does feel slightly cheap”*

**Comfort-Overall**4%

*“Not comfortable on my kids face”*

**Value For Money**4%

*“Basically, we got ripped off on the price”*

**Advertised Vs Actual Product**3%

*“misleading”*

**Allergies**3%

*“My son is allergic to dogs and cats”*

**Stretchability/Expandability/Elasticity**3%

*“Elastic band doesnt stay on”*

**Durability**3%

*“Foam has started to come apart a little”*

### **Top return reasons **

**Size-Overall**68%

**Material Quality**5%

**Quality-Overall**4%

**Advertised Vs Actual Product**3%

**Product Condition**3%

**Value For Money**2%

**Length**2%

**Strap/String Quality**2%

**Waist Fit**1%

**Comfort-Overall**1%