---
title: "heated scarf — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/heated-scarf"
last_updated: "2026-07-14T02:23:01.561Z"
locale: en
meta:
  description: "heated scarf shows a sweet-spot price point ($33.52 avg), but soft demand (-88.5% this quarter) keeps it on the watch list."
  "og:description": "heated scarf shows a sweet-spot price point ($33.52 avg), but soft demand (-88.5% this quarter) keeps it on the watch list."
  "og:title": "heated scarf — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **heated scarf**

**Worth a look**

Shows a sweet-spot price point ($33.52 avg), but soft demand (-88.5% this quarter) keeps it on the watch list.

Market size 52Growth 0Conversion 21Competition 82Returns 30Price range 94Avg price 95Brand share 70Review moat 69Quality gap 75

**Avg price**

**Incredible****$33.52**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$14.36–$79.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****746.39**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$311K**

$311K/yr · 551K searches

**Returns**

**Okay****5.4%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-88.5%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

**Brands**

**23 **▼falling

**Sellers**

**29**

**Top-5 brand share**

**63%**

**Open market**

**32%**

- Wulcea28% - ORORO14% - KLADNDER9% - Woocodowe7% - NABEKE6% - CLOVDREM5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$9K6%$19K9%$28K12%$37K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 49 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Women Heated Scarf Rechargeable Electric Neck Warmer Battery Thermal Clothes Winter Outdoor Apparel USB Shawl Wrap Should Pad Throw Blanket Hat Headband Ear Muff Socks Jacket Vest Thick Pashmina Black](https://m.media-amazon.com/images/I/41K+j9Q1i4L.jpg)**Women Heated Scarf Rechargeable Electric Neck Warmer Battery Thermal Clothes Winter Outdoor Apparel USB Shawl Wrap Should Pad Throw Blanket Hat Headband Ear Muff Socks Jacket Vest Thick Pashmina Black**Wulcea**$43.06**4.4★132 rev](https://www.amazon.com/dp/B0FF4LJGZN) [2![ORORO Heated Scarf with Battery Up to 12 Hours of Warmth Rechargeable Heated Neck Warmer (Charger Not Included) (Grey)](https://m.media-amazon.com/images/I/31Cvo0uiykL.jpg)**ORORO Heated Scarf with Battery Up to 12 Hours of Warmth Rechargeable Heated Neck Warmer (Charger Not Included) (Grey)**ORORO**$59.60**4.3★458 rev](https://www.amazon.com/dp/B09HP4VZ15) [3![NABEKE Heated Scarf for Women Rechargeable Electric Heating Scarf Neck Warmer with 5000mAh Battery 3 Levels Temperatures Control for Cold Weather(Pink)](https://m.media-amazon.com/images/I/416TnbfDoWL.jpg)**NABEKE Heated Scarf for Women Rechargeable Electric Heating Scarf Neck Warmer with 5000mAh Battery 3 Levels Temperatures Control for Cold Weather(Pink)**NABEKE**$31.65**4.4★275 rev](https://www.amazon.com/dp/B0CHFDZPCX) [4![CLOVDREM Heated Scarf for Women Men Rechargeable Heating Scarf for Neck with Battery Intelligent Winter (Blue-Gray)](https://m.media-amazon.com/images/I/514gocBmsDL.jpg)**CLOVDREM Heated Scarf for Women Men Rechargeable Heating Scarf for Neck with Battery Intelligent Winter (Blue-Gray)**CLOVDREM**$34.48**4.1★19 rev](https://www.amazon.com/dp/B0D7VQ2X2S) [5![Heated Scarf for Women Christmas Gifts Electric Heating Scarf with 4000 mAh Power Bank Heating Pad for Neck Pain USB Rechargeable Heating Pad Neck for Cold Weather Pink](https://m.media-amazon.com/images/I/41DtO-BSUWL.jpg)**Heated Scarf for Women Christmas Gifts Electric Heating Scarf with 4000 mAh Power Bank Heating Pad for Neck Pain USB Rechargeable Heating Pad Neck for Cold Weather Pink**Woocodowe**$18.45**4.2★185 rev](https://www.amazon.com/dp/B0F99815CC)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![ORORO Unisex Faux Fur Fleece Heated Scarf Rechargeable Heated Fleece Neck Warmer with Battery (Black)](https://m.media-amazon.com/images/I/2167BJ1EOtL.jpg)**ORORO Unisex Faux Fur Fleece Heated Scarf Rechargeable Heated Fleece Neck Warmer with Battery (Black)**ORORO**$79.56**0 rev9mo ago](https://www.amazon.com/dp/B0FSSC1J99) [![UBMRK Kids Heated Scarf - USB Neck Warmer 3 Heat Levels Safe