---
title: "harry potter scarf — Niche Verdict: Skip it (30/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/harry-potter-scarf"
last_updated: "2026-07-13T23:18:55.528Z"
locale: en
meta:
  description: "soft demand (-50.4% this quarter) — harry potter scarf doesn't clear our bar today."
  "og:description": "soft demand (-50.4% this quarter) — harry potter scarf doesn't clear our bar today."
  "og:title": "harry potter scarf — Niche Verdict: Skip it (30/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **harry potter scarf**

**Skip it**

Soft demand (-50.4% this quarter) — this niche doesn't clear our bar today.

Market size 25Growth 0Conversion 34Competition 28Returns 24Price range 69Avg price 81Brand share 30Review moat 69Quality gap 19

**Avg price**

**Great****$17.28**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****736.04**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$4.98–$37.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****$99K**

$99K/yr · 211K searches

**Returns**

**Bad****6.3%**

return rate — above 6% kills the launch gate

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-50.4%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**13 **▼falling

**Sellers**

**18**

**Top-5 brand share**

**87%**

**Open market**

**10%**

- Harry Potter49% - Zando18% - Cinereplicas10% - elope8% - wonshia3% - HCMY3% - Open — no brand owns it (7 brands, 10%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$5K10%$10K15%$15K20%$20K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Harry Potter Gryffindor Knitted Crest Scarf - Deep Red & Yellow - Embroidered House Lion Badge - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Accessory](https://m.media-amazon.com/images/I/416uTSLgVHL.jpg)**Harry Potter Gryffindor Knitted Crest Scarf - Deep Red & Yellow - Embroidered House Lion Badge - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Accessory**Harry Potter**$23.92**4.8★115 rev](https://www.amazon.com/dp/B0FR8VYRH2) [2![Harry Potter Slytherin Knitted Crest Scarf - Green & Silver with Tassels - Inspired by Prisoner of Azkaban - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Costume Accessory](https://m.media-amazon.com/images/I/41OCN936TCL.jpg)**Harry Potter Slytherin Knitted Crest Scarf - Green & Silver with Tassels - Inspired by Prisoner of Azkaban - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Costume Accessory**Harry Potter**$24.24**4.8★115 rev](https://www.amazon.com/dp/B0FR95VVMF) [3![Zando Wizard Knit Red Striped Scarf - Soft Magic College Style Winter Fall Scarf for Women Men Movie Character Cosplay Halloween Costume Accessories Halloween Party Birthday Christmas](https://m.media-amazon.com/images/I/41i0i2iZq7L.jpg)**Zando Wizard Knit Red Striped Scarf - Soft Magic College Style Winter Fall Scarf for Women Men Movie Character Cosplay Halloween Costume Accessories Halloween Party Birthday Christmas**Zando**$8.84**4.8★28 rev](https://www.amazon.com/dp/B0FMRBZNWT) [4![Harry Potter Ravenclaw Knitted Crest Scarf - Blue & Silver - Embroidered House Crest - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Costume Accessory](https://m.media-amazon.com/images/I/41xmJdwjRNL.jpg)**Harry Potter Ravenclaw Knitted Crest Scarf - Blue & Silver - Embroidered House Crest - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Costume Accessory**Harry Potter**$24.07**4.8★115 rev](https://www.amazon.com/dp/B0FR941YPM) [5![Cinereplicas - Harry Potter - Scarf Classic - Gryffindor - Official Warner Bros License - 75 x 9 5 inches](https://m.media-amazon.com/images/I/41yPuDZubvL.jpg)**Cinereplicas - Harry Potter - Scarf Classic - Gryffindor - Official Warner Bros License - 75 x 9 5 inches**Cinereplicas**$22.81**4.7★10,245 rev](https://www.amazon.com/dp/B00IYIENWQ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![HCMY Wizard Glasses Red Tie Knit Striped Scarf Halloween Cosplay Part Set Magic Movie Costume Accessories Black Round Frame No Lenses Themed Party Dress Up Favors](https://m.media-amazon.com/images/I/51wq5QtwAWL.jpg)**HCMY Wizard Glasses Red Tie Knit Striped Scarf Halloween Cosplay Part Set Magic Movie Costume Accessories Black Round Frame No Lenses Themed Party Dress Up Favors**HCMY**$8.20**4 rev3mo ago](https://www.amazon.com/dp/B0GTJZZKY9) [![Harry Potter Gryffindor Kids Winter Hat Gloves Scarf Set for Boys and Girls Winter Hat for Kids 4-14 Years](https://m.media-amazon.com/images/I/51gJZF+odNL.jpg)**Harry Potter Gryffindor Kids Winter Hat Gloves Scarf Set for Boys and Girls Winter Hat for Kids 4-14 Years**ABG Accessories**$22.26**61 rev8mo ago](https://www.amazon.com/dp/B0FXBRTN3C) [![Harry Potter Gryffindor Knitted Crest Scarf - Deep Red & Yellow - Embroidered House Lion Badge - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Accessory](https://m.media-amazon.com/images/I/416uTSLgVHL.jpg)**Harry