---
title: "havn beanie — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/havn-beanie"
last_updated: "2026-07-13T23:21:49.841Z"
locale: en
meta:
  description: "soft demand (-83.4% this quarter) — havn beanie doesn't clear our bar today."
  "og:description": "soft demand (-83.4% this quarter) — havn beanie doesn't clear our bar today."
  "og:title": "havn beanie — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **havn beanie**

**Skip it**

Soft demand (-83.4% this quarter) — this niche doesn't clear our bar today.

Market size 12Growth 0Conversion 38Competition 29Returns 48Price range 89Avg price 93Brand share 18Review moat 84Quality gap 86

**Avg price**

**Great****$50.05**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.30–$95.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****320.39**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****3.3%**

return rate — above 6% kills the launch gate

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$49K**

$49K/yr · 32K searches

**Growth**

**Bad****-83.4%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▲rising

**Sellers**

**14**

**Top-5 brand share**

**93%**

**Open market**

**7%**

- Lambs33% - Golden Kocoon31% - LukyTrge13% - RPROT9% - beanie3% - Amradield3% - Open — no brand owns it (6 brands, 7%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$5K15%$7K20%$10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Golden Kocoon E.M.F Beanie-100% Organic Cotton with EcoShield Silver Tech](https://m.media-amazon.com/images/I/413M7+sHw9L.jpg)**Golden Kocoon E.M.F Beanie-100% Organic Cotton with EcoShield Silver Tech**Golden Kocoon**$57.91**4.1★300 rev](https://www.amazon.com/dp/B09G6ZV7SJ) [2![Lambs HAVN EMF-Proof Beanie for Men & Women - Wavestopper Silver Shielding Blocks 99% of EMF Radiation from WiFi 5G Cellphones Bluetooth - Anti-Radiation Hat - Unisex One-Size Black Breathable](https://m.media-amazon.com/images/I/31W0m-nRKPL.jpg)**Lambs HAVN EMF-Proof Beanie for Men & Women - Wavestopper Silver Shielding Blocks 99% of EMF Radiation from WiFi 5G Cellphones Bluetooth - Anti-Radiation Hat - Unisex One-Size Black Breathable**Lambs**$89.57**4.2★32 rev](https://www.amazon.com/dp/B0D9J5QF3L) [3![LukyTrge EMF Protection Beanies Cap Unisex Faraday Hat Microwave Radiation Blocking Stretch Cap Black](https://m.media-amazon.com/images/I/51rgBFMyfxL.jpg)**LukyTrge EMF Protection Beanies Cap Unisex Faraday Hat Microwave Radiation Blocking Stretch Cap Black**LukyTrge**$31.49**3.8★265 rev](https://www.amazon.com/dp/B0D1VBDKTB) [4![Golden Kocoon E.M.F Beanie-100% Organic Cotton with EcoShield Silver Tech](https://m.media-amazon.com/images/I/513Qg55A6JL.jpg)**Golden Kocoon E.M.F Beanie-100% Organic Cotton with EcoShield Silver Tech**Golden Kocoon**$58.36**4.1★300 rev](https://www.amazon.com/dp/B09G72CWV1) [5![Lambs HAVN EMF-Proof Beanie for Men & Women - Wavestopper Silver Shielding Blocks 99% of EMF Radiation from WiFi 5G Cellphones Bluetooth - Anti-Radiation Hat - Unisex One-Size Grey Breathable](https://m.media-amazon.com/images/I/41ipel4eEWL.jpg)**Lambs HAVN EMF-Proof Beanie for Men & Women - Wavestopper Silver Shielding Blocks 99% of EMF Radiation from WiFi 5G Cellphones Bluetooth - Anti-Radiation Hat - Unisex One-Size Grey Breathable**Lambs**$87.77**4.2★32 rev](https://www.amazon.com/dp/B0DBNC5W1V)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Amerthing Faraday Hat Silver Fiber Faraday Slouch Beanie Knitted Protection Cap Skull Hat High Shielding Efficiency 99.99%.Reduce 5G 4G Cellular WiFi Bluetooth Smart Meter RF Exposure](https://m.media-amazon.com/images/I/41xZgUhejmL.jpg)**Amerthing Faraday Hat Silver Fiber Faraday Slouch Beanie Knitted Protection Cap Skull Hat High Shielding Efficiency 99.99%.Reduce 5G 4G Cellular WiFi Bluetooth Smart Meter RF Exposure**Amerthing**$54.83**4 rev5mo ago](https://www.amazon.com/dp/B0GJ4CF41Y) [![RPROT Beanie Protection Hat Effective 99.99% Anti R.adiation Cap