---
title: "harry potter keychains — Niche Verdict: Skip it (24/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/harry-potter-keychains"
last_updated: "2026-07-14T02:14:57.631Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — harry potter keychains doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — harry potter keychains doesn't clear our bar today."
  "og:title": "harry potter keychains — Niche Verdict: Skip it (24/100) | Amazon United States - Flapen"
---

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# **harry potter keychains**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 8Growth 24Conversion 15Competition 8Returns 95Price range 0Avg price 44Brand share 0Review moat 52Quality gap 19

**Returns**

**Great****1.0%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****1,431**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****$11.33**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-2.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$33K**

$33K/yr · 245K searches

**Competition**

**Bad****90%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****$8.82–$14.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**5 **▼falling

**Sellers**

**30**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- The Noble Collection75% - Harry Potter14% - Funko5% - Monogram3% - Ata-Boy3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$5K30%$10K45%$15K60%$20K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![The Noble Collection Harry Potter Time Turner Key Chain](https://m.media-amazon.com/images/I/51oOsx4PFbL.jpg)**The Noble Collection Harry Potter Time Turner Key Chain**The Noble Collection**$12.08**4.4★531 rev](https://www.amazon.com/dp/B07J2LFL5R) [2![The Noble Collection Hogwarts Crest Key Chain](https://m.media-amazon.com/images/I/51UJQ-MvgTL.jpg)**The Noble Collection Hogwarts Crest Key Chain**The Noble Collection**$10.29**4.8★458 rev](https://www.amazon.com/dp/B00XA8PATK) [3![Harry Potter Hogwarts School Crest Pewter Keychain Multi-colored](https://m.media-amazon.com/images/I/51y231nLh1L.jpg)**Harry Potter Hogwarts School Crest Pewter Keychain Multi-colored**Harry Potter**$8.87**4.7★549 rev](https://www.amazon.com/dp/B01C4UMS30) [4![The Noble Collection Hufflepuff Crest Key Chain](https://m.media-amazon.com/images/I/516+hyDRFyL.jpg)**The Noble Collection Hufflepuff Crest Key Chain**The Noble Collection**$12.13**4.8★1,581 rev](https://www.amazon.com/dp/B00XA85UX6) [5![Funko Pop! Keychain: Harry Potter - Luna Lovegood Multicolor](https://m.media-amazon.com/images/I/31iOrPQJ3bS.jpg)**Funko Pop! Keychain: Harry Potter - Luna Lovegood Multicolor**Funko**$14.90**4.9★1,936 rev](https://www.amazon.com/dp/B083YXTYKL)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Funko Pop! Keychain: Harry Potter - Luna Lovegood Multicolor](https://m.media-amazon.com/images/I/31iOrPQJ3bS.jpg)**Funko Pop! Keychain: Harry Potter - Luna Lovegood Multicolor**Funko**$14.90**1,936 rev6y ago](https://www.amazon.com/dp/B083YXTYKL) [![Ata-Boy Harry Potter Gryffindor Crest 1.5 Fob Keychain for Keys Backpack Pulls and More](https://m.media-amazon.com/images/I/41v0nOdXirL.jpg)**Ata-Boy Harry Potter Gryffindor Crest 1.5 Fob Keychain for Keys Backpack Pulls and More**Ata-Boy**$8.82**27 rev7y ago](https://www.amazon.com/dp/B07N16DHXZ) [![The Noble Collection Harry Potter Time Turner Key Chain](https://m.media-amazon.com/images/I/51oOsx4PFbL.jpg)**The Noble Collection Harry Potter Time Turner Key Chain**The Noble Collection**$12.08**531 rev7y ago](https://www.amazon.com/dp/B07J2LFL5R) [![The Noble Collection Harry Potter Chocolate Frog Key Chain](https://m.media-amazon.com/images/I/51cW48nmOTL.jpg)**The Noble Collection Harry Potter Chocolate Frog Key Chain**The Noble Collection**$12.24**1,699 rev7y ago](https://www.amazon.com/dp/B07J2FN1HF) [![Monogram International Harry Potter Pewter Key Ring: Golden Snitch](https://m.media-amazon.com/images/I/41am66dUfQL.jpg)**Monogram International Harry Potter Pewter Key Ring: Golden Snitch**Monogram**$11.27**4,667 rev9y ago](https://www.amazon.com/dp/B01J87CRBU)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![The Noble Collection Harry Potter Time Turner Key Chain](https://m.media-amazon.com/images/I/51oOsx4PFbL.jpg)**The Noble Collection Harry Potter Time Turner Key Chain**The Noble Collection**$12.08**4.4★**▲ 17%**](https://www.amazon.com/dp/B07J2LFL5R) [![Ata-Boy Harry Potter Gryffindor Crest 1.5 Fob Keychain for Keys Backpack Pulls and More](https://m.media-amazon.com/images/I/41v0nOdXirL.jpg)**Ata-Boy Harry Potter Gryffindor Crest 1.5 Fob Keychain for Keys Backpack Pulls and More**Ata-Boy**$8.82**4.5★**▲ 14%**](https://www.amazon.com/dp/B07N16DHXZ) [![The Noble Collection Hufflepuff Crest Key Chain](https://m.media-amazon.com/images/I/516+hyDRFyL.jpg)**The Noble Collection Hufflepuff Crest Key Chain**The Noble Collection**$12.13**4.8★**▲ 13%**](https://www.amazon.com/dp/B00XA85UX6) [![Harry Potter Hogwarts School Crest Pewter Keychain Multi-colored](https://m.media-amazon.com/images/I/51y231nLh1L.jpg)**Harry Potter Hogwarts School Crest Pewter Keychain Multi-colored**Harry Potter**$8.87**4.7★**— 9%**](https://www.amazon.com/dp/B01C4UMS30) [![The Noble Collection Hogwarts Crest Key Chain](https://m.media-amazon.com/images/I/51UJQ-MvgTL.jpg)**The Noble Collection Hogwarts Crest Key Chain**The Noble Collection**$10.29**4.8★**— 5%**](https://www.amazon.com/dp/B00XA8PATK)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.

8K6KHoliday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Fun/Entertainment Experience**14%

*“Charming and fun”*

**Advertised Vs Actual Product**14%

*“definitely looks like it will work”*

**Quality-Overall**13%

*“Great quality”*

**Design-Overall**10%

*“Super cute design”*

**Size-Overall**9%

*“Great size”*

**Gifting Purpose**7%

*“Great gift”*

**Durability**6%

*“Still holding up great”*

**Value For Money**6%

*“Its cute and its a good value”*

**Weight Light**5%

*“The keychain is lightweight”*

**Portability**3%

*“It was easy to attach and carry, and it stayed in place without any issues”*

### **What buyers complain about **

**Durability**67%

*“Broke in 2 days”*

**Functionality-Overall**17%

*“not functional”*

### **Top return reasons **

**Size-Overall**33%

**Durability**15%

**Weight Heavy**13%

**Defective Material/Parts**9%

**Quality-Overall**7%

**Advertised Vs Actual Product**7%

**Color**4%

**Connectivity-Overall**4%

**Sharpness**4%

**Strength**2%