---
title: "harry potter pajamas — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/harry-potter-pajamas"
last_updated: "2026-07-13T23:17:39.855Z"
locale: en
meta:
  description: "weak search conversion (0.3%) — harry potter pajamas doesn't clear our bar today."
  "og:description": "weak search conversion (0.3%) — harry potter pajamas doesn't clear our bar today."
  "og:title": "harry potter pajamas — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

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# **harry potter pajamas**

**Skip it**

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 11Growth 19Conversion 4Competition 95Returns 57Price range 85Avg price 95Brand share 10Review moat 68Quality gap 30

**Competition**

**Incredible****19%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$26.05**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.26–$57.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****776.8**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.7%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-11.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$45K**

$45K/yr · 526K searches

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

**Brands**

**13 **▼falling

**Sellers**

**21**

**Top-5 brand share**

**96%**

**Open market**

**3%**

- Harry Potter51% - INTIMO36% - Bioworld7% - Ekouaer1% - DREAMY SLEEPWEAR & LINGERIE1% - Hogwarts1% - Open — no brand owns it (7 brands, 3%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$9054%$2K6%$3K8%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 106 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Harry Potter Womens Pajama Set | Ladies Gryffindor House Crest Graphic PJs | Short Sleeve Long Leg Pajama Merchandise Gift](https://m.media-amazon.com/images/I/41AQJLJjPbL.jpg)**Harry Potter Womens Pajama Set | Ladies Gryffindor House Crest Graphic PJs | Short Sleeve Long Leg Pajama Merchandise Gift**Harry Potter**$32.63**4.7★753 rev](https://www.amazon.com/dp/B08YZ7J7S3) [2![Harry Potter Womens Pajamas Hogwarts Grey Small](https://m.media-amazon.com/images/I/41Q-BNDvqxS.jpg)**Harry Potter Womens Pajamas Hogwarts Grey Small**Harry Potter**$27.19**4.6★1,822 rev](https://www.amazon.com/dp/B084QGPQSJ) [3![Harry Potter Womens Gryffindor Allover Lion Design Classic Pajamas Button-Up Top and Pants Lounge Sleep Set (X-Large)](https://m.media-amazon.com/images/I/41o1Uwm7SyL.jpg)**Harry Potter Womens Gryffindor Allover Lion Design Classic Pajamas Button-Up Top and Pants Lounge Sleep Set (X-Large)**INTIMO**$36.50**4.4★11 rev](https://www.amazon.com/dp/B0DNKLFHK4) [4![Harry Potter Pajamas Gryffindor Hedwig Owl Print Classic Boys/Girls Short Sleeve Shirt and Pant White from Toddler to Big Kid Size 2 Years](https://m.media-amazon.com/images/I/416prSPO2SL.jpg)**Harry Potter Pajamas Gryffindor Hedwig Owl Print Classic Boys/Girls Short Sleeve Shirt and Pant White from Toddler to Big Kid Size 2 Years**Harry Potter**$27.36**4.4★66 rev](https://www.amazon.com/dp/B0F43SHQXL) [5![Harry Potter Womens Pyjamas Vest Short PJs for Sets Gryffindor Slytherin Soft Breathable Sizes S-XL (Burgundy/Yellow L)](https://m.media-amazon.com/images/I/31qJEya6QlL.jpg)**Harry Potter Womens Pyjamas Vest Short PJs for Sets Gryffindor Slytherin Soft Breathable Sizes S-XL (Burgundy/Yellow L)**Harry Potter**$21.30**4.4★1,683 rev](https://www.amazon.com/dp/B08C7SZ1RW)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![YGDHST Womens Pajama Set Summer Short Sleeve Soft Women pajamas Outfits Leisure Wear Set Pajamas Open Leg Pants With Drawstring](https://m.media-amazon.com/images/I/41M8ShW3aoL.jpg)**YGDHST Womens Pajama Set Summer Short Sleeve Soft Women pajamas Outfits Leisure Wear Set Pajamas Open Leg Pants With Drawstring**YGDHST**$19.77**317 rev5mo ago](https://www.amazon.com/dp/B0GM4Q2HLN) [![Harry Potter Kids Boys & Girls 3-Piece Pajama Set Batman & Superman Comfort Sleepwear Pjs White 5T](https://m.media-amazon.com/images/I/51pYunnJIoL.jpg)**Harry Potter Kids Boys & Girls 3-Piece Pajama Set Batman & Superman Comfort Sleepwear Pjs White 5T**WARNER BROS**$20.36**30 rev7mo ago](https://www.amazon.com/dp/B0G5ZNT8FJ) [![Magical Shirts for Women Book Magic Graphic T-Shirts Magic School Shirt Flourish and Blotts Shirts Wizard Costume Tops Grey](https://m.media-amazon.com/images/I/51ZpXu3Dm3L.jpg)**Magical Shirts for Women Book Magic Graphic T-Shirts Magic School Shirt Flourish and Blotts Shirts Wizard Costume Tops Grey**HOTHYPOP**$12.69**65 rev7mo ago](https://www.amazon.com/dp/B0G579QX9V) [![Harry Potter Pajamas Girls Nightgowns Gryffindor Hogwarts Hedwig Owl Short Sleeves Nightgown White Casual Dress Sleepwear for Big Girls 8-9 Years](https://m.media-amazon.com/images/I/41akvS9dpDL.jpg)**Harry Potter Pajamas Girls Nightgowns Gryffindor Hogwarts Hedwig Owl Short Sleeves Nightgown White Casual Dress Sleepwear for Big Girls 8-9 Years**Harry Potter**$19.67**98 rev7mo ago](https://www.amazon.com/dp/B0G4VYTJ22) [![Harry Potter Pajamas Girls Nightgowns Gryffindor Hogwarts Hedwig Owl Short Sleeves Nightgown White Casual Dress Sleepwear for Girls 6-7 Years](https://m.media-amazon.com/images/I/41akvS9dpDL.jpg)**Harry Potter Pajamas Girls Nightgowns Gryffindor Hogwarts Hedwig Owl Short Sleeves Nightgown White Casual Dress Sleepwear for Girls 6-7 Years**Harry Potter**$19.85**98 rev7mo ago](https://www.amazon.com/dp/B0G4VZ8N1S)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Bioworld Harry Potter Pajamas Womens Chibi Characters Lounge Pajama Pants (Large)](https://m.media-amazon.com/images/I/51yu64VH0jL.jpg)**Bioworld Harry Potter Pajamas Womens Chibi Characters Lounge Pajama Pants (Large)**Bioworld**$23.51**4.7★**▲ 83%**](https://www.amazon.com/dp/B09JDKK7CQ) [![YGDHST Womens Pajama Set Summer Short Sleeve Soft Women pajamas Outfits Leisure Wear Set Pajamas Open Leg Pants With Drawstring](https://m.media-amazon.com/images/I/41M8ShW3aoL.jpg)**YGDHST Womens Pajama Set Summer Short Sleeve Soft Women pajamas Outfits Leisure Wear Set Pajamas Open Leg Pants With Drawstring**YGDHST**$19.77**4.4★**▲ 79%**](https://www.amazon.com/dp/B0GM4Q2HLN) [![Harry Potter Womens Hogwarts Castle House Crest 2 Piece Pajama Short Set Lounge Sleepwear (Hufflepuff X-Large)](https://m.media-amazon.com/images/I/41fplvCMl5L.jpg)**Harry Potter Womens Hogwarts Castle House Crest 2 Piece Pajama Short Set Lounge Sleepwear (Hufflepuff X-Large)**INTIMO**$35.04**4.6★**▲ 79%**](https://www.amazon.com/dp/B08Z5MDD5K) [![Bioworld Harry Potter Pajamas Womens Chibi Characters Lounge Pajama Pants (2X-Large)](https://m.media-amazon.com/images/I/51yu64VH0jL.jpg)**Bioworld Harry Potter Pajamas Womens Chibi Characters Lounge Pajama Pants (2X-Large)**Bioworld**$25.18**4.7★**▲ 78%**](https://www.amazon.com/dp/B09JDJB2SZ) [![Forest Pastel Pajama Set Magical Creature Sleepwear for Women Bookishwears Cute Fantasy Inspired Loungewear with Unicorn & Owl Print - Soft Satin and Long Sleeve (L)](https://m.media-amazon.com/images/I/4106UnqD3tL.jpg)**Forest Pastel Pajama Set Magical Creature Sleepwear for Women Bookishwears Cute Fantasy Inspired Loungewear with Unicorn & Owl Print - Soft Satin and Long Sleeve (L)**DREAMY SLEEPWEAR & LINGERIE**$29.88**3.9★**▲ 78%**](https://www.amazon.com/dp/B0FJDX1Z39)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.