E.M.F Protection Hat Shielding Cell WiFi 5G RF 19.6-23.6 in (US Alpha One Size Grey)](https://m.media-amazon.com/images/I/411ge3ym7fL.jpg)**RPROT Beanie Protection Hat Effective 99.99% Anti R.adiation Cap E.M.F Protection Hat Shielding Cell WiFi 5G RF 19.6-23.6 in (US Alpha One Size Grey)**RPROT**$38.21**84 rev1y ago](https://www.amazon.com/dp/B0F4KK6W99) [![RPROT Beanie Protection Hat Effective 99.99% Anti R.adiation Cap E.M.F Protection Hat Shielding Cell WiFi 5G RF 19.6-23.6 in (US Alpha One Size Black)](https://m.media-amazon.com/images/I/31h69jx5tjL.jpg)**RPROT Beanie Protection Hat Effective 99.99% Anti R.adiation Cap E.M.F Protection Hat Shielding Cell WiFi 5G RF 19.6-23.6 in (US Alpha One Size Black)**RPROT**$38.25**84 rev1y ago](https://www.amazon.com/dp/B0F4KH8KFZ) [![Aegis Apparel Faraday Hat Silver Lining Fabric Blocks 99% of Wi Fi Bluetooth Cell Towers E M F Protection Men Women Gray](https://m.media-amazon.com/images/I/41-E2vAxRQL.jpg)**Aegis Apparel Faraday Hat Silver Lining Fabric Blocks 99% of Wi Fi Bluetooth Cell Towers E M F Protection Men Women Gray**Aegis Apparel**$48.34**51 rev1y ago](https://www.amazon.com/dp/B0DLYZ645P) [![Gardava Faraday Beanie Protection Hat - Blocks 99.9% E.M.Fs 5G WiFi R.adiation 3rd Party Tested Unisex-Adults Black](https://m.media-amazon.com/images/I/31qDw0HsehL.jpg)**Gardava Faraday Beanie Protection Hat - Blocks 99.9% E.M.Fs 5G WiFi R.adiation 3rd Party Tested Unisex-Adults Black**Gardava**$38.52**110 rev1y ago](https://www.amazon.com/dp/B0DNRB5VZ3)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![RPROT Beanie Protection Hat Effective 99.99% Anti R.adiation Cap E.M.F Protection Hat Shielding Cell WiFi 5G RF 19.6-23.6 in (US Alpha One Size Black)](https://m.media-amazon.com/images/I/31h69jx5tjL.jpg)**RPROT Beanie Protection Hat Effective 99.99% Anti R.adiation Cap E.M.F Protection Hat Shielding Cell WiFi 5G RF 19.6-23.6 in (US Alpha One Size Black)**RPROT**$38.25**4.1★**▲ 285%**](https://www.amazon.com/dp/B0F4KH8KFZ) [![Amerthing Faraday Hat Silver Fiber Faraday Slouch Beanie Knitted Protection Cap Skull Hat High Shielding Efficiency 99.99%.Reduce 5G 4G Cellular WiFi Bluetooth Smart Meter RF Exposure](https://m.media-amazon.com/images/I/41xZgUhejmL.jpg)**Amerthing Faraday Hat Silver Fiber Faraday Slouch Beanie Knitted Protection Cap Skull Hat High Shielding Efficiency 99.99%.Reduce 5G 4G Cellular WiFi Bluetooth Smart Meter RF Exposure**Amerthing**$54.83**4.0★**▲ 274%**](https://www.amazon.com/dp/B0GJ4CF41Y) [![beanie Bluetooth MUSICBEE Bluetooth V5.2 Wireless Knit Winter Cap 30 Hour Play time Built-in Microphone and HD Stereo Speakers(Charcoal](https://m.media-amazon.com/images/I/51BPj0ssrnL.jpg)**beanie Bluetooth MUSICBEE Bluetooth V5.2 Wireless Knit Winter Cap 30 Hour Play time Built-in Microphone and HD Stereo Speakers(Charcoal**beanie**$23.77**4.5★**▲ 129%**](https://www.amazon.com/dp/B07YYWV19T) [![RPROT Beanie Protection Hat Effective 99.99% Anti R.adiation Cap E.M.F Protection Hat Shielding Cell WiFi 5G RF 19.6-23.6 in (US Alpha One Size Grey)](https://m.media-amazon.com/images/I/411ge3ym7fL.jpg)**RPROT Beanie Protection Hat Effective 99.99% Anti R.adiation Cap E.M.F Protection Hat Shielding Cell WiFi 5G RF 19.6-23.6 in (US Alpha One Size Grey)**RPROT**$38.21**4.1★**▲ 115%**](https://www.amazon.com/dp/B0F4KK6W99) [![Lambs HAVN EMF-Proof Beanie for Men & Women - Wavestopper Silver Shielding Blocks 99% of EMF Radiation from WiFi 5G Cellphones Bluetooth - Anti-Radiation Hat - Unisex One-Size Black Breathable](https://m.media-amazon.com/images/I/31W0m-nRKPL.jpg)**Lambs HAVN EMF-Proof Beanie for Men & Women - Wavestopper Silver Shielding Blocks 99% of EMF Radiation from WiFi 5G Cellphones Bluetooth - Anti-Radiation Hat - Unisex One-Size Black Breathable**Lambs**$89.57**4.2★**▲ 93%**](https://www.amazon.com/dp/B0D9J5QF3L)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 23 weeks — -83.4% search growth over the last 90 days.