Auto-Off for Winter Fun (Pink)](https://m.media-amazon.com/images/I/41kalCuLuML.jpg)**UBMRK Kids Heated Scarf - USB Neck Warmer 3 Heat Levels Safe Auto-Off for Winter Fun (Pink)**UBMRK**$15.04**3 rev9mo ago](https://www.amazon.com/dp/B0FRMPVZNR) [![Heated Neck Wrap with 5000 mAh Power Bank Cordless Heating Pad with Adjustable 3 Heat Settings Soft Neck Warmer for Pain Relief Muscle Relaxation Portable Heated Neck Scarf](https://m.media-amazon.com/images/I/319awVQWVjL.jpg)**Heated Neck Wrap with 5000 mAh Power Bank Cordless Heating Pad with Adjustable 3 Heat Settings Soft Neck Warmer for Pain Relief Muscle Relaxation Portable Heated Neck Scarf**KADORVA**$26.31**288 rev10mo ago](https://www.amazon.com/dp/B0FPD2VH88) [![HiBOMASOON Heated Scarf for Men Women-3 Heating Levels Portable Electric USB Rechargeable Comfortable soft fabric Neck Heated Wrap Warmer Pad for Gift cold Winter Outdoor Commute Office Blue](https://m.media-amazon.com/images/I/41kiAtDuh1L.jpg)**HiBOMASOON Heated Scarf for Men Women-3 Heating Levels Portable Electric USB Rechargeable Comfortable soft fabric Neck Heated Wrap Warmer Pad for Gift cold Winter Outdoor Commute Office Blue**HiBOMASOON**$21.69**12 rev10mo ago](https://www.amazon.com/dp/B0FNMK323H) [![KLADNDER Heated Scarf for Women 3Pcs Heated Scarf for Men Hat Gloves Set USB Rechargeable 5000mAh Battery Intelligent Neck Warmer 3 Temperature Settings Heating for Long Lasting Winter Warmth](https://m.media-amazon.com/images/I/415NajKHY5L.jpg)**KLADNDER Heated Scarf for Women 3Pcs Heated Scarf for Men Hat Gloves Set USB Rechargeable 5000mAh Battery Intelligent Neck Warmer 3 Temperature Settings Heating for Long Lasting Winter Warmth**KLADNDER**$37.42**77 rev10mo ago](https://www.amazon.com/dp/B0FN35W722)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Girasol Heated Neck Wrap Heated Scarf for Neck Pain Relief Neck Heating Pad with 5000mAh Power Bank Cordless Thermal Neck Brace Electric Heated Neck Warmer with 3 Heating Levels (Light Grey)](https://m.media-amazon.com/images/I/41O1ygXE7fL.jpg)**Girasol Heated Neck Wrap Heated Scarf for Neck Pain Relief Neck Heating Pad with 5000mAh Power Bank Cordless Thermal Neck Brace Electric Heated Neck Warmer with 3 Heating Levels (Light Grey)**Girasol**$24.97**4.0★**▲ 1000%**](https://www.amazon.com/dp/B0D9J52R26) [![PULI Womens Black Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap](https://m.media-amazon.com/images/I/31RH87YeAqL.jpg)**PULI Womens Black Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap**PULI**$30.62**4.7★**▲ 1000%**](https://www.amazon.com/dp/B0FLXMX26B) [![Heated Neck Wrap with 5000mAh Power Bank Heating Pad Cordless with 3 Heating Levels Portable Neck Warmer for Neck Pain Relief and Stiffness Rechargeable Heated Scarf for Outdoor & Office Black](https://m.media-amazon.com/images/I/31DLpOpizqL.jpg)**Heated Neck Wrap with 5000mAh Power Bank Heating Pad Cordless with 3 Heating Levels Portable Neck Warmer for Neck Pain Relief and Stiffness Rechargeable Heated Scarf for Outdoor & Office Black**OANUIEM**$23.36**4.0★**▲ 700%**](https://www.amazon.com/dp/B0FJZ9L6X1) [![ORORO Unisex Faux Fur Fleece Heated Scarf Rechargeable Heated Fleece Neck Warmer with Battery (Black)](https://m.media-amazon.com/images/I/2167BJ1EOtL.jpg)**ORORO Unisex Faux Fur Fleece Heated Scarf Rechargeable Heated Fleece Neck Warmer with Battery (Black)**ORORO**$79.56**0.0★**▲ 617%**](https://www.amazon.com/dp/B0FSSC1J99) [![Men Women Heated Scarf Rechargeable Electric Neck Warmer Christmas Xmas Romantic Valentines Day Anniversary Him Gifts Boyfriend Bf Husband Cold People Cool Useful Elderly Luxury Top Wellness Present](https://m.media-amazon.com/images/I/41uE++QW2HL.jpg)**Men Women Heated Scarf Rechargeable Electric Neck Warmer Christmas Xmas Romantic Valentines Day Anniversary Him Gifts Boyfriend Bf Husband Cold People Cool Useful Elderly Luxury Top Wellness Present**Wulcea**$40.95**4.7★**▲ 613%**](https://www.amazon.com/dp/B0FF45WQCT)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -88.5% search growth over the last 90 days.

90K70KPrime Day '24Spike '24Holiday '24Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 128.9×