40K30KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Gifting Purpose**15%

*“Cute gift”*

**Comfort-Overall**14%

*“Very comfortable”*

**Size-Overall**13%

*“Nice fit”*

**Quality-Overall**12%

*“Great Quality”*

**Material Quality**8%

*“Comfortable material”*

**Warmth**8%

*“Cozy”*

**Soft Feel**5%

*“Its super soft, warm, and incredibly cozy — perfect for relaxing at home or movie nights”*

**Color**4%

*“The color is bright”*

**Advertised Vs Actual Product**4%

*“they are as described”*

**Strength**2%

*“Very sturdy”*

### **What buyers complain about **

**Size-Overall**25%

*“Runs small”*

**Thickness**6%

*“Very Thin”*

**Drying Time**6%

*“The pattern melted after a few washes”*

**Allergies**6%

*“She is allergic to a lot of earrings”*

**Durability**6%

*“During 1 day of normal wear, the earrings got so bent up it took 2 of us to get them out of my ear”*

**Quality-Overall**5%

*“Cheap quality”*

**Length**5%

*“Cons: they are super long”*

**Warmth**3%

*“Let alone she gets cold easily”*

**Design-Overall**3%

*“serious design flaw”*

**Residue**2%

*“material pilled after first wash”*

### **Top return reasons **

**Size-Overall**65%

**Material Quality**5%

**Length**4%

**Waist Fit**4%

**Thin**3%

**Quality-Overall**3%

**Color**3%

**Chest Fit**3%

**Advertised Vs Actual Product**2%

**Sleeve Fit**2%