2K1KFeb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Comfort-Overall**20%

*“It is comfortable”*

**Quality-Overall**12%

*“Looks like good quality”*

**Size-Overall**9%

*“Nice fit”*

**Soft Feel**6%

*“I sleep pretty peacefully at night knowing my ears are covered, and the beanie is very soft and comfortable”*

**Value For Money**5%

*“good value for price & performance”*

**Weight Light**4%

*“Lightweight,”*

**Warmth**4%

*“Warm”*

**Advertised Vs Actual Product**4%

*“Works as advertised”*

**Thickness**3%

*“Thin and comfortable”*

**Material Quality**2%

*“Comfortable material,”*

### **What buyers complain about **

**Size-Overall**28%

*“WAY TOO BIG”*

**Functionality-Overall**17%

*“it wasn't that effective”*

**Value For Money**8%

*“Over priced cap”*

**Advertised Vs Actual Product**8%

*“Misleading information”*

**Stretchability/Expandability/Elasticity**4%

*“not so stretchy”*

**Quality-Overall**2%

*“Garbage”*

**Thickness**2%

*“it is thick”*

**Strength**2%

*“Flimsy”*

**Instructions/User Manual/Troubleshooting**2%

*“still no washing instructions”*

**Color**1%

*“See the picture for how faded the gray is”*

### **Top return reasons **

**Size-Overall**52%

**Functionality-Overall**9%

**Advertised Vs Actual Product**9%

**Material Quality**5%

**Thin**3%

**Width**3%

**Quality-Overall**2%

**Comfort-Overall**2%

**Value For Money**2%

**Shape/Style**1%