Potter Gryffindor Knitted Crest Scarf - Deep Red & Yellow - Embroidered House Lion Badge - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Accessory**Harry Potter**$23.92**115 rev9mo ago](https://www.amazon.com/dp/B0FR8VYRH2) [![Harry Potter Slytherin Knitted Crest Scarf - Green & Silver with Tassels - Inspired by Prisoner of Azkaban - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Costume Accessory](https://m.media-amazon.com/images/I/41OCN936TCL.jpg)**Harry Potter Slytherin Knitted Crest Scarf - Green & Silver with Tassels - Inspired by Prisoner of Azkaban - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Costume Accessory**Harry Potter**$24.24**115 rev9mo ago](https://www.amazon.com/dp/B0FR95VVMF) [![Harry Potter Ravenclaw Knitted Crest Scarf - Blue & Silver - Embroidered House Crest - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Costume Accessory](https://m.media-amazon.com/images/I/41xmJdwjRNL.jpg)**Harry Potter Ravenclaw Knitted Crest Scarf - Blue & Silver - Embroidered House Crest - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Costume Accessory**Harry Potter**$24.07**115 rev9mo ago](https://www.amazon.com/dp/B0FR941YPM)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![HCMY Wizard Glasses Red Tie Knit Striped Scarf Halloween Cosplay Part Set Magic Movie Costume Accessories Black Round Frame No Lenses Themed Party Dress Up Favors](https://m.media-amazon.com/images/I/51wq5QtwAWL.jpg)**HCMY Wizard Glasses Red Tie Knit Striped Scarf Halloween Cosplay Part Set Magic Movie Costume Accessories Black Round Frame No Lenses Themed Party Dress Up Favors**HCMY**$8.20**4.7★**▲ 464%**](https://www.amazon.com/dp/B0GTJZZKY9) [![Harry Potter Slytherin Knitted Crest Scarf - Green & Silver with Tassels - Inspired by Prisoner of Azkaban - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Costume Accessory](https://m.media-amazon.com/images/I/41OCN936TCL.jpg)**Harry Potter Slytherin Knitted Crest Scarf - Green & Silver with Tassels - Inspired by Prisoner of Azkaban - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Costume Accessory**Harry Potter**$24.24**4.8★**▲ 249%**](https://www.amazon.com/dp/B0FR95VVMF) [![Harry Potter Ravenclaw Knitted Crest Scarf - Blue & Silver - Embroidered House Crest - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Costume Accessory](https://m.media-amazon.com/images/I/41xmJdwjRNL.jpg)**Harry Potter Ravenclaw Knitted Crest Scarf - Blue & Silver - Embroidered House Crest - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Costume Accessory**Harry Potter**$24.07**4.8★**▲ 246%**](https://www.amazon.com/dp/B0FR941YPM) [![Cinereplicas - Harry Potter - Lightweight Voile Scarf - Gryffindor - Official Warner Bros License - 77 5 x 34 inches](https://m.media-amazon.com/images/I/41XPf7blw7L.jpg)**Cinereplicas - Harry Potter - Lightweight Voile Scarf - Gryffindor - Official Warner Bros License - 77 5 x 34 inches**Cinereplicas**$19.81**4.6★**▲ 196%**](https://www.amazon.com/dp/B0774G38Q1) [![Laahoem Soft Knit Striped Scarf Hat Neck Tie Glasses Set Halloween Magical Cosplay Costume Movie Accessories Winter Neckerchief Scarf+Tie Red](https://m.media-amazon.com/images/I/41yiRiVv53L.jpg)**Laahoem Soft Knit Striped Scarf Hat Neck Tie Glasses Set Halloween Magical Cosplay Costume Movie Accessories Winter Neckerchief Scarf+Tie Red**Laahoem**$20.13**5.0★**▲ 187%**](https://www.amazon.com/dp/B0F9P37LDD)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -50.4% search growth over the last 90 days.

23K18KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 14.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**14%

*“Very nice quality”*

**Value For Money**13%

*“affordable”*

**Warmth**11%

*“Keeps us warm”*

**Color**8%

*“The colors are exact”*

**Gifting Purpose**8%

*“Gift”*

**Soft Feel**7%

*“Soft”*

**Material Quality**6%

*“Excellent thickness of yarn”*

**Durability**5%

*“Very good quality and super durable”*

**Advertised Vs Actual Product**5%

*“is exactly like the picture”*

**Weather Proof**4%

*“during the very cold days after Christmas and loved it”*

### **What buyers complain about **

**Quality-Overall**27%

*“I was nervous about the quality of the product because so cheap”*

**Material Quality**14%

*“Unfortunately it just felt and looked cheap”*

**Warmth**12%

*“Not very warm”*

**Thin**7%

*“thin material”*

**Ease Of Cleaning**5%

*“Please keep in mind that the care tag states it can only be spot cleaned. no dry cleaning or machine washing”*

### **Top return reasons **

**Size-Overall**26%

**Length**22%

**Material Quality**9%

**Color**9%

**Value For Money**8%

**Quality-Overall**6%

**Thin**5%

**Shape/Style**3%

**Advertised Vs Actual Product**2%

**Product Condition**2%